Chapter 1284: Dark Battle in the Tablet PC Industry

Star Electronics is making great strides, and another giant that was making great strides some time ago, now has a completely different fate and is in extreme predicament.

After a period of operation and fermentation, many problems of Samsung's s1 mobile phone have been greatly magnified. Dozens of large and small lawsuits and crowd disturbances are tormenting the nerves of Samsung's legal department and after-sales department.

But in the midst of doubts, Li Jianxi still continued to play his strongman character. He not only sent legal counsel everywhere, but also sued these users for exaggerating the facts and making trouble for no reason. The research and development is almost done, and it is expected to be officially launched around Christmas at the end of the year!

okay.

In the face of setbacks, instead of shrinking, it is a tougher decision to launch new products.

You must know that the patent authorization for smart tablet computers applied by Samsung was negotiated and reached after Li Zhenxi came to Huaguo on August 3, and it is less than 20 days from now.

The terms reached by the two companies are very beneficial to Fairy Company. Samsung’s tablet computer is initially a patent fee of 20 US dollars, but when combined with smartphones, after the total sales volume reaches 60 million, it will become 20 US dollars per tablet. Smartphones and tablet computers only pay a patent fee of 5 US dollars.

Li Jianxi thought it was a beauty trick that played a role, but he didn't know that at the end of 2013, Samsung's smartphones and tablets had a total sales volume of 350 million!

Calculated according to this total base, Fairy Company is the one who takes the biggest advantage!

After the smartphone, Samsung's magic hand extended to the tablet computer. Both of them are the second person to eat crabs.

Compared with the shortage of iphones, the supply of dream pads is also in short supply.

Yesterday, August 25th, dream pad went on sale for the 10th time in the world.

Like the 9th release last month, this time it is still a combination of 5 million ordinary dream pads plus 2 million seven-color dream pads, and the Huaguo market still occupies a total of 3 million units. 4 million units.

So far, dream pad has sold more than 63 million units, it should be said that the retention is very high.

But if you count carefully, considering that many people buy seven-color dream pads to collect and play, the number of users who actually own dream pads. It should be around 50 million.

Compared to the total population of 1 billion in developed countries. With a total population of 1 billion in sub-developed countries, plus China's 1.5 billion population and India's 1 billion population, the limit of the world's demand for tablet PCs is actually around 400 million.

Huge numerical gap between 400 million and 63 million. It is impossible to be eaten by the dream pad family. After all, each product has three grades: high, medium and low. The dream pad is the best and the most high-end, but it does not prevent many people from wishing for a low-cost tablet to satisfy their dream of a tablet.

Hence this need. It directly determines the determination of major electronics manufacturers to enter the tablet computer industry.

But there is such a crucial point, although many of the tablet computers, a new product in the smart industry, are cobbled together patents, it is an undeniable fact that Xiao Qi holds the largest part of the core patents.

To put it simply, in the tablet computer industry, none of the patents that Xiao Qi needs is owned by any one company, or they have directly passed a wide range of authorizations, so they are not afraid of being stuck.

However, those patents owned by Xiao Qi are not authorized at all, and they have their own core patents. If they want to circumvent them, it will take at least two or three years, or even longer, by which time the day lily will be cold.

This is the case in the smart electronics industry. Let alone two or three years, it may be updated in a year, so that the products you have worked so hard to develop will face elimination before they are put on the market.

To put it even worse, when you bypass it, the new generation of dream pad has released a new core patent, and then in order to launch a new product, you have to bypass it again...

It's not fun to be caught in a vicious circle like this, it's really not fun at all.

In order not to let one's hard work go to waste, it is an inevitable choice to apply for various patents from Xiao Qi and pay a large amount of royalties.

From the day when the dream pad was released, Nokia, Motorola, Sony Ericsson and other major manufacturers, together with Samsung and Apple, applied for patents from Fairy Company.

Regarding the patent barrier, Xiao Qi had already planned for it. For the two fierce tigers of Nokia and Motorola, they must not be given a chance to stand up. Otherwise, with their huge technological advantages, they might be able to turn around. This is not a joke. , if Nokia is not obsessed with its own Symbian system and resolutely refuses to merge with the Android system, they will definitely not be inferior to HTC, and even Coke is not inferior to Samsung.

Nokia loses because there are not many applications, and the entertainment of smartphones is much less.

If it was the app store they first developed, then Apple, a novice in the mobile phone industry, is definitely not their opponent!

However, without what if, the decline of giants like Nokia and Motorola that have no aggressiveness is inevitable.

When Apple hit the traditional mobile phone market with the smart phone iphone, dream pad should also take advantage of its tablet PC to delay their entry into the smart electronics industry as much as possible.

Therefore, it was not until August 12th that the owner of the dream pad, Qicai Investment, and Mario Law Firm entrusted by Mingxiang Holdings, reached an agreement with Nokia, Motorola, and Sony Ericsson, through patent exchange and cash compensation. way, cooperated with reservations.

Basically, in addition to Xiao Qi getting all the patents required by Dream Stars, the three largest mobile phone companies, as long as the sales volume is less than 2 million, they need to pay Xiao Qi 18-28 The patent fee in US dollars is similar to that paid by Samsung, and it is a bit ridiculously high.

However, if the sales volume increases, for example, if it reaches more than 5 million units, then the patent fee will be directly reduced by half, and if it reaches more than 10 million units, it will be 6 US dollars.

Anyone with a discerning eye knows that reaching 5 million units is already a very good result, and it is really difficult to achieve sales of 30 million units.

This method of setting patent fees according to the sales volume is very popular in Europe and the United States, but it is nothing.

However, the above-mentioned three major mobile phone companies are very large and bloated companies with very low efficiency. Since the agreement was reached more than ten days ago, they have only discussed smartphones and tablets at the conference table. The shadow of the startup project is not seen.

So seeing that Samsung dared to launch a smartphone so early, they immediately gave it a hard blow.

Until Samsung continued to fight without being discouraged, it announced that it could launch a smart tablet by the end of the year, which was a major shock to Nokia, Motorola and Sony Ericsson.

The speed is too fast!

Execution is too strong!

The top executives of the three companies, as if awakened by a thunderbolt from the blue sky, began to make frequent comments in newspapers starting from Sunday night in Huaguo time, saying that their smart electronic products were under development and would also be released soon. It will be launched at the end of this year, please look forward to it from all loyal users.

All of a sudden, smartphones and tablet computers will be launched together at the end of the year, and they will fight together.

But, what they don't know yet is that they're not just competing with Samsung.

In Xiao Qi's plan, dream stars will be launched during Christmas and New Year's Day!

Whether he can sweep the iphone, Xiao Qi is not sure, but at least it is another style that does not lose to the iphone.

But for these other opponents, the young man confidently believes that he will definitely give them a good look at that time! ! (To be continued..)