Chapter 36

Any crew is becoming more and more proficient and smooth in the continuous running-in.

The original version of "The Case of the Beauty" was 6 episodes, but Yin Jun felt that the conflict at the end was too hasty, so he simply wrote an extra episode.

There are 9 episodes of "Civus Cat for the Prince", and 4 episodes of "True and False Champion".

After spending 12 days filming "The Case of the Beauty", the speed of "The Tanuki for the Prince" has accelerated significantly.

It is worth mentioning that in some of the fight scenes given by Hui Tian in "The Case of Gu Mei", the martial arts instructor did a little bad. At this time, Dong Wei just finished the affairs on the island, waiting for next year. Just go and end the contract, so Yin Jun recommended him to the crew.

Dong Wei's martial arts instruction ability is very strong. Although it is not yet the martial arts instructor who will sweep the Golden Image Awards in the future, he has worked in Shaw Brothers and Treasure Island for so many years, and this martial arts design is really handy.

After seeing the actions and scenes he designed, Xiao Sheng immediately made a decision and filled him up with a martial arts instruction contract. Even if Dong Wei temporarily settled in Jiashi, he naturally disappeared from Hongjiaban. .

During the filming period, Liu Tianci and Shi Shaoming seldom came over. At best, after the filming was completed, a copy was sent to them for them to see.

It's not that they don't care about "Bao Qingtian", but the closer to July, the more tense the atmosphere in Jiashi became. Under the leadership of Liang Shuyi, they took the bus and traveled all over the New Territories, Hong Kong and Kowloon area again, vigorously. advertised its July offensive.

They have to run for about ten hours a day, not including the time in the car, and they are almost as tired as a dog. Where do they have time to come to Songcheng to watch the filming?

But this is so. Around the 20th, when the broadcast plan for July was completely set, they still worked hard to get a schedule.

However, although Liang Shuyi and the rest of the senior management had read the script of the story, after watching an episode of "Bao Qingtian", they didn't have a good impression of this obviously slow-paced, life-style drama.

In the end, under the insistence of the two, they finally gave "Bao Qingtian" a chance.

The main titles in July are "Celebrity Love History" and "Pioneer", followed by "Golden Swordsman Lover" and "Harrow Night Returns", and the last are "301 Unit" and "The Reasoning Theater", which are featured in ordinary schedules.

Among them, from 9 to 11 o'clock in the evening from Monday to Friday, it is a fixed and boring educational program. After 11 o'clock, most of the people who go to work go to bed, so some old movies or replays are played.

Therefore, Liang Shuyi let "Bao Qingtian" start the first episode at 11:00 p.m. on July 3rd.

This result, whether it is Xiao Sheng, Liu Tianci, Shi Shaoming, are very dissatisfied.

July 1st is Saturday, and July 2nd is Sunday. During the two days of this weekend, TV stations do not need to broadcast educational programs at 9-11 o'clock, so this is also a great opportunity to grab the ratings. To start to make momentum.

You don't give "Bao Qingtian" a chance during the prime time period of 18-21 o'clock. The 22 o'clock schedule on Saturday and Sunday should be possible, right?

As a result, I would rather replay the previous TV series than schedule a schedule for "Bao Qingtian", and have to schedule a schedule until 11 o'clock on Monday night. How disliked "Bao Qingtian" are you?

But on this matter, most people at the high-level meeting agreed, and they have no choice.

This kind of thing can't be hidden. After the decision was made, everyone knew it soon. Inevitably, the morale of the crew became much lower.

Although it will not delay the filming, it is obvious that some actors, especially the supporting roles, are not very dedicated in their performances. Xiao Sheng is all furious, and after scolding a few old fritters, it can be regarded as maintaining the morale of the crew. live.

In fact, Yin Jun is also a little unsure in his heart. After all, this change is really too big. When "Bao Qingtian" was broadcast on Baodao, it was a prime time period. Now it has suddenly become garbage time in Xiangjiang, and it is still the first broadcast. Does it attract an audience?

But on the surface, Yin Jun was still full of confidence, and encouraged the members of the crew everywhere. He also carefully explained to them the roles and requirements in the play as always. Such patience made a group of leading actors feel a little more at ease.

Whether you are looking forward to, nervous, or anxious... July, the month that decides the fate of Jiashi, has finally arrived.

Just three days ago, the advertisements on TV and newspapers for "Jia Shi July Offensive" were so loud that they attracted a lot of attention.

But at this time, the more wily wireless also shot at the same time. They wanted to beat them down completely. In addition to their desperate promotion on their own TV stations, they also published their own 7 in several newspapers. Moon dramas - "The Strong Man" and "The Heaven and the Dragon Slayer".

Among them, the most eye-catching is "Eternal Dragon Slayer" starring Zheng Shaoqiu, Zhao Yazhi and Wang Minquan. One is a handsome and popular young boy, and the other is an undisputed TV drama eldest sister. The combination of the two is really expected.

Li's also not to be outdone. In order to give Jia Shi a ride, they also advertised. "Transformer Doctor" and "Crocodile Tears" are both produced by the famous Li's Sanxiong, and the cast is very strong.

Compared with the two major TV stations, Jiashi's advertising is not bad, but in terms of the content of the program itself, it has already lost one step. After all, the most famous stars are still in TVB and Heli. The more this side is squeezed, the more difficult it will be for Best Vision's 1979 annual advertising tender next month.

