Chapter 1265 Cinema Line

If you want to say that the most successful movie theater chain in Huaguo, it must be Wanda Cinemas. In the future, it will directly occupy 15% of Huaguo's box office share.

However, it should be pointed out that the development and growth of Wanda Cinemas is entirely dependent on its main body - Wanda Plaza.

That is to say, Wanda Group builds Wanda Plazas in enclosures all over the country.

In the front is one or several entertainment and shopping malls, and in the back is a residential Wanda Plaza model, which has brought its owner the honor of the richest man in mainland China for three consecutive years.

On a certain floor of one of the commercial buildings in the Wanda Plaza, they will designate it as Wanda Cinemas. In other words, there are as many Wanda Cinemas as there are Wanda Plazas in the country.

It is precisely so many Wanda Plazas that support the development foundation of Wanda Cinemas.

The development model of Wanda Cinemas cannot be replicated unless you build a comprehensive business district like Wanda Plaza.

Xiao Qi is not willing to build Wanda Plaza. It's not that he doesn't have land. His current commercial land can be regarded as the number one in the country, more than Wanda Group and Vanke Group, which will reach the top three years later.

Xiao Qi is unwilling to build houses in every city, because according to his personality, he will definitely not sell high-priced houses, but will sell low-priced houses. That would be against the developers of every city... …actually doing right with developers across the country. [

If you fight against almost everyone, you will either be exhausted or squeezed to death. All in all, there will be no good end.

Xiao Qi is not a fairy, and it is impossible for a fairy to save everyone.

To help as many people as possible within the scope of his ability, this is enough for Xiao Qi.

Moreover, his most important goal in life is to build a high-end smart electronics industry that makes Hua people proud and can rebuild confidence. It is impossible to waste his life in the struggle with real estate developers.

after all. If all the people of China burst out with ingenuity, then when we are richer than the United States, will we still worry about the problem of houses?

So after much deliberation, Xiao Qi has already made up his mind, so let's just buy it!

In memory, Huaguo's movie box office. It started to explode this year, and after 2010, it became unstoppable.

Xiao Qi plans to buy one or two floors of one or several commercial buildings in the more prosperous areas of each first- and second-tier cities within a year, and operate them exclusively as movie theaters.

The third-tier cities are better established after 2010, because the box office performance in the past few years is not enough to support the movie theaters in the third-tier cities.

Professional things need to be handed over to professional people.

This is the principle that Xiao Qi insists on time and again.

He's interested in things like opening movie theaters. I have never had any concept, and of course it is impossible to do it myself.

So it is necessary to find a good helper to help me build this theater.

But this time, Xiao Qi did not intend to find talents by himself, but would directly entrust the American Boren Consulting Company to select the location, then send people to negotiate the acquisition, and finally hire a group of experts from the United States to come over for construction, decoration and management.

Some people might think so. Opening a shop and doing business is a simple matter, as long as you have money. [

If you really do business with this mentality. Then I am very honored to tell you that it is already your luck to keep a pair of underpants and go back to your hometown.

For example, for McDonald's, KFC, and Pizza Hut, there is a group of people who are responsible for site selection, and they spend a few days on a certain street. Observe the types of pedestrians, shopping habits, characteristics of surrounding restaurants, etc., and then consider comprehensively based on the flow of people in the entire area, etc... If it is more strict, several people will cross to do this, and then several people will report together After handing it over, the people at the headquarters will decide whether to open a store here.

Only after their efforts, you will see the popularity of foreign fast food such as KFC and McDonald's near your home. There is almost no time for closures and transfers.

Xiao Qi could not invite these professionals from Yum! Fortunately, Bolun Consulting Company also has this kind of business in Huaguo. Perhaps Bolun Consulting Company is not the best in the United States, but it definitely knows the Huaguo people and the Huaguo market best. , so it is perfect to ask them to do this market location survey.

Bolun Consulting Company not only has a few spare addresses for you to choose from, but also lists the purchase price for you. If you exceed the psychological price, you can directly change places to talk... Such a service, a little higher consulting fee, is also worth the money. .

The United States is the most developed movie theater chain in the world, and there are countless large and small movie theaters in the United States. In addition to the three major theater chains of regl, nemrk, and m, there are hundreds of large and small small and medium theater chains.

Xiao Qi was going to dig out the best ones, and directly recruited a few masters from the largest regl theater chain in the United States, and asked them to join Qiao Guoer's team in accordance with the American business management model, and jointly manage and manage the movie theaters in Huaguo.

Anyway, as long as you dare to pay the Yankees, they will dare to change jobs.

As long as there are enough Franklins, there is no fear of not being able to find a powerful master.

In fact, when "If You Are the One 1" was released this year, Xiao Qi began to consider the establishment of a cinema chain, but it was not until last month that he received the feasibility report from Bolun Consulting Company that he officially launched it. project.

Site selection and recruiting are carried out at the same time, and Bolun Consulting Company even wants to grab the headhunting company's business, Xiao Qi is happy that he doesn't have to worry too much.

According to the "feasibility" report, according to the current housing prices and price levels, the establishment of a theater chain covering 67 first- and second-tier cities, with more than 200 movie theaters and more than 1,800 screens, including decoration, equipment and personnel investment, etc., at least To spend 25 billion yuan and prepare for a two-year loss period, the reserve fund must reach 3 billion yuan.

Xiao Qi couldn't help sighing again, it's good to have caught up early!

These theaters are all going to be built in the bustling area. Although they are all seven or eight floors above, after two years, even if you spend twice as much money, you can't buy a site with the same area in the same place!

From this point alone, the cost of the theater chain is lower than that of other companies. When the box office of Huaguo's movies explodes, the speed of return to capital will of course be much faster than others.

This is only in the first- and second-tier cities. After two years in the third-tier cities, the scale and power of the movie theater chain will be even stronger!

When the layout is completed, Qiao Guoer's film and television empire has formed a one-stop industry, and has completely become a major overlord of the Huaguo film industry! (To be continued..)

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