Chapter 49 Depressed People
Xu Ke was very depressed.
Originally, his "Golden Swordsman Lover" suddenly emerged and became Jiashi's rescue work. The high-level officials also contacted him again and again, hoping that he would make another film.
Xu Ke chose another novel by Liang Yusheng, called "The Legend of the White-Haired Witch", but when he was discussing the book with the screenwriter, Jiashi suddenly changed the schedule of "The Golden Sword Lover". Turned into 7 o'clock.
Although it is still in the second prime, and the ratings have also increased to about 30%, it is really uncomfortable to suddenly change from the protagonist to a supporting role.
But the results of "Bao Qingtian" left Xu Ke speechless.
On the first day of the 8 o'clock file, the audience rating broke 50%, and "Eternal Dragon Slayer", which has been pressing down on "Golden Swordsman Lover", couldn't raise his head, and finally reached 68% in one breath to close the first one. The unit, so strong, is definitely not something that ordinary TV series can have.
Xu Ke carefully watched "Bao Qingtian" three times, and felt that the plot design in it was not bad, but all kinds of playful confrontations, fights, etc. made Xu Ke quite disdain.
In his opinion, the reason why "Bao Qingtian" can be so successful is that it caters to the people's feelings of "overthrowing the power" and "praying for the people", etc. It is completely different from the realm of "chivalry" he pursues. grade.
However, on the second day after the end of "Bao Qingtian"'s "The Case of Gu Mei", his "Golden Swordsman Lover" still ended with a tepid 32% rating. On this weekday, you can open champagne to celebrate the ratings. In front of him, Jiashi actually sent Shi Shaoming and Liu Tianci over to have a drink with him.
Of course, Jia Shi still supported the planning of "The Legend of the White-Haired Witch" and gave him a cost of 50,000 per episode, and he could add some more as appropriate. Xu Ke thought it was not bad.
When he filmed "Golden Swordsman Lover", he only had 30,000 filming funds for one episode.
The shooting cost of Xiangjiang TV dramas has also greatly increased in recent years.
Now a small production TV series, such as the previous "Bao Qingtian", plus all the costs, is about 10,000 per episode, and now it has risen to more than 30,000; ordinary medium productions such as "Golden Sword Lover" , adding it together is 20,000-30,000; for better productions, such as "Eternal Dragon Slayer", it is about 50,000-60,000, and if it exceeds 100,000 per episode, it is a blockbuster that can only appear in several years.
The production cost of Jiashi in the first two years was particularly high. Take last year's "Dream of Red Mansions" as an example. The 100-episode long-form masterpiece has dispatched all the elites of Jiashi. The popular Xiaosheng Wu Weiguo plays Jia Baoyu; Qingchun x female Mao Shun Yun plays Lin Daiyu; the first female star, Xue Baochai, plays Xue Baochai... There are also various scene settings, costume preparations, etc., and so on, the production cost of one episode is as high as 120,000, setting a record for a Hong Kong TV series.
But this masterpiece with a production cost of 12 million Hong Kong dollars ended up in the street. The audience expressed that it was not good-looking. You ruined our Wu Weiguo, ruined Xu Xue, and that Mao Shunyun, who looks good Not bad, but why don't you stay with the weak and sentimental Lin Daiyu?
Therefore, "Dream of Red Mansions" made all its capital worthless, and it was also an important culprit behind Jiashi's great difficulties this year and the brink of bankruptcy.
Even later, when Mao Shunyun recalled himself, he said that the first time he acted in his life, he was the heroine, but this first time the heroine broke a TV station.
Of course, the main responsibility for the failure of "A Dream of Red Mansions" is not to blame Mao Shunyun, Lin Daiyu's problem in this regard is to blame for the casting director. If there is no suitable candidate, he directly pulls the daughter of an acquaintance to make up the number. What you still make up is The first heroine, her temperament is completely inconsistent, how can it be done?
And the main reason for the failure of "A Dream of Red Mansions" is that the whole structure, plot, and character relationships are not handled well, and it is completely unknown.
Look at the 87 version of Mainland's "Dream of Red Mansions". Although it is not so perfect, it is definitely a high-level work, so when it came to Xiangjiang, the ratings were higher than the current version. where did it go!
Don't think it's a joke that a TV drama ruins a TV station. The "Wind Whisperer" directed by Wu Da directly made the Hollywood giant MGM go bankrupt again!
Come back to your eyes.
Although the ratings of "Bao Qingtian" have broken through the sky, it is impossible for a TV station to live on only one TV series. Moreover, Yin Jun is not a member of Jiashi, so it is still very important to cultivate his own excellent producer.
Xu Ke was Liang Shuyi and the others who had chosen him.
For the current Jiashi, the production cost of 50,000 episodes is nothing, and the net profit of "Bao Qingtian" is almost 20 million, which is already enough for them to squander for a while.
