Chapter 930: The Perfect Hero

Superhero movies, and even superhero culture, have been popular in North America for many years, and audiences here are very familiar with them. If you really want to rank many superheroes, Superman's fame and popularity will definitely rank first.

Especially outside of North America, Superman is simply synonymous with superheroes.

In the vast area on the other side of the Pacific Ocean, although Captain America's movie "The Invincible Inspector" was introduced as early as 1948, most people really came into contact with superhero movies, or "Superman" starring Christopher Reeve .

Zhengda Theater, a rare channel for teenagers in that era to get in touch with foreign movies.

Superman, as well as Superwoman, many people had their first contact in Zhengda Theater.

Yes, there is also "The Brave Lion". I don't know if the friends who have watched this series think that the heroine looks very familiar when they recall it?

That heroine is the savior fuck.

That's right, Sarah Connor! James Cameron's ex-wife!

Superman and Christopher Reeve were representatives of handsome foreign men back then.

The guy wearing red underwear once caused a lot of waves on the other side of the Pacific Ocean, and even caused a wave of wearing underwear for the post-70s and post-80s generations.

In the collective memory of many who have watched the old version of "Superman" movie, the classic red underwear is as red as the rising sun, so red and cool!

Even more older people may not know Batman, Spiderman, or Iron Man, but almost all of them have heard of Superman.

This red underwear from Krypton is no longer a superhero in comics or movies, but has become a cultural representative.

After nearly two decades, Superman is finally back on the big screen.

The son of Krypton will also face his old enemy on the screen again, the big bald Lex Luthor.

The investment and attention of Warner Bros. is not insignificant, and they also paid a lot of money to invite Oscar winner Kevin Spacey to play the villain.

It has been said that a world that needs Superman is unfortunate because the people there need to be saved; a world with Superman is lucky because the people there will be saved.

Director Bryan Singer has a wealth of experience in shooting superhero movies and a successful enough resume.

Both "X-Men" and "X-Men 2" came from the director.

Although there are some bad rumors on the set, such as child actors who harassed the evolved race teenagers, Bryan Singer's ability to direct superhero movies has been proved enough.

However, the difficulty of making a Superman movie is obvious.

Not only Superman, but any god on earth is not easy to shoot.

To put it in the description of a certain type of culture, it means that God cannot be looked at directly! More indescribable!

Superman is so perfect! So perfect that it doesn't even have character!

Superman is also too invincible. Flying into the sky and escaping from the ground, his supernatural power is invincible, and his laser spews fire and ice, and can even blow out the sun in one breath.

DC Comics has long been aware of this, so it simply added the weakness of kryptonite.

Anyway, there is no specific and reasonable explanation. Superman is right to be afraid of kryptonite.

His personality is not clear and his abilities are too comprehensive and powerful. In this era that emphasizes individuality more and more, he can exist as a god in the world.

But when it appears on the movie screen as pop culture, the audience may not wait to see it.

Christopher Nolan hasn't really pulled Batman off the altar through "The Dark Knight", and the master is still a god, not a person who is responsible for the blame.

Without enough experience for reference, the Superman created by Bryan Singer will naturally not be Clark Kent who is looking for himself.

Superman was born in a specific cultural environment, and has left an inherent image for decades. His character, ability and growth experience are all branded by history.

No matter how the director shoots, he cannot deviate from those original designs.

Superman can't be cynical like Iron Man, aloof and aloof like Batman, or even so violent that he can't control himself like the Hulk.

But as far as Ronan is concerned, Brandon Routh's Superman fits the perfect image left by Christopher Reeve.

A man who always stands on the bright side, a perfect hero with all advantages!

It's just that the times are changing, and people's aesthetic requirements have also been raised to a higher level.

In fact, it is not Superman that failed this movie, but the audience has already changed, but Superman still stays in the perfection of the past.

"Iron Man" can be successful, why? If you look for the reason, Tony Stark's stinky body is definitely one of the success factors.

Christopher Nolan dared to demand such a high investment in "The Dark Knight" because he wanted to bring Batman down from the altar.

Bryan Singer may also realize that Brandon Rose's Superman is more human, but it is obviously not enough.

At the end of the show, Ronan met Zach Schneider again, and couldn't help but think of the previous "Man of Steel".

Although the film has different reputations and polarized evaluations, Clark Kent, who is looking for himself, has indeed added a lot of attention. Even in order to downplay the symbolic factor of Superman, Zack Snyder studied "The Dark Knight", and the title of the film simply abandoned Superman. The name is directly named after "Man of Steel".

