Chapter 765

After the Oscars, there have been countless selection lists for the clothing tastes of major artists on the red carpet. Among the fourteen lists that can have influence across the United States, eight lists will award the champions of red carpet fashion styles. Given Hugo, it was obviously unprecedented.

Among them, "Vanity Fair" is the most, and they even directly used Hugo's look on the red carpet as the cover and published the Oscar special issue.

Founded in 1913, "Vanity Fair" is an old-fashioned magazine in the United States. It mainly reports on top-notch figures, performers, and fashion pioneers. Its photography power is one of the best in the United States. After the supplement, it ushered in its heyday, becoming one of the top magazines in the United States, and its influence in the entertainment and political fields is second to none.

"Vanity Fair" held a small party at The. Merton. Hotel after the Oscars last night. Only the top insiders were allowed to enter. The whole party was less than 300 people, Hugo and Leon. Nadeau and the others were drunk there last night.

This was originally just a small party sponsored by "Vanity Fair", and it was also an inconspicuous one of the more than 30 parties in Hollywood that night. But Vanity Fair's move to bring together most of the nominees and winners has accidentally created a myth.

Starting last night, in the next 20 years, this small party known as "Oscar Night" has gradually grown into the biggest carnival after the Oscars every year. Only the top stars can enter, and countless Second-tier and third-tier actors do everything they can to join the party. Since the end of "Oscar Night", "Vanity Fair" internally announced the star rating list, which divided the major stars into four grades, AAAA, AAA, AA, A, this grade has even become a bible for countless party organizers The celebrity database pushes the glitz and luxury of the Hollywood Vanity Fair to a new peak.

If Hugo knew that the party he attended last night was the origin of the mighty Oscar night in the future, he would probably be stunned, because last night's party really didn't seem to be anything special, everything was so sparse usually.

In any case, Vanity Fair can organize such a party, and invite most of the nominees and winners to the scene, you can see their current connections and status in Hollywood.

"Vanity Fair" said in this special issue of the Oscars that the reason why Hugo was selected as the champion of red carpet fashion is that he defeated countless actresses and became the first actor in history to become the champion of red carpet fashion. The main reason is that the unusual design of this suit on Hugo has broken the current stereotype of many fashion designers about suits, and the design of the suit is perfectly combined with Hugo's own advantages, which can definitely be called tailor-made. , pushed the charm of this handsome Hugo to a peak.

"Take your breath away", that's what Vanity Fair finally said.

The reason why the other seven lists chose Hugo as the red carpet fashion champion is probably the same. Although the remaining six lists did not list Hugo as the champion, there are also Hugos in the top ten. A place, which shows everyone's respect for Hugo.

Interestingly, when the New York Times did a survey asking the general public about their deepest impressions of the 66th Oscars, the results of a sample of 2,800 respondents said, "The moment Hugo appeared on the red carpet. "It was a real surprise to be crowned champion with 9 percent approval; 'Schindler's List' for Best Picture" came in second with 8.8 percent support rate.

In addition, Hugo won the best supporting actor for the Golden Man, and the two works of Steven Spielberg won the top ten options.

This result is indeed quite unexpected.

Although red carpet clothing has always been attracting attention, it is indeed an accident that it has surpassed the awards ceremony itself and won wider attention.

But after careful study, it is not surprising. On the one hand, before the Oscars, Burberry unexpectedly defeated Armani and became a sponsor of Hugo; on the one hand, "Schindler's List" against "Farewell to the Sentient Days" attracted the attention; on the other hand, Hugo and Trey West's encounter on the red carpet; and finally, the attention that Hugo himself attracted.

All these factors caused everyone to leave a deep impression on the red carpet. After all, when it came to the awards ceremony, "Schindler's List" won a big victory, reflecting the fragile defeat of "Farewell to Love". It's a bit disappointing, and Tracy and Hugo don't have any chance to confront each other at the awards ceremony.

If this is just a tilt in focus, then it is not surprising that Hugo won the attention? This should not be considered news. This time the buzz of fashion topics, the real beneficiary is Burberry!

