Chapter 1672 1672 Seize the Momentum

New York in October can already feel the bleakness of late autumn. The drifting leaves are turning in the sea breeze. The hazy clouds divide the gray-blue gray-blue sky into small lattices. Translucent and faint in the dim light, New York's high-rise buildings stubbornly support the gray sky, making people feel the powerful power of winter early.

However, on the 28th, the sun came out early, illuminating the sky brightly, the blue sky was like a crystal clear lake, as if you could see the round pebbles and the fish swimming comfortably under the water. , the sun does not have any obstacles to penetrate the blue sky, penetrate the reinforced concrete forest, lazily sprinkled on the city's busy traffic, so that the air is full of warm water vapor.

The bright sun shines through the surrounding high-rise buildings, illuminating half of Times Square. The bright yellow light dyes the gray concrete high-rise buildings around Times Square with a golden light, which looks like a natural area. stage. Today's Times Square began to get lively at 8:00. The surging crowds crowded the entire Times Square, making the usually noisy square even more surging.

There is a spacious stage in the center of the square, surrounded by three or four hundred people, all of them gathered together, shoulder to shoulder, rushing to the front of the stage to crowd, the dense crowd is surging, and the voices of discussion are heard. Let the scene permeate a tense and noisy atmosphere, gradually heating up in the hot sun, starting to boil, brewing an outbreak that may occur at any time.

The hustle and bustle around the stage made the passers-by slow down and couldn't help but cast their gazes here. Before starting their busy work all day, the surrounding office workers took advantage of the leisurely time of a cup of coffee. They all turned their attention to it. Although such a scene is not uncommon in Times Square, the noisy scene still makes people curious.

Not only passersby, but also the crowd of reporters made the scene lively. More than 50 reporters arrived at the scene, crowded forward, trying their best to cut a bloody path in the crowd and come to the front of the stage. Record the most realistic scene of the scene.

A host stood in the center of the stage, shouting and promoting the scene, trying his best to mobilize the atmosphere of the scene. The audience also cooperated very well. From time to time, bursts of laughter broke out, and sometimes screams and roars could be heard. , let the air begin to boil. The protagonist has not even appeared, and he can already feel the huge momentum.

Before you knew it, the entire Times Square was crowded with more than 600 people. People outside couldn’t get in if they wanted to, and people inside couldn’t get out. The small Times Square was completely blocked into a bucket shape. People could not move, but even so, people passing by outside kept coming in, hoping to feel the hot atmosphere of the scene.

At the back of the crowd, it marked that the live broadcast car of NBC TV station was parked in the corner, and a live studio was built next to it. The staff were busy and busy. The cameraman used the lens to record the surging crowd at the scene, and the huge boom Patrol over the square, capturing the liveliness of the scene from a condescending perspective.

On the other hand, NBC's camera also directly entered the waiting room behind the stage. The photographer is using his own lens to record the busyness and noise in front of and behind the stage one by one, truly presenting the grandness and grandeur of today's scene. In the shot, a red dress walked slowly along the red carpet with graceful steps, and the exciting screams outside were mixed with the scorching heat.

A red figure appeared at the door, and at this moment, the screams at the scene suddenly lost control, and the audience on the left side of the stage swarmed forward as if losing their minds, stretched out their hands and slapped with all their might, The enthusiasm on the scene exploded. Amid the crowd, Mariah Carey, dressed in a long red dress, was like a ray of sunshine, illuminating the dark crowd around her. Standing before the crowd, she gracefully greeted the cheers like a tsunami of mountains and tsunamis. Curly steps onto the stage, waved to greet the audience, everyone screamed hard, and greeted the arrival of this top queen with the hottest attitude.

The reporters were caught in the turbulent waves, like a small boat, and they were in danger of being subverted at any time, but they still pressed the shutter quickly and professionally, and the flashing lights in a row covered the entire stage like splashed water. Together, there is an endless burst of energy with out-of-control screams.

A boom camera just above the stage moved over, recorded the boiling and crazy scene, and spread it to the "Today" live broadcast room two blocks away. The hosts are also discussing the grand occasion here, "Today Maria - Carey will officially release her new album, and she is holding a new album release ceremony in Times Square, and the enthusiasm of the scene has brought New York back to summer."

