Chapter 137 Amazing Advertising Effect!
The latest website: The advertising sponsors of major brands are all paying attention to their advertising revenue.
As the title sponsor, the official website traffic of Huaxia Health Life Insurance Co., Ltd. has directly reached the highest point since the company was established, which is more than a hundred times the average traffic data in recent years.
The most important thing is.
After statistics.
The official website of Huaxia Health Life Insurance Co., Ltd. actually received more than 2,000 times of orders than usual in just two and a half hours from the end of the show at 9:30 p.m. to the early morning!
Although the business of an insurance company looks very large, in fact, every salesman can sign 1-3 orders in a day, which is already very good.
That is an order that can only be generated when the salesperson takes the initiative to sell.
compared to a salesman.
The number of orders received by people in need on the official website is even less, sometimes not even a single order is received for a whole day.
But this time, in just two and a half hours, the order volume on the official website of Huaxia Health Life Insurance Co., Ltd. directly exceeded 2,100 orders, and even continued to rise!
Two and a half hours is 150 minutes, and on average, 14 orders can be received every minute.
This situation is almost never seen in the insurance industry.
To know.
The price of buying a piece of commercial insurance is not cheap, ranging from a few thousand to tens of thousands. Even if calculated by the average data, 2100 orders can at least exceed 10 million!
It's only two and a half hours.
here.
Huaxia Health Life Insurance Co., Ltd. has already made preparations to meet the possible advertising benefits.
Just in case, the boss of the company has left a customer service department in advance.
When the first episode of "Priceless Life" was officially premiered, all the staff in the customer service department,
They all got together very leisurely and watched the show. Everyone was talking and laughing, and they didn't take the overtime work to heart at all.
Because they have been used to it for a long time, and there have been a lot of advertisements on the company over the years, but the insurance industry has already become an industry that will be rejected for granted.
The orders they dealt with at work on weekdays were all sent by salesmen.
There are almost no people who really take the initiative to buy insurance.
therefore.
The staff in the customer service department didn't take it too seriously, thinking that even if there is some advertising effect, it must be a few simple orders, at most a dozen orders.
But.
With the show over.
In the entire customer service department, the prompts on the desks started to ring continuously.
In order to remind the customer service personnel to serve customers in a timely manner, an order reminder will be installed on the desk of each staff member of the insurance company. As long as there is an order, the reminder will sound a reminder at the first time.
"Ding Dong, you have a new order."
The first beep sounded.
customer service department.
"Eh? It's so late, do you really have an order?"
A staff member walked towards his desk in surprise.
The words just fell.
"Ding Dong, you have a new order."
Another beep sounded.
In the customer service department, the customer service staff who were already discussing where to go for a drink after overtime was over, were obviously taken aback when they heard the second notification tone.
Immediately, it was the third, and the fourth.
"Ding dong, ding dong..."
The prompts sounded one after another, non-stop.
In less than two minutes, the prompters on all the desks in the entire customer service department rang.
This time.
The customer service staff were all dumbfounded.
They quickly ran back to their jobs and started processing orders.
But even so, the reminder is still ringing, and the insurance orders that are hard to see on weekdays, unexpectedly at this time, one after another, like big cakes falling from the sky, are constantly smacking on each of them. The head of the customer service staff made the customer service staff both excited and helpless.
The excitement is that the more orders they process, the higher the salary commission.
Helplessly, these orders came so suddenly that they didn't even have the slightest preparation, and there was no way to process all the orders.
in this case.
The person in charge of the customer service department had no choice but to call and report quickly, asking for support.
After receiving the report from the customer service department, the entire senior management of the insurance company was shocked. Who would have thought that a TV program would have such a good advertising effect.
You know, they sell insurance, not food and drink, let alone cosmetics!
Now, can even insurance be sold so hot?
This is too fucking crazy, right?
In shock.
The boss of the insurance company hurriedly contacted the heads of other customer service departments overnight, and asked the staff of each customer service department to rush back to work in the company. In addition to double overtime wages, the commission for each order increased by 5%.
After receiving the news, the staff of various customer service departments, who had already fallen asleep, rushed back to the company overnight to process the order.
the next day.
