Chapter 1027 We Are Not Short of This Money!

"Boss Fang!"

"Hello, Mr. Fang!"

When Fang Wei, CEO of Jingcheng Guoen, walked into the meeting room, all the high-level executives of Jingcheng Guoen stood up one after another. novel

Fang Wei waved his hand, signaling that everyone is welcome.

"Everyone sit down, our capital Guoen won't do this in the future!"

Everyone sat down immediately.

Although it's only been two months, Fang Wei's way of doing things is indeed completely different from the previous bosses.

how to say?

He is younger, more succinct and capable, and more familiar with the football market, especially the Chinese football market, which is quite rare.

As many fans have said, football is divided into Chinese football and football.

If this statement is put into the football market, it can also be established.

Because of the different market environments between China and foreign countries, the Chinese football market is completely different from foreign countries.

If you are not familiar with the Chinese football environment, no matter how capable you are, what can you do?

But Fang Wei should be regarded as the kind of person who is capable, understands football, and is also familiar with the Chinese football environment.

Just think about it, he comes from the Chinese branch of Miracle Media.

"I just went to Europe for a meeting. Master Huan paid special attention to our situation. He stayed with me after the meeting and talked for more than two hours. He was very concerned about our progress and situation."

Fang Wei held up a document in his hand, which was the notes he made while talking with Master Huan.

As soon as they heard that it was the guidance from Master Huan, everyone present immediately became concerned.

These days, whoever plays football in China doesn't know Master Huan?

Who doesn't admire someone who can bring superstars like Terry and Kaka to the Super League?

In the Chinese Super League, even in China, there are many rich people, but how many people have this ability?

"He is very satisfied with the results of our operations over the past period of time,

But he also said that the joining of John Terry and Kaka is just the beginning, and we will have more heavyweight stars coming, and they are popular superstars, so we must be prepared and play a beautiful game. The pre-season campaign! "

When everyone present heard this, they were all stunned.

After Terry and Kaka, there are even bigger heavyweight stars to join?

As for these two veterans, after they came to the Saints, the team also conducted a physical examination on them, and the results were unexpected. Their physical condition is very good, especially the old Terry.

This is enough to see that when Young Master Huan and the European team select foreign players, they are not chasing fame, but also value the current strength and level of the players. This kind of operation is even more difficult.

But even so, the team actually wants to introduce even bigger stars?

"Mr. Fang, I wonder how much this heavyweight star weighs?" the manager of the marketing department asked with concern.

He also came from Miracle Media. He and Fang Wei are old acquaintances, and they cooperate with each other tacitly.

Fang Wei thought for a while, and smiled slightly: "It should be said that it is heavier than the heaviest star that the Super League can introduce at this stage!"

This time, even the manager of the marketing department was a little moved and a little excited.

"Okay, we will draw up two plans immediately later!"

"Okay." Fang Wei nodded, "By the way, what's the situation with the sponsors recently?"

"Yes, after signing John Terry and Kaka one after another, many domestic sponsors are interested in us, but we have always followed what Master Huan said, preferring shortages to excess, and only cooperate with the most powerful sponsors. , so the current progress is relatively slow.”

They have been committed to negotiating with Heineken before, which caused other sponsorships to be a bit behind.

But after signing the big sponsorship of the chest advertising, the other sponsorships are not big. It will be relatively simple, but the negotiation process is also indispensable.

Yang Huan's request to the state of the capital is to prefer lack over excess, only expensive and not expensive.

why?

Because he knows that many domestic teams often change sponsors, not to mention advertising on the back or sponsoring teams, even if it is advertising on the chest, they often change. This is not a good thing for the club.

If the changes are too frequent, it is easy to give people the illusion of being immature and not rigorous enough, which is not good for the club's image.

Otherwise, there were big brands who wanted to sponsor Guoen at a higher price, but they only wanted to sponsor Guoen for one year, and then decided to continue depending on the situation. However, after careful consideration, the Guoen team finally chose Heineken beer.

There is no other reason. This is a big international brand. The five-year long-term contract guarantees that the Guoen team can get a sponsorship fee of one billion yuan, which is more in line with the Guoen team's long-term plan.

Fang Wei also knew the situation of the marketing department, and he personally participated in the negotiation with Heineken, so after hearing this, he nodded and said, "The negotiation must be completed as soon as possible before the start of the season."

"clear!"

Judging from the huge response that the Beijing Guoen team has aroused in China, there is no need to worry about the team's sponsorship at all.

If the team is willing to be more relaxed in terms of sponsorship fees and other conditions, they are confident that they will be able to pull a large number of sponsorship teams out immediately.

But the problem is that Jingcheng Guoen is pursuing now, not just for making money.

"In addition, we will re-negotiate with Nike, especially on the sales of jerseys and fan supplies. We must renegotiate in this area, no matter what, we must not make any concessions!" Fang Wei said very seriously.

The manager of the marketing and sales department also nodded solemnly.

He could feel the heavy burden on his shoulders.

The fanaticism of Beijing fans is well-known throughout the country, and their spending power is very high. The sales of jerseys and fan supplies are also a major source of income for the team, especially after the introduction of big-name superstars like Kaka and Terry. Definitely a big boost to sales.

