Chapter 113: A Sky-High Naming Fee of 1.8 Billion!

The latest website: "Next, it is the highlight of our investment promotion meeting today, and it is also the finale advertising space, the title advertisement of the program "Life is Priceless"!"

On the stage, He Jiangang said with a smile on his face.

Several staff members came to the stage and opened a layer of curtain on the wall above the stage, revealing a huge TV screen, which already displayed the names of 20 implanted advertising investment companies, three The name of the strategic cooperation advertising investment company and the names of the two joint special advertising investment companies.

The names of these twenty-five advertisers almost filled the entire big screen.

The font size of the 20 implanted advertising investment companies is the smallest, surrounding the edge of the big screen in a circle, with the names of the investment companies of the three strategic cooperation advertisements in the middle, and the names of the investment companies of the two joint special advertisements in the center of the circle. one time.

across the big screen.

There is still a blank rectangular area left.

This area is very large, larger than the area occupied by the two joint special advertisements.

no doubt.

This blank area is prepared for the title advertisement.

It can be seen that the program team also attaches great importance to the titled advertisement.

"Everyone has been waiting for this moment for a long time, so now I will talk about the bidding rules for the title advertising space."

He Jiangang said something with a smile on his face, and then added: "The title advertising space is open to all industries, and all companies that are willing to invest, that is to say, all major companies on site can participate in the bidding of the title advertisement. The specific rules are as follows: Same as before."

"The base bid for the titled advertising space is 100 million yuan, and each price increase is no less than 10 million yuan."

Speaking of which.

He Jiangang paused for a moment.

After giving everyone enough time to react, he continued: "Now that everyone has understood the rules, I announce that the bidding for the title advertising space of the program "Life is Priceless" will officially begin!"

"One hundred and thirty million."

As soon as the words fell,

A cry of bid came.

"One hundred and fifty million."

Another voice came one after another.

"One hundred and sixty million."

"One hundred and seventy million."

Most of the people at the scene began to increase their prices.

Of course, everyone knows that it is obviously impossible to rely on the current price to win the title advertisement.

Therefore, some companies that knew that they would not be able to get titled advertisements also came out one after another, just to make fun and let themselves participate.

In this case, there are a lot of people shouting prices.

Everyone also refuses to accept anyone, and keeps adding.

Soon, the price of the named advertising space, which started at 100 million, was increased to 200 million.

200 million, for some of the company groups, it is already considered a lot of money, and it is difficult to get it out under normal circumstances. Therefore, when the asking price reached 200 million, many people stopped raising the price and started watching the show.

certainly.

Although there were fewer bidders, there were quite a few bigwigs who really targeted the named advertising space, and some of them hadn't even bid yet.

In this case, the bid price range of the placard auction is getting wider and wider.

"250 million."

The boss of a top ten domestic group directly added 50 million in one go.

On the field, the bosses of the major company groups all laughed.

Everybody knows.

The real competition has begun!

The previous ones were just appetizers.

"280 million!"

"300 million."

"330 million."

Although some people have given up bidding with placards, there are still many people who bid one after another, and it seems that the competition is extremely fierce.

in the crowd.

All the industry insiders who came to the scene were dumbfounded when they saw this situation.

"Damn it, what's going on?"

"Are these people raising prices so fiercely? Why haven't I seen it before?"

"The title advertisement with a guarantee of 100 million has risen to more than 300 million in just a few minutes. According to this situation, it may rise to 500 million."

"Are these people crazy?"

All the people in the industry looked at this scene in disbelief.

The previous bidding for the various advertising spaces had already made them very confused, and now this scene made them even more confused, and they didn't understand at all what was going on.

However.

In their shock and disbelief, the auction continued.

"350 million."

"380 million."

"410 million."

"450 million."

"500 million!"

When the bidding price reached 500 million.

There was a burst of unexpected low cries in the audience.

Obviously.

There are a small group of people who think that the value of the title advertising space should not reach such a high level, but compared with that small group of people, most people are not surprised, but look with great interest.

The competition still goes on.

At the 500 million mark, all those who are not determined to compete for the title advertising space have all been persuaded to leave, and the next thing is the war between the major manufacturers.

Manufacturers of drinking water, clothing, cars, etc. that have previously photographed advertising spaces have all withdrawn from this competition.

The remaining large company groups such as mobile phones, pharmaceuticals, sanitary products, etc., began to compete frantically.

"550 million."

A mobile phone brand asking price.

"580 million."

A well-known domestic Chinese patent medicine Co., Ltd. called for a price.

"600 million!"