Even with money, they still want to make a few good movies, so as not to have nothing to do later.
Of course, Xu Ke was depressed, and there was another group of people who were even more depressed.
This is the TV crew of "The History of Celebrities".
They would have been the mainstay of the scheduled July offensive.
As a result, "Golden Sword Lover" was pushed to 7 o'clock every two days, and then two days later, "Golden Sword Lover" was pushed to 7 o'clock by "Bao Qingtian", and their "Celebrity Love History", It can only be broadcast on the garbage schedule at 11 o'clock.
You must know that this "Celebrity Love History" has high hopes by Jiashi. Under such difficult circumstances, they also gave them a production cost of 40,000 episodes. All the stars such as Xue Xue and Zheng Yuling participated in the battle, but they still failed to achieve good results. 's results.
Originally, "Golden Swordsman Lover" ended on Monday, and they were still waiting for "The Celebrity Love Story" to reschedule. " is placed at 7 o'clock, and "The History of Celebrities" is still standing still.
As the screenwriter of "Celebrity Love History", the young man named Shu Qi was very depressed.
Like Xu Ke, he watched "Bao Qingtian" over and over again, but he felt that "Bao Qingtian" was extremely vulgar and had no artistic value at all. I really don't know how those audiences appreciated it.
The depression of the young people became even deeper after Monday.
Because after the contract agreement was reached, Jiashi quickly gave the produced tapes to TV stations in various countries and regions on Monday.
Under the circumstance that the publicity is very insufficient, in just two days, countries and regions in Southeast Asia are completely crazy for "Bao Qingtian".
In these countries and regions, as long as "Bao Qingtian" is broadcast during the time period, since the second episode, it has never dropped the first place.
The ratings of "Bao Qingtian" at the same time period in Thailand were 58%, 54% in Malaysia, 62% in Vietnam, 55% in Indonesia, and 63% in the Philippines.
In the more powerful Baodao area, the style, layout and tossing and turning of "Bao Qingtian" seemed to be tailor-made for them. It blew 71% of the ratings in one breath, and directly beat the other two TV stations on Debao Island. Again stunned.
Of course, the most powerful is not Treasure Island, but Singapore.
There is only one TV station here in Singapore. When 98% of them are Chinese, the first episode of "Bao Qingtian" proudly won 66% of the ratings, and the second episode reached 85%, almost 90% in Singapore. People, men and women, young and old, are watching this TV series!
After four consecutive days of broadcasting, basically in the entire Chinese circle, only the voice of "Bao Qingtian" is left, whether it is a TV series, the theme song, or the ending song.
Baoli Jin is so anxious, I can't wait to sell the album right away, it's all money!
But Zhang Guorong is quite picky here. So far, although the songs have been picked, the production is not very fast.
Several gold-medal producers surrounded Zhang Guorong. Although they hated this kid's hypocrisy, they could only coax this ancestor first, because... it's all money! !
Polygram is in a hurry, and there is an even more urgent one here.
Friday, July 14th.
In the morning's Jiashi meeting, Ling Xuhua, the manager of the public relations department, threw a big problem.
It's not about the ratings of "Bao Qingtian". Now the ratings of "Bao Qingtian" are floating around 65%-70%. There is no room for breathing for wireless and Li, so don't worry at all.
Moreover, the reputation of the common people is getting better and better. Even people who didn't watch "Bao Qingtian" before should take a look, so as not to fall behind and not know what to chat with their friends and colleagues.
What Ling Xuhua said was about the fax sent by the TV stations in other cities last night.
These TV stations in Baodao, Singapore and other places have tasted huge sweetness in the past few days. The skyrocketing ratings have brought about skyrocketing advertising fees. So far, their advertising fees have been rising again and again. Earn almost 200,000-400,000 Hong Kong dollars in net profit!
The two-episode series is too attractive to the public, which is also an important reason why the ratings have remained high now.
If it becomes an episode one night in the future, this is a very unaccustomed thing, and maybe the ratings will drop, and it will not achieve the current sensational effect.
So they all discussed it and decided to put pressure on Jiashi together.
They asked that in the future time period, Jiashi still provide 2 episodes of "Bao Qingtian" to them every day, for this they are willing to pay 10,000-20,000 to each TV station for hard work, adding up to 100,000 episodes.
And they guarantee that when the contract is fulfilled, the next time "Bao Qingtian" continues to shoot, their price guarantee will fluctuate again.
"We hope to maintain a close and good cooperative relationship with your station, and we hope that your station will carefully consider our request."
This is the last sentence on the joint fax.
Last night, after seeing this fax, Ling Xuhua called Liang Shuyi directly, and Liang Shuyi also called every high-level executive, telling them about this matter, and letting them think about it. Come this morning to discuss and make a decision.
Now is the time to make a decision.
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