Chapter 1004 Bragging Also Costs Money
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"Master Huan, a few days ago, people from Zhongxin Group came to see me."
When Sun Yue saw Yang Huan, Master Huan was sipping tea in the private room of Tingyuxuan in Glory Square, admiring the beautiful scenery of the Solent Strait.
"Zhongxin Group?" Of course Yang Huan knew that this was a well-known state-owned enterprise in China, but he was a little strange, "What do they want from you?"
Sun Yue smiled slightly, "Master Huan, you forgot that the Beijing Guoen of the Chinese Super League is the property of a subsidiary of the Zhongxin Group."
When he mentioned it like this, Yang Huan really remembered it, as if it was.
Speaking of the capital Guoen, it can be regarded as a well-known traditional giant in the Chinese Super League.
Of course, for this team, it can be regarded as mixed.
As someone said on the Internet, there are two types of Chinese Super League fans, one is fans of the Guoen team, and the other is fans of the non-Guoen team.
Others say that this team only brags, does nothing, and claims to compete for the championship every year, but so far, it has won a league championship in more than 20 years. On the other hand, the newly promoted Yangcheng Hengda in recent years is really People are more popular than people.
Thinking of this, Yang Huan suddenly felt it was funny, and asked with a laugh: "Old Sun, they looked for you, did they look away and finally decided to burn money and bring in strong foreign aid?"
Sun Yue was taken aback for a moment, and then laughed straight away, if the people in Zhongxin heard what Master Huan said, they would probably be pissed to death.
Wouldn't it be nice not to bring such a shameless person?
Miracle Media has a wide range of businesses. In the field of football alone, Miracle Media is engaged in the brokerage business and a series of supporting consulting businesses, but they are all in charge of its subsidiaries, because these are not the focus of Miracle Media. .
So, relying on the relationship to find Sun Yue, the CEO of Miracle Media, but it turned out to be just to bring in foreign aid. Isn't this a nonsense thing?
This is like a person who tried everything possible to find a relationship with *********, but the result was just to get a temporary residence permit.
If we say that professional football is likened to an industry, then what is upstream in the industry chain?
There is no doubt that it must be a popular event, such as the World Cup, European Cup, UEFA Champions League, Premier League and so on.
These upstream industries are currently controlled by FIFA, UEFA and national football associations, or in the hands of institutions like the Premier League, and the market is already very saturated.
Therefore, Miracle Media fought to the death and hard work, and managed to gnaw a marginal territory and established the International Champions Cup, which successfully entered the upper reaches of the industry chain. As for the European Youth Champions League and the World Nations League, they are still laying the groundwork. middle.
It's not that easy to organize an event.
Yang Huan also pooled all his financial and material resources and relied on his contacts in Europe to create the International Champions Cup.
Otherwise, if it's so easy, wouldn't everyone be running upstream?
In this industrial chain of professional football, the upstream holds the core, the highest quality, and at the same time the most valuable resources, while the midstream is some industries that are attached to the upstream resources and provide supporting services.
In the past few years, Miracle Media's biggest development has been in the European League.
Just like the Premier League, many people don't know how the broadcast rights of the Premier League work?
Oh, sold to more than 180 countries, and all countries have arranged for manpower to operate the Premier League live broadcast in the UK?
Don't be funny, many countries and TV stations simply don't have this ability.
And just imagine, if each copyright acquirer operates independently, how much resources will be wasted?
Therefore, the local copyright of the Premier League is operated by Sky TV itself, but the overseas copyright is uniformly contracted.
The contractor will operate in a unified manner, and the TV stations and live broadcast organizations that have auctioned the overseas copyright of the Premier League will edit the images and content they want after receiving signals and resources from the contractor.
Before 2008, the contractor of the Premier League’s overseas resources was France’s Canal TV, but after 2008, the contractor became IMG, which was later acquired by Miracle Media .
That is to say, now, Yang Huan controls the production of overseas live broadcast resources and programs of the Premier League.
But the Premier League is only a part of it. The Bundesliga, Ligue 1, La Liga and Champions League are currently Miracle Media’s business. The situation in Italy is quite special, so I haven’t been able to get it yet, but it’s coming soon.
In addition to football, there are many other live broadcasts of sports and events, all of which are in this mode.
In the field of national competitions, Swiss Infront used to be the leader, but now, this company has also been acquired by Miracle Media.
In the professional football industry, there are still many contracting businesses similar to live TV broadcasting, and Miracle Media is a giant in this field.
To put it bluntly, if Miracle Media accidentally sneezes, sports events all over the world will catch a cold.
Otherwise, why do you really think that so many football practitioners want to please Young Master Huan for no reason?
Compared with the upstream and midstream, football clubs are just the downstream of this industry chain. Even super giants like Real Madrid and Barcelona can only be regarded as the best in the downstream in the entire industry chain. Difficult to break through to midstream.
Of course, they have a certain right to speak, but compared with the huge industrial chain, their little money is nothing at all.
Take Miracle Media as an example. Let’s talk about the Premier League, among other things. It produces 5,000 hours of footage of Premier League games every week. These are what TV stations and live broadcast organizations around the world need. How much are they worth?
In addition, Miracle Media is actively developing supporting value-added services. Once successful, the result will make Miracle Media even bigger.
