Chapter 269 Q Bar and You Bar

Just when Li Mu was preparing to go back to Haizhou for filming, Kong Lingyu brought Li Mu a big news: Tencent and NetEase were both testing products similar to Tieba in private.

Tencent is based on the qq chat room developed q bar, q bar is a product that is 90% similar to the post bar, it is said that Tencent's idea is to direct traffic from qq and qq chat rooms to form the initial users of q bar; as for Netease , their entry point is a bit peculiar. The product they are developing for internal testing is called Youba. Like Qba, the product structure is 90% similar to Tieba, but they intend to make it a professional game Tieba.

Ning Hao's side has almost completed all the planning and preparation work. It looks like they will be ready to leave in two days, and the equipment will soon leave for Haizhou. As a result, Li Mu suddenly received this news that made him a little restless. .

In Li Mu's memory, Tencent and NetEase have never made any products similar to Tieba, but why are they launching Tieba products at this time? Possibilities are only within yourself.

The official launch of Tieba was at the end of 2003. Tieba was launched more than two years earlier by his appearance. It was precisely because he brought out the product of Tieba in advance that Tencent and NetEase became interested in Tieba.

Li Mu reversed the calculation. Tencent now has no real derivative products except QQ. The next heavyweight product is QQ games, but this platform was only born in 2003, and it was almost the same period as Tieba. According to the rhythm of the previous life, when Baidu was developing Tieba, Tencent was developing QQ games. At that time, Baidu was doing Tieba to increase its user stickiness, and Tencent’s goal of making QQ games was the same. So at that time, the two companies were busy with each other, and there was no conflict of interests, so Tencent did not spare any effort to develop Tieba. But now it is different. Now Tencent can be said to be in the window period of product development. Tieba is rising at this time, and it is reasonable for them to choose to follow up.

As for what kind of games NetEase wants to do, Li Mu is a little confused. Even if this thing is done, it should be done by a game portal like 17173, right? What does NetEase want to do with the game post bar at this time?

Li Mu suddenly remembered that NetEase will also be a game-based company in the future, and their first online game "Journey to the West" should be launched at the end of this year. Maybe it's just recently!

"Journey to the West" is NetEase's stepping stone in the Internet game market. Now NetEase's development momentum is quite rapid. In this case, there is another product model of Tieba in front of them. They want to take advantage of the opportunity to make online games. Create a game Tieba, It is also understandable.

Comprehensive analysis, Li Mu also understands the thinking of Tencent and NetEase as Tieba. Tencent wants to directly compete with Tieba, and NetEase wants to cut off Tieba's game users and traffic in the vertical field of games. Both can be described as wolf ambitions, especially Tencent, which now has tens of millions of users. If you really let him make a big "q",

It is not that he will take his foundation in the future, but he will take his foundation!

Li Mu responded quickly. On the one hand, he asked Kong Lingyu to find a way to find out more information. On the other hand, he asked him to strictly seal the two products currently being developed by Muye Technology: Personal Space and Happy Farm. These two are the magic weapons for his own victory. Guaranteed absolute leadership.

Kong Lingyu had previously received all the plans of Li Mu's "Battle for the Base", and he was naturally well aware of the threat to the two big Internet companies at the moment. He immediately assured Li Mu that the two core products would not be exposed anyway.

Li Mu nodded. He smacked his lips and said, "Actually, this is not necessarily a bad thing. I originally wanted to use Tieba to take Tencent's foundation in instant messaging software. Now they are even trying to imitate Tieba to replace me. As long as its q bar goes online, At that time, I will not only have its q-bar to play, but also take all the advantages it has accumulated on instant messaging software."

Kong Lingyu asked, "What about NetEase?"

Li Mu waved his hand: "NetEase has no game. Before 2003, NetEase will not have great development in the field of online games, and the core business cannot be done well. What can you use to compete with me? The current game community is not professional enough, and it wants to dominate the game community. , I still have a sharp weapon that I haven't taken out."

Kong Lingyu hurriedly asked, "What kind of weapon is it, boss?"

Li Mu smiled slightly and pretended to be mysterious and said, "Now is not the time to do this, let's do our best to do the things in front of us first."

Seeing that Li Mu was unwilling to speak, Kong Lingyu didn't ask any further.

Li Mu was thinking about yy voice. yy voice is a team voice software. It was originally a platform for game players' team voice, and then slowly transformed into voice and video live broadcast. At the beginning of this product, it was very important for games. The significance of players is still very important. Whether it is an instant battle game or an online game, there will be team voice requirements. Li Mu can directly combine the group function when his instant messaging software is launched, but the reason The reason why I don't want to do it now is that the current Internet bandwidth is limited, and instant voice has not yet developed vigorously.