Of course, the most impressive part of the film is the god-like action scene, which destroys towns and urban buildings at every turn.

In contrast, Marvel next door can really only be regarded as an appointment for elementary school students.

The advantages and disadvantages of this are obvious. Needless to say, the former is impressive to everyone who has seen it; the latter brings a great imbalance of abilities. The most typical point is that Superman is too strong for the entire Justice League. , how to balance the abilities of everyone? How to get Batman to himself?

Ronan doesn't need to worry about these things. How to do it will probably fall on Zack Schneider's head.

Zack Snyder needs to pick up the load for Warner Bros. and DC Comics.

As the director brought up by Ronan, Zack Schneider, without knowing it, bears the great expectations of Relativity Entertainment and Marvel Entertainment-Warner Bros. and DC Comics must smash this good hand!

Whether the new brand will be broken depends on the future development, but the market response of the old brand is not good.

As a direct competitor of Marvel Entertainment and the Avengers program, Ronan has been paying attention to the market situation of "Superman Returns" after attending the premiere.

The reputation of the media and film critics is not bad, and the freshness of "Superman Returns" on Rotten Tomatoes even exceeds 80%.

Although it can't be compared with "Iron Man", such a Rotten Tomatoes index is definitely relatively high among superhero movies.

However, film critics ultimately exist apart from the front-line market.

On the first day of its release in North America, "The Return of Superman" sat at the top of the single-day box office chart in line with everyone's expectations, but the box office figures were a bit unexpected.

The film earned only $18.03 million on its first day of release in North America.

"Iron Man", which ranked second, had only half the box office of "Superman Returns".

If you put it above most films, "Superman Returns"'s first-day box office numbers are not bad, but the investment of this film is too high.

The production cost alone is as high as 270 million US dollars, or even higher.

What about publicity and distribution costs?

Although Warner Bros. has not announced it to the public, the scale of the announcement of "Superman Returns" is not weaker than that of "Iron Man".

In the following two days, the box office of "Superman Returns" gradually declined. On Saturday, which might have been a rest day, the box office did not rise but fell, and only 16.31 million US dollars were earned.

Three days after the first weekend, "Superman Returns" won the North American box office champion as expected, but the box office figure was only 48.38 million US dollars.

"Iron Man" ended its streak of North American box office championships. In a way that conforms to the normal rules of popcorn movies, after two consecutive weekends of big sales, this week's box office has experienced a big decline, and it closed at 33.56 million US dollars in three days. It fell to second place on the box office list.

Coming in at the back is "Ice Age 2" released by 20th Century Fox.

Facing the North American box office of "Iron Man", which was released in the same month, with a total of US$272.15 million, Superman's return on the big screen was a complete failure.

Cinema According to the audience's word-of-mouth forecast, the North American box office of "Superman Returns" will hardly exceed 200 million US dollars.

The huge cost has brought Warner Bros. and DC Comics a mountain of return pressure.

After the box office release on the first day in North America, it is not difficult for anyone familiar with the laws of the film market to come to a conclusion that "Superman Returns" will not have a box office tragedy, but it will bring huge losses to the producers.

There is undoubtedly a problem with Warner Bros.'s risk management and control. This film is not so much a failure in film production as it is a failure in film preparation.

The relatively random choice in the early stage, and the constant replacement of screenwriters, scripts, directors and actors later created huge troubles for the project.

By the time Warner Bros. came to its senses and considered whether the project should be discontinued, "Superman Returns" had already spent nearly $50 million.

Facing the huge investment, Warner Bros. had no choice but to complete the project in order to explain to the shareholders, the board of directors and the group company.

As a result, the replacement of screenwriters, scripts, directors and actors began to be staged again, which eventually led to a staggering increase in production costs.

Compared with Warner Bros.'s repeated performance in "Superman Returns", James Cameron is a model of thrift.

"Superman Returns failed, we had no other choice."

In the office of the Warner Building, Kevin Tsuhara said to Charles Rowan with a serious face: "The old superhero movies can no longer continue. We must make the same choice as Ronan Anderson."

Charles Rowan said: "Completely suspend the superhero movie plan except "Batman" and "Watchmen", and fully operate our superhero movie universe."

"We have an initial plan," said Diego Harris.

Kevin Tsuhara made up his mind this time and asked: "The situation is obvious. The Superman who just suffered a failure is not suitable, and the real Batman is also not suitable. Are you sure?"

"Sure!" Diego Harris said, "Green Lantern!"

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