Section 656

Finally, Zhang Zhiyuan announced that Cabernet Wine Industry’s Cabernet Classic Dry Red Wine won the Grand Gold Medal at the Brussels International Wine Awards, and repeatedly emphasized the significance of Cabernet Wine Industry’s winning the Grand Gold Medal.

This proves the rise of the domestic wine industry!

This proves that their Longjiu Group’s investment in Chizhu is very far-sighted!

Longjiu Group will make great strides in the wine field!

Chapter 523 Rapidly increasing popularity! Marketing is important!

Chapter 523 Rapidly increasing popularity! Marketing is important!

After Longjiu Group held a press conference, it also gave big red envelopes to every reporter present as usual.

Zhang Zhiyuan was in a good mood and felt proud, so he sealed a little more red envelopes.

When the reporters saw the thickness of the red envelope, they decided to give Zhang Zhiyuan a good show when they returned home.

There is indeed no problem with Longjiu Group this time!

Even if there are problems, it seems that Chizhu Winery will be worth almost 300 million after winning the Grand Gold Award!

After the press conference, the gambling agreement between Longjiu Group and Jiuxiang Food was exposed. Many media also reported in detail that the "Chizhu Classic Dry Red 2016" wine produced by Chizhu Winery, a subsidiary of Chizhu Winery, was Winning the Grand Gold Medal at the Brussels International Wine Awards!

This is definitely a very great honor in the wine industry, and it is also extremely rare in China!

It proves that the wine produced by Cabernet Winery has obtained international quality certification!

Some media are also putting in good words for Longjiu Group, believing that the gambling agreement signed between Longjiu Group and Chizhu Winery is very loose.

After all, even if the gambling agreement of Chizhu Winery fails, the most Longjiu Group can do is ask Chizhu Winery to repurchase 40% of its shares with 120 million yuan and compensate for the interest generated by the 120 million yuan within three years!

And it’s still calculated at 5%!

This gambling agreement is extremely loose in any field!

It is equivalent to Longjiu Group lending money to Chizhu Winery for development.

Many companies want to obtain a loan of 120 million from the bank. The annual interest rate is 5%, but the bank will not grant the loan!

The Betting Agreement Long Wine Group is guaranteed to make a profit without losing any money, and the top wine brand under the backhand Chizhu Wine Industry won the top grand prize at the top international wine competition...

What does this prove?

The Longjiu Group headed by Zhang Zhiyuan has a good vision!

Naturally, many media also popularized the history, evaluation standards and authority of the Brussels International Wine Grand Prix!

Su Yang can only say that Xiangfang's conspiracy is amazing!

But this is definitely not something he can shake now!

After the news spread on a large scale on the Internet, many netizens realized that it turned out that Longjiu Group’s acquisition of 40% of the shares of Chizhu Winery for 120 million yuan was not a shady matter, but a gambling agreement!

And it seems that Longjiu Group also found a little golden egg!

Some netizens complained: "Damn it, I thought there was some shady story? Why didn't you tell me it was a gambling agreement earlier?"

"That's right, I made several comments online criticizing Longjiu Group!"

"I scolded you too!"

"I also thought it was a scandal... but it turned out to be this. Chateau Cabernet seems to be very strong. Is this grand gold medal very valuable?"

"..."

In fact, they did not know that at the beginning of signing the agreement, Su Yang asked Longjiu Group to keep the specific contents of the gambling contract confidential.

"But Jiuxiang Food is really good. I like to eat their snacks. I didn't expect them to make wine, and it's so good!"

“The taste of their snacks is excellent, but they don’t offer many discounts and events!”

"The cost of human resources is high!"

"I can't even buy anything I want. Every time I try new products, they're all wiped out by you beasts!"

"But how much does a bottle of Cabernet Classic Dry Red 2017 cost? I want to buy a bottle to drink!"

"I checked and found out that the 2017 Gold Medal-winning Classic Red Pearl is priced at 2,888 yuan a bottle...it's so expensive!"

"I can't afford to drink! I can't afford to drink!"

"One bottle is equivalent to half a month's salary for me. Does it have to be so expensive? Isn't it just a bottle of wine?"

"I'm sorry, this is my monthly salary. It's really hard to imagine!"

"The price is so high? I wonder why domestic wine is so expensive?"