However, this still does not prevent Li Mulai from planning the stage. Tieba has now gathered a considerable number of game users. When his instant messaging software is launched and the group function is available, he will be able to provide instant group messaging for users in the game field. Although it is still only text communication, it is enough at this stage. As for group voice communication, it will be the next stage.

Less than two days after the news came out, Tencent Q Bar has completed the inner side, which is exactly online.

The news that Kong Lingyu received also said that Tencent was going to launch Q bar on New Year's Day in 2002, but I didn't expect that people had already been testing it for half a month, and they couldn't wait to push Q bar out on Christmas Eve. .

Even Li Mu was a little surprised. As soon as he received the news of the internal test, they went online. Tencent was really strict in the process of development and internal testing. The most embarrassing thing is that Muye Technology's personal space and Happy Farm are all available. The beta test has not been completed yet.

Tencent is dominant at this stage. The share of Tieba was originally 100%, and there was a lot of overlap between users and Tencent’s QQ. Once q-ba went online, many users were directly cut off through QQ software and QQ chat rooms, and even It also launched a lot of navy troops to advertise in major post bars, trying to move more post bar users to q bar.

Almost instantly, Tieba was badly sung by the industry.

Before, there was news about Baidu’s withdrawal from Muye Technology, and there were rumors that Muye Technology insisted on doing its own thing and insisted on becoming a navigation station. Later, there was news about the birth of Tencent’s q bar, the internal test news of Netease Youba, and the news of Muye Technology’s post bar being sung. The decline is not surprising. After all, in the eyes of outsiders, Muye Technology first lost allies, then chose the wrong direction of development, and now a strong enemy has emerged. Internal and external troubles will inevitably begin to decline. If Muye Technology can come up with a strategy in time To turn the tide, it can also ease this downward trend. If they really want to navigate the website at this time, I am afraid that the speed of decline will be faster and faster, and eventually they will lose control.

The first time the q bar went online, Baidu's President Li and Tan Yaocheng met in the office. President Li asked Tan Yaocheng: "Lao Tan, what do you think of the future of Muye Technology?"

Tan Yaocheng said: "I think Li Mu is really going to screw up this time. The most important thing is not his obsession with being a navigation station, but that Tieba has not yet completed the B round, and his thoughts can be changed as the situation changes. , but Muye Technology is not favored by people in the industry now, and the capital side will be very cautious about them. Before that, Muye Technology could use a valuation of 300 million to 400 million at any time. B round, but now it seems that even if he owns They will definitely wait and see for a while, but Muye Technology has raised a total of several million in the A round from the beginning to the present, and cut a part of the cash to Easy Listening Technology. Their cash It is estimated that the flow will not last long.”

Mr. Li nodded again and again, and said in agreement: "You are right, the two armies are fighting not for military strength but for logistics. Li Mu has no food in his hands now, and Tencent's q bar is constantly exerting force, and he can't fight at all. From the beginning, only a little meal can be eaten in the end.”

Speaking, Mr. Li said with a smile: "I think let's watch first and see how long Li Mu can last under the siege of Tencent and NetEase. If the time is right, I think we can give him a hand."

Tan Yaocheng's eyes widened: "pull him?"

President Li said with a smile: "Yes, even if Q Bar and Youba are besieging Tieba together, Tieba still has certain advantages. At least Tieba has accumulated content and user habits for such a long time, so his share will be eroded, but This process will not be too fast. If Li Mu does not have the funds to fight against these two companies, and he does not dare to invest in him at a critical moment, then we will re-invest in Muye Technology. Whether it is Tencent or NetEase, they do not have ours in their Tieba products. Advantages, Tieba arbitrarily establishes the nature of keyword Tieba in the form of search keywords, which is naturally for the purpose of combining with search engines.”

Tan Yaocheng said: "The words are true, but Mr. Li, if we invest in Tieba, we may not be able to defeat Tencent and NetEase."

Mr. Li nodded and said with a smile: "There is no need to overthrow, as long as Tieba can hold more than 60% of its share and persist, it will be a success. If Li Mu reaches the edge of a cliff, he will definitely not be able to save himself, and the only one who can save him at that time is We, because we can not only give money, but also traffic, if Tieba is on the verge of life and death, only we can save it!"

Tan Yaocheng said with a smile: "In the first round, we invested in him, which was the icing on the cake. If we save him this time, it will be a blessing in disguise. At that time, Li Mu will definitely not be able to guard his shares as strictly as he used to, and hemorrhage is inevitable." (To be continued.)