Chapter 974 To or Not To?
With Michael Ashley taking the lead, many other people in the conference room also expressed their opinions.
Yang Huan kept smiling all the time, nodded, and said: "Everyone's argument is not unreasonable, but can you please listen to me?"
When everyone heard this, they fell silent again, wanting to hear what Master Huan had to say.
Yang Huan also thought about it and organized his thoughts.
"As I said just now, in a professional league, it is impossible for every team to be equal, and in the entire European football world, it is impossible to maintain a balance between leagues."
Everyone also nodded, and even a very small number of people vaguely caught the meaning of Young Master Huan.
To put it simply, Master Huan is playing a big game of chess!
"With the increase in broadcasting fees, in a new contract, the Premier League's relegated teams will be able to share about 100 million pounds in broadcasting revenue. What is the concept?"
Yang Huan smiled slightly, "Let me give you an accurate positioning. If calculated in terms of purchasing power, as long as the Premier League's relegated team controls their salary structure better, their purchasing power can be compared to Dortmund in the Bundesliga and Naples in the Serie A. And Valencia in La Liga!"
On this point, everyone generally agrees, and there is no big opinion.
"That is to say, according to this new contract, our relegated team can completely keep pace with the mid-upstream teams in other leagues, or even the first-tier teams."
This also means that the mid-range teams of the Premier League will be able to unscrupulously poach high-quality stars from non-rich teams in other leagues.
In fact, this kind of thing has been done by mid-range teams in the Premier League in the past.
However, due to objective factors such as team influence and media attention, and other leagues know that the Premier League is highly inflationary, it is difficult to recruit popular stars. Even if they are, generally in terms of transfer fees and annual salary, Make higher demands.
It should be said that there are more or less people in the Premier League who are rushing for money and money.
But to some extent, this is also a kind of necessity.
“The problem with the Premier League now is that the middle and lower teams have the purchasing power and strength of the upper and middle teams in other leagues, but the rich teams have completely lost the competition with Real Madrid, Barcelona and other teams.
When they can only be forced to target the first-tier teams in other leagues, or even the mid-upstream teams, the strength gap within the Premier League becomes very small. "
To some extent, Yang Huan's remarks also explain the difficulties faced by the Premier League in the past few years.
Especially the poor performance of the strong teams in the European war.
In the final analysis, it is the lack of strength!
Of course, there are many reasons for the lack of strength, and even different teams have different reasons, but this is the case in general.
The gap in strength within the Premier League has narrowed, resulting in fierce internal competition. Coupled with the lack of high-quality high-level stars, the giant teams are weak in competition in the European arena, which directly leads to a bottleneck in the overall development of the Premier League.
When many people analyze the lack of competition in the Premier League, they ignore a very important factor, that is, European football is a whole, an ecosystem that circulates with each other.
When the Premier League has monopolized three seats in the Champions League semi-finals for three consecutive years, what is the environment in European football?
At that time, the European debt crisis had not fully erupted, and the middle and upper reaches of the other three European leagues still had excellent purchasing power.
At that time, the Premier League's overseas copyright income was very small.
From 2001 to 2004, the Premier League's overseas copyright revenue was 178 million pounds.
In the 2004-2007 season, overseas copyrights were sold for 325 million pounds.
But in the 2007-2010 season, this number increased significantly, jumping to 625 million pounds.
In the 2010-2013 season, it doubled again, reaching 1.437 billion pounds.
In the 2013-2016 season, it skyrocketed again, reaching more than 200,000 pounds.
Starting from 2016, the overseas copyright revenue in the next three years is expected to exceed three billion pounds.
What you need to know is that the income from overseas copyrights is not distributed according to the local distribution model, but is divided equally among the twenty teams.
In other words, in terms of this huge benefit, the Premier League is absolutely equalized.
It is precisely the distribution of overseas copyrights that has greatly shortened the income gap between the strong and weak teams in the Premier League.
In the 200304 season when overseas copyright income was not obvious, the team with the highest income in the Premier League was probably more than twice that of the team with the least income, but now, it has shortened to 1.5 times.
More importantly, with the outbreak of the European debt crisis, the purchasing power of teams in other European leagues has generally declined. However, under such circumstances, the purchasing power of the middle and lower reaches of the Premier League has increased rapidly, which directly led to the decline of the middle and lower reaches of the Premier League. The overall strength of the team has improved by leaps and bounds, shortening the gap with the first army.
Therefore, the current problem in the Premier League is that the middle and lower teams have generally reached the upper and middle levels of Serie A, Bundesliga, and even La Liga. Lack of attractiveness and purchasing power to top-level stars, it is difficult to make a breakthrough in strength.
As for why?
The answer is simple. Professional players are also pyramid-shaped. Second-tier stars are often easier to find than first-tier stars, and there are more first-tier stars than top players.