NBC's ace morning news program "Today" specially launched the entire team today to broadcast the grand event in Times Square live from beginning to end, from front to back, from preparation to opening, from Maria to the audience, "Today" uses The lens completely recorded this historical moment.

In fact, not only the "Today", the top morning news program in the United States, but Sony Columbia Records, in order to build momentum for Maria's new album, arranged a huge pre-promotion, which was launched vigorously on the land of North America.

The press conference in Times Square stood in the center of the world to announce the return of Maria; as many as fifty-eight media arrived at the scene to report for the first time, including "New York Times", "Los Angeles Times", "Wall Street Journal", "Today" America" ​​and "Chicago Tribune" were all present; NBC's "Today" was even broadcast live for the first time, so that more than 4 million viewers in the United States could simultaneously learn about the release of the new album; more than Fourteen local TV stations and seventy-one radio programs also broadcast live broadcasts of the Times Square event, pushing the attention of Maria's return to a whole new level through the airwaves.

There is no doubt that Sony Columbia Records has full confidence in Maria's new album "Butterfly", and is also very confident in the final showdown of the next battle of the century. Hoping to help her give Maria the last laugh in this crucial duel.

It can be expected that under the full promotion of Sony Columbia Records, not to mention the creative record to which Oasis belongs, even EMI records are difficult to match in the United States. Next, the news about Maria's new album will sweep the United States overwhelmingly. In this first round of publicity battle, Maria, who has been fully supported by Sony Columbia Records, has quietly seized the commanding heights of victory.

What is even more frightening is that this is just the beginning. On the 28th, Sony Columbia Records arranged three publicity stops for Maria, including New York, Chicago and Los Angeles, and met fans through press conferences. They interacted in the form of conferences, and maximized the publicity momentum to the limit; followed by a series of intensive publicity, almost non-stop running all over the United States within a week, pushing the momentum of the "butterfly" as much as possible. to the boiling point.

As we all know, Maria is a person who doesn't like to be tired, and her picky about itinerary has already made many people have a lot of criticism. Although she has just become a queen, Maria has already shown enough queen attitude, and her big-name posture is ten percent. But this time, Maria is unprecedentedly not picky about the promotion schedule. No matter what the promotion schedule is, no matter how intensive it is, no matter how remote the area is, Maria almost never refuses to come, and in the first week of the album's release, she is on fire. Fully open, its intention is naturally no need to go into details.

Although everyone knows that October 28 is the ultimate showdown of the Battle of the Century, it all happened in 1996. People have witnessed the "Independence Day" breaking a new record in the North American film market, and the Battle of the Century breaking the North American music market. After the new record, it is difficult for people to believe that this final showdown can surpass the heat at the time. "It is difficult to imagine that there will be a showdown that surpasses the grand occasion of September 23." This is the general view of the media, especially on that day. The buying frenzy has become an indelible mark in the history of North American music.

But now, October 28 has just kicked off. One of the iron triangles of the battle of the century, Maria, took the lead in attacking, and the mighty momentum spread to every corner of North America, and the momentum was not inferior to that of more than one The opener of the Battle of the Century a month ago — even more so in terms of media attention.

Because the uncrowned kings clearly know how important this ultimate battle is, how exaggerated the frenzy that this ultimate battle can set off, and how powerful the follow-up impact of this ultimate battle is. After the battle of the century, they won't make the mistake of underestimating again.

Sony Columbia Records chose New York, the central city of the world, as the main battlefield for Maria’s promotion, no doubt because of the huge media resources and the effect of focusing attention in New York, while Creative Records on the other side of the Atlantic chose to cooperate with Universal Music, ahead of EMI. Recording one step, the first stop of the Oasis band's promotion was selected in Los Angeles - the base camp of glory to death.

This action alone shows that the creative record is not good: even though Los Angeles is the birthplace of glory to death, the Oasis band will not be timid and shrinking. The venue was chosen in Los Angeles, showing Oasis's ambition and arrogance for this ultimate showdown.

The final showdown of the Battle of the Century has not yet begun, and the smoke of gunpowder has already spread, even far exceeding the first battle: because, this time, everyone is prepared!