Chapter 926 New Superhero Record

With the premiere of "Iron Man", the huge publicity machine of the Embassy Pictures was fully activated, whether it was traditional media or new media, they tried their best to build momentum for the film.

On the Netflix network with a huge number of users, the topic of "Iron Man" has been hot recently.

Because the quality of the film is sufficiently guaranteed, many fans who were lucky enough to watch the trial screening or the premiere almost overwhelmingly applauded Tony Stark.

"Another comic book superhero in Hollywood has appeared on the big screen. Iron Man Tony Stark's appearance is extremely arrogant, romantic and chic, with superior IQ. Women, like worn clothes, stay on the bed in the morning, but I can never remember the name; the government’s Outstanding Contribution Award is something that can be given to passers-by; weapons, in the cave, you can easily handle the invincible high-tech armor that others can’t handle in a lifetime..."

Honestly, who wouldn't want to live like Tony Stark?

Every teenager has a dream of being a superhero. At critical moments, he puts on the equipment to save his life or cause disaster to the world. But after taking off the preparation, how many people are willing to be the hard-working Peter Parker in the movie?

Tony Stark represents a dream, a dream that the masses live in but never reach.

He has money, status, a sports car, a private jet, beautiful women, a super high IQ, courage, and a sense of justice...

Netflix shared above, and someone summed up the four major advantages of the "Iron Man" movie-the scene is cool enough, the performance is funny, there are a lot of novelties, and there is enough suspense!

The opening masterpiece of this Marvel Avengers project, the premiere was so good that it exploded.

Cinema's investigators immediately sampled and consulted nearly a hundred movie fans in the premiere theater, and the audience scored an average of "A+" on site!

All kinds of praise are endless.

"This film is compact, refreshing, and full of meaning!"

"A movie with full sincerity! Iron Man is amazingly handsome, cute explosion!"

"This is a hero who can be funny, loves farts and talks endlessly! The sentence at the end I am Iron Man is so handsome!"

"In my opinion, this is the best superhero movie ever!"

sufficient publicity,

With a good reputation, coupled with the bonus of a gold medal producer surpassing Jerry Bruckheimer, "Iron Man" had a super explosive response on the first day of its release.

The audience's reputation is so good that it can only be described as an explosion. IMDB scored 8.9 points in one day of release, and the average score of each major media is 79 points!

Even the group of film critics who have always been unimpressed with summer commercial films, this time they took a different look at "Iron Man". The freshness of the film's Rotten Tomatoes was as high as 94%.

From the audience to the media to the film critics, the reputation has been rising all the way, and the box office explosion has become a matter of course.

On the first day of its release in North America, "Iron Man" earned $41.62 million!

This achievement surpassed the first-day box office of "Spider-Man" and became the highest single-day box office of a superhero movie in North America!

Anyone who understands this industry can instantly understand that the box office of "Iron Man" in the first week in North America must exceed 100 million, and the remaining suspense is only how much it will exceed the 100 million US dollar mark.

All doubts and objections disappeared without a trace after the data came out.

"Iron Man" can be declared a huge success on its first day of release!

With the full promotion of Relativity Entertainment and the support of tens of millions of dollars in publicity funds, the good reputation of this film has been copied and spread like a virus, and all kinds of praises continue to emerge.

The "Los Angeles Times" praised: "Iron Man" is full of metal aesthetics, very cool, and the exquisite special effects have no sense of disobedience, giving the movie an excellent viewing experience. The plot is very smooth, it is done in one go without procrastination, and it is attractive enough without obvious loopholes!

The reporter of "Entertainment Weekly" praised it greatly: I have to admit that the movie "Iron Man" is really, really cool! The visual effects are really good, some of the best special effects available today! Tony Stark is so cool every time he plays!

It is no exaggeration to say that the release of "Iron Man" has given countless viewers a feeling of being born out of nowhere.

Before Tony Stark, no mainstream comic book hero had such a high-profile personality.

Including Clark Kent of Superman, Bruce Wayne of Batman, Peter Parker of Spiderman, etc., all have the two identities of heroes and ordinary people, and do everything possible to cover them up.

But Tony Stark is quite the opposite. As an ordinary person, he is a genius, a rich man, and the darling of the spotlight, and he does not shy away from the identity of Iron Man. , which pushed the whole film to its climax.

It also makes Iron Man even more unique.

Another point cannot be ignored, Iron Man's setting is very in line with certain characteristics and needs of this era.

Cool, rich, playful, and outgoing, for a considerable part of the younger generation of movie fans, such an image is undoubtedly more attractive than those cautious and sneaky superheroes.

