Chapter 414: A Newspaper That Will Be Recorded in History!

In the city of Xiangjiang, it is very important to have the right to speak.

Therefore, Yin Jun would like to come up with a free newspaper.

In this December, Ding Linxiang and Tian Jiachun were often not in the office. Their task was to contact the elites of various designated newspaper offices and recruit them into the upcoming "Kirin Daily".

The life of Xiangjiang people pays attention to emotional appeal.

Talking about things will not be so dry, but I hope to talk in a comfortable and not tense environment.

Especially for cultural people, this is the best.

Therefore, Ding Linxiang and Tian Jiachun, one in the coffee shop of the Mandarin Oriental Hotel and the other in the coffee shop of the Peninsula Hotel, talked with five or six middle and low-level managers and reporters of newspaper offices every day.

For this, they had to go to two hotels to book suites for a month.

It's not for living in it, but the coffee shops of the two hotels are very popular. If you are not a customer staying in the hotel, you can't have a tea shop anytime, anywhere.

And this kind of treatment is usually a matter of face and a manifestation of strength.

When Le Yiling signed the financial agreement, she muttered that it was too wasteful, but she did not stop the two girls from their "extravagant behavior".

In order to achieve better results, these are necessary expenses.

The requirements that Yin Jun set for them are that they can endure hardship, be capable, and have an innovative spirit. As long as they have these qualities, they can contact them first.

Before the popularity of computers, the distribution of newspapers was very regional.

Usually your newspaper can only be distributed in a few surrounding cities or a province, otherwise it will not be able to keep up with the timeliness - before 5:00 in the morning, general newspapers have to be printed, so the printing work should be done at 12:00.

In a city like Xiangjiang, people usually come to buy newspapers at 7 o'clock in the morning. Xiangjiang is a small city, so it is not a problem to have it delivered within an hour.

But what if it is one or two hundred kilometers away? What about two or three hundred kilometers away? What about further afield?

Transportation by car is already the limit. If it is transported by plane, there is no way to earn back the cost.

Therefore, the scope of the general newspaper radiation is usually a 3-hour drive. If there is more, the timeliness will not be enough.

Therefore, you can see that generally a best-selling newspaper only covers one of its own provinces, and it cannot reach it any further.

This problem cannot be sent to printing factories hundreds of kilometers away at the same time until computers become popular in the future and electronic typesetting and printing are completely adopted, so that they can start printing directly with electronic layouts. Start printing anywhere in the world at the same time - as long as you have Internet and computer equipment.

However, such an era of great expansion of the newspaper industry has yet to come.

Because such an advanced typesetting and printing method was established in the era of rapid development of network computer technology, and in this era, everyone directly uses mobile phones to watch news, WeChat, Weibo, etc., where is there time to see you? newspaper?

So this is also the tragedy of the newspaper industry.

Finally broke the distance of space, but lost to more advanced communication methods.

Usually a newspaper office needs more than dozens or even hundreds of people.

Reporters, photographers, sound engineers, editors of various pages, editors in charge of review, editors of typesetting, logistics support, etc., all need to be filled by human hands.

A less frugal newspaper office can usually be done by 20 to 30 people, but the newspapers produced by such a newspaper office certainly cannot attract too many people's attention.

Larger newspapers, such as "Ming Pao", "Sing Tao Daily" and "Oriental Daily", have thirty or fifty journalists, and there are other freelance journalists. Ten reporters contributed articles for them, plus a series of personnel such as production, editing, logistics, etc., there are almost 150-200 people.

Such a newspaper office is a giant in Xiangjiang.

If they want to feed so many people and make some money, it can only be achieved by the advertising expenses and sales volume of a few companies.

The boy asked the two female executives to scoop up people fiercely, and it was more than double the size of the three major newspapers. This is a super big deal.

Ever since Yin Jun mentioned that he wanted to start a newspaper, Le Yiling learned about the situation of Xiangjiang's newspaper industry.

She found that Xiangjiang's newspapers, especially daily newspapers, had very pessimistic prospects for development.

For nothing else, there are simply too many newspapers.

There are more than 100 different newspapers published every day, and there are only 5 million people in Xiangjiang. Do you think this market is highly competitive?

Even in New York, London and Tokyo, the centers of the world, there are only a few dozen copies.

The density of Hong Kong's sales is simply the first in the world.

Many newspapers are barely sustaining, but there are also more newspapers working hard, wanting to get a share of it.

If Kirin Culture wants to enter this market according to the normal rules, I am afraid that it will not be able to gain a large share in three to five years, and huge losses are certain.

