Chapter 114 Another Lost Voice!

Latest website: "1.8 billion!"

Hearing the price, the audience did not have time to be shocked, and immediately turned to look at the boss of the health care product company.

At this time, the boss of the health care product company had already frowned into Sichuan characters. He seemed to be ready to open his mouth to bid for the price several times, but when the words came to his lips, he held back.

The audience was silent.

Everyone seemed to be waiting for him to give a result, even He Jiangang on the stage didn't have a birth reminder, but just waited like that.

The boss of the insurance company over there was not aggressive, and still took it calmly.

For a long time, the boss of the health care product company seemed to have made a calculation in his mind, and finally, under the gaze of everyone, he shook his head helplessly and let out a sigh of relief.

"1.8 billion, will anyone offer a higher price?"

"3, 2, 1, deal!"

Following He Jiangang's words, this fierce competition for naming rights finally came to an end.

"Let us congratulate "Huaxia Health Life Insurance Co., Ltd." for winning the final naming right of the program "Life is Priceless"."

He Jiangang's voice came.

Everyone in the audience was still dumbfounded.

1.8 billion.

The sky-high price of the sky-high price!

Not to mention those insiders in the TV industry, even the CEOs of big companies and groups who participated in the bidding on the spot did not expect that the advertising fee for this naming right has reached such a level that has never appeared before. high.

Imagining it now is too scary.

the other side.

People in the industry who were deeply shocked have already started to calculate the ledger.

410 million for 20 embedded advertisements, 261 million for three special advertising spaces, and 300 million for two joint special advertising spaces, a total of 971 million.

Plus the 1.8 billion sky-high naming fee.

All the advertising expenses earned by the program "Life is Priceless" turned out to be a terrifying 2.771 billion!

a show.

Just by attracting investment, we found an investment of nearly 3 billion.

What is this concept?

Others do a whole season of variety shows, and it's not even worth a single advertising spot for him!

"Close to three billion."

"Fuck, if this is calculated based on the 60% share ratio, the 1.2 billion invested by Coldplay Entertainment has not only returned the cost, but even the production costs they invested in have been returned, and there is even a profit."

"This is just an advertisement sold by the China Merchants Association. There are also three previous episodes of the pilot program. Coldplay Entertainment will definitely not lose money by relying on the advertisements of the second and third episodes."

"Damn it, I knew that I would also pay a high price to fight for the copyright of this program."

"Such a large investment can make money, it's really fucking evil!"

for a while.

All the people in the industry were extremely speechless.

This is completely different from what they expected.

The scariest thing is.

That's not all.

This time, what Coldplay Entertainment sold to Huangguo Satellite TV was only the exclusive copyright of the TV, and there was also an online video terminal.

You must know that the penetration rate of online video terminals is also very wide in this era. As long as there is a network, there are network video port platforms, and even every brand of TV will have its own unique network video port platform. In this case, in order to attract more traffic, each network TV segment port platform will definitely purchase the program copyright of "Life is Priceless".

In the case of competing with each other, the price of an episode is certainly not cheap.

in addition.

Video sites on the entire network will definitely participate in the purchase of copyrights. Although it is very likely that they will make way for TV stations and will not be updated until half an hour after the TV broadcast, or an hour later, there will definitely be a large number of viewers who are used to Use online platforms to watch.

From this point of view, on online video sites, the price of 10 million yuan for one issue is definitely no problem.

Moreover, there are advertisements and so on on the network platform.

Add all the profits together.

this time.

As a production and distribution company, Coldplay Entertainment is definitely making a lot of money!

no doubt.

Coldplay Entertainment's investment this time has definitely created a miracle in the industry.

here.

People from Coldplay Entertainment naturally also participated in this investment promotion meeting.

Originally, they were all ready to make a profit at a loss. The purpose was to lose some money to improve the reputation of their company and pave the way for better development in the future.

But did not expect.

This time, the investment has actually paid back its capital, and maybe it can make a lot of money.

This situation made the CEO of Coldplay Entertainment, as well as the production team of the entire show, extremely excited.

They themselves were also stunned!

Soon, industry insiders at the scene posted news in the WeChat group one after another, spreading the situation at the scene to the entire industry.

In addition to them, there are many people outside who are waiting for the final result of this investment promotion meeting.

However.

When word of the dreaded 2.771 billion in advertising revenue spread throughout the industry.

The entire industry fell silent.

"How can it be?"

"How could it be so high?"

"Fuck, is this real, am I dreaming?"

"It's scary, when did Fang Qiu's influence reach this level?"

All over the country, everyone in the TV industry was deeply shocked.

Kyoto.

CCTV building.

