Chapter 716 Uncle Jon’s Team
Google originally relied on advertising for revenue, so why would they spend a lot of money to name the stadium? But Hugo made this impossible possible. Of course, Kenyon also contributed to this. The stadium at sea is not short of name sponsors. The key is that the quotation issue made the upper management dissatisfied.
The unique style of the stadium at sea is a unique building in the world. The advertising effect is very good. Google is not losing money by naming it.
In the end, Google offered a sky-high price. It was said that 100 million euros for ten years of naming was not low before, but now Google has offered 200 million euros for ten years of naming, which is also the world's top stadium naming fee. The previous price was Arsenal, but Arsenal's Emirates Stadium naming was a story a few years ago.
Every year, Trapani Football Club can get 20 million euros from Google. Just for the stadium naming, this is indeed a big deal.
The game was held in the evening, and the time was just right. The fans filled the stadium. The stadium with about 40,000 people was already full.
Trapani's attendance last season was unexpected by everyone, including Hugo. The business was so good that the club underestimated Trapani's influence in the local area and the purchasing power of the fans.
This situation is also due to the decisive price reduction policy. The low ticket price allows everyone to afford the game, and foreign fans also contribute a lot of box office revenue to Trapani.
The opponent Cagliari had a bitter first and sweet last season. The start of last season was very bad for Cagliari. They did not get a point in the first 5 rounds, scored 1 goal and conceded 10 goals. Although the club chairman Cellino has never been a patient person, he should get 10 points for patience last season, because it was his trust in head coach Allegri that made the team gradually get on the right track and beat Inter Milan and Juventus. In the end, they won the 9th place. Trapani's ability to win the league championship also has the credit of Uncle Jon blocking Inter Milan.
In addition to the results, Cagliari also trained several players who can be sold at a good price last season, such as goalkeeper Marchetti, who has won the favor of many giants this summer. Of course, this is just talk. No one has made an offer for him. The goalkeeper position is very special. If it is not particularly talented, no one is willing to pay a high price for an inexperienced player. Marchetti has only one season of Serie A experience, and it is impossible for a giant to really pay a high price for him.
The ninth place in the league is a huge improvement for Cellino. This island team is not popular on the peninsula like the Sicilian team. He is also the initiator of the Italian Super League. He renewed his contract with Allegri in the new season. The family knows their own business. Cagliari's own strength is not actually in the top ten.
Last season, Cellino can only say that he bet on the right treasure. The transfer in the new season is not important. The important thing is to let Allegri renew his contract. Allegri renewed his contract and Cellino breathed a sigh of relief.
In the summer transfer market, Cellino's character determined that he would not invest any money. Fortunately, Allegri, who renewed the contract, also knew the character of this poor boss. He just wanted to make money through the team.
Acquafresca's departure from the team after the expiration of the loan period is a big loss for Cagliari. Cagliari bought Nene from the Portuguese national team for 4.5 million euros. The Brazilian striker will be a major support for the team's forward line in the new season. In addition, Torino midfielder Barone came to invest 1 million euros, which is also a supplement to Cagliari's midfield. Of course, don't forget that Trapani's all-purpose player defected to Cagliari. He is a player selected by Allegri, and Cellino gave Allegri this face. As for the transferred players, except Acquafresca, no one else has caused damage to the team's strength.
It should be said that from the perspective of the transfer, Cagliari has not suffered any major damage, but it has not increased its strength much. After all, Nene is a new player. Although there are media such as "Slow Motion" predicting that he may become a dark horse in the striker, such words can only be listened to. Don't have too much expectations. Whether he can adapt to the Serie A league and whether he can really become the striker of Cagliari is a matter of uncertainty.
According to the media, although Cagliari lost Acquafresca in the new season, its overall strength has not weakened. If the problem of a poor start encountered last season can be solved, Cagliari's performance in the new season is expected to exceed that of last season. However, to enter the European arena, Allegri and his disciples still need a little luck.
However, many media believe that Cagliari has not done well in transfers this season. Nene is not trustworthy, and Cagliari still has to fight for relegation.
…
Allegri, an old friend of Trapani, this title may apply to the old Trapani fans. Now most fans may not know that the guy sitting in the coaching seat of the visiting team is an old player of Trapani and has served as the head coach and director of youth training.
Allegri has made full preparations for this game. You said that Cagliari’s personnel changes are not big, and there are practical benefits. For example, the running-in of the lineup will definitely make Allegri more comfortable. If the personnel changes are too big, Allegri may have to go through a painful period like last season.
It is indeed different now. In terms of team tactics, Allegri is not conservative. He likes the 4312 formation, which is very similar to Mourinho's Inter Milan tactics.
In the four-back system, the two full-backs need to strengthen the assists and attacks on the wing, the three midfielders are more focused on defense, and the two forwards and the front midfielder form the team's offensive trident. Last season, it was in this tactical system that Acquafresca performed well.
Today, facing his old club, Allegri used his main lineup as usual.
Goalkeeper: Marchetti
Defenders: Pisano, Lopez, Canini, Agostini
Midfielders: Padoin, Conte, Barone
Front midfielder: Cossu
Forwards: Nene, Jeda
The main lineup is almost the same as last season.
After a while, Bielsa also came out of the player tunnel. Bielsa went straight to the visiting team's coaching bench. Allegri's assistant coach quickly poked Allegri, and Allegri reacted and hurriedly stood up to shake hands with the smiling Bielsa. Bielsa was like a landlord. He not only shook hands with Allegri, but also shook hands with his coaching staff members. After a brief greeting, the two separated.
After a successful Serie A season, Allegri's temperament is obviously different from the past. He used to coach in low-level leagues, or he was an assistant coach. He must be somewhat unconfident, even if he never thought that he had any problems with his ability. If it weren't for this, he might have become the head coach of Trapani.
"Alas!" Allegri couldn't help but sigh, time and fate!
Cellino also came to Trapani today, and he was received by Moreke. There was nothing wrong with this. Moreke was Hugo's cousin, a businessman, and a big boss. Cellino said to Moreke with a bitter face that the last incident was Hugo's problem, and he had no choice. Moreke laughed and said: "Mr. Cellino, you think too much of us! Don't worry, put your stomach back in your stomach. If you really have any opinions, can you still do business with you?!"
There is no real hatred in the football world, there is no need.
Morek accompanied Cellino in a VIP box, not far from Hugo's box. Of course, they had to be present at the first home game of the new season. Not to mention supporting their own team, they had to support Allegri's team at least. Hugo had to pray silently that he would not lose too badly. After all, if his good buddy went five games without a win at the beginning of this season, it would be difficult to explain to Cellino.
Just like last season, the whole family was mobilized for the home game. Almost all the members of the Colene family came, and Grandpa Pasilio also rarely appeared in public. Of course, for all outsiders, they did not know how important Pasilio was to the family.