Chapter 289 Happy Farm
At 0:00 on New Year's Day, Li Mu celebrated New Year's Eve with the core technical team at Muye Technology, and Lin Qingya also took the initiative to stay because she also wanted to witness this historic moment.
The game Happy Farm has been tested in Muye Technology for several rounds. All employees are obsessed with this seemingly boring and mentally retarded game. It is hard to imagine a 30-year-old with a wife and children. The old man will also pay attention to the pieces of land on the happy farm every day, when the crops are ripe, when can they steal the vegetables of friends, when can they upgrade, when they can expand the farm, when can they plant more advanced crops, When can I have my own dog to guard the home...
In short, Makino Technology is very optimistic about this game from top to bottom. In Lin Qingya's words: "This game is addicting." The core employees of Makino Technology also firmly believe that this game will completely change Makino Technology in China. The status of an Internet company, and the real goal behind it is even more ambitious. Li Mu wants to use it to establish the largest social network in the domestic Internet field. Once this goal is achieved, Muye Technology will have the best user soil.
At 11:30 in the evening, Lin Qingya called and ordered a dozen cups of coffee from the 24-hour cafe downstairs. She accompanied a group of men with technical backgrounds in the large office of the company's technical department, staring at the projector. data recording system.
Seeing that there was only half an hour left to go online, Kong Lingyu took a sip of coffee and asked Li Mu, "Boss, how long do you think it will take Happy Farm to go online and become completely popular?"
Li Mu held his chin and thought for a while, then said seriously: "If you are optimistic, three days will be enough."
"Three days..." Kong Lingyu sighed: "It sounds difficult, but it doesn't seem impossible."
Lin Qingya said with a smile: "Don't forget, Happy Farm comes with its own communication attributes. Once users invest in it, they will definitely try their best to add new friends, and even invite friends around them to join. After all, this game is that the more friends, the more fun it is. ."
Kong Lingyu nodded and said, "Yes. As soon as I think of this, I think three days is possible."
Li Mu said: "Comparing and showing off are typical social attributes. The product design of our two sets of rankings will definitely attract most users. Coupled with our early mode of inviting friends to give props, the popularity must be very fast and happy. In the first half month of the farm’s launch, it will definitely bring a large number of new users to Tieba. We must be prepared for the traffic peak.”
Kong Lingyu said, "Don't worry, boss, we will definitely not be ashamed of the server load like Q."
Li Mu said with a smile: "Everything is prepared in advance."
Seeing the time gradually entering the countdown,
The mood of more than a dozen people present began to gradually become tense, and there was uncontrollable excitement and anticipation in the tension. After ten seconds of countdown, the perpetual calendar clock on the wall finally jumped to 0:00 on January 1, 2002. This is At the standard Yanjing time, Li Mu pressed the online button on Kong Lingyu's computer, and the new version of Tieba that had been prepared for a long time was finally officially launched.
Many loyal users and competitors of Tieba. At this moment, I am waiting for the arrival of zero o'clock to see what kind of "personal space" and games Tieba will launch, so zero o'clock has not yet arrived. A large number of users began to refresh the Tieba page continuously, waiting for the new version to be launched.
At zero o'clock, those users who were constantly refreshing the page suddenly found that a prompt with a picture popped up on the Tieba page: 2002, a new journey, let's set off with Tieba.
The image is a blurred photo of a Boeing 747 taking off.
At the bottom of the picture, there is a nicely designed button. There are only four words on it: Immediate departure.
The user hastily clicked to start now, and then. The page has changed significantly, and Tieba is a bit more beautiful than before. In addition to a more modern and beautiful design, the "personal space" option appears in the upper right corner of the Tieba page. According to Li Mu's request, this option has been made into red font and highlighted, which is quite eye-catching. According to Li Mu's request, this This highlighting will last for half a month.
Click to enter the personal space, users will find that this page seems to be designed as a whole on a base map. The base map is a simple picture with a transition from sky blue to white, like the classic cartoon background of windowsxp. For Internet users, they have almost never seen it, so the first glance and impression are excellent, and most importantly, the basemap supports user customization.
There is also a line of English letters written in light blue artistic font on the base map: Look carefully at its domain name, too.
Li Mu didn't use any official language to describe his personal space. He just gave these two not-so-obvious elements, as a way to pave the way for his own instant messaging software named yy in the future.
Many times, he also wants to let others praise him from the bottom of his heart when evaluating him: awesome. That's why he wanted to leave some clues to users and people in the industry. When they were shocked by yy in the future, he told them that he had planned all this for a long time.
The page style of the personal space is very close to the QQ space of later generations. This kind of visual design is indeed very advanced in the current Internet field, and users who are used to seeing various other websites can easily shine.
The initial version of the personal space integrates five major functions: "photo album", "message board", "log", "talk", and "game". It is basically a product built on the framework of QQ space, but now There are still several years before the appearance of QQ space, so these have become the originals of Makino Technology.
The data on the projector starts counting from 0:00, and it keeps rising at an extremely fast speed, that is, the number of visits to the personal space after it goes online.
A large number of users poured into the personal space from the eye-catching entrance in the upper right corner, one hundred, one thousand, ten thousand, one hundred thousand...
In the 26th second of going online, a user tried to send out the first comment with only three words: "La la la."
In the 39th second of the launch, Happy Farm had its first user after its official launch.
Ten seconds later, Happy Farm harvested crops for the first time, the first user to try it out. When planting wheat that took five minutes, according to the system's prompts, I used a pack of ordinary chemical fertilizers given by the system. The effect of ordinary fertilizers is to advance the maturity of crops by ten minutes, for crops that require ten minutes or less. can mature in an instant.
