Chapter 1819 Dimension Reduction Strike

The appearance of Makino Aurora is very attractive to consumers.

In addition, what also attracts consumers is Li Mu's innovative sales model.

His direct sales model similar to Tesla has given consumers a better car buying experience.

One of the biggest advantages of direct sales is the uniformity of prices.

Just like Tesla, sales staff have no right to give consumers any discounts. Consumers want to buy a car and go directly to the official website to place an order. They can pay as much as they want. Although it is impossible to unify the price globally, at least within the same country and region. , the sales price is the same.

In this way, consumers will also save the link of bargaining. If they know that the car cannot be bargained, it will actually be easier for consumers.

Soon, Makino began to deliver the Makino Aurora SUV to global users.

After the car was officially delivered to consumers, it immediately attracted the attention of the automotive media around the world.

A lot of the automotive media will go out of their way to find a Makino Evoque and put it to the test.

The test results are also varied.

As a family car, not a performance car, the overall performance of the Makino Aurora can be regarded as above average, and it is worthy of its price, so in the eyes of the major automotive media, it is more reasonable, and there is no What can be used to get black black dots.

As for its exterior and interior, it is recognized as impeccable.

Because most people didn't have the opportunity to touch the real car before, and the car media could only have access to some pictures and materials released by the official, their understanding of the appearance and interior of the Makino Aurora was not yet in place.

Now that the mass-produced model has been officially delivered, both car media, car reviewers and ordinary users have the opportunity to really see what this car looks like when it is in front of them, and even have the opportunity to sit in and feel its luxurious and distinctive The interior gives them a stronger understanding and affirmation of the industrial design of the car.

Every car media has raved about the car's exterior and interior.

Even the most critical and stingy European automotive media have given high recognition and appreciation to the Makino Aurora.

Everyone can't believe that Makino Technology is the first time to test water car manufacturing, and the first mass-produced car can achieve such a high degree of integrity and achieve such a wonderful industrial design.

Based on the Volvo platform and Volvo's safety level, the Makino Aurora's crash test also achieved a good result of all A. After all, it is a XC60 with a shell replacement. In terms of safety performance, there is almost no change from the Volvo XC60.

As a result, this car has been rated as the world's best mid-size SUV by the world's major auto evaluation media. The appearance and interior are unquestionably the first, the sense of technology is also the first, and the degree of innovation is still the first.

After the delivery of Makino Aurora, the car media liked its excellent human-machine interaction system and navigation function.

In addition, there is a great surprise, that is, the experience of the Makino Aurora hybrid version.

Due to the use of Tesla's lithium battery pack technology and motor technology, the hybrid version of the Makino Aurora has unprecedented fuel economy performance.

Even Prius, the big brother in the hybrid world, was pressed and rubbed on the ground by Makino Aurora.

The first-generation Prius is simply inferior to Tesla in terms of the technical content of electric drive and kinetic energy recovery.

After all, Tesla has taken a different approach by using a lithium battery pack, which is far superior in energy density to lead-acid batteries, so its performance in cars is lighter, more power storage, and stronger power output.

Li Mu knew very well that lithium battery technology had not undergone revolutionary development in the following ten years.

Therefore, with the current level of industrial development, it is impossible to build a chip more than ten years later, but it can make a Tesla more than ten years later.

The electric drive assembly now used in Makino Aurora is not much weaker than Tesla after more than ten years. It can be said that it is easy to hang the first-generation Prius now.

Toyota was shocked by this, and it never dreamed that global auto companies could not play with their own hybrid technology, and they were overtaken by an Internet company that switched to automobiles.

For a time, the world's auto manufacturing companies have focused their attention on Makino, and even each company has privately acquired a prototype of the animal husbandry agency at a high price, and secretly dismantled the prototype.

After dismantling the Makino Aurora, everyone in each car group has a deep sense of powerlessness.

Because they found that when Li Mu was making cars, he chose a completely different way from them.

Before that, Toyota had never thought that hundreds of 18650 batteries could be stacked together, pushing a car to run fast.

Moreover, Makino Aurora uses this kind of battery, with Tesla's motor, which can not only provide better fuel economy for the vehicle, but also bring a great power bonus.

This made Toyota's proud ability to become an ancient product of the previous era.

In addition to the low cost and higher safety of lead-acid batteries, compared with other parameters of lithium battery packs, it can be said that they are completely crushed.

This made Toyota instantly launch a very high crisis response, and they even believed that Makino would become Toyota's biggest competitor in the future, none of them.

Japanese automotive engineers don't understand why Li Mu can make the car so perfect. His thinking direction on many issues is completely different from other car brands.

