Chapter 911 Equalitarianism

"I believe that tonight will be a victory for us!"

In the camera lens, a girl with long blond hair vigorously waved the rainbow flag in her hand, shouting loudly, "It must be our victory!"

Not just her, but all the surrounding areas, the intersection of Highland Avenue and the Avenue of Fame, within a few miles of the Kodak Theater, rainbow flags were flying everywhere!

Today, almost all the gay organizations in Southern California are present, and they have only one goal, to support "Brokeback Mountain" to win the Oscars at tonight's Oscars!

The rainbow flag is flying!

The social situation outside the event seems to have set the tone for the upcoming 78th Academy Awards.

Of course, these are inseparable from the promotion of "Brokeback Mountain" by the Embassy Pictures for several months.

Throughout the past decade or so, every Oscar winner has one thing in common—to make full use of their own advantages and to play to the extreme within the rules!

Since Harvey Weinstein joined this fame and fortune game called Oscars in the 1990s, the bottom line of the rules of the game has undoubtedly been lowered a lot.

After New Century Ronan entered the arena, the bottom line of the game rules was once again lowered, and the cost of winning also became higher.

There is no public relations investment of more than six million US dollars,

Don't expect the big four awards.

In other words, Ronan and Relativity Entertainment further up the Oscar game.

In recent years, the Oscars have made endless statements about "no award is real and credible", "everything has a price and compensation", and "anything can be paid to win".

An escalating PR campaign has revolutionized the way films are promoted during awards season, and it will have to become more proactive in order to emerge victorious.

As long as the film can guarantee a certain quality, and you are willing to work hard in publicity and public relations, you can always get votes from some judges. If you don’t get it, other people have paid more than you.

During the public relations period for "Brokeback Mountain", the Embassy Pictures set a new record by mailing out more than 100,000 DVDs of the movie, and inside the DVD package, there was a small gift in the name of the movie information.

Because of the recording on the other side of the Pacific Ocean, the cost of DVD is very low. Even the cost of a luxury package is less than 5 dollars, but the coverage is so wide that Hollywood has never seen before.

It is no exaggeration to say that from the judges and staff of the Academy of Motion Picture Arts and Sciences, to well-known film and television bloggers in North America, to influential media and reporters, the Embassy Films has taken care of everything, at least guaranteeing their Got Brokeback Mountain dvds and gifts.

Even the staff of some clubs and restaurants in Beverly Hills, where the academy judges often haunt, received DVDs.

Their comments may reach the ears of some judges. Those judges who are used to voting with their feet don't go to the movies at all, and subconsciously choose familiar names.

People's hearts are often the most unpredictable, and a seemingly inconspicuous petty gain may prompt them to make biased choices.

Ronan skipped the red carpet and went straight to the Kodak Theater.

Then, he unexpectedly met Jessica Felton.

"Why are you here?" Ronan asked.

Jessica Felton came to him in a smart lady's suit, walked towards the hall together, and said as she walked, "Next awards season, "Juno" will also be awarded, I will come here early to feel it."< r />

Ronan asked "How is the project going?"

Jessica Felton said in a low voice, "The post-production has been going on for a while. I have communicated with the Embassy Pictures, and I am going to let Sofia Coppola take "Juno" to participate in the Venice Film Festival. I hope there will be some gains."

The two came to the theater through the side door, and Ronan asked, "Where is your seat?"

Jessica Felton pointed to the right hand "behind."

Ronan invited, "I have two seats, but I didn't bring a female companion. Come with me to the front?"

Jessica Felton thought for a while and said, "That's fine, the atmosphere is better up front."

Ronan glanced at her lady's suit and said, "Why aren't you wearing an evening dress?"

Jessica Felton followed him towards the "Brokeback Mountain" crew. "I can't walk the red carpet, so I'm not prepared."

"With your looks." Ronan said truthfully, "If you walk on the red carpet, you will steal all the limelight."

As soon as the words were finished, Harvey Weinstein suddenly stood up from the seat next to him and said, "Good evening, Ronan."

Ronan shook his hand "Hello, Harvey."

Harvey Weinstein's eyes fell on Jessica Felton, and when he saw Ronan openly entering the Kodak Theater with a beautiful woman, he obviously misunderstood, and quickly introduced himself, "I'm Harvey Weinstein." Good evening, Ernstein."

Jessica Felton shook hands with Harvey Weinstein generously, "Hi, I'm Jessica Felton from Sandsea Entertainment."

Harvey Weinstein immediately thought who this person was "Miss Felton is the producer of the "Pirates of the Caribbean" series?"

