Chapter 1346 Awards Public Relations
The film plan is arranged in the next two years, and the most imminent thing is the Oscar.
The two film companies under the Kirin Group received a total of 21 Oscar nominations for their five films last year, which is very rare in the history of Hollywood.
Because there are only so many Oscar awards, and Hollywood film companies include not only the seven Hollywood giants, but also hundreds of small and medium-sized film production companies.
Maybe they have to rely on the seven major distribution channels to distribute movies, but in terms of production, they don't have many weaknesses.
And it just so happens that these small and medium-sized film companies don't have that much money to make big investments, so they focus on the story of the film itself, and this happens to be what the old men at the film academy like and appreciate.
Therefore, in many cases, the films produced by these small and medium-sized film companies will receive many Oscar nominations and even win awards.
For example, A24, the company behind "Moonlight", is a film company that focuses on small productions.
Based on this calculation, on average, one of the top seven Hollywood companies can receive ten nominations in one Oscar, which is already a very good result.
If there are more than twenty, there must be an absolute hit movie ahead.
This is the case with Kirin Group.
The eight nominations for "The Shawshank Redemption" are the most this year, and they are also praised as the most well-deserved.
But this is just the opinion of reporters and public opinion. No one can guess the taste of the old men at the film academy.
Sometimes, great gains can be achieved with great heat, but sometimes, great heat can lead to death.
In the previous Oscar competition, "The Shawshank Redemption" was completely wiped out, which is obviously very abnormal.
No matter how good "Forrest Gump" is, it can't erase the excellence of "The Shawshank Redemption".
Both movies in this life are in the hands of Yin Jun. Naturally, the boy would not let them hit the earth, so they were produced and released separately.
For this Oscar, Kirin Group focused its public relations efforts on "The Shawshank Redemption."
Many of the media and public opinion hypes are the shooters found by Disney and United Artists Films.
Some very professional analyzes also come from paid writing.
Of course, the meaning and charm expressed in "The Shawshank Redemption" are also very touching to Americans.
Only with this foundation can we have the capital to speculate later. Otherwise, if we insist on raising it, it will become Weinstein's "Shakespeare in Love" and it will not be able to convince the public at all.
PR "Shawshank Redemption", Yin Jun clearly ordered them to make a choice.
For example, for the two major awards of Best Director and Best Actor, there is no need to spend too much energy. Instead of casting a wide net, it is better to focus on publicizing other awards.
For example, Best Picture, Best Supporting Actor.
These two awards are the ones that Yin Jun feels are most likely to win after research.
Needless to say, Morgan Freeman's performance is so good. No supporting actor can compare with him in this Oscar. No supporting actor can be as brilliant as him, not even the two actors in "Mother and Daughter" The same goes for supporting actors.
He also has an advantage, that is, black actors and directors in Hollywood are now beginning to pursue their own rights. After Morgan Freeman was nominated for the Oscar for Best Supporting Actor, he received their full support.
All black actors, entertainers, including singers, have praised Morgan Freeman on various occasions, saying that he deserves this award.
If all black actors and actresses are involved, the old men at the film school will most likely compromise.
Therefore, Morgan Freeman's Best Supporting Actor is basically the most appropriate.
The best picture award is a little more difficult, but the certainty is not small.
Because if someone mentions "The Shawshank Redemption" and the director is from Hong Kong and the actor is also from Hong Kong and not from the United States, then there is still room for trouble.
But as far as "The Shawshank Redemption" itself is concerned, as far as this story is concerned, it is impeccable. It represents an American value and has strong positive energy and appeal. In this batch of Oscars In the selection of best picture, it is far ahead.
If we want to change it to a delicate emotion, then "Mother and Daughter", which is also on the best picture candidate list, will win the award.
Anyway, among the four awards, the two most likely ones are produced by Qilin Group, so Yin Juncai is confident.
"Terminator" has four nominations, Best Visual Effects, Best Original Screenplay, Best Film Editing and Best Cinematography. United Artists Pictures placed it on Best Visual Effects and Best Film Editing.
Because "Terminator" is generally a visually stunning blockbuster, these two awards happen to best reflect the characteristics of "Terminator". There is nothing wrong with working in this direction.
