Chapter 2027 Official Landing!

There is a saying that what is good at the top must be followed by the bottom.

Another sentence is that the word "seriousness" is the most feared in the world.

Once Li Yueming became anxious, it was not something that could be described as serious.

He sat directly in the director's office of the Guangdong Provincial Radio and Television Bureau and urged Yu Qiusheng to get things done.

Even before Li Yueming came, Liu Wei made a phone call. Yu Qiusheng was so frightened that he couldn't come back to his senses for a long time.

Li Yueming was there when the radio and television bureau held the general meeting, and Li Yueming was also there when the small meeting was held. Now the radio and television bureau has objections to TVB's landing in eastern Guangdong. The agreement was drafted within a day.

Li Yueming was not polite at all. He took the agreement and edited two articles, then took it to Liu Wei, and was edited three more, and finally sent it back to the Radio and Television Bureau. Yu Qiusheng almost cried when he saw it, but It can only be stamped with the official seal, and after being reported to the provincial government for approval, an official document is formed.

Wang Wudao, the director of Yuedong TV Station, was about to go on the road for a long time. Seeing Yu Qiusheng and the others in such a mess, when Li Yueming rushed to Guangdong Dong TV Station, he had already discussed the agreement in a meeting, and the conditions were very loose.

Li Yueming took it back to Liu Wei and revised it, so the two documents were quickly sent to Hong Kong in the form of a government cooperation letter.

The TV station and the Radio, Television and Television Bureau are places where small news fly everywhere. Before these two official documents are officially released, the paparazzi in Hong Kong have already got the news.

"heavy bomb! TVB officially passed the approval of Eastern Guangdong Province and landed in Eastern Guangdong! "

"From now on, 120 million Guangdong people will be able to watch TVB's flagship channel - Emerald Channel simultaneously with Hong Kong people! "

"TVB's big move after privatization and delisting, on the close relationship between the mysterious boss and the mainland! "

"Once the 30-year long-cherished wish is fulfilled, the mysterious boss leads TVB to advance by leaps and bounds! "

"TVB's valuation has skyrocketed again, directly reaching 130 million viewers, creating China's No. 1 local TV station platform! "

...

Ok.

In fact, Hong Kong people have nothing to do when they are idle all day long. It is rare to have such high-spirited news and gossip, and all the aunts and aunts are excited. They talked about it after dinner, in the vegetable market, and on the roadside.

Even aunts are like this, let alone young people. I can't wait to hang a pennant on TVB - it's awesome!

The happiest and most excited are those TVB employees and artists.

The TV programs in Hong Kong have always been excellent, but there is no way to broadcast them seriously in the Mainland.

Only relying on Hong Kong's 7 million people market, as well as markets such as Taiwan, Singapore and Malaysia, the combined audience group is no more than 30 million people. All kinds of advertising revenue are extremely limited, that's why Mrs. Shao is so stingy, and everyone is given a small salary, so many people have no choice but to starve to death.

That is to say, after the new boss came, the salary and treatment were greatly increased, which allowed TVB staff and ordinary artists to eat and drink enough to support their families.

When the salaries were greatly increased, many of them lit firecrackers outside the TVB headquarters, and they crackled for a long time!

When they heard the news that TVB had landed in eastern Guangdong. The first reaction was a joke, and the second reaction was to go directly to my boss to find out if the news was true.

quickly. The exact news came from the five giants of TVB: yes, the eastern province of Guangdong has officially issued a notice. The agreement will be signed in the next few days, and TVB's landing in eastern Guangdong is a certainty! !

Wow! !

At the entrance of TVB, there were countless people scrambling to hang up firecrackers, which crackled for a whole afternoon, and even made fun reports on the news.

No wonder they are so happy, in fact many people can understand why they are so happy.

In a market of 30 million people and a market of 120 million people, everyone can clearly understand the size and strength of the market.

As long as Hong Kong TVB has the same language and local culture as the support of Guangdong Province, and has the ratings range of one of the most economically powerful provinces, there is no need to change any programs at all. It can directly enter thousands of households in eastern Guangdong and become their first choice for watching TV.

Just news shows. Those are all losers.

Various variety shows and TV dramas are completely different!

Variety shows and TV dramas rely on advertising fees to make money. A blind person can compare the spending power of 30 million people with that of 120 million people.

For example, the 15-second advertisement at 8 o'clock in the evening used to be a maximum of 500,000. Now that there are 120 million viewers in Eastern Guangdong Province, it can directly soar to 3 million! !

Good guy, it can increase to 6 times in one breath!

Don't doubt the increase in this number. Although the audience population has only increased by 4 times, it can't stand the population concentration of the eastern Guangdong province.

