Chapter 835 835 Excellent Opportunity

Whatever the reason Rick chose to give up his interests and slow down, it was a good start for a brand new collaboration.

In this time of eye-exchange, Hugo and Rick's thoughts have changed countless times, including Joseph, Samora, Ali and several bystanders.

Hugo nodded slightly, "Anyway, the tour schedule has been scheduled for mid-July, and I'm not in a hurry to shoot a new film for the time being. We have enough time to discuss it slowly." After changing a new agent, all cooperative relationships Both have to start from scratch, and both of them can only find the right way to cooperate, "By the way, the recent publicity has been in chaos, it's very tricky."

Rick and Ali exchanged glances again, and it can be seen that in the leadership of Endeavour Elite Brokerage, Ali is obviously one of Rick's more trusted targets, so today Ali appeared at the scene of the conversation, even if he is not at all. No interjection, but the very act of participating in this meeting meant that Rick wanted Ali to understand the progress between him and Hugo.

In the end, it was Rick who said, "Yes, we are also discussing how to deal with it now." At present, the media is constantly exaggerating the showdown between Hugo and Lang, and it is also said that Hugo has avoided the second showdown with Mike, and the news is noisy. There was a lot of uproar. Although it was said that the person involved was Hugo, and it was Hugo who answered questions from reporters, it was Rick who handled media relations, so Rick had to have a clear idea: affirmation or denial, laughing at it or refuting it angrily. are all important.

Hugo understood Rick's considerations, but he had his own ideas and said, "Don't you think this is an opportunity?"

Rick was stunned, and immediately understood what Hugo meant. Hugo is saying that if "Life and Death" wins a huge head-to-head match, then whether it's these wars of words or the current chaos of Endeavour Elite Agency, it can be resolved quickly, because this is the iron rule of Hollywood. , just as victory in a sports game can overshadow everything, so can a series of victories in Hollywood be invincible.

In fact, this is also the reason why Hugo is most valued at present, because in a strategic sense, the upcoming "Speed ​​of Life and Death" has become the first attack after the establishment of Endeavour Elite Brokerage Company - although this work is simply Hugo still I took it when I was in the International Innovation Management Company.

Therefore, Rick, Ali and others have been discussing recently how the promotion of "speed of life and death" should be carried out, not for Hugo's box office dividends, but a victory that must be won from a strategic point of view. But unfortunately, the work "Speed ​​of Life and Death" is inherently insufficient, and from an objective point of view, it is even more worrying than "Pulp Fiction".

As an action commercial movie, "Speed ​​of Life" does not have enough funds, which means that there are no amazing special effects; without a strong production lineup, it means that there is no guarantee of quality; without enough box office appeal, it means that the audience will be lost. s concern. The only highlight of the whole work that deserves publicity is Hugo, but Hugo's previous action movies have all suffered box office failures, making people really unable to start.

So, when he heard Hugo say this was an "opportunity", "Are you sure?" Rick couldn't help but frowned slightly and asked back. This is not only asking if Hugo is sure that this is an opportunity, but also whether Hugo has such a strong confidence in the "speed of life and death".

Hugo did not answer, but shrugged his shoulders with a smile, the meaning could not be more obvious: why not?

On the way back from the airport, Hugo heard Joseph's analysis of the whole thing. In fact, the reason why major film companies change their schedules is because they are worried that their opponents are too strong and their box office will be damaged as a result, so they choose to fight against the "speed of life and death", clearly thinking that this is a soft persimmon, anyone can do it Pinch. Not just competitors, but even Twentieth Century Fox itself as an investor.

Such situations are common in any industry, and even more numerous in Hollywood. The best way to deal with it is to speak with strength, with achievements, and with facts. As long as "Life and Death" wins the box office, there will be no more controversy. On the contrary, it can give a head-on blow to those production companies that underestimate "Life and Death".

Although Hugo still doesn't know whether the historical trajectory will change, if we look at the original trajectory, the success of "Speed ​​of Life and Death" is beyond doubt. Aside from the rendering of the special effects of the big scene, it is a return to a relatively retro-style traditional action movie. , coupled with a novel script, let "Life and Death" become famous in one fell swoop.

You must know that 1994 was not only a gathering of good films, but also the pinnacle of action movies "True Lies", but even so, "Life and Death" still did not steal the limelight, and "True Lies" was Considered the pinnacle of 1994 action movies.

