Chapter 112 Crazy Bid

Latest URL: "10 million."

As soon as He Jiangang's voice fell, the boss of an electric car brand immediately raised a placard to shout the price.

"13 million."

A boss in the automobile industry directly raised the price by three million yuan, which immediately attracted the attention of countless people.

next.

Others in the same industry also bid one after another.

In the end, the product placement advertisement in the car category was sold to an electric car brand at a price of 21 million.

sound.

The electric car brand seems to be less hard than the car brand, but in fact the profit of the electric car brand is far greater than that of the car brand. The electric car brand company group is also much richer than the car brand. 21 million buy a product placement , is not a big deal to them.

Although some non-famous car brands also want to fight for this opportunity to place advertisements, they can only sigh when they see the price as high as 21 million.

"The following is a product placement advertisement for apparel products."

He Jiangang's voice came again.

The competition in the clothing industry is also very large, but the bosses of all major clothing industries know that the clothing industry benefits the most from the placement of advertisements in similar variety shows.

Because the product placement in the clothing industry can be worn on people, that is to say, the appearance rate of clothing brands is definitely much higher than that of other products.

Therefore, the apparel industry has strong competition in this product placement.

Finally, it reached a height of 20 million.

With three placements, an investment of 61 million yuan was obtained. This achievement amazed everyone at the scene, but the bosses of the major group companies were still waiting for the time to compete for their products.

next.

I don't know if it was because the first drinking water brand raised the price too high, or because of other reasons, the prices of the next 17 products all reached a height of more than 20 million.

in this case.

With 20 placement ads, the combined investment price has reached an astonishing 410 million!

When the bidding for 20 implanted advertisements is completed.

on site.

All the people in the industry were shocked.

In the eyes of these industry insiders, this program will definitely not be able to transfer so much money, but who would have imagined that this is just the opening advertisement, and it has received more than 400 million investment.

This is too scary, right?

this moment.

All the practitioners at the scene suddenly thought of the investment that Coldplay Entertainment handed over for this show. Each episode of the show is 100 million, and the 12 episodes are 1.2 billion.

Again, two of the previous three pilot programs have already earned advertising investment fees. Although it is not yet known how much the investment and advertising fees for the two programs started, judging from the popularity of the Internet, those two programs The income is definitely not low.

Now, add this 400 million.

Even if it is shared with the TV station, Coldplay Entertainment has at least recovered hundreds of millions. If the terms in the contract are more terrifying, it may not be as simple as 100 million, and it may even reach 200 million.

One-sixth of the copyright fee has been transferred back.

Next, there are other ads.

Think here.

All the people in the industry at the scene focused their attention on the stage one after another, wanting to continue watching, to see how much advertising investment income this program can get in the end.

"Okay, thank you very much for your participation, and also very grateful to the 20 bosses for their great investment just now, thank you."

On the stage, He Jiangang bowed and thanked, then smiled slightly, and said: "Then, the next auction will be the three strategic cooperation advertising spots of the program "Life is Priceless"."

"These three advertising spaces are for all the products of the brand, so bosses who need them can start bidding."

Said here.

He Jiangang paused for a moment, and announced: "The starting price of each of the three strategic cooperation advertising spaces is 50 million."

As soon as this word came out.

At the scene, all practitioners were taken aback.

Fifty million?

What is the starting point?

Although there is no Huangguo Satellite TV's best variety show, the investment in an advertisement received once exceeded 100 million, but it was an advertisement for an exclusive strategic partner, and 100 million is normal.

Right now, this "Life is Priceless" program has created three advertising spots for strategic cooperation. The starting price alone is 50 million, which means that the minimum of the three advertising spots combined is 150 million!

Is this too high?

Would anyone be willing to spend the money?

When all the practitioners on the scene are full of doubts.

The bidding on the field has already started.

"52 million."

"54 million."

"55 million."

Different from the previous investment in advertising placement, everyone was very active in this strategic cooperation advertising competition. Every price increase was millions of dollars, as if money was not money at all in their eyes.

Especially those CEOs who hadn't photographed the placement of advertisements before, all of them broke out at this time, and they definitely wanted to win this advertising space.

but.

After all, there are only three strategic cooperation advertising spots, and there must be many other people staring at the scene, so the bidding between each other has naturally become much more intense than imagined.

Seeing the crazy bidding of these bosses, all the practitioners on the scene were dumbfounded.

