Chapter 1281: Xiaoniaowang’s Profit and Loss Plan

The current revenue development of Xiaoniao.com is not inferior to that of a TV station.

Xiao Qi had seen Xiaoniao.com's income and expenditure situation this year.

The series "A Bite of China", "The Voice of Huaguo", "If You Are the One", and "Home From Away" have contributed about 5 billion yuan in revenue to Xiaoniao.com this year.

Don't look at a lot of income, but more expenses.

The production costs of the above-mentioned four major programs, "The Voice of Huaguo" and "If You Are the One" are relatively cheap. All kinds of expenses are very high. There are more than 800 people in 33 film crews running around outside. The estimated expenditure is about 800 million, which will definitely exceed the standard.

In addition, there are 30 news interview groups, including bodyguards and other expenses, which is also 300 million yuan a year. When you go out, how can you eat, drink and scatter without money?

The operating expenses of the website, including bandwidth, servers, website management, etc., are the biggest of the big ones, with 1.2 billion video views per day and 56 million independent IP visits, directly allowing Xiaoniao.com to spend a month on it. Expenses exceeded 300 million.

God is so pitiful, it has been less than 8 months since the last time the cost of Xiaoniao.com's website was upgraded to 200 million.

The rest is copyright fees.

If you don't buy it, you don't know. After buying all kinds of film and television copyrights, the employees of the film and television copyright department of Xiaoniao.com really envy those video websites that specialize in pirated movies, TV series and variety shows.

There is no other reason. From the very beginning, the cost of purchasing the old copyright every month is an astronomical figure. Although Shen Wuyan successfully negotiated a 10-year installment payment method, it is still 50 million per month. Of the 150 million yuan spent on TV dramas, variety shows, animation, etc., a total of 200 million yuan was spent on purchasing copyrights.

And it is said to start next year. New copyrights worth buying will be added, and the cost will have to increase a lot.

In contrast, the 30 million monthly salary subsidy expenses and the 20 million monthly various daily office expenses are just like playing games, not worth mentioning.

Adding all the above expenses together, Xiaoniaowang spends around 8 billion a year. And the income is only about 5 billion.

It means that Xiaoniao.com is now losing more than 200 million yuan every month.

How much you earn can't stand how much you spend!

It was also for this reason that Xiao Qi made another payment of 2 billion RMB in this month, as an advance payment for Xiaoniao.com.

To be honest, despite the proud and confident appearance of Little Lark all day long, she is actually the one who is under the most pressure.

Competitors outside, newspapers, etc., will say some sour words from time to time.

"The No. 1 video website, Xiaoniao.com? Hehe, of course, a website that burns money and loses billions of dollars a year. Do your part!"

"Cut! You try to make Xiao Qi our chairman? I can lose a maximum of one billion a year, and I can do better than the current Xiaoniao.com."

"The current model of burning money reminds this newspaper of the Internet bubble crisis around 2000... The irrational behavior of Xiaoniao.com is not a sustainable development path. After all, not every investor is named Xiao Qi... "

"Driven by Xiaoniao.com, the entire video site is in an impetuous stage. Youku announced the introduction of a strategic fund of 500 million US dollars, and Tudou.com announced another financing of 300 million US dollars. The acquisition of the company! It is conceivable that the various models of Xiaoniao.com will be imitated by competitors, but is such a money-burning behavior really useful for the development of the entire industry?"

"..."

Shen Wuyan didn't say much after reading the news reports, but she became more determined to reach a balance of payments as soon as possible and become a truly sustainable and profitable company as soon as possible.

"Hua Guo Talent Show" is her new goal. Compared with "The Voice of Huaguo", this has a greater basis for the participation of the whole people-no matter who you are, as long as you are a talent in a certain field, you can come to participate.

Therefore, Shen Wuyan felt that "Hua Guo Talent Show" would definitely create more sensational effects and money profits than "The Voice of Hua Guo".

Next year there will be a newly added "Hua Guo Got Talent". If I and Xiao Qi think about a few more good programs, we should be able to reach a balance of income and expenditure.

To be honest, the current Xiaoniao.com, as a video website that just launched on January 1st, is already very good at this step.

Youtube has been in operation for several years and has not heard that they are breaking even. Xiaoniaowang wants to break even in two years, which is simply too harsh.

But Shen Wuyan didn't think so.

Youtube does not have its own core content at all. Xiaoniao.com has so many good variety shows and documentaries that Xiao Qi and he have come up with, so they should turn around as soon as possible and become an unparalleled existence among other video sites.

Because she comes from a single-parent family, she is actually better than Huangfu Cai and Tang Mingxiang.

Seeing that the two sisters have their own flourishing careers, although Xiaoniao.com was not her chosen career at first, after integrating into Xiaoniao.com, Shen Wuyan found that she liked this new type of video website very much, so she decided to make it her own. It treats it like a beloved cause.

Xiao Qi knew her thoughts, so after talking about the "Hua Guo Talent Show", he simply told her the idea of ​​"Little Bird TV" in advance.

"Little Bird tv" is the later "LeTV tv", an Internet TV based on a high-definition set-top box. On-demand fee.

By that time, the copyrighted live broadcast of variety shows, TV dramas, etc. on Xiaoniao.com will be postponed for at least half an hour-the free ones will naturally be different from the paid ones, otherwise the fees paid by others will be wasted?

Listening to the vast future that Xiao Qi talked about, Shen Wuyan's eyes became brighter and brighter, and she couldn't help but kissed Xiao Qi heavily on the face.

"Xiao Qi, you are really amazing~~"

The smart and delicate girl sincerely admired.

It is basically impossible to use this set of fees on the Internet.

People in Huaguo are used to free Internet resources. A little advertisement before the video is played is the limit they can tolerate. If anyone wants to charge them, then eight out of ten will resist it, and even alienate you from this website .

But when it comes to TV viewing, it is completely different. Now the whole country basically replaces the set-top boxes, and the radio and television network is also increasing the viewing fee. This new type of "bird tv" model will definitely make more and more people accepted by people.

Especially young people nowadays are very interested in emerging electronic gadgets. Once the viewing effect is good and the content is new enough and fast enough, then the viewing fee of more than ten yuan per month, and the on-demand video of 2-5 yuan each time What is the cost?

The money they spend on dream pads every month is far more than that!

"Little Bird TV" is definitely not a burden for Xiaoniao.com, but a natural explosion!

There are copyrights for various programs, and there are also various film and television resource libraries. This is the biggest resource!

Except for Xiaoniao.com, no video website or company can own these genuine resources, and in this era when Huaguo gradually pays attention to copyright issues, only "Little Bird tv" can pass the censorship and enter thousands of households. inside the terminal.

What's more, Xiaoniao.com can also make a fortune on the specially assigned LCD TV screen!

Xiannv Company has been cooperating with the LCD screen manufacturers in Baodao. It is absolutely possible to purchase custom-made LCD TVs with clearer picture pixels at a cheaper price. In this way, the profits can be very considerable.

Thinking of so many exciting things, Shen Wuyan felt more and more admiration for her boyfriend.

The genius boy is worthy of being a genius boy, and even more worthy of being his own man. Only he can think of such a wonderful idea!

If the implementation of "Little Bird TV" starts in the middle of next year, then by the end of next year, turning losses into profits will no longer be just a dream! (To be continued..)