Chapter 1820 Overall Lead

With the Makino Aurora being praised by the world's car media and favored by car enthusiasts and ordinary consumers all over the world, now every car manufacturer is racking their brains to develop their own color screen-based man-machine interactive system.

Toyota of Japan was the first to start, followed by Volkswagen of Germany.

They realized the huge changes brought by the spoilers to the auto industry, especially the spoilers like Li Mu, who did not play cards according to the routine.

What did the competition among automakers look like in the first place?

It enables everyone to develop different types of models according to different user groups, different needs, and different market environments, and to conduct a comprehensive and industrialized comparison with other competitors' models.

Therefore, for any large automobile group, the product line covers almost every level, including but not limited to hatchback, sedan, SUV, hatchback, travel, mini, small, medium, large...

Take the common B-class cars in China today. Japanese cars include Honda's Accord, Toyota's Camry, or Camry, Volkswagen's Passat and Buick's Regal. The competition among car manufacturers basically revolves around appearance and mechanical configuration. Article, no one has ever extended the competition to technology fields that have nothing to do with traditional cars.

However, Li Mu did just that.

In fact, Li Mu also knows his strengths and weaknesses.

Now that he has integrated it, the most comprehensive technology and the most suitable for mid-range cars are Volvo's technology.

On the other hand, Land Rover and Jaguar, these two things are basically local nobles who can't do anything. Their existing technologies and platforms are not suitable for building mid-range cars, but more suitable for building mid-to-high-end cars. Neither brand currently has an engine with a displacement below 3.0.

The Volvo vehicle technology used by Makino Aurora still has a big gap compared with giant companies such as Toyota and Volkswagen in terms of comprehensive level.

Li Mu is also very clear in his heart that chasing the gap in this industrial field will take him three to five years, or even ten years. Many domestic car companies have been developing for ten years or more, and they are still imitating Japanese cars one-to-one, but they have not been able to catch up. 's family.

After all, you are running, others are running, and they have been running for decades before you, it is really difficult to catch up with this gap.

So just find another way.

Why did Huaxia Internet companies rise rapidly in such a short period of time, even in the life before Li Mu's rebirth,

China's Internet companies are basically at the forefront of the world in various fields.

The reason for this is because the world Internet started in the 1990s, and the Chinese Internet started in the 1990s. Everyone's technical level is not far behind, only a few years, plus the Chinese people's hard-working and hard-working spirit, It will take at most ten years to catch up with the gap of those few years and achieve catch-up.

However, this is only in the field of software, as well as in the field of Internet product forms and models.

When it comes to computer hardware, the gap between China and the West is much larger than in the automotive field.

At the very least, when Li Mu was reborn, Huaxia was not very good in the field of computer chips. Although it had its own chips, the performance gap was far greater than that of cars. Although the overall technical level of domestic cars was much worse than that of American, Japanese and German car companies, at least they could make them. There are many practical and cost-effective models, and the chip is far behind.

This is why, in Li Mu's thinking, what he wants to do is to subvert the traditional auto manufacturing industry, rather than compete with them head-on.

Therefore, in addition to using the interior and appearance to win the opportunity, the remaining advantages are all concentrated in the humanized design of the product and the degree of technology.

This gives him an advantage over traditional auto companies for at least two to three years, and Li Mu is confident that he will continue to expand this advantage.

In the automobile manufacturing industry, one of the uncomfortable things is that basically everything must be well adapted to hardware and software.

Today's car manufacturers have little intersection with the Internet industry, nor with the high-tech computer and software industries.

This kind of feeling is like a mobile phone brand that has never made a smart phone, and suddenly one day will be forced by the market to start researching smart phones.

But they hadn't even made a color phone before that.

As a result, the workload in front of them becomes extremely large.

Not only must the entire system be developed, but also all the hardware corresponding to the entire system must be adapted to this system.

Even top auto companies like Toyota and Volkswagen do not have the ability and foundation to independently build an intelligent human-computer interaction system.

Moreover, by replacing the central control with a color screen, the hardware supply chain alone is enough for them to troubleshoot.

It requires redesigning the interior, re-development of molds, and even finding suitable hardware suppliers around the world and re-integrating a new supply chain.

The Germans were the first to despair about this, because they found that even if they integrated the supply chain, they would not be able to develop an interactive system on a par with Makino in one to two years.

If you just put a color screen in the car, but you can't make the color screen smart, then consumers will not pay.

And Li Mu also has a trump card, which is the map and navigation provided by keyhole.

Since the keyhole company was jointly acquired by Li Mu and Google, he and Google have already set the closed loop of rights and interests clearly.

