Chapter 1219 1219 Influence Wavelength

Thomas Wieland walked out of the Chanel branch on Rodeo Avenue, carefully reminisced about the interior decoration and arrangement, and thoughtfully raised his foot and took a step towards Armani next door.

As the head of Burberry's U.S. region, Thomas has achieved remarkable results in the past two years. Not only has Burberry's sales increased for two consecutive years, but he is also changing Americans' impression of Burberry little by little. Everything is moving in a positive direction. Therefore, the British headquarters officially put the issue of the Los Angeles flagship store on the agenda.

Opening a flagship store is not difficult, what is difficult is achieving success. Everyone knows this clearly. Although Los Angeles is not the fashion capital - the fashion gathering place in the United States is New York, but because of the developed film industry and music industry here, Los Angeles is in the development strategy of any top luxury brand. It is one of the important territories.

The report on the brand management and market research of Burberry's flagship store in Los Angeles has been handed over to the headquarters. Thomas is currently investigating the actual store design, operation, sales and other aspects of other luxury brands, although there are professionals in these situations. In charge, but Thomas feels that there is still a difference between seeing many things with one's own eyes and understanding through others' mouths. The simplest: service experience, which must be experienced in person to have the most real feeling.

So, Thomas would be shopping like a normal customer, wandering around the luxury haunts of Los Angeles.

Thomas walked to the junction of Armani and Chanel. As soon as he looked up, he saw two familiar figures. He couldn't help but stop, and then he saw the woman among the two pointing to Armani's sign, "I don't like it. ?"

Then the man next to him pursed his lips and shook his head, which made the woman burst into laughter and said playfully, "Yes, you are not suitable, you look too rigid."

The man raised his eyes with a chuckle, and just happened to touch Thomas, Thomas immediately smiled, "Hey, Hugo, are you shopping?"

The two people in front of them are Hugo and Cameron.

Hugo came over, shook hands with Thomas, and nodded with a smile, "This is Cameron, Cameron, this is Thomas, an old friend." Hugo took the initiative to introduce the two of them.

Hearing Hugo's introduction to himself, Thomas couldn't help but feel lighter and looked at Cameron, "I heard your name before, as a model, I just didn't expect that we would meet on such an occasion, It was a real surprise.”

Cameron looked at Hugo suspiciously, Thomas mentioned "model" instead of "geek in disguise", which was really strange, and Hugo couldn't help but smile and explained in a low voice, "He's Burberry's American The person in charge." Cameron suddenly realized that he was a professional in the fashion industry, "When I worked in Europe, Burberry has always been the brand that all models yearn for, but unfortunately, I never got the opportunity. "

Cameron found it a little embarrassing after saying this. How did she want Thomas to respond? So she quickly waved her hand and explained, "No, no, I mean, I've always been in Paris, but Burberry's show is always in London."

This is not a problem for Thomas at all. Even if Cameron did not explain, he still has a way to deal with it, "We have always been conservative and traditional, not only the catwalks are in London, but even the models have been using more British natives. The picture..." Thomas's eyes were focused on Cameron, "but let me start thinking, maybe it's time for us to make a change."

A calm interpretation, beautifully rounded the scene, and also faintly praised Cameron, really clever.

In fact, Cameron's temperament is lively, bright, sunny, and playful. She is not suitable for Burberry, but Thomas' polite words have made the whole atmosphere lively.

"So, are you shopping for summer clothes today?" Thomas turned his head and looked around. When he saw the Armani sign, his eyes narrowed slightly. Many people do not believe that a person's influence is so powerful that it will even affect the strategic expansion of a brand, but the fact is that Armani has become the biggest victim of the past two years.

With the strong rise of Hugo, his huge influence has radiated to various fields and fields. In terms of fashion, Hugo has been unanimously recognized by major fashion magazines, professionals, and brand designers. It can be called "perfect". Not only can it not go wrong on any occasion, but it is often able to shine, and it can be said to lead the current men's fashion.

To give the simplest example, since Hugo attended the 66th Oscars, the design trend of the entire men's suit has undergone fundamental changes. Now most of the suit designs for young people have all moved up the waistline design. This design can change the proportion of the upper body and the lower body from the visual effect, making the lower body feel more slender; and the hem of the suit jacket also generally shortens the distance from two to three fingers, so that the entire suit does not fit. It will look so bloated, more convenient and more neat.

