Chapter 1028 Is This Too Generous?
Before acquiring Beijing Guoen, Yang Huan asked Miracle Media to conduct a very detailed and in-depth market research.
Especially focusing on the fan's perception of the club, Yang Huan attaches great importance to it.
After a series of investigations, after Yang Huan discussed with Sun Yue and others, it is generally believed that signings are not effective, especially when other teams in the Chinese Super League are starting to burn money wantonly. The aging structure has led to weak competition, and it is difficult to form competitiveness in the Super League. This has become a major complaint among fans.
But this point, Yang Huan has achieved through a series of high-level signings and operations.
However, there is another very important point, and that is the ticket.
There is no doubt that Beijing Guoen is the hottest gold medal football market in China, even the teams in Yangcheng can't match it.
However, behind the enthusiasm, there are also a lot of problems lurking, such as scalpers.
This is a phenomenon that cannot be eradicated even in such a standardized and market-oriented football market in Europe, let alone in China. As long as there is demand, there will be hype value, and groups like scalpers will appear.
But the question is not whether scalpers exist, but whether scalpers are too rampant.
In the past, in addition to selling the tickets of Beijing Guoen, there were also many tickets given to various parties.
Because tickets are hard to come by, someone will definitely find ways to get tickets through various channels and relationships.
If it's for your own use, it doesn't matter, but the problem is that many free tickets often flow into the hands of scalpers.
Yang Huan didn't want to put an end to scalpers, it's impossible, let alone him, even if the government stepped in, it would be impossible!
What he wants to do is to regulate himself as much as possible and increase the hype cost of scalpers as much as possible.
Limiting the number of free tickets and regulating the use and circulation of free tickets has undoubtedly become a very effective means.
However, once they really decide to do this, they will definitely offend a large number of people. This is why the leadership of Beijing Guoen knew the problem, but they never dared to take action.
People, before doing anything, will definitely consider the consequences.
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Offend ordinary fans,
The most is to be scolded, but so what?
But if you offend some people who shouldn't be offended, God knows if you will suffer disaster for no reason?
Only people like Master Huan dare to do such a thing.
The reason is simple, he is not afraid!
Who the hell is making trouble for Young Master Huan, isn't he making trouble for himself?
"Master Huan means that we must establish a membership system, but our membership system is not meant to make money, but to better serve the fans."
Fang Wei conveyed Master Huan's opinion loudly at the first place.
"Just like those clubs in Europe, their membership is not just as simple as asking fans to pay membership fees, the convenience of buying tickets, consumption points for fans, birthday gifts for members, etc., all of which depend on us. The accumulation of drops allows fans to enjoy value-added services when purchasing memberships."
"Is this difficult for us?"
The answer is actually very simple, not difficult, just whether you have the motivation to do it.
"We will cooperate with Southampton and introduce their complete management system, not only for our internal management, but also for our fan system management, and strive to create better and more considerate services for fans."
Southampton has a large number of members. In addition to spending points to exchange for free tickets, there are many benefits for members.
For example, if you don’t have enough points and you want to buy tickets, members can have priority. There are even many popular game tickets that are only open to member fans, but even so, the supply is still in short supply, and membership lottery is often used. Member points and other methods to choose.
But after purchasing a membership, you can get points and discounts for buying things in the fan shop. Every season, you will get a beautiful gift and fan magazine for free. When the fan’s birthday comes, there are also birthday privileges and so on.
It can be said that the Saints have accumulated a wealth of experience in serving fans, and they are still digging deeper and expanding.
Everyone present could not help but wonder inwardly after hearing this.
This capital country's grace has really changed!
At least, after Master Huan's acquisition, the club's business philosophy has undergone tremendous changes.
Fans have been elevated to an unprecedented lofty status by the club. How to provide and create better service value for fans has become the most important thing for the club.
But don't underestimate this change, because it will completely change Beijing Guoen.
"This time in Europe, I also mentioned to Master Huan about the home stadium."
Fang Wei's faint words once again attracted everyone's thoughts.
Many fans do not know it, thinking that Gongti is the home stadium of Beijing Guoen and owned by the club, but it is not.
Jingcheng Guoen rents Gongti as its home court, and needs to pay for the venue rent.
As for Gongti, although it is usually happy to take on some concerts and other activities, it also needs to rely on regular customers like Jingcheng Guoen to support it, and the popularity brought by Jingcheng Guoen also has a huge impact on Gongti. benefit.
But these days, everyone is thinking about generating income.
Currently, Guoen pays Gongti 250,000 for each game. Compared with other commercial competitions and concerts, which cost as much as 600,000 or even 800,000, it is indeed much cheaper.
But the stadium is not its own, and a series of supporting services and facilities such as field maintenance, turf replacement and maintenance, naturally cannot be satisfactory, and the Guoen team has to organize its own security on match days.