Almost the entire American fashion industry has focused on Burberry, and even Europe on the other side of the Atlantic has shown concern for Burberry, and people can't help but start to wonder: Did Burberry have experienced a century of ups and downs? The classic brand of rain, is it about to wake up?

When Thomas Verlander faced Hugo's criticism, he made a difficult decision: he chose to believe in Hugo.

In Thomas's opinion, he asked the designer to make changes according to Hugo's advice. If it fails, it means that this is a failed investment. Burberry only spent three months on Hugo before. There is still time to adjust; but if successful, then the confidence to continue.

Although this is said, it is actually very difficult for Thomas, because the current CEO of Burberry has been emphasizing tradition and tradition, and the entire leadership team is very repulsive to accepting new things. In their view, choosing Hugo as a far-reaching sponsor shows that Hugo's every move is related to Burberry's image.

Thomas chose to support Hugo unconditionally. In the eyes of the outside world, this was Burberry's adjustment - and the facts later proved this, which was a fatal blow to Burberry.

So, after hesitating, Thomas chose to support Hugo at the risk of ending his career.

In fact, most of the suit on Hugo's body is Hugo's own opinion. Hugo is not a professional designer. He just relies on his own intuition and inspiration. He feels that this adjustment seems to look better, and then the designer team Adjusting the design based on one of Hugo's pieces took hundreds of attempts to get to where it is now.

Looking at the final product, Thomas was definitely in a cold sweat. When Hugo appeared on the red carpet, others were very excited, but Thomas felt like he was walking a tightrope, every step was shaky, as if he was not careful. business is coming to an end.

But it has also been proven that huge risks often mean huge rewards.

The whole public opinion slammed into the rotten Burberry with countless praises. Not to mention the American market, even the British local market, Burberry has not felt it for many years. Overnight, Thomas' desperate choice became the wisest decision.

Destiny is so funny many times. On the one hand, Tracy's desperate gamble ruined her own; on the other hand, Thomas' desperate gamble made his glory. No one can grasp the pulse of fate, everyone is just a speck of dust in the long river of history who are constantly struggling and trying to control their own destiny.

Originally, Thomas was still under enormous pressure from the British headquarters, but as soon as the public opinion after the Oscar came out, the praise from the headquarters came in an instant, and this was only the first step.

Over the next month, Burberry's U.S. sales rose 21 percent, almost terrifying Thomas, and Burberry headquarters was ecstatic.

In recent years, Burberry's sales in the U.S. market can only be said to be barely breaking even, and word of mouth is even more difficult, which also restricts Burberry's expansion in the United States. This is also the reason why the public opinion boom this time can make sales soar in one breath - because the foundation is too poor.

More important than sales, Burberry has risen a whole level in the American public's cognition, and even many young people have expressed interest in Burberry and entered Burberry America. The number of people at the branches in various places has more than doubled compared to the January and February before Oscar, which is completely crazy news that can make people feel heartbroken.

After ushering in the second step of the sales frenzy, Thomas's decision has received countless praises, his power in the US branch has become more and more powerful, and his opinions have also been valued by the headquarters: according to the US market reaction , Burberry's design is still too old-fashioned, classics are classics, just like Burberry's trench coats are still classics, but classics can't become everyday, people can't walk around wearing a trench coat every day, so innovation Inevitably.

Especially after the crazy increase in sales in the last month, the feedback from customers has gradually become clear and clear-they choose to buy Burberry, not because it is a century-old classic, but because they want to buy the effect of Hugo. clothing.

Under such circumstances, the third Oscar effect that happened to Burberry also came into being. Burberry's UK headquarters finally began to face the pace of the times, but they did not have a clear idea of ​​how to make changes. ideas.

This task came back to Thomas, and Thomas immediately thought of Hugo - all these changes actually came from Hugo, and Thomas knew very well that his biggest credit was choosing to believe in Hugo. Thomas remembered Hugo's words, "Why don't you hire a professional design director?"

Thomas' instinct told him that he should trust Hugo again.