Your previous TVB advertisers faced customers scattered in Hong Kong, Taiwan, and Singapore and Malaysia. They were basically a bunch of scattered sand. Usually, Hong Kong merchants advertised in Hong Kong, and Taiwan merchants advertised in Taiwan. The horse's advertisement for new horses is basically a serious diversion!

However, the 120 million viewing population in Eastern Guangdong Province is different. They all live together. Naturally, advertisers are very fond of such a huge user population and are willing to pay high prices!

If your income has skyrocketed by 6 times, it doesn’t mean that your salary will also increase by 6 times, but according to the strength and generosity of the current boss, at least double your salary will still increase!

In addition to various production costs, subsidies and allowances, etc., the recent TVB has never been less, and it has not started to be stingy after TVB was completely privatized.

It is conceivable that with the huge eastern Guangdong market as a support in the future, life will definitely be easier.

It's also because the employees and low-level artists who receive fixed salaries and bonuses for dinner all have the excitement of "good days are coming".

They are all so excited, let alone mid-to-high-end stars.

Only one-third of the income of stars comes from salary, and some are even lower.

More of their income comes from advertising, endorsements, attending commercial events, and more.

And the source of these incomes lies in their fame.

In the 1980s and 1990s, Hong Kong's film and television song culture spread all over the country, and everyone knew Hong Kong stars better than mainland stars.

But now it is different. The entertainment industry in the mainland is booming, and the stars in the mainland have far surpassed the new generation of Hong Kong stars. They have become the mainstream of society, and they can only live by the Hong Kong market.

But now it is different.

As long as the market in eastern Guangdong Province is open to them. Then they will definitely eat a lot of food. The advertising endorsements of medium-sized stars can exceed hundreds of thousands or even one million, and the endorsements of big stars are even two to three million.

Originally TVB was the best TV station in Hong Kong, but now it makes the stars of Asian TV envy and hate. Many people entrust their friends to find out if they can switch jobs.

However, before the news is officially settled. Everyone is looking forward to this and fearing that it will be empty joy.

But everyone didn't have to wait long.

On Thursday, the 20th, TVB officially broadcast a piece of news, the content is that Yue Ling, executive general manager of TVB, Wang Wudao, director of Eastern Guangdong TV Station, and Yu Qiusheng, director of Guangdong Eastern Radio and Television Bureau, formally signed a cooperation agreement, thus formally Announced that TVB has landed in eastern Guangdong, and TVB's flagship channel, Jade Channel, will become the 12 channels of Guangdong Eastern Satellite TV. It will operate itself and be responsible for its own profits and losses.

As soon as the news was broadcast, the whole of Hong Kong immediately cheered. As excited as if everyone had won a battle!

The five tiger generals of TVB had already gathered in Feng Kexin's villa in Repulse Bay, once again watching this news event that they had experienced on the spot. Everyone had mixed feelings and was speechless for a while.

Unexpected!

August last year. When Feng Kexin acquired 57% of TVB's shares and officially took over TVB, they were all at a loss for the future.

Although we know that Feng Kexin is rich and the man behind him must be super rich, but a person with no management experience comes to take charge of such a huge behemoth, everyone is afraid that Feng Kexin will play TVB badly.

But Feng Kexin is an extremely smart person, and he is not involved in the management of TVB at all, but outside of managing finances and personnel. All the rest of the program production, personnel deployment, resource allocation, etc., are left to the current five giants to negotiate and resolve. Let them all work hard while achieving a delicate coordination and balance.

Now it seems that the effect is still very good. TVB’s profit has decreased by 50% this year, mainly due to the increase in staff salaries and production costs, but in terms of brand reputation, it has risen by a full 10%, reaching 75%. A five-year historical high.

In addition, the public is full of admiration for TVB's various news, TV dramas, and variety shows this year, because it has been done more carefully, and it is not as impetuous and simple as before.

Everyone said that it can be seen that TVB really put the audience in their hearts.

Moreover, TVB's internal competition is also in a healthy competition.

No one is the absolute confidant of the new boss, because no one has an absolute advantage, so they can only rely on their ability to eat.

As long as you have the ability to do a good job in the program, then Feng Kexin's money and human resources will be adequately supplied, and it has never been said to be stuck or reduced.

And because Feng Kexin has worked in TVB for more than ten years, she knows the inside and outside of TVB clearly, none of the five giants dare to lie to her, and the hands and feet of the competition must be much more clean and aboveboard.

At the same time, both the employees and the artists of various lines in TVB also have a deeper sense of dependence on TVB because of this, especially the bottom-level personnel, because of salary and pressure There are almost no people who leave the job!

Many people have said that TVB is now in the most beautiful era since the 1980s!

Such a thriving situation is all brought about by this delicate and beautiful woman in front of her! (to be continued ~^~)