According to preliminary estimates, the cost of each game is around 500,000 yuan, which is basically over 10 million yuan a year.
However, the club's income from the stadium, apart from ticket sales, is almost negligible, which has to be said to be quite unreasonable.
The game-day income of about 30 million per year is definitely a slap in the face of the so-called gold medal game market!
The crux of the reasons is that Beijing Guoen does not have its own home court, which not only directly leads to the club's lack of revenue generation, but also leads to the poor experience of fans watching football.
"Master Huan means that we must have our own home stadium and supporting business ecology, so he asked me to talk directly to Gongti after returning to China. Our first choice is to acquire Gongti and its surrounding areas and build a new one. The stadium and supporting commercial facilities will be the foundation for our Beijing Guoen to build a century-old giant."
The geographical location of Gongti is indeed quite good, and the land is large enough, which fully meets Yang Huan's requirements.
"Mr. Fang, I'm afraid this will be difficult. After all, labor sports are public resources."
Fang Wei nodded, "It's really not easy, but we all know that most of the area around the Workers' Stadium has long been abandoned. In recent years, there have been people who have proposed to protect the Workers' Stadium, but we all know that in the final analysis, it is still a matter of funds."
After a pause, Fang Wei continued: "The government is vigorously promoting the sports industry, and the renovation of Gongti will definitely arouse their interest, and we promise that after buying Gongti and the surrounding land, we will demolish the original buildings and stadiums. , build a football theme park, and build it into a landmark building in a prime location in the center of Beijing!"
Everyone present was a little dumbfounded.
Are these all Master Huan's ideas?
If so, the amount of money is too big, right?
Among other things, just take the location of Gongti, how much does such a large piece of land cost in the core area of the capital where every inch of land is expensive?
Also, even if the government agrees, even if you want to build a football theme park and give you a big discount, and even give you a series of preferential treatment, how much money do you have to invest to make it happen?
Of course, I have to admit that the idea of a football theme park is indeed quite good.
The Beijing Municipal Government and the district where the Gongti is located are vigorously developing sports, and the problem of old and abandoned Gongti has been around for a long time, and the superiors have been troubled for a long time. , the problem is definitely not big.
The key is how to distribute the benefits.
"Master Huan means that our club will be responsible for this matter. Funding is not a problem, but it must be done by ourselves. If the conditions cannot be negotiated, then we will move the place."
Fang Wei's words made everyone present feel Yang Huan's courage.
A football theme park must be established, not only the capital city government, but even the country will support it.
So, the question now is, where to do it.
Of course, Gongti is the first choice, because it is a blessed place for fans of the Guoen team, but there is also no shortage of good land in the center of Beijing.
If you want to engage in commercial real estate, the city center is a little more difficult, but if you want to buy a deserted stadium, there are still many options. Even if it is really not possible, the worst thing is to stay away from the city center and go outside. Then there is no problem, and it is estimated that all district governments will flock to it.
The reason is simple. The football theme park planned and sketched by Yang Huan is not only a matter of image, but also helps the government generate income.
At that time, in order to attract Guoen from the capital to come over, it must be policy to policy, and preferential treatment to preferential treatment.
In fact, the predecessors of Jingcheng Guoen had the same idea before, but it was just that the investment was too large, which made them all lack interest.
But what Master Huan sees now is obviously different from that of state-owned enterprises. He has a longer-term view.
However, as long as they think that Jingcheng Guoen will build a huge football theme park in the capital, everyone present will feel a rush of enthusiasm, because they all know that this will be the foundation of Jingcheng Guoen's century-old giants.
Not only that, the football theme park can raise the influence of Beijing Guoen to a whole new level.
Because in the Chinese Super League, Jingcheng Guoen's move will be earth-shattering.
At the same time, Master Huan is also using this move to tell everyone that he did not buy Beijing Guoen to respond to the policy, nor did he want to cash out after inflating the market value. What he wanted was long-term operation.
He is optimistic about the football industry and the sports industry, so he wants to lay a solid foundation for Beijing Guoen.
With a solid foundation, Guoen can be invincible in the Chinese Super League and even in the Asian arena!
As the executives of Guoen, they can also relax and work for the club.
After saying this, Fang Wei himself felt a little agitated.
"Okay, everyone, I believe everyone already knows what Master Huan thinks."
"When he was in Europe, he asked me to convey that we can all work in the club with peace of mind and do our best, and don't need to worry about the rest!"
After listening to Fang Wei's words, everyone present nodded in unison.
As long as Master Huan wants to run the team for a long time, what else do they have to worry about?
Could it be that he was still afraid that Master Huan would not be able to pay his salary?
Don't be ridiculous, how is it possible?
"Master Huan is full of expectations for our new season. I hope that all of us can go all out and never disappoint Master Huan's high expectations. Do you understand?"
"clear!"
Following Fang Wei's question, the audience answered in unison, their voices were loud and full of fighting spirit.
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