Chapter 611: Unachievable Goal

For three consecutive days, Chen Changliu did not hold any management meetings. Instead, he locked himself in the office all day long and didn't know what to do.

Three days later, in the afternoon, there was a leadership meeting of Huazhuajia Technology Co., Ltd.

The meeting was hosted by Chen Changliu himself. He first listened to some information about the company during the Chinese New Year, and then issued 2006 work goals to various departments, business groups, and subsidiaries.

In the Small Electronics Division, Chen Changliu set the MP3 sales target for 2006 at 2.1 million. This sales target is only an increase of 150,000 from the full-year sales in 2005. It does not seem high. After all, MP3 is the market leader for flower growers nowadays. The first brother on the list.

But with the addition of mobile phones, which are booming, it is normal to set a sales target of 20% increase, but Chen Changliu did not, and the target increase was less than 10%.

Chen Changliu had carefully considered the reason for setting this sales volume.

It was the peak period of 2P3 in the original time and space, but now flower growers have entered the mobile phone industry strongly, driving the price of music mobile phones directly to the floor price, so that consumers who do not have such high requirements for sound quality have lost the desire to buy MP3s. In this time and space Domestic MP3 sales cannot reach the heights of the original time and space.

Therefore, in fact, 2005 in this time and space may be the peak of domestic MP3 sales. Last year, MP3 sales exceeded 7 million. Therefore, it is actually very good to maintain last year's sales.

But it was impossible for him to set a sales target for last year, so he could only put some appropriate pressure on it.

More than 15 million MP3 wafers were sold last year. Although last year was the peak of the domestic MP3 market, it does not mean that MP3 wafer sales have shrunk. After all, there is still a large market abroad.

Low-end MP3 wafers of decent quality are still in greatest demand, so Chen Changliu's mission is to produce 20 million wafers, and resources will be allocated accordingly.

When this goal was issued, the management in the conference room was not too surprised. The happiest person was the financial director Zhao Na. MP3 Jingyuan has high profit margins. If it can really achieve this goal, the net profit will be even more. Nearly 100 million, which can be a good way to ease the capital chain for Huazhuajia Technology Co., Ltd., which has larger financial expenditures this year.

The domestic sales target of Mozu mobile phones is set at 5 million units, while the sales target in Africa is set at 18 million units, which is much higher than last year's 3.65 million and 15.68 million.

Whether it is Feng Xiao or other managers, it can be said that they are very serious, because such an increase is a huge pressure and challenge for them.

Regarding the workload of the Mozu, everyone still felt that there was a chance to complete it. However, when the target sales volume of the Blue Bird and Suzaku series came out from Chen Changliu's mouth, all the executives in the room, except Huang Zhang, who was slightly better, including Ke Meng They are all a little uneasy.

The sales of Jade Bird are set at 2.8 million units and Suzaku is set at 2.2 million units. Compared with last year’s 1.7 million units and 1.26 million units, it can be said that they have almost doubled. It’s surprising that they can stay calm.

You must know that the Jade Bird and Zhuque series can be said to be the best-selling mid-to-high-end mobile phones among domestic brand mobile phones. This does not mean that sales cannot be increased, but it is very difficult.

Nowadays, most people in the country feel that the high price of domestic mobile phones is a scam, insecure and not worth it. Last year's results were already very good.

You must know that in later generations, domestic electric cars have already classified Mercedes-Benz and BMW electric cars as no-name brands. However, if any car company launches a model with a price of more than RMB 300,000, a lot of people will still come out and say why domestic brands are Selling it at such a high price is simply a scam.

So it’s not that it’s a bit difficult to improve to such a high level this year. It doesn’t mean that the higher the goal, the better. When your goal is set too high and the people below feel that there is no hope of achieving it, they will slack off. After all, Not many people can still be full of passion and go all out when faced with an unachievable goal.

Looking at the expressions of these executives who were related to the sales terminal, headed by Feng Xiao, Chen Changliu couldn't help but smile.

"Do you think this goal is difficult to achieve?"

As the vice president in charge of consumer business terminals, Feng Xiao cannot remain silent at this time.

"Mr. Chen, we are confident that the Blue Bird and Suzaku series will continue to increase in 2006 under the original sales volume of last year, but this sales target is too unbelievable, and it is simply an impossible task.

This is not only a problem of product strength, but also a problem of domestic consumers’ consumption habits.

Since the establishment of the company, we have always carried out this tradition of generous bonuses for completing tasks and projects ahead of schedule. This is why employees in many groups and divisions voluntarily work overtime in order to complete tasks and projects ahead of schedule.

But if this goal is set too high and they see no hope of achieving it, they will certainly not be passive and sabotage, but their passionate work attitude will definitely be greatly reduced, which is not conducive to the continuation of the company's culture. "

Many managers nodded, except for one person, Huang Zhang. He thought for a moment, looked at Chen Changliu, and finally strengthened his confidence.

Because as a person who pays more attention to product strength, he has been studying the product design of flower growers since they entered the MP3 field.

After being acquired and joining Huazhuajia Technology Co., Ltd., he had more opportunities to communicate with Chen Changliu, and he knew better how much goods Chen Changliu had in his mind.

Let's put it this way, when he couldn't figure it out and didn't know which direction to take to build a product, he just said a few words and he suddenly found the direction.

He could feel that his boss actually had a lot of reservations when building products, and just pointed out many things, so now his confidence in Chen Changliu could not be increased.

"Mr. Feng, your concerns are correct, but I have a different view.

Mr. Chen also said that the Blue Bird and Suzaku series are related to whether our company can take off again, and why the development of capacitive screens is listed by Mr. Chen as the company's number one R&D focus now.

Mr. Chen talked with me privately about the idea of ​​building the Suzaku Jade Bird II. To be honest, I am confident that after the product is released, no one will dare to say that our mobile phone is not good enough.

Our current design appearance was rejected by Mr. Chen. He said he would do the first draft. Although Mr. Chen has not given me the final design yet, we all know Mr. Chen’s design capabilities. His innovation and aesthetics are definitely the best in the industry. Not one of the best.

Therefore, I believe what Mr. Chen said, the second generation of Jade Bird and Zhuque is definitely the key to the company’s second take-off.

Therefore, our mobile phone division is confident to create the unique and well-received Jade Bird Suzaku II on the market. "

Two executives, one in charge of sales and one in charge of product, each explained their views. No one in the conference room was talking, and everyone was looking at Chen Changliu.

"Well, Mr. Feng's concerns are right, but if I dare to set this goal, it means that it is possible to achieve it.

Let’s put it this way, now the design of the second generation Blue Bird Suzaku has been completed. It can be said that I have polished it over the past two years. I personally think that 2.8 million and 2.2 million are not difficult.

Of course, I am not a gunner, I only know how to talk. Let me show you the design of the Blue Bird and Suzaku series to boost your confidence. "

As he spoke, Chen Changliu began to operate his mobile phone, and a rendering video slowly appeared on the projection screen.

PS: typos should be corrected first and then corrected.