The possibility of "Mother and Daughter" winning the award is even weaker than that of "The Terminator". It is not as good as "The Shawshank Redemption" for best picture, and the best supporting actor meets Morgan, who is supported by the black community. Freeman and Best Actress Lin Qingxia are Chinese and have natural disadvantages.
Therefore, what it is most likely to win is the Best Original Screenplay Award.
"Juno" also won the Best Original Screenplay Award, but its story type is still too young. Unless the story is written to be darker and more revealing of humanity, "Juno" will already be nominated. The greatest compliment ever.
At this point, the French people were looking forward to Sophie Marceau winning the award, but it could only be the moon in the mirror.
As long as the old heads at the film academy don't have a collective brainstorm, Sophie Marceau will definitely be the bottom of the four best actresses.
Now there is no "Oscar killer" like Weinstein.
Even with Weinstein, he certainly would not have had the possibility to push the 16-year-old Sophie Marceau to the Oscar-winning actress position - this is simply an impossible task, compared to having Lin Qingxia become the best actress. It’s all difficult!
The last one, "The Lion King", has been nominated for two awards: Best Original Music and Best Soundtrack, and it is basically confirmed to have won it.
If you can't even win these two awards, then the old men at the film academy are not being stubborn and conservative, but are simply discriminating.
They don't dare to be so blatant, and they won't do it so brilliantly.
Just like the future "Titanic", when the whole world is conquered, it is impossible for them to fight against the people all over the world.
"The Lion King" is such a cartoon that has conquered the world, and it has also become a symbol of American cultural export.
…
If we calculate it carefully, the number of awards that Kirin Group is likely to receive this time will be around 8, and if we are lucky, it can exceed 10.
In order to achieve this goal, Kirin Group has allocated a total of more than 30 million US dollars in public relations expenses.
This was US$30 million in 1982 and 1983!
If calculated in Hong Kong dollars, it would be at least 200 million!
200 million Hong Kong dollars are now in Hong Kong, enough to buy 10 villas in Mid-Levels!
Two years ago, United Art Film Company suffered a loss of 30 million U.S. dollars, which led to a break in the capital chain and was acquired by Yin Jun.
Now, just to win an Oscar, Kirin Group has paid 30 million in public relations fees. Several companies responsible for public relations are really having their mouths watering.
After spending so much money, it is impossible to spend hundreds of dollars.
In this world, at all times and in all countries, you may spend money without achieving results, but if you spend a large amount of money, it is basically impossible to spend it in vain.
Therefore, several public relations companies worked hard to contact the judges of the film academy they were familiar with and tried every means to influence their votes.
Every company in Hollywood that is pursuing awards will definitely spend money on public relations.
But the intensity of public relations is directly linked to the money you invest.
Other companies were not so crazy and spent a total of 30 million US dollars.
Companies that give less can only pray that their films are of good quality and will be favored by the judges.
Michael Eisner said sourly at a party that United Artists and Disney have made too much money in the past two years, making them both feel like nouveau riche. Others are much taller. Do they think that with more money, they will get Oscars?
Of course he had a reason to be sour.
In the past year, Paramount has surpassed Disney and United Artists in terms of the number of movies, but it has been far behind in terms of profits. This makes the always unruly Michael Ice Na was very embarrassed.
Since they don't make much money, they naturally don't invest much in public relations for the Oscars. It's only a few million dollars at best, which is simply too little compared to 30 million.
Meanwhile, Michael Eisner was a little flustered.
If the Kirin Group succeeds this time, they will be truly unstoppable.
Regardless of whether Paramount recognizes it or not, they will always succumb to the Kirin Group and look up to them.
The most terrifying thing is that Yin Jun, this madman, is a creative genius.
The good scripts and good ideas in his hands seem to never run out. They have been supporting Disney and United Artists Pictures to move forward, and they are so stable that it is scary.
Michael Eisner's worries are actually the worries of the six giants in Hollywood.
But now they can no longer stop the progress of Yin Jun and Qilin Group. They can only pray that Yin Jun makes mistakes and suffers several consecutive losses in movies.
But according to the current trend, seeing good movies coming out one after another, forming spin-off movies with great development potential, if you think about it, you will know that within three to five years, the movies of the Kirin Group will be enough.
Now they feel more and more that choosing to compete with Yin Jun was really an unwise decision!