"2.771 billion?"

Hearing this number, Li Huawen, the chief director of Young Chinese Medicine, was immediately dumbfounded.

"Is Fang Qiu's influence so great?"

"No, the price of this season's "Youth Chinese Medicine" before the investment is about to lose. Fang Qiu's new program can attract so much advertising fees. This season's "Youth Chinese Medicine" also has to raise the price, it must be raised. "

Li Huawen is very clear that although the contestants of the new season of "Youth Chinese Medicine" are likely to be the same as the contestants of "Priceless Life", due to the popularity of "Priceless Life", the contestants participating in it will inevitably be short-term. Get extremely high heat inside.

These people are definitely not as popular as Fang Qiu, but they can definitely bring a lot of attention to "Youth Chinese Medicine".

It is precisely because of this figured out.

That's why Li Huawen didn't try to think of a way to solve this matter.

What's more, although "Life is Priceless" and "Youth Chinese Medicine" are both medical programs, judging from the content and nature of the programs, the two programs are completely different. Even if the contestants are exactly the same, there will be no mutual interference situation.

The most important thing is that these people can still bring enthusiasm to "Youth Chinese Medicine", so why not do it?

at the same time.

I don't know who it was, who disclosed the news on Weibo.

certainly.

No specific figures were disclosed.

A big V on Weibo posted the news.

"Reliable news, the "Priceless Life" program successfully concluded at Huangguo Satellite TV's investment promotion conference, and the amount of investment investment obtained from it has reached the peak of the entire industry, and it can even be called a miracle by industry insiders. Originally, 1.2 billion was spent on copyright , Coldplay Entertainment, the producer who is considered to be losing money on iron nails, has already confirmed that it will pay back its capital after the end of this investment promotion conference, and it may even make a non-smiling profit."

As soon as this message appeared.

It immediately aroused heated discussions among netizens.

"I'm a fan. If you dare to spend so much money to believe in Fang Qiu's company, it's definitely worth my fan just because of this courage."

"This is too awesome. A variety show can actually make the producer 1.2 billion? What kind of fairy show is this?"

"Worthy of being my Great God Fangqiu, the influence is really great!"

"Haha, why don't you hurry up and sign up for the competition, not just for the 50 million prize money, this show has so much attention, maybe the last episode of the show will become popular?"

"Everyone who hasn't taken the registration test, you must be careful. There is still time before the registration deadline. Remember to learn all the health knowledge in daily life that you should learn before taking the registration test, otherwise You will regret it."

During the hot discussion, there were countless exclamations, and Fang Qiu praised a lot, which even led to more people signing up for the competition.

However, just when everyone started to learn the common sense of healthy living, another shocking news came.

The exclusive copyright of the online video side of "Life is Priceless" was won by a well-known video website at a price of 50 million for one episode, and the total price for 12 episodes was as high as 600 million!

Originally, what happened at the advertising and investment promotion conference had already shocked and left everyone in the industry speechless. Now that they heard that Coldplay Entertainment had a 600 million copyright fee, all colleagues lost their voices and could only watch helplessly. Such a terrifying profit is in front of their eyes, but they are not contaminated at all, and that kind of feeling makes them extremely uncomfortable.

Kyoto.

After all the contracts on funds are signed.

Coldplay Entertainment took advantage of the outstanding performance and held a celebration party.

Coldplay Entertainment Headquarters.

As the person in charge, Yang Yaqun rushed back immediately after attending the investment promotion meeting, summoned everyone in the company, and spent a lot of money to hold a banquet in the company, with good wine, good food, desserts and drinks, everything you expect.

"Everyone."

Holding the red wine glass in hand, Yang Yaqun stood at the very center of the celebration banquet, raised the red wine glass in his hand, looked at everyone present, and said: "This time, we have created a miracle. We originally thought that we would lose money. The profit from one investment has already left all other variety shows behind."

As soon as these words came out, there was a warm applause from the audience.

"but."

Raising his hand to signal everyone to stop applauding, Yang Yaqun continued: "We must not forget our original intention of making this investment. Our purpose is to publicize our company, to let the whole country and even the whole world see our production level, and let everyone We all know that we are the best production company in China, so we must succeed in this battle even though we have already made money."

"For all of us, after tonight it will be a real game of life and death!"

"After the first battle, we all have a bright future if we win. If we lose, we will become a joke in the eyes of the people of the whole country. So no matter what, we must give 10,000% enthusiasm for the subsequent recording. Come on everyone, I am here Please everyone."

Say it.

Yang Yaqun bowed deeply to everyone.

All the staff in the audience were very moved and raised their glasses together, and the jubilation lasted until the middle of the night.