Chapter 569 Roar and Strike
The incident involving Chen Pingsheng has caused a huge stir in the entire industry.
In fact, the above has been advocating that large enterprises should have the social responsibilities of large enterprises in recent years.
Although the specific social responsibilities are not clearly stated, one thing is certain, large enterprises cannot get involved in the bottom-level money-making fields too much.
For example, selling vegetables, husband-and-wife shops, etc.
Once large enterprises expand recklessly, the consequences will definitely be unpredictable.
Although Chen Pingsheng took a step back on his own initiative, he has made a big step forward in his personal reputation and status.
He was even nominated as the president of the Magic City Chamber of Commerce. When he heard the news, Chen Pingsheng was not too surprised, and he just quickly turned it down.
First of all, we have to admit that he does have a lot of money now, but in terms of his contributions to the Magic City, including some invisible families, he can be said to be at the top in the Magic City, but there is a big gap with the first.
This clear understanding must be there. The benefits brought by such a title are definitely more disadvantages than advantages.
If you do too much, you will be suspected of forming cliques.
If you do too little, others will only say that he has a false title.
In a word, Shanghai is a place where many talents are hidden, and it is okay to make money in a low-key manner.
It is absolutely unacceptable to be high-profile and even put yourself above everyone else.
If we talk about who will benefit the most from his retreat, it is naturally Wang Daowen, who planned this incident.
This person is also a well-known Internet marketing planner, and the company he serves is called Tianzhong Media.
I don’t know how powerful this Internet company is, but the names of its live broadcasts with goods are all awesome.
Like the Prince of Macau, the Third Young Master of Xiangjiang, and the Imperial Master of Shanghai.
They all wear dragon robes and pretend to be second-generation.
The live broadcast room uses cheap goods to pretend to be luxury goods every day, and the price of tens of thousands is reduced to dozens.
The anchor is a prince, so he must be rich, and there will always be some fools willing to believe it.
Don’t say it, Tianzhong Media has really made a lot of money by doing this.
Originally, people in the entire short video industry sneered at the fact that celebrities live broadcast goods.
This is a typical incident of using high-dimensional social resources to attack low-dimensional entrepreneurial space.
Wang Daowen was also the first to discover this business opportunity, and he simply proposed to his boss to start an online public opinion.
Damn him.
Their boss is also a second-generation rich man, with very good family conditions. After the success of short videos, he became a little arrogant.
He always felt that there was nothing he couldn't do, and even publicly shouted online that if Tengying Entertainment didn't shut down celebrity live broadcasts, he would report it every day.
Most people in this industry are actually like this, and he is really young.
He made so much money before he was 30, and if he wasn't angry, would he still be called a young man?
So what if Tengying Entertainment has a market value of 100 billion, he will do it.
He started planning a month ago, and then mobilized countless Internet celebrity resources in the middle.
Tianzhong Media forced Tengying Entertainment to give up celebrity live broadcasts, which also caused a lot of noise in the circle.
Surprisingly, the industry leader Tengyou Media didn't make any noise at all.
It seems that all its Internet celebrities, including the artists they managed, are deliberately avoiding suspicion.
When this happened, Tianzhong Media took the lead.
Other Internet celebrity companies followed his lead.
Of course, not everyone is as stubborn as Tianzhong, charging forward with their own company on their shoulders.
As if they were afraid that the big boss of Tengyou Media would not see them.
The boss of Tianzhong has also developed this arrogant habit in the past few years.
He wants to be the most famous for everything, and if he can't do it, he will go to his parents.
...
After Tengying Entertainment cut off the celebrity live broadcast and the stock price fell for ten consecutive days.
Chen Pingsheng planned to deal with this matter a little. He asked Tengying Entertainment to withdraw because it really affected the entrepreneurial space of ordinary people.
He had to admit this.
But others came so blatantly to force it, and held a grand Internet celebrity night after success.
He even said on the spot that his Tianzhong Media would take down Tengyou Media one day.
He also said that Tengyou Media and Tengying Entertainment were his younger brothers.
It has to be said that the boss of Tianzhong Media is really the same as the Internet celebrity names he took.
He has no awe and even dares to use the title of prince indiscriminately.
Moreover, Tianzhong also became famous in this incident, and countless Internet celebrities especially wanted to sign a contract with such an awesome media company.
He is really awesome.
He is so awesome that Chen Pingsheng took a step back, and this guy dared to make a fuss about this matter.