Mobile phone brands have not backed down at all, and continue to increase prices.

"650 million!"

A hygienic product came out halfway, calling out the record for the second highest single price increase in the audience.

"700 million."

The mobile phone brand company did not show weakness at all, and also increased the price by 50 million.

"710 million."

The Chinese patent medicine company called out a price without haste.

Hear this price.

The bosses of the major companies at the scene knew very well that this Chinese patent medicine company had a greater desire for titled advertisements than mobile phone brands and hygiene product companies, and had a deeper foundation.

in this level of competition.

Those who raise the price are all those who have no confidence in themselves and want to scare off their opponents by suddenly raising the price. Of course, it is not ruled out that there will be local tyrants who don't care about money.

Chinese patent medicine companies that come here specifically for the name advertisement will never waste money. They are more willing to win the advertisement at the lowest cost when they are confident.

Although millions and tens of millions sound like nothing to these companies, in fact, big companies care more about these tens of millions. For them, millions or tens of millions are enough for them to do a lot of things. The thing is, if the money is invested in the product, the returns will be particularly astonishing.

Therefore, the bigger the company, the less it will waste money!

"900 million!"

In the fierce competition with each other, the mobile phone brand directly shouted the high price of 900 million.

Once the price is out.

Everyone was shocked.

This time, most people were shocked.

If 500 million is nothing, then the price of 900 million has completely exceeded most people's expectations.

"990 million."

The boss of the sanitary products company hesitated a little, and called out the price.

look.

This price is almost reaching their limit.

However.

The price has only been called out for a few seconds.

"One billion!"

The boss of the Chinese patent medicine company bid again.

Once the price is out.

Everyone at the scene couldn't help but gasped.

billion?

A title advertisement actually added a sky-high price of one billion?

What the hell is this?

Those in the industry were even more frightened by the price.

They couldn't even imagine that a titled advertisement would call for a sky-high price of 1 billion. If someone predicted a price of more than 800 million before the start of this investment promotion meeting, they would definitely consider it a fantasy.

But right now.

They just saw this scene and experienced it personally.

One billion, this is a full billion!

Just when these people in the industry were so shocked that they couldn't even speak.

Sudden.

"1.3 billion!"

A domineering voice came suddenly.

The ears of everyone at the scene couldn't help it. When there was a buzzing sound, everyone hurriedly turned their heads and looked in the direction of the sound, wanting to make sure if they heard it wrong.

Turning around, everyone found out.

outcry.

He is a top leader in the healthcare industry.

There is no need to say more about how profitable health care products are, and health care products happen to be an industry that has been cracked down by Fang Qiu. Seeing this big boss in the health care product industry, everyone at the scene understood why he opened such a high price.

Although very shocking, everyone can barely figure it out.

Those in the industry are already sluggish.

I thought one billion was already a sky-high price, but in the blink of an eye, it increased by another 300 million.

Is the money of these people made of water?

All the people in the industry are speechless. This is not an auction at all, but a grab for money!

here.

The competition still goes on.

"1.310 billion."

The boss of the Chinese patent medicine company frowned, looking a little dignified.

"1.4 billion."

The boss of the health care product company smiled slightly, and bid again very calmly.

Hearing this, the boss of the Chinese patent medicine company gave a helpless wry smile, shook his head, and expressed his indifference.

on site.

Everyone also breathed a sigh of relief.

It seems that 1.4 billion should be the final price.

This price has broken records, enough to shock everyone.

Just when everyone thought that no one would continue to compete and the final result should be announced next, another voice suddenly sounded.

"1.5 billion."

Swish!

Everyone in the audience turned their heads abruptly, hearing the reputation.

bid.

He is very famous in the entire domestic business circle, the boss of an insurance company.

Insurance company?

When seeing this boss, everyone unconsciously thought of their company's insurance business, and then compared it with the program "Life is Priceless".

Suddenly found that the business of the insurance company is very suitable for the theme of the program "Life is Priceless", such as pension insurance, various disease prevention insurance, accident insurance, etc., are particularly suitable.

It's really no problem for the insurance company to take the title of this show.

"1.58 billion."

When everyone's eyes were on the boss of the insurance company, the boss of the health care product company made another bid.

"1.65 billion."

The boss of the insurance company smiled and raised the price.

"1.7 billion!"

The boss of the health care product company, who had a calm face just now, finally sank, and the situation was obviously beyond his expectations.

"Old Chen, let me add one last time. If you can surpass me, this advertisement will be given to you."

The boss of the insurance company glanced at his only competitor, then opened his mouth and shouted indifferently: "1.8 billion!"