Chapter 1673 1673 The Smoke of Gunpowder Fills

"Maria-Kelly is coming!" "Pop queen brings a new album to the Times Square stage!" "Major Maria brings a new album" "Boldly challenged new styles, Maria-Kelly strives to break through herself"...

Just after eight o'clock, the whole country has already felt the fierce attack of Maria's new album. Issued news.

In the Battle of the Century a month ago, although the media had tried their best to exaggerate the power of the showdown, people still underestimated the energy that erupted in the Battle of the Century—everyone, including the three major record companies themselves, did not expect it. So far, the sales, popularity, attention, and discussion of the three singles are far beyond imagination, killing everyone by surprise.

Now, the final showdown has come again, and everyone is fully prepared - at least in terms of publicity strategy, the media offensive has reached a new level, and the entire American music market has been shaken again.

Maria has the full support of Sony Columbia Records, and the creative record of Oasis Band has chosen Universal Music to cooperate and release, and strive to be able to make a difference in the American market. Obviously, the major record companies regard this showdown as a strategic battle for the market, hoping to win more market share through this showdown. Therefore, whether it is Sony Columbia Records or Universal Music, they have tried their best and dare not slack off.

"Big Apple" New York witnessed the strong debut of Maria's new album "Butterfly", while "City of Angels" Los Angeles became the bridgehead for Oasis to re-enter the United States!

After losing Normandy at the Battle of the Century a month ago, Oasis' tour was also suspended, losing the battle for face, and they returned to London in despair, hiding from the limelight, almost behind closed doors. But this does not mean that they have already conceded defeat. Obviously, they are just trying their best, hoping to regain a city and win the final victory in the subsequent final showdown!

Last year, when they faced off against Stain, they achieved such a big reversal - lost the single battle but won the album battle, and with this momentum, they achieved a brand new career. Peak, and that album has become Oasis' most popular and critically acclaimed work to date. This time, they also tried to replicate such a miracle again, relying on the strength of the album, breaking the blockade of glory to death, and regaining the initiative in their hands again.

For Oasis, this matchup is not to be missed. Therefore, after they retreated and practiced for a month, they reappeared on the land of Los Angeles with their heads held high, calmly facing the attention and attention of the media, and launched intensive publicity for their new album "Stay in the Moment".

At 8:00 a.m. on the 28th, the Oasis Band came on the stage at the Hollywood Bowl. Nearly 20,000 spectators and more than 40 reporters gathered at the scene. In addition, the broadcast team of ABC TV station will be in Houston and Philadelphia at the same time. , Miami, Boston, Washington and other 14 cities for simultaneous live broadcast.

Does this promotional idea from Universal Music and Creative Records sound familiar? It was the promotion plan when Glory to Death released the second album "Bathing the Morning Light". At the beginning, EMI voted all the votes of confidence for the on-site appeal of Glory to the Dead, and achieved great returns. Glory to the Dead not only set off a rock storm in twenty-four cities, but also created the scene on the spot. The first wonderful "Young Volcanoes (Young. Volcanoes)". After that, the album "Bath in the Morning Light" created incredible splendor.

This time, Universal Music and Creative Records also voted for Oasis. Although the Oasis Band is not a band known for its live performances, it must be admitted that many of the Oasis Band's songs have strong appeal and excellent singing. Every time the Oasis Band performs live, there will be a chorus. On the point that "music resonates with the audience", Oasis has always performed well, and it is also an important cornerstone of their leading British rock.

Therefore, Oasis took the stage at the Hollywood Bowl, launched the promotion of the new album in the most suitable way for a rock band, started a dialogue with the fans in the most direct and effective way, and opened the prelude to the ultimate showdown with a confident attitude.

Half an hour before eight o'clock, the Hollywood Bowl was already very lively. The enthusiastic fans on the scene made the whole stage feel like it was in a sea of ​​fire. Like a heaven floating in the clouds.

Although the Oasis Band took the initiative to provoke glory to the death before, and its arrogant attitude offended many fans, and was ridiculed by countless people after losing the first game; but the Oasis Band can achieve such excellent results, you can see Out of their current fan support rate, it is definitely a banner figure of British rock. Therefore, it is not surprising that the Hollywood Bowl was crowded with enthusiastic fans, and there were even many fans who had no chance to enter the scene outside the venue. Such a grand event made people involuntarily confident in the new album of Oasis. .

