Chapter Nine Hundred and Forty Fourth Is Also Very Hard
"Everyone, welcome to the country of Qatar!"
When Sun Yue, the CEO of Miracle Media, dressed in a neat suit, stood in front of the main podium and greeted all the guests present, there was a burst of warm applause in the venue.
"I believe that everyone is already very clear why I came here."
Sun Yue raised his head, no longer read the manuscript, but looked at everyone present.
"Yes, we will officially launch a brand new national team competition, the World Champions League!"
Following Sun Yue's words, the event logo was immediately displayed on the big screen behind.
This is a competition logo after anthropomorphic design, which is very simple and easy to understand.
There was a sudden burst of spotlights flashing at the scene. Obviously, none of the reporters thought that they would get to the point so quickly.
"In the United States, a well-known New York Times reporter once asked me during an interview. He said, why can the International Champions Cup achieve such outstanding results? Why can it create such an amazing effect?"
After a pause, Sun Yue smiled slightly, nodded and said: "I told him, because there is still a considerable demand for sports, especially football, in the world, and the International Champions Cup is only a small part of it. The demand is activated."
"I said at that time that after Miracle Media successfully operated the International Champions Cup, in addition to continuing to operate and expand the International Champions Cup, we will also open up a new field, that is the national team!"
Sun Yue talked eloquently on the stage, and many guests below either listened thoughtfully, or didn't understand at all, or even didn't pay attention to listen at all.
"Before the International Champions Cup, warm-up matches have been around for a long time. Warm-up matches in North America, Asia, and the Middle East are also common. There are even more warm-up matches in Europe, and there have even been many warm-up cups. , but why in just a few years, the International Champions Cup can quickly stand out and seize a place in world football?"
"The answer is simple, demand!"
Sun Yue asked and answered himself very confidently, "On the one hand, we have met the needs of the European giants. We provide them with the most professional competition platform and provide them with the highest quality warm-up opponents. income."
"But on the other hand, we meet the needs of fans all over the world for high-level competitions.
"
"As we all know, in July and August, European competitions have not yet started, and there are no national team competitions. This period is a blank period for football matches. Does that mean that there is no demand for fans during this period?"
Sun Yue shook his head, "No, it's not that they don't have needs, but you... the football practitioners, haven't found a way to meet their needs in this regard."
"So, we founded the International Champions Cup. In just a few years, we have become more and more prosperous, and we are gradually expanding the size of our participating teams and the influence of the event. We have succeeded!"
Sun Yue spread out his arms, looking like he was sure of winning.
Yang Huan sat under the stage, watching Sun Yue's performance on stage, and was quite surprised in his heart.
Is this guy still that sycophant Sun Yue who came here to flatter him just now?
Looking at Long Wu again, it is estimated that this guy is also full of surprises.
This change is too big, right?
Totally like two different people, okay?
"This is the case in club competitions, is it also the case in national team competitions?"
When Sun Yue said this, he smiled slightly, pointed behind him, and the ppt on the big screen was refreshed immediately.
"This is a survey commissioned by a professional organization to show the current state of the national team's warm-up matches."
"From the results of this survey, we can see that in the arrangement of the warm-up match, all national teams do not have a stable operating mechanism. The selection of opponents and the arrangement of the warm-up match are very random, which leads to the commercial value of the game It is very difficult to operate, the income of participating teams cannot be guaranteed, and in many cases, even the goal of training is not achieved.”
What Sun Yue said is not unusual, on the contrary, it is very common.
Even for those European teams, when arranging the warm-up matches, although they have been contacted and arranged well in advance, the chances of changes are still very high, and the possibility of premature death is not small.
This is the case in terms of event arrangements, and it is even more obvious in terms of commercial operations. Even in the warm-up events of some top national teams, many of them have almost no commercial operations at all, and are more arranged by sponsors, but this is quite passive.
Just imagine, this is the case in Europe, where the professional operation is the most advanced and the business environment is the most complete, let alone other continents?
You must know that the European professional leagues have the greatest opinions on national team competitions, precisely outside of Europe.
Not to mention the long-distance running back and forth, in order to ensure the commercial interests of the sponsors, those exhausted stars must be used to death, and once an injury occurs, the national team immediately pats their ass and doesn't care about anything.
This is why European teams complain about national team games.
It can be said that today, anyone with a little insight can see that the warm-up match of the national team is a huge waste of resources. This is true for small and medium teams, and so are other top teams.
Under such circumstances, Miracle Media began to plan for the World Champions League.
Sixteen teams were invited to the first competition, and they were divided into four groups to participate in the competition. After the group rankings were determined, the group's first team would fight against the group's second team, and then enter the knockout round, semi-finals and ranking rounds, and finally enter the finals .
The cities where all the games will be held are all determined by Miracle Media in advance, and the game time is arranged on the national team match day.