Jessica Felton said modestly "I just do some day-to-day management."

Harvey Weinstein says "Miss Felton has a bright future."

Jessica Felton smiled and said nothing.

Ronan took over the topic "How's your new company doing?"

"It's going well." Harvey Weinstein glanced at Ronan and said, "It's better than Miramax."

He tentatively asked "Disney and Michael Eisner..."

Ronan interrupted him, "Harvey, Relativity Entertainment has sold all Disney shares. What happens to Disney has nothing to do with me."

Harvey Weinstein has nothing to say, he can only slander you in his heart that you told me that you are incompatible with Michael Eisner. As a result, Roy Disney is going to vomit blood!

Ronan patted Harvey Weinstein on the shoulder and said, "Let's talk later."

Watching Ronan and the super fierce beauty leave, Harvey Weinstein returned to his seat, thinking about the situation of Disney in the past half a year. As an outsider, a person who thinks he knows Ronan, he has realized that Ronan Both Disney and Michael Eisner fell into the hole Ronan dug.

Although apart from Pixar Studios, the Disney animation production team and the live-action film authorization of classic cartoons are not to be taken seriously, but Harvey Weinstein thinks about Ronan's past and feels that Disney may have lost a very important asset.

Relativity Entertainment just sucked a mouthful of blood on Disney's body, leaving a lot of chicken feathers after sucking. According to his understanding, the heads of the three factions inside Disney are almost smashed into dog heads.

Harvey Weinstein looked at Ronan and Jessica Felton sitting where the crew of "Brokeback Mountain" was, and then looked away, gradually confirming one thing, never to provoke Ronan Anderson in the future.

The Michael Eisner who suppressed him and Bob Weinstein had to leave Miramax, Roy Disney hadn't done it yet, and in a blink of an eye Ronan Anderson brought in two super rich Righteous.

Don't think about peace in the future for Disney.

Ronan chatted with Li Ang for a few words, and the award ceremony quickly kicked off.

In recent years, the ratings of Oscars have gradually declined, especially in the years when literary films lack a sufficient audience base, the ratings have begun to fall out of the top three in North America.

The Academy of Motion Picture Arts and Sciences has been working hard to maximize the ratings for the Oscars.

It's the face and signboard of Hollywood anyway.

This year, the Academy has invited Jon Stewart, who is famous for the news program "The Daily Show" and the hottest TV host in the United States, hoping that Stewart's influence can attract more young audiences for the Oscars.

It opens with a routine spoof of the hit nominees.

For example, when the tent of "Brokeback Mountain" opened, Billy Crystal showed his head first, "I won't be hosting this year, I didn't see that I was busy with a relationship."

Behind him, Jon Stewart is clearly visible.

There are also hot-spotting events, the biggest gossip in Hollywood last year, which naturally became the object of ridicule.

Jon Stewart constantly teased Brad Pitt and Angelina Jolie, and the main camera also fell on Jennifer Aniston from time to time.

But Jennifer Aniston didn't seem to hear it, her hair was disheveled, her clothes were plain, and her face was expressionless.

Oscar does appear to be very low-level at times, and the jokes are a bit too much.

Jon Stewart pointed to the big stars in the front row and said, "Look at those actresses, they are so poor that they can hardly cover their breasts."

The awards ceremony began, and once again the most important Best Supporting Actor was awarded first. The director probably hoped to use the heavyweight award to arouse the emotions of the audience.

"Brokeback Mountain" lost to "Good Night, Good Luck," and Jake Gyllenhaal lost to George Clooney.

The latter won his first Oscar in his life, but this best supporting actor statuette also means that George Clooney will no longer be able to win the best director with "Good Night and Good Luck".

George Clooney also understands this, so the first sentence he said on stage was - since I won the best supporting actor, I must miss the best director statuette.

This sentence seems to be the best portrayal of this Oscar awards ceremony. The tone of the awards and egalitarianism in the following awards is extremely clear.

Best Supporting Actress went to British actress Rachel Weisz, and the film is "The Immortal Gardener", which is the only award for this film.

Peter Jackson's masterpiece "King Kong" last year was considered to dominate the technical awards, but only won three awards for best sound editing, best sound effects and best visual effects. "The Chronicles of Narnia" and "Geisha" Memoirs shared awards for Best Makeup, Best Cinematography, Best Costume and Best Art Direction.

Nearly halfway through the awards ceremony, the biggest task for the crew of "Brokeback Mountain" was to watch the excitement.

Until the two screenwriters from Shahai Entertainment won the best adapted screenplay.