Also, compared to Superman's talent, Spiderman's special functions, and Batman's technology team, the rise of Iron Man comes more from Tony Stark's genius and diligence.

From its birth to the step-by-step revision and improvement of the Iron Armor, it was all done by Tony himself.

These have brought a superhero who is popular all over the world!

This is also one of the two cores of the future of the Avengers!

The role of actors cannot be ignored. Robert Downey Jr. is not indispensable for Iron Man, but the effect presented in the film clearly shows that Robert Downey Jr. and Tony Stark are far more than 1+1 equal to 2 effects.

Robert Downey Jr. endowed Iron Man with the soul that exists in the real world, and Iron Man brought Robert Downey Jr. a new life!

The second-bi youth who took drugs, carried guns, went to prison, and spent a lot of good time with all kinds of bad deeds disappeared, replaced by a mature and brand-new Robert Downey Jr.

Under the creation of Relativity Entertainment and Marvel Entertainment, he will eventually become Tony Stark walking in the real world!

Now is the beginning of the summer season. In view of Ronan's outstanding performance in the past, other companies have avoided this weekend for their big-budget films. "Iron Man" does not have a strong competitor.

Facts have also proved that other companies' approach is completely correct. If they choose to release it on the same weekend, as long as the film's strength is slightly insufficient, it will become the cannon fodder for the popularity of "Iron Man".

This is only one aspect, on the other hand Ronan will take the initiative to seek good fortune and avoid evil, and actively avoid those popular movies in his memory.

For example, he will not use "Iron Man" to collide head-on with 20th Century Fox's "X-Men 3", and use the original movie to collide with the sequel of the hit movie. Even if he can win, it will be a miserable victory.

Ronan and Relativity Entertainment aren't afraid to compete with anyone, but that doesn't mean to be foolish enough to hit a rock.

Perhaps it was the summer movie that sparked a movie-watching craze, or maybe it was because the film really brought a different sense of freshness compared to previous superhero movies. The media published positive comments one after another, and even the media from Warner Bros. In the queue advocating Iron Man.

Due to the lack of strong competitors, coupled with the overwhelming reputation of the film media and audiences, by Saturday afternoon, the screening rate of "Iron Man" in mainstream commercial theater chains had risen to nearly 70%. In popular theaters such as Santa Monica Plaza, there will be an Iron Man screening in no more than 15 minutes. Even so, there are still cases where tickets are sold out for individual shows.

Some people once complained that theaters refused to arrange films for them, and some even accused them of being "national thieves" who only knew how to curry favor with foreign blockbusters.

But some people's counterattacks are very reasonable-even if they don't talk about commercial profits, theater companies have a lot of employees who need to feed, eat, and survive!

Therefore, the audience's enthusiasm is high, and the theater company will naturally screen "Iron Man".

This is the most basic market and business law.

On Saturday, "Iron Man" not only did not reduce the enthusiasm of most comic fans on the first day of screening, but instead attracted more people to the theater because of its overwhelming reputation.

On the second day of its release in North America, "Iron Man" received another 43.68 million US dollars, already reaching the threshold of 100 million US dollars!

Good word-of-mouth, hot screenings and a schedule that occupies most of the screens in theaters can make the film attract more audiences, thereby further increasing the popularity of the film. If the popularity continues to be high, it will naturally attract more media attention and media reports. Next, it will also attract more people's attention.

"Iron Man" quickly formed a virtuous circle unique to blockbuster movies.

This cycle also brought the film's peripheral product sales into a frenzy.

Almost all props related to Tony Stark have become popular peripheral products, such as Mark II and Mark III models, toys and figures, which are out of stock in many theaters and stores.

As a result, the audience entered the theater, watched the film with great enthusiasm, walked out of the theater with a satisfied smile, untied their pockets with a generous attitude, and bought peripheral products with obsessive expressions.

In just two days of Friday and Saturday, the data fed back from various channels of Relativity showed that the total North American sales of all Iron Man-related peripheral products exceeded 25 million US dollars.

Specific data need further statistics.

Similar to animated movies, once a superhero movie is a big hit, there are really too many articles to do in terms of peripheral sales.

The profits of this kind of film offline channels are so high that they far exceed the box office profits.

Although on Sunday, the popularity and box office trend of "Iron Man" began to decline in line with the normal market law, but after three days of hot screenings, the North American box office unsurprisingly broke through the $100 million mark.

In the three days of the first weekend, "Iron Man" won 128.89 million US dollars!

This achievement also surpassed "Spider-Man", creating a new North American opening record for a superhero movie!

Superhero movies, once considered unsightly, have crossed many gaps and officially entered the commercial mainstream of Hollywood!

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