First of all, keyhole will never authorize any car-related enterprise to use any technology and data of keyhole.

Secondly, keyhole will never authorize the use of any Internet company other than Makino Technology and Google.

If Volkswagen and Toyota want to develop a navigation system, they won't be able to buy the copyright of a complete digital map for a while.

Toyota may be able to buy local map data in Japan, but their Toyota cars sell well all over the world, and he has no way to buy digital maps of various countries and regions in the world.

Keyhole can, if it is the previous keyhole, it will definitely sell data and maps to companies like Toyota.

But the current keyhole will not give Toyota, Volkswagen, Mercedes-Benz and BMW any chance.

As such. It is also a very long process for several automobile companies to realize the navigation of various countries and regions on their own cars.

Even the original iPhone and previous generations of iPhones released by Jobs used Google's map service.

Apple's own map was not officially launched until 2012, and in the past few years, the experience of using Apple's map has been very bad.

It can be seen that in the previous life, Google Maps relied on the foundation of keyhole, and its leading level in electronic maps far exceeded Apple.

It took Apple several years to launch Apple Maps, not to catch up with Google Maps, but to finally have the ability to replace Google Maps.

In fact, the best electronic map in the world has always been Google, and no one else can.

Now, Li Mu has reached a tripartite agreement with Google and Keyhole. In the automotive field, all the foundations of Keyhole, as well as all the innovative technologies Google has made on the basis of Keyhole, are exclusively given to Makino in the automotive field, excluding all similar competing products.

In the future, no one of the world's car brands will be able to use Google Maps.

Therefore, this alone makes the development of in-vehicle navigation of other car brands difficult.

It can also be seen that Li Mu, the reborn, has control over the overall situation and key points.

For example, without the foundation of Google and keyhole, if car companies from all over the world want to provide navigation services in mainland China, the only company they can choose now should be AutoNavi.

AutoNavi has just been established for two years, and now AutoNavi is still in its infancy, and even they themselves do not have a complete electronic map of the entire continent of China. If car companies cooperate with them, they may only provide a few or ten in the early stage. City navigation for several medium and large cities.

In addition, car companies have no other choice, and it is not realistic for them to set up their own mapping teams.

Because of the industry that tests the supply chain, no one can control everything from beginning to end.

A car is made up of thousands of parts, whether it is a domestic car, a Japanese car, an American car, a German car, or even a French car, and their spare parts come from all over the world.

However, Li Mu didn't want to give other brands any chance. Before they had reacted and clarified all the fields that the whole human-computer interaction system needed to consider, he immediately instructed Li Ziwei to contact AutoNavi directly and give AutoNavi a strategy The investment made AutoNavi to become a subsidiary of Muye Technology Holdings, leaving 49% of the shares for the AutoNavi team, so that they can continue to go all out to do a good job in the domestic electronic map business on the basis of getting a lot of money.

At the same time, in the future, AutoNavi's electronic map will exclusively serve Makino in the automotive field.

In this way, several other car companies have even less chance.

Moreover, Li Mu also has a great killer.

This killer is the two smartphone operating systems currently under development.

Once Android and IOS come out and smart phones become a trend, the human-computer interaction system in the car will naturally usher in a big leap. If Android is used to change the car-machine system, Makino will be further ahead in technology.

In later generations, most car-machine systems are developed based on Android, and the only car company that can really develop an intelligent and mature human-machine system by itself is Tesla.

Tesla's human-machine system, like Android, is developed based on Linux. This is a huge amount of engineering. Except for Tesla, no auto company in the world can play.

The reason is that Musk, the boss of Tesla, is an Internet person from Silicon Valley. When he started Tesla, he had more software engineers than car engineers, so he could bring A large number of software engineers, on the basis of Linux, developed a human-machine system for Tesla, which was not difficult for him.

However, for other car companies, that is almost impossible.

Besides, Musk's Tesla also has shares in Li Mu.

And Musk is still waiting for Li Mu to sponsor him to realize the dream of Mars, so in the future, all his technical achievements on Tesla will definitely be shared with Makino.

At this stage, Musk has selflessly contributed Tesla's lithium battery pack technology and drive motor technology to Li Mu, and even Li Mu's takeaway electric car uses Tesla's technology.

Therefore, this also means that Li Mu will have at least three sets of real intelligent human-machine systems that are readily available in the future, and neither Toyota nor Volkswagen can come up with one.

This has laid a very important foundation for Muye Auto. In the future, Li Mu may not be able to catch up with established auto groups such as Toyota and Volkswagen at the level of the auto industry. However, he can lead the way in the software field.

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