Chapter 110 Whoever Has the Highest Price Wins
"Why are you here?"
"What are you doing here?"
When Don Blaustein and Greg met in the elevator, they both blurted out a barrage of questions.
Then the two of them were a little panicked, and they could guess that the appearance of the other party would bring some influence and changes to them.
At the very least, it will make this negotiation more difficult.
"You two, the elevator is here, please!"
Nicola Cortes led them out of the elevator.
Sun Yue has now become Yang Huan's Chancellor of the Exchequer, and he is busy setting up the marketing team. Many things in Southampton have been handed over to Nicola Cortes.
Yang Huan also trusts the former banker very much. Except for finances, most of the other powers are handed over to him. Moreover, Sun Yue has already formed a complete set of marketing and public relations teams in Southampton. He also comes here for work and meetings every week, so the normal operation of the team is not a problem.
"Yang Huan, let me secretly tell you a message." Charlene Laheri leaned over as they walked out of the elevator.
Yang Huan smiled, "Let's talk about it first, don't think I'll promise to take pictures of the artifact for you to see, I'm not that interested."
Charlene Laheri blushed brightly, embarrassed and annoyed, can't this guy be serious?
"Are you listening?" She gritted her teeth, stomped her feet, and became ruthless.
"Listen, listen, tell me." Yang Huan saw this and knew that things were a little urgent.
Everyone is coming soon, are you in a hurry?
"The two of them are now fighting for the right to be the partner of the London Olympics. They are not British companies, so they have encountered a lot of pressure, so now they are doing everything possible to gain a sense of presence in the UK. You should understand I mean."
After listening to Yang Huan, he shook his head vigorously and looked puzzled, "What do you mean? I don't understand!"
Look at him like this, Charlene Laheri is so angry that she has the urge to strangle him, will you die if you don't pretend to be crazy?
"Then just keep pretending!" She finally turned her head angrily, to be invisible.
Yang Huan laughed,
Don't say anything.
Soon, three people came to the front.
"This is our boss, Mr. Yang Huan!" Nicola Cortes took the initiative to introduce the two of them, "This is Greg, the agent of Budweiser, and this is Don Heineken, the manager of Heineken. Blaustein."
"Hello, you two, welcome to Southampton!" Yang Huan stood up and shook hands with them.
Greg is an American who looks very shrewd, while Don Blaustein is a typical Nordic guy, big and kind.
From the first impression, Don Blaustein gave Yang Huan a better impression.
"You two, I don't know what to do with me?" Yang Huan sat down with a smile and looked at the two people standing in front of him.
Greg looked at Don Blaustein and got a head start.
"Mr. Yang Huan, I heard that Uncle Bird is an artist under your command, and he plans to sing in London, New York, Tokyo, Hong Kong and other cities recently, and plans to release a new MV, is that true?"
Yang Huan nodded, but in his heart he had to admire that the news of these guys was quite well-informed.
"It's true, what's the matter?"
"We hope to sponsor Uncle Bird, invite him to shoot commercials for us, and promote our Budweiser beer at the concert and in the MV." Greg said his thoughts with a look of ambition.
"Okay, yes!" Yang Huan was also very interested in this kind of cooperation.
Anyway, it is only natural to make Du Ziteng popular, sign some endorsements and advertisements, and make some money.
Moreover, Yang Huan is setting up a brokerage company for Du Ziteng and Lin Yuner, and recruiting all kinds of talents in the entertainment industry. It is a formalized route, so there must be income.
When Don Blaustein on the side heard it, he thought Yang Huan was going to agree, but he was also anxious.
"Mr. Yang Huan, we are also very interested in Heineken, and we are also willing to invite Uncle Bird to endorse our beer all over the world!"
As soon as Don Blaustein said these words, Greg beside him looked angry, but he suppressed his anger.
As early as when the two met, they had already guessed that there would be a fight.
Although Uncle Bird is now so popular now?
"You should be very aware of Uncle Bird's current worth and appearance fee. You have all heard the new version of the song just now. I don't need to say more about the effect. If you are interested, I can give it to you in the new version of the MV. Your 90 seconds to 120 seconds of placement ads, but the specific advertising method, I have the final say."
The most important thing in shooting an MV is quality assurance. Yang Huan can't do the kind of thing that forced the placement of advertisements and eventually led to the collapse of the entire MV. So how to advertise, you have to decide by yourself, not the sponsor. .
The first version of Uncle Bird's MV has more than 300 million hits on Youtu Turtle. No matter how the second version of the MV is, it will not be lower than this, and the benefits of this kind of embedded advertising are more effective than advertising on TV stations. it is good.
So, Yang Huan's proposal also got the interest of Greg and Don Blaustein.
"Both of you are interested, this is difficult to do!"
Yang Huan looked at the two sponsors with some embarrassment. They were both big-name sponsors, world brands, and no one was easy to offend.
"Come on, you bid, the higher bidder wins!"
Nicola Cortez was dumbfounded, this is too naked, isn't it?
Young Master Huan, can't we be more reserved?
Charlene Laheri had a mournful look on her face. This guy always likes to make something special.
"Okay, we can give five million pounds!" Don Blaustein was the most interested, and he himself liked Uncle Bird very much.
At present, Heineken intends to vigorously promote it in Europe, especially the United Kingdom. It has sponsored the Champions League before, and now it plans to sponsor the London Olympics. Don Blaustein has certain authority and can make decisions.
Greg was beaten by Don Blaustein, and he was angry, "We'll pay five and a half million pounds!"