As we all know, the current national team chooses warm-up matches for two main purposes. One is to inspect players and hone the lineup.
This is not something to be ashamed of.
Just like the England national team, the European Cup and the World Cup are held every four years. Although there are qualifiers in the middle, these can get appearance fees, but it is far from enough to maintain an organization as large as the FA.
Therefore, the warm-up match is also one of the channels for the FA to generate income.
But in general, because it is not comparable to the club in terms of exposure, the gap between the national team and the club in the field of business operations is quite large, and it is far from matching the reputation and influence of the national team.
And what Miracle Media wants is to organize a brand new event, using the national team match day, to attract fans from all over the world with high-level strong dialogue between national teams and competitive league rankings .
First of all, the training of the strong dialogue is of great significance, and it can test the teams. Coupled with the league rankings and high bonuses, the participating teams are not afraid of not doing their best.
Secondly, the appearance fee is high and the bonus is generous, which meets the income-generating needs of the football associations of various countries.
In addition, Miracle Media is able to minimize the impact of the national team's game time and the degree of players' running back and forth in terms of the venue arrangement.
Finally, the addition of such a top-level event platform, which is completed every two years, greatly increases the exposure of participating national teams, increases their influence, and drives their commercial income.
It is precisely because there are so many benefits, and at the same time, it does not conflict with the existing competitions of the national team. Immediately flocked to it, and Miracle Media selected sixteen teams from it.
They are Germany, England, France, Italy, Spain, Portugal, Netherlands and Belgium in Europe.
The United States in North America, Australia in Oceania, Côte d'Ivoire and Ghana in Africa, Brazil, Argentina, Uruguay and Colombia in South America.
When Sun Yue showed everyone the sixteen teams participating in the first World National Champions League on the main podium, there was an uproar at the scene, because these sixteen teams are almost the most powerful national teams in the world up.
Of course, due to market operation considerations, teams from all continents are arranged to participate.
It is worth mentioning that in Asia, South Korea was originally considered, but in the end South Korea politely declined the invitation due to its own problems, and Yang Huan and Sun Yue were unwilling to consider Japan, so the Asian area was empty.
But what shocked the reporters present was that after Sun Yue announced the participating teams, he announced the main sponsors. Everyone was surprised to find out that Miracle Media had secretly planned the two competitions. Years, everything is already ready.
The title sponsor of the event is Qatar Airways, and the final venue is also arranged to be held in Qatar.
This is why the press conference was chosen to be held in Doha.
At that time, all participating teams will be picked up by Qatar Airways.
When many reporters present heard this news, they couldn't help but think of it. The media had previously disclosed that Yang Huan's Southampton and Qatar Airways had signed a chest advertising sponsorship fee of up to 50 million pounds.
Today, Qatar Airways is sponsoring this event again. It is not difficult to see that Qatar, a local tycoon, is also working hard to build momentum for the World Cup held in the country.
Not only Qatar Airways, Al Jazeera, together with Sky TV and ESPN, successfully bought the rights to broadcast the World Champions League. That is to say, from the first edition, this event will be broadcast live to the whole world.
Because of the previous experience in the operation of the International Champions Cup, Miracle Media seems to be very familiar with it this time.
All sponsors are divided into three levels, and the highest level is undoubtedly the title sponsor of Qatar Airways.
Next is the event sponsor, which has lower authority than the title sponsor and can carry out global promotion. At present, only five sponsors, Adidas, Heineken, Coca-Cola, McDonald's and Samsung, have been signed, but there are still many brands that are negotiating.
In addition to these two levels of sponsors, there are also regional sponsors.
Because the competition venue will be arranged to be held in a third country, and Miracle Media will also attract investment for this.
In addition to being unable to conflict with the sponsors of the first two levels, the third level of sponsorship is also limited to a fixed area, such as the country where the competition is held.
Because this is only the first tournament, the income from sponsorship fees and broadcast fees is not too high, and it is far from being comparable to events of the World Cup and European Cup levels.
However, the appearance fees and game bonuses offered by Miracle Media are higher than the World Cup and European Cup.
Sun Yue even promised on the spot that the organizer will bear the expenses of player injury insurance and other expenses, and pay the competition fees to the clubs where the participating players belong to in accordance with the standards of the European Cup and World Cup.
It is precisely because of this series of measures, coupled with Miracle Media's commitment to match venue arrangements, and Yang Huan's contacts in world football, Miracle Media has also won the recognition of the club team.
And all the reporters who came to the scene were surprised.
This time, Miracle Media really didn't make any noise, it was a blockbuster!
Among other things, just judging from the current situation, there is no reason why the World Champions League cannot be successful!
With the support of so many big-name sponsors and the backing of Miracle Media, which is rich and powerful, will it still fail?