When these bosses participated in the investment promotion conferences of their various TV stations, all of them were extremely stingy, and they couldn't afford to spend hundreds of thousands more.

Why are you so willing to be here today?

Could it be that Fang Qiu really has such great magic power?

This situation really surprised them.

"70 million."

Just when these practitioners were extremely surprised, the first strategic cooperation advertising space has already broken through the high price of 70 million.

This price discouraged most of the audience.

70 million.

It is indeed too high.

It has exceeded the bottom line of many bosses.

But even so.

The placard bidding is still going on.

"73 million."

"75 million."

"80 million!"

In less than half a minute, the price broke through 80 million.

field.

The bosses of the remaining companies seemed to be twisted together, and each continued to bid for the price, and the price was still soaring rapidly when it reached more than 80 million.

"90 million!"

Finally, when the bidding sound came, everyone in the audience fell silent.

"90 million?"

"An advertising space for a strategic cooperation has actually captured 90 million yuan?"

"Fuck, are these people crazy?"

"These people are here to send money!"

All the people in the industry at the scene began to complain one after another, and there was inevitably some envy and jealousy in their hearts.

next.

The second strategic cooperation advertising space started shooting.

Like the first one, the advertising space for the second strategic cooperation is still very popular, and the CEOs of major companies also bid for it one after another.

After about 15 minutes of placard bidding.

The second strategic cooperation advertising space was also sold at an advertising fee of 90 million.

And then the third.

certainly.

The scene is full of big advertising investment, so everyone knows that for this strategic cooperation advertising space, the first position is the best and the largest, and the popularity must be the highest, the second is also okay, and the third This effect will be much weaker.

Therefore, the bidding for the third strategic cooperation advertising space is obviously much more stable than the first two.

But even so.

The third strategic cooperation advertising space was still sold at a price of 81 million.

Three strategic cooperation advertisements.

The total investment value obtained reached 261 million.

this price.

There is no doubt that all the practitioners on the scene are stunned.

It's just a variety show.

Why are the bosses of these companies so ruthless, can't they spend all their money?

on site.

All practitioners are speechless.

However, these bosses who came to participate in the investment promotion meeting were extremely happy, and many of them who hadn't made a move were still waiting for the finale advertising space.

"Thank you to the three bosses for their investment and support."

On the stage, He Jiangang bowed and thanked as before, and then changed the subject and said: "Next, there are two particularly good advertising spots, joint special advertising spots!"

Listen to everyone.

Many CEOs are gearing up one after another, ready to make a move.

"There are a total of two joint special advertising spots, and the bidding price starts from 80 million."

He Jiangang said.

Once the price is out.

The practitioners at the scene were shocked again.

From their point of view, the starting price of each advertising spot in the program "Life is Priceless" is far higher than that of other variety shows, even a level higher.

However, these bosses who came to invest in advertising are still scrambling to pay for it. This is really unbelievable and unacceptable to them.

"The joint special advertising space is the first one, and the auction begins."

Following He Jiangang's words.

At the scene, some big bosses who had already been prepared and hadn't done anything all this time immediately started raising their cards one after another.

The price of the first advertising space also soared from the base price of 80 million, and broke through 100 million in a blink of an eye.

But even if the price exceeds 100 million.

Those bosses who were bound to win, still did not hesitate or soften their hands, and continued to increase their prices.

In the case of bursts of exclamations at the scene.

In the end, the price of the first joint special advertising space was set at 150 million!

Continuing the auction, the bidding for the second joint special advertising space was also sold at 150 million in the wild rise.

That is.

The price of the two joint special advertising spaces has reached an astonishing 300 million!

It's scary to think about it.

The industry insiders at the scene have already begun to calculate.

410 million for 20 embedded advertisements, 261 million for three special advertising spaces, and 300 million for two joint special advertising spaces.

So far, the total advertising investment received has reached 971 million.

This number has far surpassed the total advertising revenue of other variety shows.

What makes all people in the industry really feel terrible is that.

The bidding for the title advertising spot of the program "Life is Priceless", that is, the finale advertising spot of this investment promotion fair, has not yet started.

Even two joint special advertising spots were photographed at a high price of 300 million yuan.

So what price will this most valuable named advertising space be auctioned for?

To know.

There are quite a few bigwigs on the scene, and they are all the top existences in their respective industries, and the greatest value of the program "Life is Priceless" lies in this titled advertising space.

How far will they compete for such an advertising space without a semicolon?