Chapter 2496 Flash Sale Mode

When Milner called Xiao Qi and explained that Twitter's shareholding was basically settled, Xiao Qi was just thinking about a matter for Milner to do.

This is what Xiao Qi thought before, asking Milner to help Xiao Qi dig people to set up a company.

Because of the rigidity of the Japanese, the Japanese market can only accommodate one Lotte Mall. Even if Amazon enters it strongly in the end, it will not be able to shake the status of Lotte Mall in the slightest.

Also because of Americans' tolerance and willingness to try new things, the United States not only has Amazon, but also EBAY, as well as many small and medium-sized shopping websites that compete with them.

Zulily is one such site.

Speaking of Zulily, the world's largest group-buying website for mother, baby and child products, of course many Chinese people don't know it, but if you talk about the shopping model they created, then many people can understand it.

Every day at 6 o'clock in the morning, Zulily will display 100 new events and 9,000 new products to users on its website and mobile application pages. Sometimes there are millions of items in total, and sometimes hundreds of thousands of items.

Under normal circumstances, within 15 minutes, these items can be completely sold out.

The prices of these items are cheaper than normal supermarkets, but not too cheap.

The reason why it sold out so quickly is that it has a very complete range, and it is very regular to let you know what mothers need at these stages of you and your children, and which products will be better matched. A little more suitable, so that mothers can easily buy all the things at once.

Usually after the day's products are sold out, Zulily will send tens of millions of various emails informing users of the products that will be on sale at 6 am the next day.

Speaking of this, do you feel very familiar?

This is the "flash sale" mode that will be very popular in the next few years!

Vipshop, Fanli.com, Babytree... etc. are basically this model, and they have all achieved considerable success.

Zulily is naturally the most successful one.

Since its establishment and launch in November 2009, and its listing in 2013, its market value has soared all the way. At the end of the year, it broke through 6 billion US dollars very quickly, although Xiao Qi did not see what happened after that in his previous life. But it is estimated that the possibility of rushing to 7 billion US dollars is very high.

It is conceivable how excellent Zulily is under the siege of famous online shopping malls such as Amazon, EBAY, and Old Navy, and can still develop to such a point.

In the university where Xiao Qi studied in his previous life, several female teachers were loyal fans of Zulily. Every time they took a lunch break, they would chat about Zulily, including Zulily's unique characteristics. Various advantages, various conveniences and so on.

As an assistant in the laboratory, Xiao Qi can naturally hear it, and he has a deep impression on Zulily over time.

In fact, the operation method of Zulily is very simple. In his previous life, Xiao Qi thought it was very powerful. Now that he has been reincarnated and founded a B2C website, he feels that Zulily can develop so well only because it is in the United States.

The laziness, casualness, and tolerance of the American approach to everyday life. Only with Zulily's brilliance, if Zulily is placed in Huaguo, it will be killed by Xiaoyao Mall in minutes.

Zulily is still very characteristic. Except for the flash sale mode that focuses on limited-time sales, it does not do all categories of Gaoquan. Only focusing on the three categories of mothers, infants and children improves its concentration and makes it easier to attract specific buyers.

In addition, Zulily also supports many small brands. These small brands not only have novel designs, but also are not as expensive as big brands. They are very suitable for mothers who do not have much money. They can even be designed specifically for the needs of these mothers and babies according to the needs of customers, meeting many individual needs, so that you can only buy these novelties on Zulily.

But its weakness is also very fatal.

First of all, Zulily saves money and avoids inventory. It waits until consumers have snapped up the group-buying products on the page before placing orders with manufacturers. Then after purchasing, testing, packaging, logistics and other procedures, it is delivered to customers.

Generally speaking, it is normal for the goods to arrive within a week, and you should not be surprised if there is a slight delay of one month.

In Huaguo, all online shoppers have been attracted by Ma Yun’s Taobao.com’s 3-4 days delivery, and then Xiao Qi’s Xiaoyao Mall, which basically means delivery within 24 hours. No more than 2 days at the latest to the surrounding districts and counties.

You said that consumers in Huaguo have to wait a week or a month to buy products, can they have the patience?

