Chapter 1645 1645 Sponsors

After the press conference of the live country, everyone became lively, whether it was about the theme and design of the tour, or about the choice of venues, it became a hot topic.

However, even with the might of the Battle of the Century ahead, many media have expressed concerns about the Maracana Stadium. It is not so much that they do not believe in the death of glory, but rather the deterrent power that the Maracana Stadium itself represents. It's not just any venue, it's the Maracanã, which represents the best Maracanã in the world.

After the Maracana was put into use in 1950, how many superstars have been born in this half-century of music history, but there are only a handful of singers who really dare to challenge the Maracana, because everyone knows clearly that if If the level is not reached, it is too difficult to challenge. The result is not just as simple as humiliating oneself, but it is very likely to have a devastating blow to the singer's subsequent career.

Guns and Roses, Led Zeppelin, Whitney Houston, Mariah Carey, Nirvana, Pearl Jam... These were or still are the top singers who never challenged the Maracana because that It is the holy place in the minds of countless singers.

Imagine the influx of 120,000 fans in the Maracana - 120,000, an incredible number, more than the entire Wembley Stadium can hold, or even any contemporary A rock festival can appeal to more fans. but! In Maracana, this can only fill more than half of the auditorium. Looking around, there will be a large number of blanks in the audience!

What is even more terrifying is that because the Maracana venue has a very wide capacity, it puts forward new requirements for the singer's stage control. This is a task that can be completed only by relying on audio equipment. Filling the Maracanã with fullness and making the entire audience really engage in the performance is definitely not as simple as doubling the venue for 100,000 people, it may be three times more difficult—or even five times more difficult.

Therefore, once the challenge to Maracanã is unsuccessful, the fiasco in attendance and box office returns can only be said to be the superficial phenomenon of the disaster. The real fatal blow to the singer is the large empty venues and the mess of live performances. , the loss of trust of sponsors, the fall of the media, the questioning and alienation of fans, the ridicule and banter of peers... These are likely to make a top superstar fall directly to the bottom.

Challenging the Maracanã is definitely not that easy.

The media is full of worries and doubts about the trip to Maracanã. More importantly, if the grand occasion of the Battle of the Century is not in sight, I am afraid that at this time, the media will laugh at the "self-consciousness" of Glory to Death. capacity". Now the media have only expressed concern and wait-and-see. This is a situation that has had positive effects after the upsurge of the Battle of the Century, but it still cannot hide people's mixed feelings of awe, admiration and fear of Maracana.

It can be said that the "Rainstorm" world tour just held a press conference, and it has become a hot topic.

Although, the current attendance and ticket sales are still unsolved mysteries, especially the uncertainty of the Maracana Stadium has made the problem even more complicated, even the "Los Angeles Times" dare not say, "Glory to the Death This world tour will definitely make a lot of nonsense, and the ambition of the live country makes people think twice when they speak.

However, the major sponsors in North America have already cast their votes of confidence. Obviously, they all believe that the world tour will be a success. Among the first batch of sponsors announced by the live country, including Michelin tires, Marlboro cigarettes, Mercedes-Benz, Coca-Cola, Nike, Omega, Four Seasons Hotel and other top global luxury brands.

The first round of bidding for the advertisement of the "Rainstorm" world tour attracted the attention of 47 top manufacturers, and 16 other manufacturers joined the competition after that.

Not long ago, Oasis had a total of six sponsors for their North American tour, and "Rainstorm" has already attracted so much media just in the bidding stage, showing absolute strength in terms of quality and quantity. , just from this aspect, we can see the commercial value of the current glory to death.

In the title sponsorship competition for the tour, Mercedes-Benz, Nike, Marlboro cigarettes, Pepsi-Cola and Coca-Cola launched fierce competition. After two rounds of competition, Nike and Marlboro cigarettes took the lead, and Pepsi-Cola even simply Withdrew from the pursuit of the entire tour sponsorship; then in the hot competition between Mercedes-Benz and Coca-Cola, Mercedes-Benz had the last laugh.