These designs are all inspired by Hugo's Burberry suit on the red carpet. For the uninitiated, these changes are nothing special at all, but for the uninitiated, they are decisive advancements that have changed the entire aesthetic view of fashion.

Just like what Hugo is wearing today, light blue washed denim shorts with a lemon yellow graffiti T-shirt, and then barefoot wearing a pair of smoky gray Vance mid-top skate shoes, casual, sunny and comfortable. , The strong street style has its own personality, which is eye-catching.

Coupled with Cameron standing beside Hugo, sky blue jeans, white short-sleeved T-shirt and lemon yellow high-top Converse canvas shoes, the two of them look like they can step on skateboards at any time, or go to the beach for vacation , You can also go to the basketball court to play, and you are full of youth and unrestrained, which is completely a beautiful landscape.

Incorporate your own style into simplicity and neatness, without the need for gorgeous and complicated matching, focusing on comfort and casualness... Under the leadership of Hugo, the fashion style of men's fashion is changing little by little.

Of course, this is the tip of the iceberg of Hugo's powerful influence.

Since Hugo refused to wear Armani's clothes in public and in private, he directly rejected Armani's sponsorship many times before and after. Maybe ordinary people don't know about this at all, but it has long been an open secret in the fashion circle. Makes Armani embarrassed.

Once upon a time, Armani was the first choice for Hollywood actors to attend various occasions. The phrase "if you don't know what to wear, choose Armani" is actually a PR strategy that has attracted a large number of actors. But now, because of Hugo's strong influence, starting with Hugo's good friends, Tom Cruise, Tom Hanks, Alexander Lorraine, Leonardo DiCaprio, Jack Nee Colson, Al Pacino and others are no longer wearing Armani for important occasions; to some acquaintances of Hugo, Steven Spielberg, David Geffen, Roger Fazon, etc. Wait, their choices at critical moments also gradually avoided Armani.

An interesting statistic appeared at this year's Oscars ceremony. Among the male artists who attended that night, only thirteen chose Armani, accounting for about one-tenth of the total number, but only two of them were top artists, one was Arnold. -Schwarzenegger, one is Harrison Ford. Compared with the grand occasion that at least a quarter of the artists chose Armani in the past few years, it is really embarrassing.

These influences are actually invisible and intangible. It is difficult for media or brands to use data to present a comparison, but everyone knows that this subtle influence will have a strong negative impact on the future planning of the brand. influences.

Thomas has heard more than once that Armani has been trying his best to improve the relationship with Endeavour Elite Brokerage, hoping to impress Hugo by starting with an agent who puts his interests first. But not much progress has been seen so far.

Hugo didn't know that Thomas had so many thoughts hidden behind a single question. In fact, he had long forgotten about Armani, and Joseph never mentioned it again. He was not a person who likes to hold grudges, let alone Armani's original The practice is also a common unspoken rule in the industry, and there is nothing to complain about. But objectively speaking, Armani does not suit Hugo's style. He always feels that Armani is too formal and rigid, and he does not like it.

Hugo never imagined that his personal preferences would have such a profound influence, because it sounds like a fantasy. Rick didn't mention Armani to him either, so he wasn't conscious at all. Obviously, for the entertainment industry, Hugo still has many, many places to slowly understand.

"Yes, come out and buy some summer clothes." Hugo nodded and held up a pile of bags in his hands. "It seems that there are still some gains. How about you?"

Thomas looked at Hugo and Cameron in front of him, but a flash of inspiration flashed in his mind. In fact, he had long wanted to sit down with Hugo and have a good talk, but Hugo has been very busy this year and has no time at all. Today was a good opportunity, and the accidental encounter seemed a little more natural. He could talk to Hugo as a friend, not in a work way.

Thinking of this, Thomas didn't stop, "I'm also here to go shopping, but I haven't gained anything for the time being."

"Are you also allowed to go shopping?" Hugo joked with a smile. As the head of Burberry's US branch, Thomas' image outside must be very important, so most of the time Thomas is dressed in Burberry Lee's own clothing.

Thomas also laughed, "Of course, apart from work, my private life is naturally free from interference." This means that he is also allowed to wear other brands of clothing in private, "It's just that I didn't see it in your booty. It's really a shame to come to our house's clothing."

"Isn't there no Burberry branch in Los Angeles?" Cameron said with a smile, standing beside him.

The smile on Thomas's face grew even brighter: the answer was on point!