For example, the color screen in the center console. If someone told Toyota's engineers before the Makino Aurora came out, we want to add a color screen to the car, Toyota's engineers would definitely scold him.

Why color screen?

Cars are for driving, not for viewing.

The most important thing for a car is stability. The old monochrome screen has mature technology, strong stability, and cheap price, and he can display what he wants to display, so why design a delicate color What about the LCD screen?

You don't need to think about that kind of thing, the failure rate will be very high, and the practicality is extremely low, but it's just grandstanding.

But when Li Muzhen built this thing, everyone realized that the color screen had so many uses.

It can not only display more and more comprehensive vehicle details, but also provide a very easy-to-use human-computer interaction experience. It is derived from the Keyhole technology and redesigned the navigation system at the request of Li Mu. People feel amazing.

At this time, they realized that Li Mu's way of thinking was not an alternative, but an advanced one.

Everyone thinks that the layman in the automotive field actually has a deeper cognition and understanding of the car than the so-called professionals.

In fact, Li Mu and Musk are actually a kind of people. They don't like to do things within the framework of the industry, and they both like to make breakthroughs and cross-border integration.

Before Musk did Tesla, no one thought that the car console could be solved with a touch screen, let alone that the 18650 battery in the laptop could be used as an energy storage unit for electric vehicles.

Li Mu does not want to think about problems in the thinking of car manufacturers when he is a car manufacturer. After all, he is not a person from the car manufacturing industry.

Like Musk, he is a person from the Internet industry that is more sophisticated, pays more attention to technological development, and pays more attention to user experience, and crosses borders to the automotive field.

They have completely different thinking and ways of doing things from people in the traditional auto industry, so when they cross the border to the automotive field, they actually form a dimensionality reduction blow to the original group of people in the automotive field.

No matter what business you do in this world, you must understand the needs of users in the deepest and meet the needs of users in the deepest.

Therefore, traditional car companies are more like Nokia in the field of mobile phones, while Tesla is more like Jobs in the field of mobile phones.

Li Mu is now playing such a role.

The car he is taking out now has an impact on the automotive field, which is equivalent to the impact on the mobile phone sector caused by the first-generation iPhone that Jobs took out.

Makino Aurora has made Japanese, German and American car companies feel the urgency of coming to the city in a short period of time.

Especially Japanese car companies.

Whether it is Toyota, Honda, or Nissan, the fundamental reason why they can sell well all over the world is mainly because the price/performance ratio is very balanced.

Take Toyota, the world's most profitable auto group, for example. Their car performance will not be too strong, the appearance will not be too good, and the price will not be too cheap, but the quality control is not bad, the safety is not bad, and the fuel consumption is not bad. The economy is done very well, so in general, it is one of the most cost-effective brands in the global auto market.

But now for Toyota, the Makino Aurora seems to be a head above them in many ways.

If nothing else, the Makino Aurora's appearance and interior have already killed the world. Volvo's technology is not much worse than Toyota's. Although it is a little worse than Toyota in terms of fuel economy and quality control, it is the other way around. Safety is a bit better than Toyota.

As for the sense of technology, Makino Aurora is even more unique.

Not to mention, the LCD screen in the center console has surpassed 90% of the models, not to mention the human-computer interaction system behind it, as well as the map and navigation of Keyhole.

Overnight, Li Mu improved his sense of automotive technology, the threshold of these five words.

After learning that the human-computer interaction system used by Makino Motors actually originated from Makino Technology, numerous car companies have sent cooperation requests to Makino Technology, hoping that Makino Technology can use the human-computer interaction system as a set of public systems for paid authorization.

In addition, they also want to get the authorization of Keyhole from Muye Technology.

Because, if they also want to do car navigation, they have to solve the problem of data in addition to hardware and software.

Digital map is a very huge project, and it is still in its infancy in the world, and Keyhole is one of the best.

If they can't get the data authorization of keyhole, even if they solve the software and hardware, they can't solve the problem of map data.

It is obviously impossible to survey and map by yourself. The amount of surveying and mapping is huge, and the amount of work to ensure the regular update of the map is even greater.

However, Makino Technology immediately gave the global auto manufacturing industry a desperate reply.

First of all, both Makino Technology and keyhole, which is held by Makino Technology, exclusively serve Makino, an automobile company in the automotive field.

Secondly, Makino Technology has a number of technical patents in the human-computer interaction system, on-board navigation system, and on-board color screen assembly, all of which are not authorized to the outside world.

This time, the pace of catching up with auto companies has been delayed for more than two years.

(End of this chapter)

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