For a giant like Miracle Media, it is already fully capable of challenging the upstream industry.
Because in this field, whether it is technical strength or business ability, Miracle Media is the strongest. Now even British Telecom has found a cooperation with Miracle Media before it dares to bid sky-high prices for the local copyright of the Premier League and the Champions League. UK copyright.
That's why the guy who unbuttoned the three buttons is always trying to find ways to flatter Master Huan.
When the cooperation is broken, he can go home and play with eggs!
To paraphrase BT chief executive Gavin Patterson, "They can put signals from Premier League matches on Qatar Airways, Turkish Airlines, Etihad Airways, who else? "
Qatar Airways only cooperated with Miracle Media after sponsoring Southampton.
After Miracle Media had a thorough understanding of the upstream and midstream, Yang Huan established the Miracle Football Group, occupying the downstream industry.
That is football clubs.
Yang Huan's meaning is very simple, open up the industrial chain of the upper and lower reaches, and completely establish his own football empire.
Sun Yue and Peter Kenyon are the two leaders of Yang Huan's football empire, and they have done a good job.
...
"Master Huan, they are looking for me, it is indeed something very important."
After the joke, Sun Yue said seriously.
"Oh, are you really going to spend money on foreign aid?" Yang Huan asked with a still playful smile.
Sun Yue was depressed, my young master Huan, after all, you are also a person of status and status, right?
Can we stop being so rude, please?
But soon, Sun Yue said something that made Yang Huan unable to laugh.
"They decided to sell Guoen!"
"Sell Guoen?" Yang Huan frowned, very surprised, "How is this possible?"
To say that Sino-Singapore Group has entered the football industry for more than 20 years, it can be regarded as the veteran of Chinese professional football.
Over the years, China's professional teams have changed frequently. How many teams have left and how many banners have fallen, but the one in Beijing has never fallen, and even shouts to win the championship every year.
Some people say that this is bragging.
But so what? At least people have this ability to brag every year, don't they?
If not, you let a relegation team shout to win the championship?
That is to say, in the past few years, Guoenke has always been in the first group of the Chinese Super League, and the results are very stable.
But why is it going to be sold?
"Do you still remember the report on China's professional football industry that I sent you earlier?" Sun Yue asked.
"Well, I saw it, what's the matter?"
Sun Yue nodded H, "The plan can't keep up with the changes. This year the government introduced the reform of the football industry, and now social capital is pouring in. If we don't make a move, I'm afraid it will be too late."
According to Sun Yue's observation, in recent years, China's economy has been undergoing adjustments, and it is necessary to vigorously develop the tertiary industry. Therefore, high-quality assets in the tertiary industry such as movies and football have become particularly attractive.
And everyone knows that in today's Chinese market, there is nothing but money.
When capital enters real estate, real estate immediately soars. As soon as the government suppresses it, it enters the stock market and enters venture capital. As a result, the stock market is booming, and any aunts and aunts who set up roadside stalls in first-tier cities are planning to attract venture capital and set up chains.
The film industry has advanced by leaps and bounds in the past few years, isn't it the result of the influx of capital?
Although there are many disadvantages, the box office is rising steadily.
To be honest, in China today, if the box office of a movie is less than 500 million, you would be ashamed to tell others that you invested in the filming. feast.
Therefore, capital is not necessarily a bad thing for the industrialization of football.
"Why do they want to sell?" Yang Huan asked concerned.
"As I said just now, after the influx of capital, the Chinese Super League has burned money, especially those like Yangcheng Hengda. In just three or four years, they have invested more than two billion yuan, which is far beyond the Chinese Super League. The affordability of the new group."
Yang Huan understood this point.
As a state-owned enterprise, the investment in various aspects must not be comparable to that of a private enterprise like Yangcheng Hengda.
The latter can burn as much as they want, and burn it however they want, but there is absolutely no way for the former.
However, two billion yuan was burned in four or five years, is that a lot?
Converted down, it is only more than 200 million euros more!
Compared with Manchester United, Manchester City, Tottenham Hotspur?
"Not only in terms of capital, but also in terms of daily management, Guoen relies on its status as a state-owned enterprise. In terms of management and systems, it is also very rigid and not flexible enough to cope with the sudden changes in the football field and the transfer market. ?”
"So, in this situation, Sino-Singapore Group is also in a dilemma. It can either quit altogether, or follow the trend and burn money, or sell shares and introduce capital."
Yang Huan nodded, no matter which one Zhongxin Group chooses, it is not surprising.
"Their idea now is to introduce capital, and when their boss followed the leader to visit the UK, he had a relationship with Master Huan once, and he admired Master Huan's understanding and understanding of professional football, so he went through an intermediary Come inquire and see if we are interested in taking a stake."
Yang Huan frowned and thought about it. Did he meet the CEO of Sino-Singapore Group during his stay in the UK?
He really couldn't remember it. If there was one, it should be in the delegation.
However, to be honest, if it was the Beijing Guoen team, Yang Huan was really interested.
how to say?
This team is a veteran team in the Chinese Super League, with high brand value and great influence, and it is located in a place like the capital where every inch of land is expensive. From all aspects, it is a pretty good choice.
Only, there is one problem.