The First Two Sixty-Three Chapters Gradually Popular TV Drama Market

Young people are generally ignorant of temperance.

Relying on his youth and good health, Xiao Qi plowed the fertile land five times in one night, so that the queen sister barely got up at 9 o'clock today, and when she was sitting at the dining table near the window, It is already 10 o'clock in the morning.

After a lot of exercise, the beauty's appetite was as good as Xiao Qi's, and the two of them cleaned up all the bread, milk, eggs and other food on the table in less than half an hour.

Lin'an is not a traditional stove, so after ten o'clock in the morning, the sun is bright but not so hot.

Lying on the wide reclining chair, Qiao Guoer leaned against Xiao Qi's arms, wanting to fall asleep a little lazily.

"Guo'er, didn't you say that you have something serious to discuss with me today?" It was Xiao Qi who held up her delicate dimple, "Don't forget, you have to go to make up some shots in the afternoon!"

"Oh~~"

Qiao Guoer closed her eyes, and after a long time said: "It's all your fault! Like a cow, I almost tortured him to death. Now I just want to sleep with my pillow in my arms. How can I have the energy to talk about things...... Ah, Damn, why did you stand up again? Damn little guy!"

The extremely delicate and charming girl slapped Xiaoqi angrily, but suddenly giggled, not knowing what she was happy about.

But after being harassed like this, she finally regained her spirits. After crawling over to drink a few sips of juice, she lay back in Xiao Qi's arms and talked about the questions she wanted to consult.

"Gong Suo Bead Curtain" will be finalized at the end of August, and with Huang Daqing's rich experience, post-production can be done in a month at most.

There have been many Qing palace dramas in recent years, and there were several time-travel dramas before, but "Gong Suo Xinyu" is the only one that combines time-travel and Qing palace dramas so well.

In Huaguo, where more than 2,000 TV dramas are filmed every year, the competition among various companies and directors is very cruel. The only criterion for testing success or failure is the ratings.

"Gongsuo Heart Jade" has reached the peak of ratings in recent years, so "Gongsuo Bead Curtain", which is titled "Sister Chapter of "Gongsuo Heart Jade", has naturally gained a lot of attention.

Xiao Jiawei is a very powerful marketing expert. Since joining Kiwifruit Film and Television Company, he has been very proficient in marketing.

After the news of the intention to invite bids for "Gongsuo Bead Curtain" was released last week. The most famous provincial-level satellite TV stations in Huaguo called to make contact with each other, and inquired about the appetite of Kiwi Film and Television Company.

A few months ago, "Gongsuo Xinyu" was sold at a sky-high price of 1 million yuan per episode. Countless people were laughing at the stupidity of Xiangshui Satellite TV, waiting to watch Pujie.

But the reality is quite different from what they thought. "Gong Suo Xin Yu" not only exploded in the ratings, but also broke through the 40% mark. It can be called this year's unique ratings drama. Let Xiangshui Satellite TV make a net profit of more than 150 million on it, which is more than that of Kiwi Film and Television Company.

Now if you want to get "Gongsuo Bead Curtain", 1 million an episode is just a joke, and 2 million is missing, so don't even say it.

"The highest price offered was Jiangnan TV's 3.8 million episodes, but because of the preliminary estimate that 50 episodes will be produced, the purchase price is close to 200 million yuan, so I can't get it out for a while." The queen sister said softly. "So they made a request, that is, to pay the money in three equal parts. Before the broadcast, during the broadcast and after the broadcast."

"Don't other TV stations have good conditions?" Xiao Qi asked noncommittally.

"Individually, there is nothing better than Jiangnan Satellite TV." Qiao Guoer said: "But there are four satellite TVs, Zhongyuan, Yanzhao, Jinshan, and Qinling, who want to buy the premiere broadcast rights in a package, and the total price given is 5 million per episode. , Calculated, each satellite TV is only 1.25 million, although the total price is high, it is still a bit uneconomical."

Xiao Qi nodded. He continued to ask, "What about the price of the second round of broadcast rights after selling the first broadcast rights?"

The charming girl pouted: "Basically, it's still around 600,000, which is not much higher than the previous "Gongsuo Xinyu". After all, it is already the second round of one episode behind. The only one that is better. There are at least 10 small satellite TV stations, and the first request is for the second round of broadcasting, which is six more than the last four."

"It's not bad already?" Xiao Qi pinched the beauty's sister's flamboyant pink face, "You calculate, one less episode is 10 million, and 50 episodes is 500 million. Which TV series in China can sell it? Such a high price?"

"But who would think that he earns more?" Qiao Guo'er smiled proudly, and suddenly remembered something, "By the way, it's funny to say, a few days ago even a video website came to talk about purchasing exclusive broadcasts on the Internet Quan, not only "Gong Suo Bead Curtain" offered 200,000 an episode, but "Gong Suo Xin Yu" also offered a price of 3 million!"

"What website?" Xiao Qi asked with a frown.

"Youku."

"Then sell it to them." Xiao Qi said without thinking, "But it can't be an exclusive, and it must be broadcast with the satellite TV of the second round, and it cannot be broadcast at the same time as the first broadcast."

"Huh, I remember that the little bird net belongs to your little girlfriend? Why didn't you consider giving it to her?" Qiao Guoer asked in surprise.

"The online market has not been cultivated yet, let them burn money first!" Xiao Qi smiled, "In the future, the market for watching TV dramas on the Internet will be thoroughly cultivated, and it will not be too late to give it to Xiaoniaowang."

Youku is worthy of being the number one video website that dominated Huaguo in the previous life. Although it is later than Tudou and cannot compare with the background of Ku6, but by virtue of daring to fight and kill, and daring to do what others dare not do, it has made great strides all the way and became Huaguo. First.

They were the first to launch the campaign of "exclusive online premiere of popular TV dramas" on a large scale.

But it was miserable at the beginning. It was just losing money and making money, and I lost a lot financially.

However, under their constant persistence, online TV dramas gradually began to skyrocket in advertising revenue. In 2013, although they did not reach breakeven, they were not far behind.

Seeing the growing influence of Youku, many online video sites have also started to buy TV dramas, and finally created a round of high-priced purchases. If you follow the latest version, you can only burn money.

In contrast, Xiao Qi and Shen Wuyan's route of producing variety shows, documentaries, etc., and buying old TV series and movies on a large scale is really the way for the healthy development of video websites.

Buying such fashionable things as TV dramas should be done by websites like Youku that are willing to burn money! (To be continued..)