Listening to the loud noise outside the field, Liam Gallagher and Noel Gallagher looked at each other, although they still disliked each other and wanted to throw a punch in each other's face ; But at this moment, they also realized that there is no way to solve any problems with infighting. Only by uniting together can they get back on their feet and win the next final showdown.

After hesitating, Liam and Noel held hands together, and the other members of the Oasis Band also reached out and held their hands tightly, and Noel said arrogantly, "Let's kick that group hard. Fatty ass, let those fucking Yankees eat. Shit!" He looked at the rest of his teammates with red eyes, and finally Liam raised his hand, "For the Yankees!" Others The people also shouted, "For the Yankees!"

Everyone knows who they are targeting.

When Oasis appeared on stage, the whole scene was out of control, and the horrific screams almost overturned the shell-shaped dome of the Hollywood Bowl, making people suspect that the earthquake deep in the Pacific Ocean once again affected Los Angeles.

Different from the media bombardment in Times Square in New York, the fanaticism of the Los Angeles Open Air Theater is absolutely no less. The heat wave that hits the face jumps and rolls on the skin, the line of sight is dense with the crowd, and the excited faces are clearly presented. Out of today's important and crazy.

And this is only the first step in the promotion of the creative record. Next, they will go all the way from the west coast to the east through 21 cities in the form of fan meetings and live performances to promote the "stay in this moment". The momentum is pushed to the peak. Obviously, Universal Music clearly knows that the Oasis Band is not suitable for interviews at this time, and any form of interview cannot avoid facing the provocation of the Oasis Band at the beginning, and the Gallagher Brothers' hot temper does not know when it will explode , so they chose this way of live performance to promote it directly and effectively.

Turn on the TV, media or radio on October 28, and almost all of them are "Maria-Kelly" or "Oasis" name!

Some people made simple statistics out of curiosity, and the words Maria-Kelly and "butterfly" appeared in important positions in forty-one newspapers - as for the simply mentioned newspapers, there are even more; and this group The frequency of words appearing in TV programs is as high as 157 times, and as many as 39 programs have solemnly mentioned Maria's new album; as for radio, this set of data cannot be counted, according to incomplete statistics, it is only one day It has appeared more than a thousand times within that time frame. Sony Columbia Records fought a beautiful publicity war.

Oasis and the phrase "stay in the moment" dominated the pages of thirty-three newspapers, and were mentioned ninety-one times on TV, including twenty-four; as for radio, Oasis It was a big win, and it was mentioned more than 1,500 times - although it included a lot of ridicules against Oasis, it was still the center of attention. What's even more frightening is that Oasis's three consecutive fan meetings in Los Angeles that day attracted a total of 50,000 people, and the publicity effect of the close contact even surpassed Maria's ambitious media bombing. The targeted strategies of Creative Records and Universal Music have achieved good results.

Compared with the first battle of the Battle of the Century on September 23, the media war this time has obviously escalated in an all-round way, almost mobilizing more than 70% of the media resources in the United States, and everyone has joined this feast. , so that the scale of the ultimate showdown has risen by more than one level.

What is even more frightening is that a month ago, the situation of tens of thousands of people appeared again. Starting from 9:00 on the 28th, super long dragons appeared in all major cities in the United States. Among the ten most densely populated cities in the United States In just the morning of the 28th, more than one million people were mobilized to join the ultimate battle, which not only easily broke the grand occasion of the first battle of the battle of the century, but also the grand viewing of the "Independence Day" not long ago. All had to bow down.

Obviously, after going through the first battle of the Battle of the Century, the fans are more active in joining the showdown, supporting their idols with practical actions. After having the previous experience, the fans are more well-prepared and more enthusiastic Crazy, emotionally more positive. Especially under the promotion of the media, the ultimate showdown has become one of the events that everyone should not miss in 1996.

The battle has just started, and the smoke has already filled the air. This is the biggest party before the turn of the century, and no one wants to miss it. Perhaps ten or twenty years from now, the fall of 1996 will be an indelible and important memory for this generation.

But where is the glory to die in this opener battle for momentum?