It is not even ruled out that Jingcheng Guoen will design some fan products by itself in the future like Southampton did, and put them on the market for sale.

Therefore, if there is no agreement with Nike now, it will be very detrimental to the long-term development of Guoen.

Fortunately, Nike has a deep cooperative relationship with Miracle Media. Southampton, Inter Milan, Atletico Madrid, etc., many of Yang Huan's team sponsors are Nike, so negotiations on this aspect will not be very easy. big.

It is especially worth considering that it is basically impossible for Nike to continue to package and renew the contract after the expiration of the Chinese Super League contract, unless Nike is willing to pay a sky-high price.

Once the overall sponsorship rights of the Chinese Super League fall, at that time, teams like Beijing Guoen will definitely be the most wanted object of Nike.

Therefore, the current capital Guoen is firmly grasping the initiative in the negotiation.

After negotiating the topic of sponsors, Fang Wei immediately turned to the fan service department.

"How is the ticket sales this year?" Fang Wei asked with concern.

Jingcheng Guoen has never had to worry about the tickets, and the supply exceeds the demand every year, but he still cares a lot.

"According to government regulations, although the stadium has a large capacity, due to safety considerations, we can only sell 45,000 tickets, and we originally planned to sell 25,000 season tickets."

Fang Wei nodded, he knew all of this.

"Before we originally planned to increase the price of the season ticket from the original 700, 800 and 1,000 yuan to 850, 950 and 1,200 yuan, but before Master Huan explained that the new There will be no price increase for season tickets.”

Speaking of this, the manager of the fan service department couldn't help but smile wryly.

The price increase plan was formulated by the previous leadership team of Guoen, and it was also communicated with the Beijing Football Association and various parties. It was passed and even announced to the public.

Now Master Huan said directly, no price increase.

The reason is simple. If such a price increase is followed, the income of a season can be increased by about 4 million.

But not all of this money falls into the pocket of Jingcheng Guoen, and it has to be shared with the ticket seller. In this way, Jingcheng Guoen won't get much money at all.

So Master Huan felt that it was not worth raising the price at all just for such a small amount of money.

"If you have the spare time to study the price increase of sports tickets, you can earn a lot of sponsorship!"

"We are not short of this money!"

These are the original words of Master Huan.

As a result, when Guoen officially announced that there would be no increase in ticket prices for the new season, the fans outside cheered completely, and everyone was overjoyed with excitement, and the sales of season tickets were also quite amazing.

"Thanks to our cancellation of the ticket price increase intention, and at the same time the stimulation of signing superstars such as Terry and Kaka, we have received a total of more than 80,000 season ticket purchase applications for the new season."

Speaking of this, the manager of the fan service department had a look of great distress.

More than 80,000 ball ticket applications, this should be a good thing, right?

But the problem is, now the club can only provide 25,000 season tickets, that is to say, on average, only one out of three people can buy season tickets. How can they be satisfied?

"Not only that, the number of fans applying for season tickets is still increasing rapidly, and we have no way to deal with it now."

After hearing this, Fang Wei smiled wryly in his heart.

While other Chinese Super League teams are having headaches for the football market, Beijing Guoen, the gold-medal football market, is troubled by the lack of tickets.

"Can you add some more season tickets?" Fang Wei asked.

"Theoretically, it is possible, but if there are more season tickets, there will be fewer loose tickets. For income..."

Fang Wei immediately interrupted him, "Our policy is to serve the fans, and not always think about the small interests of those sesame mung beans."

Having said that, Fang Wei immediately looked at everyone.

"I remember, Master Huan told me why Southampton was able to record so many brilliant records in a short period of time? Become the team with the highest income in the world?"

Everyone immediately showed concern.

"The reason is very simple. Master Huan never thought about making money in his business philosophy. From the very beginning, he thought about how to provide fans with better services, better watching experience, and make fans feel comfortable. The hearts of the fans are with you, if you believe in you, then you don’t have to worry about not making money.”

"Now this era is different from before. We must abandon the rigid thinking of the past, we must be open, and we must pay attention to the role of fans. In the process of meeting the different needs of fans, that is, the process of our continuous revenue generation .”

Many people present may not understand what Fang Wei's words mean at all, and may even sneer at them.

But Fang Wei waved his hand, "The supply of season tickets needs to increase. Even with the increase, there is still no way to satisfy the fans, but we have to be honest. I will hold a press conference and explain this to the fans in person. , I believe that fans who really love our Guoen team can understand our difficulties."

"However, the ticket gate must be locked for me. I don't want to see insiders involved in the transaction of reselling tickets!"

Fang Wei's last sentence was very serious, even with a bit of chilling feeling.

His attitude is very clear, once found out, he will never forgive him lightly.

"Also, if you can avoid giving away tickets, you can avoid it, if you can, you can reduce it. We will do everything according to the rules. This is what Master Huan said!"

Everyone present gasped.

What is the gift of tickets, who is given to them, and where the tickets in the hands of scalpers come from, everyone knows.

But only Master Huan has the courage to make such a decision.

In this huge capital city, who would dare to make things difficult for Master Huan?

"Also, our ticket supply is difficult and we cannot meet the needs of all fans, but this should not be a reason or an excuse for our inaction. Our club should have some

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