With teams such as Real Madrid, Barcelona and Bayern Munich controlling top stars, it is difficult for the Premier League giants to find a way out, and they can only be dragged into the fierce competition by the middle and lower teams.
It is entirely foreseeable that if the overseas copyright distribution model is not adjusted now, soon, the Premier League will be weak in overseas market development due to the poor record of the rich teams and lack of influence and attractiveness.
Or it is to further develop overseas markets and further shorten the gap between the rich teams and the mid-lower teams.
As for the business development income that the wealthy teams have more than the mid- and lower-level teams, compared to the expensive salaries, high transfer fees, and talent reserves that the wealthy teams have to pay to resist risks, this piece of income Not obvious.
What's more, the so-called commercial development does not require investment.
Therefore, what Yang Huan now means is to take this opportunity to reform overseas copyright income, divide it according to the local distribution method, and appropriately widen the income gap between strong teams and weak teams, so that strong teams can compete with strong teams in other leagues. Teams compete for the highest level of star players.
"We Chinese have an old saying that a snake can't do without a head!"
Yang Huan smiled and said to everyone.
"In a league, a strong team is the leader. If the Premier League wants to develop overseas markets, it needs a leader and a team that can exert the influence of the Premier League team in the European arena. The star of the game has attracted the attention of fans all over the world."
"Everyone knows how big the overseas market is. In the past few years, we have basically lived on what we have done in the past few years. The century derby between Real Madrid and Barcelona has attracted the attention of fans all over the world. I don't need to say more about it. And that's exactly what we're missing in the Premier League right now."
"In terms of purchasing power, our mid- and lower-level teams have completely outperformed the mid-range teams in other leagues. In terms of tactical styles, the tactical styles of the Premier League in the past few seasons have been varied. Various styles and genres have flourished. It is nothing short of wonderful."
"And what we're missing is the emergence of teams like Real Madrid, Barcelona and Bayern Munich that have amazing appeal all over the world."
"I can assure you that if we had a team that could keep pace with Real Madrid, Barcelona and Bayern Munich, or even beat them, the Premier League would be better and better than it is now, and we would be able to go to big places overseas. Go to the market and collect money as much as you want.”
I have to say that the blueprint outlined by Yang Huan is indeed very gratifying and reasonable.
The Premier League does lack a true leader.
There used to be Manchester United, but now, Manchester United has also collapsed.
Judging from the current situation, Southampton is the most promising.
Manchester City and Tottenham Hotspur are close behind, and Manchester United and Arsenal are fully capable of catching up again if they seize the opportunity.
The overseas market is indeed huge, and it is growing at a rate of 10% almost every year.
Whether it is in the TV, Internet, or mobile fields, the most important thing is to have high-quality content.
Content is king, this is the consensus of all.
And sports events are the king among the kings.
Today, the whole world, whether it is rich North America and the Middle East, or Asia, the engine of future world economic development, or South America and Africa, there is still an amazing demand for high-quality football resources.
This is why Yang Huan said that the future overseas market is quite amazing.
This is a big piece of cake, and it is also a carrot that Yang Huan throws in front of the management of all Premier League teams.
To, or not to?
Everyone in the conference hall fell into a deathly silence.
Everyone was thinking silently, reminiscing about what Yang Huan said just now, looking around, looking at the colleagues around them, as if they wanted to perceive each other's words from each other's eyes and expressions. the meaning of.
For or against?
After two or three minutes of silence, Richard Scudemore stood up from his seat.
"Okay, everyone, it's almost time!"
The CEO of the Premier League said solemnly.
"Before everyone votes, I must first say that according to the agreement we have reached with the FA, after the signing of the new contract, we will increase our investment in youth training. And the youth training policy of the lower league teams, which is part of the league's sustainable development plan."
The ones mentioned by Yang Huan before, and the current ones, are completely ignored by the Premier League bosses.
Compared with the interests of billions at every turn, the investment of tens of millions has to stand aside.
Besides, investing in youth training is also beneficial to the entire Premier League, so after signing the new contract, everyone is more open about this aspect.
"Okay, now let's vote!"
Richard Scudemore said in a deep voice to the crowd below.
As soon as he finished speaking, the atmosphere in the conference hall suddenly became tense.
Everyone started to look left and right, and even one or two people started to discuss, and the topic was all about the choice of reform or not.
"According to the regulations of the Premier League, any major decision must go through the votes of twenty teams and obtain two-thirds of the votes in favor before the decision is officially passed."
Speaking of this, Richard Scudemore reminded again: "That is to say, we have 20 teams present, and 14 teams must agree to the reform of overseas copyright income from 2016 to 2016. The official start of the 2017 season."
"Let's start voting!"
Scudemore himself was also a little nervous, because he knew that this was a major vote related to the future development of the Premier League.
He is a housekeeper and has no decision-making power, so he can only hand it over to the twenty big bosses in front of him.
"Those in favor of reform, please raise your hand!"
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