"It's not that high anymore. There are still wines priced at 3,000, 4,000, or 6,000 a bottle in China. They still don't have any decent honors. It's because the companies behind them are foreign-owned... Top-quality foreign wines cost tens of thousands. This wine from Red Pearl Winery is on the same level as top foreign wine brands, so it’s normal for it to be more expensive!”

"Good guy... I sent a link to the 2017 classic Cabernet Red wine to the waiter at the Taobao shop of the Cabernet Wine Company. The waiter asked me if I usually drink dry red wine. I said I haven't tried it but I wanted to. After buying it to try, she told me that if I don’t usually drink dry red wine, she would not recommend me to buy it because this dry red wine is not suitable for most domestic tastes... She suggested that I buy it for 99 yuan or 300 yuan. One bottle, because the semi-dry version is easier to drink and slightly sweeter!”

"Don't Chizhu Winery kill the people who are taken advantage of? How weird!"

"I think the waiter is quite honest. Dry red wine does not taste good. It should be specially used to win prizes. My advice is to listen to the waiter!"

"Boss, did you buy it?"

"I bought them, 99, 300, 1888, 2888... I ordered one box each. The villa has just been renovated, and the wine room is empty, so I need to fill it up a little!"

"Boss!"

"Rich man!"

"Boss, v me 50!"

"..."

Not long after, Chizhu Winery won the Grand Gold Medal at the Brussels International Wine Competition, and the news of its international certification also became a hot topic!

Thanks to Su Yang's rigorous preparations in the early stages, Chizhu Winery not only took advantage of the fame and traffic of Jiuxiang Food and Longjiu Group, but also attracted the public's attention with the help of the "insider scandal".

Therefore, the news of Chizhu Winery's award was exposed to the greatest extent, leaving the deepest impression on the public!

A series of promotional publicity and marketing did not take much effort from Xinghuo Entertainment!

That night, Chizhu Winery received key coverage from provincial TV stations, as well as support from a number of local media!

However, the official media naturally have different focuses. They are more inclined to the poverty alleviation work for ethnic minorities, the role of Chizhu Winery's award in promoting the local wine industry, and the achievements it has made!

More of zzyy.

But Chizhu Winery has undoubtedly made the official face, and it has also gained a large degree of exposure!

It is estimated that various official certification honors will be obtained by the end of the year...

Su Yang is very clear that marketing is very important to the company!

Especially for a rising star like Chizhu Winery that must compete with imported and domestic wine companies!

No matter how good the quality of the goods produced is, if they cannot be sold, it is useless and they will go bankrupt!

A true marketing master can sell a product with a cost of ten yuan at a high price of thousands and make a lot of money!

Of course, marketing + good quality is the kingly way!

Only marketing is an evil way and it cannot last long.

Readers who have opened a company should know that it is best to think clearly about how to sell goods before opening a company.

If you have connections, sales channels, and are sure that you can sell the goods, and you can guarantee your own profits... then it would be great!

Does Su Yang have a sales channel?

Of course he does!

Whether it is Xinghuo Media, Jiuxiang Catering, or Longjiu Group, they can all help Chizhu!

It is normal for a hot pot restaurant to sell some affordable wine!

After Chizhu Wine won the award and became a hot search, Su Yang received news that many dealers began to actively purchase goods.

Some dealers who were originally a little hesitant also took the initiative to call and contact him.

Su Yang was not surprised by this!

The more famous Chizhu Wine is and the better the quality is, the easier it is for dealers to promote it!

These dealers are all greedy for money, and they want to sell whatever is easy to make money.

Of course, everyone does business to make money!

However, Su Yang still reminded Chizhu Wine that if they want to sell the 2017 classic Chizhu dry red wine, they must bundle other brands of wine from Chizhu Wine.

Taking advantage of the popularity, we must promote the Chizhu brand so that more wine lovers can taste the wine produced by Chizhu and gather as many loyal customers as possible!

Chapter 524: Su Yang's football scandal! Professor Du Jingchuan's lie!

Chapter 524: Su Yang's football scandal! Professor Du Jingchuan's lie!

The wine industry is highly competitive and the market is very small.

The annual profit of the leading wine industry company is not even a fraction of the annual profit of the liquor products under Longjiu Group, let alone those listed liquor companies.