Therefore, Hugo naturally has absolute confidence in the "speed of life and death".

Seeing Hugo's understatement, Rick revealed an extremely strong confidence, which made Rick stunned. He had never seen Hugo like this before, which made him ask Joseph. sight.

Joseph was used to it long ago. Hugo's keen sense of work selection is indeed unique in the world. He gave Rick a positive look, and then said, "In such a situation, instead of confronting it head-on, it is better to avoid its edge, Then start with the quality of the work and promote it steadily.”

The implication is that he also has full confidence in the "speed of life and death".

Rick is more familiar with Joseph, and he also knows that Joseph's words are definitely not groundless, which makes Rick look at Hugo more, maybe the future cooperation will be more interesting than imagined.

There are actually quite a variety of ways to promote a movie. It’s not about channels like TV shows, radio shows, posters, and fan meetings, but about the focus of the promotion. The right publicity focus is decisive for the impact of the box office.

For example, if "Avatar" promotes how wonderful the actors' acting skills are, it is a stupid decision, and it is equally unreliable to promote the ups and downs of the story. Therefore, in the process of publicity, it is the most sensible work to keep detaining the grandeur of the visual effects and the grandeur of the pattern.

Another example is the movie "Gravity" released in 2013, in. The propaganda in China is different from the propaganda in the United States. The propaganda in the United States focuses on the innovation of filming technology by director Alfonso Cuaron, which goes beyond "Life. Of. Pi". visual effects; while in. The country has constantly emphasized that this is a film that James Cameron has given the highest praise, and even once made many domestic audiences have the illusion that "this is a new work directed by James Cameron" - just because domestic audiences James - Cameron is far more familiar than the real director Alfonso Cuaron.

Correct publicity methods have a decisive impact on a movie's box office and even word of mouth, which is why Hollywood has always attached great importance to distribution companies.

What Joseph said just now is actually saying that since the added value of "speed of life and death" has weaknesses, it is better to down-to-earth publicize that this is a sincere work of excellent quality. If it is further extended, you can focus on promoting this movie to meet all the expectations of action movie fans, with excellent action scenes, solid fighting design, and twisting climax settings... In the final analysis, it is closely related to the film itself "excellent quality". A little bit of publicity.

In this way, although it will certainly not be able to compete with competitors such as "Forrest Gump", "Wolf", "Hillman Conquers New York", it can attract real loyal movie fans to the cinema, and then rely on the quality of the movie to build reputation , thereby detonating a higher box office.

This method is very risky, because it will continue to increase the expectations of loyal fans of action movies. The higher the expectations, the easier it is to create contrasts, and naturally more critical when watching movies. This is also very easy to happen due to high expectations, so don’t say good word of mouth at that time, and the negative comments will definitely be overwhelming.

This is also the reason why publicity methods are important, because the so-called focus of publicity is the focus of letting audiences walk into the cinema to watch, which is naturally a high expectation.

But this method also has an advantage, that is, it allows competitors to ignore the combat effectiveness of "life and death speed" as much as possible, but it can free up more space for publicity, allowing Rick and 20th Century Fox to have more room to play.

Rick figured out all the pros and cons just by turning a circle in his mind, but he didn't say anything directly, but looked at Hugo seriously.

Rick saw the calm but firm light in Hugo's eyes, confident but not arrogant, he thought about it seriously and decided to believe in Hugo! "Then do it."

Ali, who was sitting next to him, was a quick-tempered and violent man, and shouted directly to Rick, "Are you crazy?"

However, Rick did not turn his head to look at Ali, but still looked at Hugo, but found that Hugo was not surprised at all, and he was not shaken. This firmness made Rick truly make up his mind, "Ali, Trust my judgment." This sentence is meaningful.

Ali was directly angry at this sentence, but he couldn't say a better solution for a while, and this was a matter between Rick and Hugo, he couldn't directly intervene, but he was still unwilling to do so. He muttered beside him, "Mad...the brain was caught by the door...****..."

Instead, Rick laughed and said to Hugo, "You have just experienced a long flight, so you should go back to rest first. If anything happens, I will contact Joe as soon as possible." Although today's conversation was short, It was only a quarter of an hour before and after, but for Rick, it was precious time.

For future cooperation, Rick has vaguely grasped a little clue. As for the specific direction, maybe it will surface after the release of "Life and Death".