Especially when Yin Jun made the scale so large.

If it weren't for Yin Jun's idea of ​​making a free newspaper from the beginning, Le Yiling might not have agreed.

Only when the soldiers make strange moves can they fight their way out.

A free newspaper does not mean a bad newspaper.

As long as the content can be done well, there is no way for Xiangjiang people to refuse the extremely fat cake for free.

How to make the content well?

Of course, it depends on these experienced reporters, editors and editors-in-chief.

Le Yiling read Yin Jun's plan, and as long as she could follow this requirement, she wouldn't say that she couldn't do it well.

That is to say, the city of Xiangjiang is too small, and there is not much room for development. Otherwise, with Yin Jun's planning method, the newspaper markets in New York City and Tokyo City could be directly occupied.

To recruit three or four hundred employees, of course not all of them will be recruited one by one.

Both Ding Linxiang and Tian Jiachun went to talk to their bosses.

Senior reporters have several subordinates of their own, including following reporters, contacting paparazzi, and so on.

The editorial team leader also has manuscript writers, editorial processors, and so on.

The editor-in-chief is even more powerful. Basically, he knows all the talented people in the newspaper office.

As long as these 30 to 50 people are settled, they will bring another 130 to 50 people, and the entire shelf of "Kirin Daily" will be set up.

For the rest, slowly recruit some novices, roughly enough in the early stage.

Journalists and editors are very mobile, and many jobs can be done by beginners.

Besides, if you don't cultivate a group of people of your own, if there are any accidents in the future, can you guarantee the stability of the newspaper?

These poached reporters and editors, of course, will not belong to a newspaper.

When Yin Jun is free, he likes to chat with Le Yiling, and he talks a lot about some management experience of later generations.

Who is Sister Le, the super strong woman who will take care of a wireless TVB in Nuoda 30 years later, although her vision is a bit poor, her execution ability is absolutely top-notch.

After hearing the advanced foreign experience that Yin Jun talked about—well, she didn’t know that it was the advanced experience 30 or 40 years later, she just thought it was the present, and Le Yiling started to directly implement it.

For example, in terms of recruitment, international news must be recruited by reporters and editors of "Sing Tao Daily"; financial news, reporters and editors must be poached by professional newspapers such as "Eastern Economic Journal"; entertainment gossip must be "Oriental Daily News" "Dig it out, the horse racing information must be "Xinbao", and the property market Fengshui is "United Daily News".

Le Yiling is dividing them into camps, you all do what you have to do, and don't worry about the rest.

Recently, Le Yiling seems to be a little free. There is Zhou Yuping at the printing factory, and there are professionals watching at the construction site of the new factory. The animation studio doesn't need her to watch at all, so she is going to do some challenging work.

That is to be the editor-in-chief of "Kirin Daily".

To be a free newspaper directly wiped out more than 100 newspapers in Xiangjiang, leaving only 20 or 30 newspapers, or even less. Such an achievement is enough to make Le Yiling feel happy!

Le Yiling had already thought about how to manage them.

Just follow Yin Jun's method, send out more than 1,000 questionnaires every day, summarize them once a week, and after a month, the section with the highest score will be rewarded, and the section with the lowest score will reduce the number of year-end bonuses.

If there are so many times at the bottom, if it doesn't work, just leave and recruit new people to continue working hard.

This is both a big stick and a carrot, who dare not work hard?

However, before that, Le Yiling also had to think about the contract.

Why?

It's very simple. When they came, they didn't know that they were running a free newspaper. This would provoke a collective attack from all the newspaper colleagues.

Once they can't bear the pressure, they want to run away and resign, and then others follow suit and resign, causing an avalanche. How will the newspaper continue?

Therefore, Le Yiling specially added a 5-year contract liquidated damages to the contract.

Seeing the high salary, those poached are eager to sign the contract. Who cares about the liquidated damages?

Liquidated damages will only work if they are dumbfounded and want to leave when they are attacked.

But to be honest, Le Yiling thinks that very few people will make it to that point, because people generally don’t care about other things when doing things in Xiangjiang, as long as you pay enough.

For the sake of such a high salary, would they be willing to leave?

If you don't have money to take home to support your family, that's the most important thing.

Colleagues are enemies.

In the past, they often quarreled with other newspapers, and sometimes they were beaten when they went out for interviews. What is this small case?

As for other newspapers wanting to use force to solve the problem...

Hehe, do you think the hundreds of retired fighters from the Kirin culture are used as decorations?