The collapse of one family leaves only the two heroes fighting for hegemony, gaining some Jiashi resources, and then gaining some Jiashi's market share, which is a good thing for Wireless and Li!

At 8:00 p.m., with Jiashi's "Celebrity Love History", TVB's "Eternal Dragon Slayer" and Li's "Transformer Doctor" broadcast together, this battle officially kicked off...

...

The next morning, Liang Shuyi and a group of high-level executives waited anxiously in the conference room while talking.

When it was almost ten o'clock, the little girl who was guarding in front of the fax machine flew in with the ratings statistics just passed in.

The ratings of Hong Kong TV are calculated by the famous Nielsen market research company. This is an expert who has collected various data for more than 100 years. Known as the most impartial statistician.

The same is true in Hong Kong, where advertisers only trust Nielsen's statistics, and the amount of advertising they put in is proportional to the ratings of Nielsen's statistics.

Liang Shuyi was the first to see the ratings statistics. Although she was prepared, her heart sank.

After confirming it again and again, Liang Shuyi passed on the ratings statistics.

In fact, you don't need to look at it, just from Liang Shuyi's face, everyone already knows that the situation is not good.

Pick it up and take a look, it really is.

Last night's 7pm ratings:

The first place: TVB "Strong Man", with a rating of 65%.

Second place: Li's TV "Weekend Cinema": 21% ratings.

Third place: Jiayi TV's "Unit 301", with a rating of 14%

Ratings at eight o'clock:

The first place, TVB TV station "Eternal Dragon Slayer", with a rating of 42%.

The second place, Li's TV station "Transformer Doctor", has a rating of 31%.

The third place, Jiayi TV's "Celebrity Love History", has a rating of 27%.

Nine o'clock ratings:

The first place was the TVB variety show "Happy Tonight", with a rating of 60%.

The second place, Li's TV station "Crocodile Tears", has a rating of 28%.

The third place was Jiayi TV's "Pioneer", with a rating of 12%.

Ten o'clock block ratings:

The first place was the TVB variety show "Happy Tonight", with a rating of 65%.

The second place, Li's TV station "Crocodile Tears", has a rating of 28%.

The third place was Jiayi TV's "Inference Theater" (replay), with a rating of 7%.

Looking at this data, everyone laughed bitterly.

The ratings of the outsourced drama "Unit 301" broadcast at 7 o'clock was very bad. It was overwhelmed by other TVB TV dramas. It's so embarrassing.

Although the 7 o'clock file has never been a strong time slot for Jiashi, it is really frustrating that a TV series that was so carefully planned and bought has been beaten like this.

Not to mention the 7 o'clock file, the most important 8 o'clock file, the most anticipated "Celebrity Love History", not only did not do "Eternal Dragon Slayer" in the first episode, but even Billie's "Transformer Doctor". It's a little worse, and the possibility of catching up later is small.

"Pioneer" is even more disappointing. The urban drama created by Lin Lingdong, who was dug with a lot of money, was beaten by "Happy Tonight" and almost lost his pants, even the violent crime film of other family members. "Crocodile Tears" doesn't have half of it, and if it were on another TV station, at most three episodes would have to be cut.

As for the fiasco of "The Reasoning Theater" at ten o'clock, it is also reasonable. "Happy Tonight" spans 21:30-23:30 and has been rooted in the variety show industry in Xiangjiang for more than ten years. Less than 80% are It's very strange, it's impossible for anyone to break the ratings dominance.

But "The Reasoning Theater", which premiered at noon, had a viewership rate of only 20%, which was still a lot less than other people's.

Judging from such four TV series, Jiashi was completely defeated from the beginning!

This company is dead!

When everyone was sad and silent, suddenly the little girl from the office outside ran in again. Ignoring everyone's melancholy face, she said loudly with joy: "General manager, there is a second fax!"

Liang Shuyi glared at her, you stinky girl, we are all so worried, how dare you laugh? If it hadn't been for Jiashi to last for a long time, I would have let you go today.

The little girl in the office was taken aback by her expression, and quickly defended herself: "It's a good thing! It's a good thing! The ratings of "Hello Home at Night" have exploded!"

"what!?"

The people present were surprised, and then they remembered that there was another show on their TV station last night, which was a talk-type show "Hello Night Returning" supervised by Liu Tianci.

This talk show about the hot relationship between the two sexes is very bold in content. It is considered one of the slanted swordsmen. If young people watch it during the day, it will cause bad influence, so it can only be broadcast at 0:00 .

Usually, some old movies or replays are broadcast during this time period, and very few people watch them, so everyone does not expect much.

As a result, I didn't expect that the ratings have exploded now?

Liang Shuyi hurriedly grabbed the fax and couldn't believe it at first glance. After rubbing her eyes, she laughed unwittingly: "Okay, that's great!!"

Everyone came over to take a look and saw two paragraphs written on it.

0:00-1:00, "Harrow Night Returns", the audience rating is 85%.

Note: The total viewership exceeded the norm, reaching 300,000.

(These programs were all broadcast at the time, and it took a lot of time to check the information... So, if you understand thiophene, hurry up and reward me with the collection and rewarding tickets!)