In the third minute of the launch, the first user to replace the default image with a custom image was born.
Within twenty minutes of going live, the number of visits to the personal space reached one million.
In these 20 minutes, "Shuo" posted 680,000 messages, 120,000 messages, and only 30,000 albums were uploaded.
Within 20 minutes, 300,000 new friends were added. This data is the statistics of each friend added. User a adds new user b, even if it is once, and user c is added again, even if it is twice, only the behavior of active addition is used as the measurement standard. That is to say, if user b is added by user a, the system will no longer record it repeatedly.
In these 20 minutes, Happy Farm has more than 500,000 new users, 90% of which have planted their first crops.
for users. When they first opened the game, they didn't think the game would be fun, but the cartoon picture of the game was more attractive. However, since the game has a fool-like automatic planting process at the beginning to reduce the user's trial cost, the user's conversion rate is very high.
Twenty minutes, I can't see the real viscosity of this game.
An hour later, the number of users of Happy Farm reached 860,000, and the number of newly added friends reached an astonishing 2.2 million times.
The characteristics of this game in the social field have begun to emerge.
Tonight, many big names in the industry are also paying attention to the new actions of Muye Technology. They first paid attention to the personal space. The personal space is beautifully made, and has many and novel functions. Many big names in the industry are seeing this interface and seeing these When it comes to product functions, they secretly praise the product concept of Muye Technology is extraordinary. Personal space is entirely a product created to increase user stickiness and interaction, such as messages, talks, logs, and photo albums. Basically, it reflects the genes of display and interaction, and the positioning of these products. In the end, it will definitely greatly improve user viscosity and loyalty, which is quite innovative.
As for the game Happy Farm, many people in the industry scoffed at first.
Today's games are the world of client games. The so-called client games are naturally client-side games. The current page technology is not mature enough, and the network speed is not fast enough. In order to achieve a beautiful game screen and a large and interesting structure, basically you can only rely on Develop the client to reflect, so embedding the game on the page sounds as boring as modifying the motorcycle engine on the 28 bicycle.
However, out of the mentality that knowing oneself and knowing one another can win every battle, almost all the people in the industry have played this game.
Mr. Li is also one of them. At the beginning, he was very unfamiliar with this cartoon flash game, but after playing for a while, he realized the charm of this game.
The initial stage of Happy Farm is quickly upgraded. A few fields are planted for one round of crops. After harvesting, you can upgrade to the second level, and then you will get an unlocked land, a new crop, and some free props.
Quickly let users upgrade, let users discover the changes and fun of upgrades, so as to immerse them in it, constantly looking forward to upgrades and more advanced exclusive rights, this is almost the most pursued rule in the game industry, and Happy Farm is the most popular rule. The game's settings at this point are extremely powerful. Li Mu's system architecture ensures that users can definitely experience the obvious difference from the previous level every time they level up. That is to say, each level has crops corresponding to that level. , you can add a piece of land every third level, and unlock a privilege every tenth level, such as being able to have pets, building various in-depth workshops for crops, and be able to beautify your own farm, etc.
This kind of fine division can exert a strong attraction for the vast majority of users, and even President Li is not exempt from this. On the Internet Bar, I met many netizens, and I also added a group of friends on the Post Bar, including Tan Yaocheng and colleagues from several companies.
Tan Yaocheng also played Happy Farm with a research mentality at home, but when he began to try to steal vegetables from his friends, he unknowingly fell.
A friend had just planted a piece of wheat, and after looking for a lighter to light a cigarette, he found that his wheat had been stolen, and he jumped and cursed angrily. A certain amount of crops can also be rewarded with a certain amount of experience and money, which made him secretly happy. It turns out that stealing vegetables is the shortcut to quickly level up!
Therefore, Tan Yaocheng calculated the maturity time of his several plots of land, and then checked them all in his friend list. Once he found out who had land that was mature and didn't have time to harvest, he would definitely go up and play, that is, put a cartoon Click the hand icon of the opponent on the mature vegetable field of the opponent, and the "hand" will quickly take away part of the opponent's crops.
After playing for less than an hour, Mr. Li has reached level 4 and expanded two fields. Now there are six fields and four kinds of crops that can be planted. After the unified harvest, it takes ten minutes for him to plant them to mature. The carrots, and then went to the toilet. I originally thought that the battle would be resolved within ten minutes, but I didn’t expect it took dozens of seconds. When I came back, I found that my carrots were ripe, but I could harvest ten units of carrots per piece of land. , Six pieces of land are 60 units. I didn't expect that each piece of land that was stolen was four units left, and he gnashed his teeth in anger.
40% of the crop guarantee is the rule of Happy Farm, and his six plots have been stolen to the minimum, which makes him feel that he has lost 60% of the time in just ten minutes.
Take a closer look at the list of users who stole their carrots. Among them is a guy named Bai Yi Piao Piao. Isn't this Tan Yaocheng? Uncle's, you even steal Lao Tzu's food?
Taking a look at the friend rankings on the right side of the game, the top one is Bai Yi Piao Piao, and he is only ranked eighth, and this guy is now level six, how did he rise so fast?
President Li hurriedly opened Tan Yaocheng's farm. The crops planted in Tan Yaocheng's six plots were potatoes, which can only be unlocked at level 6, and it took 18 minutes to mature.
Looking at the time, the crop still has fifteen hours to mature.
President Li suddenly became playful and thought to himself, "Okay, if you stole my food, then I have to steal you once if I say anything!" (To be continued.)