Car companies that spend a lot of money investing in advertising.
The order volume also experienced a terrifying surge in an instant, and the daily sales volume exceeded 2,000 vehicles in one day!
To know.
Even if it is the most popular model nowadays, the best result in a month is more than 10,000 to 20,000. After all, cars are not something that ordinary people can afford.
But who would have imagined that just one advertisement would push the daily sales of the car to two thousand.
This kind of data is scary when you think about it.
The insurance company.
As the sponsor of the biggest titled advertisement of "Life is Priceless", after a night of overtime processing, the company's senior management directly hit the iron while the iron was hot the next day and dispatched all the business salesmen. After completing the sales promotion of the business, the company even rushed to make the advertising leaflet of "Life is Priceless" overnight.
This day can be called the spring of insurance salesmen.
On weekdays, when many salesmen go out to solicit business, they have to face, even be disgusted and scolded by others.
But today.
When the salesman took out the advertising leaflet of "Life is Priceless", most of the people who were sold were attracted, and nearly half of them happily paid money and signed the contract.
This situation made all the salesmen extremely emotional.
did not expect.
A program actually helped them reduce the difficulty of sales so much.
It is worthy of Huangguo Satellite TV, the most popular variety show nowadays, and Fang Qiu's program.
In fact, everyone knows it.
There is a need to buy insurance in this world, and there are not many people who intend to buy insurance. However, because there are too many insurance companies and too many insurance products, many people struggle and compare among various options. There are more and more scams in the insurance industry, which makes it hard to buy in the end.
The program "Life is Priceless" has undoubtedly awakened the audience's demand and desire for insurance, and at the same time, because of the existence of Fang Qiu in this program, everyone is willing to accept and believe it.
In this way, the orders received by the insurance company will naturally not be less.
Just when the major advertisers and sponsors are striking while the iron is hot.
A reporter who has been watching the program "Life is Priceless", after the premiere of the first episode, immediately began to inquire about the effectiveness of the program's advertising.
after all.
The money-absorbing ability of this show before is really outrageous, so many people are staring at whether the advertisements invested by those large companies on this show can pay back.
Among them, Huaxia Health Life Insurance Co., Ltd., which is the title sponsor, has undoubtedly attracted the most attention.
Can result.
When the reporter asked about it, he was immediately shocked.
Of course, what he inquired about at the beginning was not intuitive data, but the fact that all customer service departments of Huaxia Health Life Insurance Co., Ltd. were recalled overnight and worked overtime until midnight.
When he heard the news, the reporter knew that he had discovered a very important piece of news.
Immediately.
Immediately began to inquire and investigate, and even went online to the official websites of various advertising funding companies to conduct research. Comparison chart.
A very formal comparison was made between the sales of "Life is Priceless" advertising sponsors before the show started and after the show started.
After the data comparison chart was made, the reporter was truly shocked.
After comparison.
He found that among all the funders who invested in the program "Life is Priceless", after the first broadcast of the program, the sales of the least one increased by 500%!
The sales growth rate of those fast-moving goods companies is even more frightening, even breaking through 2000%.
In incomparable shock.
This reporter posted the comparison chart and all the actual data he made on Weibo.
Because he is a somewhat well-known reporter with a lot of media attention, as soon as this Weibo was posted, it immediately attracted a series of reposts by major media.
Not long.
This Weibo was uploaded on the whole Weibo, which caused a lot of heated discussions. However, this kind of data comparison and the income of advertisers are not very attractive to netizens. I am more willing to spend time and energy on discussing the content of the program.
But here.
All the people in the TV variety show industry are different from the netizens. After seeing this data, they were all deeply shocked!
I thought that the ratings data was already at the peak, and that the program "Life is Priceless" would not be able to produce more shocking things, but I didn't expect that in addition to the soaring ratings, this kind of advertising benefits are also scary!
this moment.
They finally understood why Coldplay Entertainment was willing to spend so much money to win this show, and they finally understood why those big companies and bosses were willing to spend so much money on advertising.
All this is because it is worth it!
Everyone in the industry, watching this impeccable show, is full of regrets in their hearts. They regret that they did not have more courage to win this show!
Unfortunately, it was too late to regret.