Chapter 1285 Target HBO
The employees who stayed upstairs and in the adjacent buildings could not help but look curiously at the meeting. What did Mr. Feng say that made everyone so excited?
If they were there, they would be excited as well.
As Feng Yiping said, the biggest advantage of Netflix was the next-day delivery service provided by the integrated USPS in the areas where they built warehouses.
If this could not be achieved, Netflix's competitiveness would not be enough to compete with Blockbuster.
We can think of it this way. If there was a merchant with a complete network of outlets offline that could provide so many products provided by Taobao at a slightly higher price, would Taobao still be so successful?
However, if the transformation is carried out according to what Feng Yiping said, then Netflix can finally be called a high-tech company that deserves its name.
Everyone was too enthusiastic, and Feng Yiping had to stand there with a smile for a few minutes, but the cheers kept coming. In the end, he had to wave his hands one after another to temporarily stop the excited people in the audience, "But, is this our ultimate goal?"
The audience became quiet again. They thought it was before, but since you asked this question, it must not be.
Some people were still excitedly digesting the contents of Feng Yiping's speech, while others began to think about this new business model, what the most suitable process is, where the weak links or uncontrollable links are, and then, according to Feng Yiping's "continuous subversion" point of view, deduce the next new direction.
Soon, some people thought of the key points.
"The problem is that although we have to pay nearly $20 to buy a DVD, the benefit of buying a DVD is that the actual media rights allow us to reuse a DVD. On average, our customers may only need to spend less than $1 to watch a movie. This is the biggest advantage of our DVD rental."
"However, in the electronic media market, production companies may think that even if you only watch it once, it will cost $20. Of course, we can negotiate with them about the revenue sharing. Our company's core technology, that is, our recommendation engine, will still ensure that 70% of our sales are old or unpopular films that can be obtained at a low price."
"But I believe everyone has understood that we are still working for the media group, still automatically becoming their vassal, and still being strangled by them,"
He shook his head, "This is also not the Netflix I want,"
"I think it is definitely not what everyone wants, right?" he asked.
No one answered, but the expressions on everyone's faces said it all.
"In that case," Feng Yiping pointed his hand upward, "Why don't we make our own movies and TV series?"
"Why can't we become a media company?" He looked at everyone and asked with a sharp gaze.
Well, this time, even the people at YouTube were stunned. They knew you were good at playing, but they didn’t know you were so good at it.
“We want to be a media company, and a high-tech media company with unique advantages,” he said, clenching his fist.
"The reason why it is called high-tech is that we use cloud computing to collect some data about the streaming media we push through the website, such as our subscribers, what kind of movies do they like most? Which actors do they like most? Which directors do they like most? Which plots do they like most? So that they will watch these plots repeatedly; which plots do they dislike the most, so that they will fast forward those plots?..."
"These data are the most valuable first-hand information, which is our unique advantage. These data will ensure that the film and television dramas we produce have the possibility of becoming classics at the beginning of creation, unlike those traditional media companies, which either gamble or launch pilot episodes to test everyone's reaction."
"So, colleagues, let us stand higher and see further. Our goal is to become the leading high-tech media company in China."
"Don't just focus on competing with Blockbuster and Walmart," he waved his hand lightly, "They will either go bankrupt or wait to be acquired by us in the future,"
"Our opponent is the one in Lower Manhattan, our opponent is HBO!"
After he said this, there were not many people who could remain calm in the venue.
That's HBO! HBO almost monopolizes the American pay TV channels! HBO is well-known for its highly praised works! HBO is backed by Time Warner!
"Yes, I know, it's HBO, but it's HBO!"
This is actually inevitable. Netflix's future development is also paid video, which is bound to conflict with HBO. "But think about our advantages. Don't we have confidence?"
"Relying on traditional postal delivery of DVDs, we already have more than 1.5 million subscribers. Through the addition of streaming media on YouTube, plus our core Internet-related technologies and unique user data, we can have at least 3 million subscribers this year. By next year, we will attract more than 5 million people to become our subscribers at a very low operating cost..."
"With the help of YouTube, we can also push our video services to most parts of the world. I am very confident that in 10 years, our subscribers will exceed 50 million, surpassing HBO, and that is a matter of course,"
Feng Yiping is not just bragging. Netflix did this later, and he believes that he can do better now.
"Therefore, the future development of our Netflix will have three main aspects: online and offline DVD rentals assisted by Redbox; online streaming media; and our own media company that produces high-quality content,"
"These three aspects promote and interact with each other, which will make us the leading high-tech media company in China. This is the Netflix in my mind,"
"I also sincerely hope that all colleagues can work with me to achieve this goal. Thank you,"
Feng Yiping finally ended his speech, which actually lasted less than 20 minutes in total.
The scene was quiet for a while, and then with sparse applause, it soon became loud again.
Everyone listened to Feng Yiping's speech on future planning with the purpose of peace of mind. Originally, their requirements were not high, that is, they hoped that the company could develop steadily and their current work would not be affected by this merger.
Of course, they hoped that Feng Yiping, who was very good at business operations, could find a way to defeat Blockbuster, which was currently chasing closely, and Walmart, a giant that also invested in DVD online rental business.
The video website proposed by Feng Yiping had already made them very satisfied, so that they could not care about those competitions. The idea of the media company afterwards was even more beyond everyone's expectations.
However, young people, no matter how capable they are, at least their ambitions are high. It is naturally difficult for Netflix to become a company like HBO, but that is really great!
Many people, their hands were clapping red but they still didn't feel it.
Ma Ling also turned into a fan girl, and couldn't help but applaud and scream with everyone. Such a man with ideas, ambitions, and confidence is really charming. I hope Vincent can be like his father when he grows up.
Susan thought that this new boss, regardless of other aspects, was indeed amazing in terms of business layout.
"Thank you, thank you," Feng Yiping shook hands and greeted the excited employees one by one, all in short and powerful voices, "See you at the celebration dinner tomorrow night."
This is such a big merger, and both parties to the merger are located in Silicon Valley, so the company has prepared a celebration dinner in San Jose tomorrow night.
"Thank you everyone," Randolph brought Irving and others in, and almost snatched Feng Yiping out of the enthusiastic crowd.
"I originally just hoped that you could encourage everyone, but I didn't expect the effect to be so good," Randolph wiped the sweat on his forehead.
The sweat was mostly due to excitement and happiness.
Feng Yiping looked back and found that Ma Ling glanced at him in the crowd, and had a heated discussion with the team members, and went to the company's restaurant.
"Haha, every public speech of Feng will have such an effect," said Merbak.
Mike's question was more practical, "Where to eat? I feel like I have a good appetite today."
"Yes, after listening to Feng's speech, I also feel like I have a good appetite," said Cummings.
They are not the only ones who have a good appetite. Today, in the company's restaurant, Netflix employees, both men and women, have a good appetite.
However, Hastings, who soon got the recording of Feng Yiping's speech, felt that he had no appetite at all...
ps: I used more words to code, thank you for your support in the past year.