It is effortless for Chen Pingsheng to kick such a person to death, and he didn't even think about revenge before.
After all, it is not very decent, and it feels like an adult bullying an infant.
But Tianzhong Media did this, and no one would stand up and say anything even if he stepped hard.
After all, there are still some basic rules in the mall. He is an entrepreneur who can be nominated as the president of the Magic City Chamber of Commerce. How can you, a small Internet celebrity, slander him like this?
If this is the case, many things will be messed up.
Chen Pingsheng sent a message to his secretary Zhang Wanyi, asking her to be responsible for handling this matter.
The notice that the secretary Zhang Wanyi received before was to avoid suspicion, and she had to avoid suspicion even more after the poll results came out.
There is no way, the two companies have the same boss.
As a listed company, it must avoid such sensitive topics that are of concern to the higher authorities.
Now it is different. They have already retired, but others still want to step on their shoulders.
To erect a statue for yourself is to blatantly seek death.
Zhang Wanyi has long noticed Tianzhong Media, a small company that has emerged in the past two years.
They rely on extremely exaggerated gimmicks and all kinds of false hype to make money from selling goods.
If no one checks and no one reports it, bad money will be made.
The key is that he thinks he is awesome, and it is not enough to act like he is the best in the world.
Do you really think you are a prince?
Zhang Wanyi collected evidence and asked her big Vs, including several big internet celebrities, to report together.
The target is directly aimed at several big Internet celebrities in Tianzhong.
The name is also simple, false propaganda, passing off quality goods as good ones, and you can find a processing factory to change the label of underwear worth 5 yuan a piece and sell it for 99.
Also copied LV designs.
When others look at it, hey, aren’t these LV underwear?
Tianzhong Media didn't explain it at all, it just said vaguely that you know the goods, brother.
Moreover, he said in the live broadcast room every day that he would not make money and would subsidize one billion or eighty million.
This is completely ignoring the advertising law.
With this routine, Xixi's five-yuan underwear was sold for one hundred yuan.
It is also said that the original price is several thousand, and it is sold at this price in order to benefit the brothers and not make money.
If getting through is just one of them, eating is even worse.
Food safety does not exist. As long as you can sell it and make money, they don't care whether you get sick from eating it.
Things from small workshops can become high-end goods after being registered outside.
It can be said that Tianzhong has indeed made a lot of money by relying on this method.
The reason why no one reported it is because many live broadcast rooms in this industry are like this.
You also affected yourself by reporting it.
Tengyou Media has many resources. It is still a semi-official organization, and the platform is one of its major shareholders.
It ended up directly targeting such a relatively small online media company.
The result is one can imagine.
In just one day, Tianzhong Media was hit by traffic backlash.
All its major anchors have been banned, and the news that people are calling for refunds and compensation for three has become a hot search topic on the Internet.
Whether it's Wang Daowen, who previously claimed to be a genius marketer, or the rich second-generation boss of Tianzhong Media.
In the face of real big companies, it is vulnerable to a blow.
There is not even a trace of ability to resist. The platform wants to prevent this kind of thing from causing too much negative impact.
With one knife, all his anchors were cut off.
This is actually normal. The platform has always wanted to develop into the e-commerce field, but this is how you sell goods. Tianzhong will definitely die after the news becomes big.
The platform also has a certain negative impact, so its best way is to quell the matter as quickly as possible.
Being banned by Tianzhong is just a trivial matter. The key is that he must be investigated by the Municipal Supervision Bureau.
Whether you want to go in or not depends on how much money this rich second-generation father can pay.
This second generation also made a fatal mistake. His parents' base was in Yun Province.
But he himself ran to Guangzhou with his money because of Guangzhou's more developed Internet environment.
It just so happens that Tengyou Media is the star company and key support target in this place.
Just like you can't defeat the big penguin in Nanshan.
Any internet celebrity economic company that comes to this place will also be unable to defeat Tengyou Media.
This is the famous local protection logic.
Even Tengyou Media could easily let him in through this matter.
It would be completely different if this second generation opened their own company in Yunzhou, which is under the base of their parents.
Even if he was as strong as Chen Pingsheng, it would be difficult to cut him off directly from his parents' intricate connections in a strange place.
If this is the case, then Zhang Wanyi will probably apply to Guangdong for the use of police in other places.
That is to say, he was brought directly from Yun Province to Guangdong.