"Five and a half million pounds? Well, good!" Yang Huan felt that the price was not bad.
Don Blaustein gritted his teeth, "We're giving six million pounds!"
Yang Huan listened, nodded again and again, and looked at Greg.
Americans figured in their hearts that the 30-second commercial for the annual Super Bowl in the United States would cost 3 million, and there was no way to guarantee that every one of their tens of millions of viewers would watch the commercial, so the effect of the commercial was greatly reduced.
But placing advertisements in Uncle Bird's new MV can guarantee 100% viewing, and the number of people is many times larger than the Super Bowl, but there are hundreds of millions on Youtu Turtle, and the time Also longer than the Super Bowl and uniquely exclusive.
This is undoubtedly a very good deal.
"We will pay seven million pounds!" Greg made a clear plan and immediately increased the price.
When Yang Huan heard it, it was interesting.
It's just that you have to add up to one million to one million to be enjoyable. If you add hundreds of thousands or hundreds of thousands, how much is it to add for a long time?
Come on, shout as much as you like, and fight as much as you like!
"Eight million pounds!" Don Blaustein was also furious.
This damn Budweiser is fighting against us Heineken everywhere, do you really think we have no strength to fight with you?
This time, he has gone out of his way, and he has to win this copyright and contribute to the fight for the cooperation right of the London Olympics.
Greg wiped the sweat from his forehead, "Nine million pounds! If you have the ability, you can add more!"
"I'll show it to you!" Don Blaustein was also furious, "10 million pounds!"
Yang Huan watched happily, while Charlene Laheri, Huang Ying and Nicola Cortes on both sides were stunned.
These two rivals are going to be on the hook.
Greg couldn't take it anymore, clutching his heart, picked up the phone, "Mr. Yang Huan, wait for me one more minute."
After speaking, he walked aside to make a phone call.
"Okay, no problem!" Yang Huan smiled and nodded in agreement.
Don Blaustein also gritted his teeth, you can call, can't I?
"Mr. Yang Huan, wait a minute for me too!" After speaking, he also went to call.
Yang Huan sat there and nodded with a smile, as if he saw the white money falling from the sky.
Uncle Bird's advertising appeal is still very amazing, which is mainly reflected in Youtu Turtle.
Now, the click rate is still rising wildly with nearly 10 million views every day. It is foreseeable that in the near future, this song will rank first in the click rate of Youtu Turtle. Even the second version of the MV will attract hundreds of millions. Even a billion views.
This ad is amazing!
And you must know that the price of Uncle Bird's current advertising endorsements has exceeded five million pounds.
This is also the reason why they consciously robbed from five million pounds just now.
It can be said that, but in the eyes of Charlene Laheri and Huang Ying, it is still too crazy.
It's a million pounds and a million pounds and it's a crazy rhythm.
"Can you recover the cost after spending so much money?" Huang Ying said in disbelief.
Nicola Cortez shook his head, "For a big company like them, they rarely consider the cost of doing this kind of advertising, but focus more on the influence and building of the brand. Now Uncle Piao is very popular among the younger generation. If it becomes purple, it is only natural that they attach importance to it.”
"It's like when many brewers competed for Super Bowl advertisements at sky-high prices, and many people said they lost money, but they've spent so much money and directly boosted 20% of their turnover, it's crazy!"
For a big company like Budweiser and Heineken, a 20 percent turnover would be quite astounding.
Moreover, sponsoring Uncle Piao can also take advantage of the trend to enter the youth market, which can serve multiple purposes.
Greg finished the call and walked back.
Opposite Don Blaustein also walked back.
The two fought face to face again.
"Mr. Yang Huan, this time we will pay 11 million pounds!" Greg said through gritted teeth.
Don Blaustein did not wait for Yang Huan to express his opinion, and then followed Greg's words and shouted: "Then we will pay 13 million pounds!"
This surprised Greg, 13 million pounds, which is his highest psychological price.
According to the market assessment of the head office, it is believed that the current advertising value of Uncle Bird is about 13 million pounds.
"In addition, our company has heard that Southampton currently does not have a beer partner. We are very interested in sponsoring Southampton. If Southampton can be promoted to the Championship next year, we are willing to sponsor three million pounds to become Southampton's beer. Partner!"
My God, everyone in the room was dumbfounded!
Even Yang Huan himself couldn't believe it.
£3m to sponsor Southampton?
Heineken is going to make a big move!
Could it be said that they are really determined to win the cooperation right of the London Olympics?
Greg stood there dumbfounded. Budweiser is not interested in Southampton. After all, this is a League One team. Even if there are so many stars, Budweiser has no interest in sponsoring such a low-level team.
So in the face of such generous sponsorship terms from Heineken, Greg had no choice but to stand there.
Yang Huan looked at Greg, the lonely look on the American's face, had already told him the answer, Budweiser has launched this battle, and the final winner belongs to Heineken!
"Okay!" Yang Huan stood up, "13 million pounds, I signed with you on behalf of Uncle Bird, and another three million pounds to sponsor Southampton, I can agree, but only for one year."
Without waiting for Don Blaustein to speak, Yang Huan continued: "But we can give you the priority to renew the contract under the same conditions!"
Yang Huan is ambitious, and the team will definitely be promoted to the Premier League as soon as possible, so the three million pounds of the British Championship will definitely increase in price when it arrives in the Premier League.
After all, prices have risen, star salaries have risen, staff salaries have also risen, and everything has risen.
The sponsorship fee doesn't need to go up, can it? ()