Chapter 561 Good Development Strategies
As of now, Tengfei New Energy has been on the market for almost five months.
There are only two models launched, the Tengfei P6, a family SUV, and the N6, a sedan of choice for young people.
The sales volume of the two cars is obviously better than that of the SUV. The advantages of the electric car are obvious. It starts quickly, has a low sound, and the driving feel is much better than that of a gasoline car.
The disadvantage is also obvious, it can't go out too far.
Once you travel too far, it is not very convenient to charge on the highway or in various places.
In very cold places, it is easy to cause serious power loss.
Because he is directly in charge of the after-sales department, Chen Pingsheng knows everything about the products he produces.
Mainly I learned about it from customers.
Customers are everything and that’s no joke.
The biggest hidden danger of trams is that they can easily catch fire after a crash or certain accidents.
Although there has not been a single fire incident among Tengfei New Energy vehicles so far, this thing will only happen.
It is basically a disaster, not a natural disaster but a man-made disaster.
Every after-sales car sent back will undergo a comprehensive quality inspection and a crash test.
To put it bluntly, he does not make money from selling cars at all. The core for him has always been to build a good car and create a car that users can truly use with confidence.
It is also because of this original intention that he directly launched a series of policies that others did not have.
For example, if there are any non-human quality problems within three months, no repairs will be made and they will be replaced directly.
In this regard, it can be said that it is far ahead in the after-sales sector.
The second item is that the battery is guaranteed to be replaced every 60,000 kilometers.
The current Tengde era battery technology can only last for 60,000 kilometers, which does not mean that there will be no wear and tear within 60,000 kilometers.
But the degree of loss is relatively limited, and roughly 70% of the battery's capacity will be retained.
In other words, a car that originally could run three hundred kilometers with a full charge can only run two hundred kilometers after 60,000 kilometers.
The battery loss level is 70%. If the user replaces the battery by himself, the cost of replacing the battery will be more expensive than refueling.
In that case, why did he buy a tram?
Is it just to save some car purchase tax?
Chen Pingsheng organized a team to discuss it for a long time and finally formulated a policy of free battery replacement for 60,000 kilometers.
For a new energy vehicle, the battery cost is the most expensive.
If it can be replaced with a new one for free at a cost of RMB 60,000, users can run a mileage of more than 100,000 kilometers without any obstacles or worries.
This is actually a good car.
With the continuous research and development and breakthroughs in battery technology, this number will definitely get bigger and bigger in the future.
It even broke through from 100,000 kilometers to 150,000 and 200,000 kilometers.
Once it reaches 300,000 miles without battery replacement or maintenance problems, it will be a truly good car.
When Tengfei New Energy truly becomes a top-notch car, it will not be too late to consider making money.
It should be said, because he is too rich and really has no shortage of money. He has set a series of after-sales policies that his opponents dare not even imitate.
He is truly prepared to raise tens of billions of dollars every year to absolutely guarantee the rights and interests of customers in terms of after-sales issues and user use.
Those new forces who use other people's money to build cars simply don't dare to play like this!
Not to mention that he spends tens of billions on research and development every year.
Chen Pingsheng has done some calculations himself. As long as he spends 30 billion to guarantee after-sales service, you will be slightly dissatisfied during the use of the product in the past three years.
I can give you a whole new one directly.
It took him three years to really spread his reputation to ten, ten to a hundred, and a hundred to ten thousand.
Even if you, Rebus, can achieve success in marketing, you can never surpass Tengfei New Energy.
To put it bluntly, selling cars is different from other things. Users are very cautious in their choices. All car companies can survive ten or even twenty years in the future.
It must have an excellent customer reputation, which is called foundation.
For example, German Volkswagen, Toyota, Honda, etc. in small life.
Among the choices of mid-level cars, these are all brands that can be purchased with one's eyes closed.
The same goes for Audi, BMW, and Mercedes-Benz.
The reason why people can become a century-old car company is not at all due to too much advertising.
It's about the fact that user reputation has accumulated to that level. No matter how much you try to slander it, people who have used it will prove it.
The most important thing for him now is not to make money, nor to advertise all over the world, but to accumulate the foundation that belongs to Tengfei New Energy, which is this user reputation.
He has already said that if there is any quality problem within three months, it will be replaced with a new one, and if there is a major non-artificial quality problem after three years, it will be replaced with a new one.
Providing five-year repair warranty and three-year maintenance-free, this allows users to choose a new car company like them.
It can only be said that the policies he set put all the pressure on Ascendas executives.
If it cannot achieve the quality of German Volkswagen, Japanese Toyota, or even BBA, Tengfei New Energy will never make money.
Because if something goes wrong within three years, after-sales costs will remain high.
There is not much profit from selling cars, and so much money is spent on research and development every year. If after-sales costs cannot be reduced, it will be a dream to make money.
Of course, no one dares to bring up the unscrupulous topic of reducing after-sales costs to increase corporate profits.
Because it is directly managed by the big boss, and you want to be a wise man when you make such an opinion.
It depends on whether he can open it or not, and you're screwed.
The only way to reduce after-sales costs is to ensure that Tengfei new energy vehicles can be used within 60,000 kilometers without even moving a screw.
If they can't do it, they will never think of making money by relying on corporate profits.
Because it's impossible.
It has to be said that his company has set the after-sales standard for the entire industry.
One thing that users may not know is that new energy vehicle manufacturers are actually very strong, because new energy vehicle manufacturing is a national key support project.
It is also a well-deserved key support at the local level.
Once a problem occurs, it depends on whether the local government will protect you as a user or the car company.
There are really few people who put user experience first like him.
There are so few that there are no more than two out of a hundred.
He doesn't need to manage other departments at all. He can control the quality and product strength of the entire Tengfei New Energy by relying on this after-sales service department.
So far, Tengfei New Energy has not received any financing, and he has not even asked for a dime of local subsidies.
In order not to listen to others, he doesn't need others to tell him how to make money by making cars.
In addition to Yan Donghui, Zhang Qiming, Xu Dong, and Zhang Zhiyao, everyone received 5% of the original dividend shares of Tengfei New Energy.
All the core engineers and technical leaders in the ace sub-categories have received Tengfei dividend shares.
Don't think that this 5% may not seem like much. You have to know that he has invested 140 billion in Tengfei New Energy's car manufacturing.
Even if the appreciation after its listing is not counted, 5% can be worth 7 billion according to the investment ratio.
Which new car-making force dares to use 7 billion original equity to reward one of its own executives.
Not to mention that he also took out a full 49% of the shares to motivate these R&D leaders to build good cars.
Once they can survive until the day when Tengfei New Energy goes public, all of them will have a minimum net worth of 1 billion, and the highest will be tens of billions.
This is not something that opponents can imitate at all.
Because no one can be like him, taking out 200 billion to build cars and batteries.
He also gave away half of the shares.
This is the confidence that Chen Pingsheng can build a good car. He can spend 200 billion to build cars steadily, and he can also use half of the shares to let tens of thousands of technical experts follow his dream to build a good car.
Within three years, he will definitely be the top brand among the new forces in domestic car manufacturing.
Not only he has no doubts about this, but other people in Tengfei New Energy also have no doubts.
Either don’t do this, or at least make it the first in China.
If you can’t even be the first in China, don’t expect to be able to compete with century-old car companies such as Volkswagen, Toyota, Mercedes-Benz, and BMW after going overseas.
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