Do you think group buying products are like Rebus' Xiaomi phones? Can there be such a charm to make mothers wait so long?

This long delivery cycle is a major weakness, but there is another weakness that makes people complain.

That is, Zulily does not support returns and exchanges.

Yes.

You read that right.

As long as you buy a product on Zulily, you are responsible for all the dissatisfaction when you buy it back, even if there are quality problems.

Although most of the time, Zulily's products are excellent, but it is inevitable that there will be defective products, or when the size is bought wrong.

However, returns and exchanges are not allowed in these cases.

Why?

Because Zulily purchases according to the quantity of everyone's order, there is no more than one package, how can I return or exchange the goods for you?

So, think about it.

With such two major shortcomings, Zulily can only develop in the United States.

If they in the previous life did not carry out active corrections in 2014, I am afraid that the good days will not last long!

Xiao Qi knows the advantages of Zulily, and also knows the disadvantages of Zulily, so when he prepares to be Zulily in this life, of course he will develop the advantages and avoid the disadvantages.

Same as the old habit before, when Xiao Qi established Zulily in this life, he would also choose this name, because at this time, Zulily has not yet been established, and of course this name has not been thought of yet!

Xiao Qi explained Zulily's idea to Milner very clearly, and also modified the unreasonable places.

First of all, Zulily will build its own logistics warehouses in major cities in the United States. Although they will not be as dense as Amazon, the shelves must be set up at the beginning.

It doesn't matter if it is smaller, but important cities must have such logistics warehouses.

Then, regarding the purchase, it is the same as Xiaoyao Mall. After buying it, it will be sold to customers, and it will be contacted with the manufacturer to prepare some stocks for backup. If there is a return or exchange within the specified time, then the manufacturer’s inventory can be used It comes in handy, otherwise, after this period of time, the manufacturer's inventory can be processed by itself.

This reduces my own troubles, and does not drag the manufacturer's products, which is convenient for everyone.

As long as these two items are modified, then Zulily is basically a small Amazon, but it has fewer products, greater discounts, and attracts more shopping sticky users.

Milner originally called Xiao Qi to announce the good news, but Xiao Qi unexpectedly gave him another surprise instead.

As Amazon is the number one B2C website in the world today, Milner has naturally done in-depth research, and now Xiao Qi suddenly throws out a more focused Zulily, which in turn gives Milner a big surprise.

Milner is a real investment genius. After a little thought, he realized how promising Zulily is.

The purchase model Xiao Qi mentioned, although it has appeared before, is only a means for large companies to promote sales, and has not formed a large-scale and continuous operation at all.

If it is done beautifully, once the new model is activated, it will be able to add a powerful new force to the B2C mall.

Now Amazon is worth more than 30 billion U.S. dollars. Even if Zulily only achieves one-third of its market value, it will still have about 10 billion U.S. dollars. It seems to be a behemoth in the market segment.

Even if Zulily only achieves one-sixth of Amazon's market value of 5 billion US dollars, it can develop steadily and steadily, which is a good asset.

I really don’t know where Xiao Qi came up with so many wonderful ideas. Not only did he come up with the idea of ​​this flash sale of maternal and child products, but he also considered the details so clearly, just like Xiao Qi has been doing this for many years. Business is the same.

Think about companies such as Airbnb and Uber launched by Xiao Qi before, and they also have the same extremely detailed planning methods!

How can they not develop by leaps and bounds if they are on the right path from the beginning?

While sighing, Milner also readily accepted Xiao Qi's commission to start a company.

He didn't know that Xiao Qi had already made the most detailed patent registration of Zulily's founding model. Once anyone dared to use this method to start a company, Xiao Qi would let Mario Law Firm sue them for bankruptcy.

Milner is a very trustworthy person, otherwise not so many people trusted him in his previous life.

So he just started to think seriously, which person he knows can find relevant professionals and can create Zulily in the first place.

As with Hoffman, Xiao Qi took out a US$1 billion founding fund and gave Milner 3% of the shares. He not only needs to find relevant talents to start Zulily, but also requires him to contribute to various supervision in the future. % is for the founding team. With the shares, they will treat the company as their own business and develop actively.

People who are too stingy can't accomplish big things!

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