This century-old brand from Germany has shown unprecedented confidence in the death of glory, and its firm and decisive attitude is unmatched by other sponsors. In the end, they won the "stormy" world at the cost of three million US dollars. Qualifications for the title of the tour concert.

Three million dollars, which once again made history and set a new history of sponsorship for the current tour title. The current record for the highest tour title in music history is Michael Jackson's "Journey to Danger" from 1992 to 1993. Hold, when this epoch-making world tour made countless history.

The first was to sell the live broadcast rights of the concert's first performance to HBO cable TV station at a price of 12 million pounds, and created the highest viewing record in the history of the cable network, with a rating of 2.4. It was an insurmountable pinnacle, and until 2014 no one had come close to it—let alone broke it.

Later, it sold the naming rights to PepsiCo for a record-breaking figure of $2.5 million, giving PepsiCo an advantage in the competition with rival Coca-Cola, and with the global pace of "dangerous journey" gradually to the top.

Of course, it's a pity that the last part of "Dangerous Journey" was badly raped. Interrupted by the Tong incident, it was not able to be successfully completed, which is still one of the great regrets in the history of music. Fortunately, this time Michael's "historical journey" will make up for this regret.

This time, the glorious world tour of "Rainstorm" immediately attracted the attention of Pepsi-Cola, and they and Coca-Cola launched a fierce competition for sponsorship rights. However, after measuring, Pepsi still has uncertainty about the Maracana Stadium, and finally chose to launch the competition, and Coca-Cola decided to stay. Although it finally lost to Mercedes-Benz, Coca-Cola still became the The tour's second-biggest sponsor—they paid $2 million for it—will put up posters on the main part of the stage.

Just as Pepsi-Cola wisely chose the "dangerous journey" at the beginning, this time Coca-Cola unswervingly chose to support the "stormy storm". Whether it is wise to decide, can only leave time to give the answer.

However, in the competition for the naming rights of "Rainstorm", the best performer was Mercedes-Benz. They showed resolute self-confidence almost from the beginning, and they were very proud of the success of this tour. Without any doubt, in every negotiation, he made an inevitable decision, and finally won the naming rights with a historical amount.

In addition to Mercedes-Benz, fourteen other manufacturers have won the sponsorship of "Rainstorm", and their advertising posters will appear on the billboards in the concert hall, and these trademarks will also be Appearing on the Glory to Death tour bus or other moving vehicle, including on the back of a concert ticket.

They covered all the costs of the Glory to Death tour, from transportation to hotels; from stage equipment to members' equipment; even Burberry provided all the band members with unofficial sponsorship. Clothing... It can be said that during the entire tour of Glory to Death, you don't need to spend any money and energy, and all aspects of clothing, food, housing and transportation have been taken care of.

The amount of sponsorship from sponsors alone is as high as 10 million US dollars - this does not include the naming rights of Mercedes-Benz, and this amount also broke the historical record that "Journey of History" just created not long ago, showing that Glory to the Dead has now earned the trust of Wall Street.

Not long ago, people were still lamenting that Live Kingdom had taken over the Glory to Death tour project at a record price of 10 million; now people are stunned to find that the cost of Live Kingdom has already passed through sponsorship before the tour even started. The manufacturer has recovered most of them. It is conceivable that after the tour really starts, the profit model of the live country will start immediately.

The fanaticism of the sponsors can be said to be expected. Even if there is a challenge like the Maracana Stadium, for the sponsors, they are crazy about the appeal of Hugo. Just look at the current Burberry, the old luxury luxury brand that was almost on the verge of dying, "only" just relying on Hugo alone, it has a second spring, and now it has the strength to challenge any top brand in the world. .

The craze for the Battle of the Century is still in the air, the "Independence Day" frenzy is still alive and well... The choice of sponsors is simple and clear: they believe the tour will be a big winner, they believe that the rain The glory of the fruit can bring them unimaginable advertising effects, and they believe that this is a safe and profitable business without worry.

Just, are they right? Or did Pepsi make a smart choice?

The live country only used a press conference to ignite the craze after the battle of the century again, making everyone turn their attention to the ticket sale day two weeks later, and even more to the two months later. Maracanã. In the midst of this heat, the Billboard Rankings for the first week of October are here again!