Chapter 570 Impetuous

The Internet is actually very impetuous, especially the short videos that have emerged in recent years, when young people have become rich or even famous overnight.

Mentality is often uncontrollable, it is easy to become inflated, and it is easier to become arrogant.

Thus, they look down on those who are much stronger than them.

The boss of Tianzhong Media is Zhao Yi. His parents' experience of starting a business can be said to be quite tortuous, and even full of life and death crises.

When he was young, Zhao Yi had no parents to accompany him except for his wealth, and this was also the case when he was older.

The reason why he founded Tianzhong Media was that he met two female anchors online.

People told him that short videos are now very profitable. After Zhao Yi gave more than two million in rewards and became a well-known rich man on the Internet, he began to really get in touch with the world of Internet celebrities.

He ran from Yunnan Province to Guangzhou, and with the support of his parents, he took tens of millions to start a business.

It was not too smooth at the beginning. Basically, he did what others did.

Later, a video showing off his wealth became popular, and Zhao Yi found his direction.

What he showed off the most, he showed off.

He spent a lot of money to recruit anchors from several factories under his control and packaged them as top second-generation rich people.

Let them wear dragon robes and name them Prince, Imperial Master, Third Young Master, First Sister, Second Sister, etc.

Then he used the live broadcast room to exaggerate the publicity effect, and he became very successful in a short period of time.

This made Zhao Yi more and more confident.

He firmly believed that as long as he was given time, it would not be a problem to surpass Tengyou Media.

Even as long as he was given a chance, he could completely take off in this industry.

Wang Daowen's proposal made him keenly seize the opportunity.

And the concessions of Tengying Entertainment and Tengyou Media made him even more arrogant.

He even directly said to the public that the legendary Tengyou boss had no ability at all, and he was defeated by me, Zhao Yi.

Then, just when Tianzhong Media was enjoying the worship of the entire industry.

Chen Pingsheng's retaliation came.

In just one day, all the anchors under Tianzhong were banned.

The headlines, the internet, and even short videos were flooded with negative comments.

He didn't even have time to react, and couldn't even find the slightest countermeasure.

He wanted to use public opinion to let outsiders know about the grievances he was suffering.

But the fact is that he was already dead after the real giant elephant stepped on him.

There was no chance to react at all.

He felt very wronged, even innocent, and the fact was that the moment he made false propaganda in the live broadcast room and sold inferior goods as good ones.

He was destined to be weak.

You, a fake seller, went to touch other people's listed companies worth hundreds of billions of yuan.

That was a pure act of seeking death, not to mention that he held a celebration banquet afterwards, wishing to give himself the world's best award.

He was a joke even if he died.

No one would pity him at all, and even those who followed him and secretly participated in this matter were already trembling.

How could they care about him?

Many Internet celebrity companies only gained a certain market space after Tengyou Media took the initiative to give up the so-called emotional anchors, success anchors and so-called marriage anchors.

These people should just make money quietly, how dare they show up at this time.

Tianzhong Media died in one day, and Chen Pingsheng didn't even ask a question.

Small Internet celebrity companies like this, relying on a little insignificant tricks to make a little money, floated to the sky.

It is basically difficult for them to last long. If they are allowed to last long, it will only shorten the vitality of the entire short video live broadcast.

Chen Pingsheng attended the Youth Entrepreneurs Forum Conference held by the local government in Shanghai.

This is also a public appearance for him. He rarely attended such meetings before.

Not to mention going on stage to speak.

The theme of this conference is still about the long-term development of the short video and entertainment industry in the future.

Chen Pingsheng also proposed for the first time that the current chaotic live broadcast industry should be more effectively managed and planned.

Don't come up and say that you are a rich second generation and exaggerate that selling goods is not profitable, and then subsidize hundreds of millions.

When this kind of fraudulent marketing spreads throughout the industry, it is a typical case of bad money driving out good money.

The cost of doing so will also fundamentally reduce customer trust.

Just sell the goods well. He is obviously a small internet celebrity with nothing, but he is pretending to be a rich second generation.

Who among the real rich second generation will go to the live broadcast room to sell goods? Can this method deceive people for one or two years, or even ten or eight years?

It can be said that live broadcasting has emerged this year. After its rise, its market size and industry influence have exceeded everyone's expectations.

But at the same time, its fake, routine, and false propaganda that defies the Advertising Law are also shocking to outsiders.

If it continues to grow so wildly, this industry will shrink tenfold in a few years because of the recklessness of these people now.

He talked about his views on short videos. As for the future of the entertainment industry, what is there?

Seriously speaking, he doesn't know.

Because there is no way to talk about it, let alone say that when an actor does not rely on acting skills and strength to get ahead, what else is there to talk about.

When the TV ratings have to be bought by the producers, the fairness and justice of the industry has disappeared.

In this case, it is good enough for him to ensure that Tengying Entertainment continues to make money.

He is trying to change the entire industry, but unfortunately he can't do it.

Chen Pingsheng didn't talk too much, just talked about the current situation of short videos and how big companies will embrace short video traffic in the future.

After speaking, he sat in the audience for a while before leaving.

Many people wanted to talk to him alone, and many dreamers brought their own ideas to him to invest.

Among them, there may be future business tycoons, but he was helpless. He didn't have the energy to listen to them all.

He could only let Lin Qiunan accept the business card they handed over, and then said that he would decide after reading it.

In fact, there would be no decision, and he wouldn't even look at it.

Anyone who has achieved this step would not dig gold in the mud.

Only when you emerge, or even when you have the momentum to rise, will you have a chance to meet.

He is not the only one like this, and almost all big companies are the same.

Zhang Wanyi called him and said that Zhao Yi was arrested and his parents came to him.

They are willing to compensate all consumers for their losses, just to get Zhao Yi out.

Chen Pingsheng thought about it and let Zhang Wanyi deal with it herself. There is no need to report this to him.

It's not a big deal. It's mid-July now, and he's going to Hengdian to see his wife and children.

The big brat has been tanned, and the second brat has lost a little weight.

The small soldier company has developed from the anti-Japanese war to the reform and opening up, and is taking the path of state-owned enterprise reform.

For this game, he also invited several education experts to sit in together.

The purpose is to let them truly understand the sixty years of the great era.