Chapter 715 United Sky Sports
Hugo was not idle this summer. Galliani pushed Hugo away desperately. Hugo guessed that it might be because of Feninwest. So after a period of depression, Hugo began to teach Feninwest a lesson. Didn't they want to get the broadcasting rights? ! Hugo, who was always firm in his words, said that New Sports would not participate in the bidding for the new broadcasting rights. Once he said it, it was a nail that could not be changed.
Hugo didn't want to lose face, but in addition to slowly alienating the Berlusconi family, he could also think of ways to prevent Feninwest from getting the final broadcasting rights.
The highest bidder can get the broadcasting rights. This is universally true. Galliani found fault with Hugo and Hugo was fooled, but this rule was said by Galliani. New Sports should withdraw. The overall bidding standard has been lowered, but this rule must exist.
The bidding companies have different situations. At most, everyone will calculate whether they can make more or less money. The purpose of Serie A teams to participate in the Italian Super League is not to make more money. No one wants to have a rift with Hugo's new sports communication company. No one is a fool. Everyone knows the interests involved.
But having to stand on the opposite side of Hugo is a forced choice. They have already made a choice between losing the support of the new sports communication company or gaining greater benefits in the future. They are optimistic about the future, so they have to accept the temporary loss of interests.
However, there is a limit. Everyone is holding back to gain greater benefits. It is impossible that the new broadcaster is too far away from everyone's mental price.
Galliani is actually facing pressure from many Serie A teams. Some people even claim that it should not be less than 600 million euros in three years. 600 million is not much of an increase, but this is a problem. Obviously, these people know that the new sports communication company has suffered a lot of losses. Are the bidding companies fools? They are not philanthropists like Hugo, and it is impossible for them to make such an offer.
Considering the current complicated situation, Hugo and Julia came up with a plan. Hugo was unwilling to kick out Finningswest.
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The bidding will be held on September 12. Hugo and Julia's strategy is very simple. New Sports Communication Company contacted Sky Sports early. New Sports Communication Company decided to buy the online live broadcast rights of Sky Sports' Serie A broadcasting rights. After calculation, they can give a reasonable price, enough for Sky Sports to agree.
Hugo and Julia's idea has a lot of practical space. The previous broadcasters did not pay attention to this part of the copyright, but now Hugo means that everyone can pay attention to it. Sky Sports can get a considerable amount of money from New Sports, so that Sky Sports can make a more attractive offer to the Italian Super League. Sky Sports has many channels and they are more influential than Finningswest. Finningswest will definitely offer a lower offer than Sky Sports without knowing the agreement behind Hugo and Sky Sports.
In this way, Sky Sports will get the broadcasting rights instead of Finningswest who is scheming.
Furthermore, this move is not only for Fenin West. Hugo and his friends are witnesses and naturally know how difficult it is to negotiate with broadcasters around the world. The current time node is very tight due to the appearance of the Italian Super League, and Sky Sports cannot reach a preliminary agreement with broadcasters around the world in advance.
Sky Sports will know that the broadcasting agreement is not so easy to reach after they get it. There is a great possibility that Sky Sports will continue to owe money. After all, they and New Sports Sports Communication Company pursue two strategies, one is to desperately want profits, and the other is to promote regardless of losses.
Hugo does not believe that those broadcasters will agree to Sky Sports' sky-high demands. Even if an agreement is finally reached, Hugo guesses that Sky Sports is likely to maintain a situation of neither loss nor profit. Imagine whether Sky Sports will still be interested in the next issue? !
Hugo can bid again in the next issue or bid jointly with Sky Sports depending on the situation.
Sky Sports does want to get the broadcasting rights, but they have many shortcomings. In the past, the broadcasting rights of Serie A have always been chaotic. In the early days, each club negotiated on its own, and Sky Sports never intervened. When they were packaged, they ran into Hugo, a madman. Now they also lack sufficient cognition. Although they have their own successful experience and they think they will not make a loss-making business, can they compare with Hugo who knows everything about them? !
When Hugo's company revealed the cooperation and helped them get the broadcasting rights, Sky Sports certainly agreed. This is called a secret plan, which will definitely make Fenin West happy.
Murdoch and Berlusconi wanted to form a new European league, and everyone had a friendly relationship, but now they are competitors and may become enemies in the business field at any time. With Hugo's support, Sky Sports is more confident, but everyone is a low-key person and has not revealed their trump cards.
The current situation is actually that the bidding units are very optimistic, because in the past Hugo era, broadcasters from all over the world got a great bargain. Serie A's influence in the world is not bad at all. They have no doubt that Serie A can also be sold at a good price in other parts of the world. Now these bidders have the same idea and want to tell broadcasters around the world "Times have changed, we have to raise our bids too!"
Besides, what kind of subcontractors did Hugo find before? ! Many of them are national TV stations, which have influence but do not bid high. Now they can completely launch a bidding activity, and only the highest bidder can get the regional broadcasting rights, and the money will come in.
The basis of their optimism is that they subjectively believe that after three years of New Sports Communication Company, the fan base has been cultivated, but Hugo does not think so. He believes that it is more appropriate to boil the frog in warm water.
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There is another thing recently. The chairman of the Football Association, Abet, met with Hugo before the Super Cup. He actually wanted to invite Hugo to come back and take charge of the chairman of the 2012 European Cup Organizing Committee. Of course, he is not a fart among a group of people, but he is close to a fart.
Hugo really wants to open his head to see what he is thinking. How can he come up with such an idea? !
But Abate has indeed been releasing his goodwill since he came to power, but his energy is really nothing in Hugo's eyes, so Hugo rejected this invitation without hesitation. Most of the stadium construction in various places is normal, but there are some abnormal ones, such as Naples.
The relationship between Naples City Hall and De Laurentiis is not harmonious. De Laurentiis spared no effort to push Hugo out of office, but after Hugo stepped down, he quickly turned his face and refused to recognize him. He always argued with the City Hall and had no explanation for how the money appeared. He wanted San Paolo to belong to Naples, but he wanted to take advantage of the City Hall by renovating the stadium himself.
He must be dreaming. The Naples City Government is so poor, and they still want to extort money from him. How can they have so much money? The European Cup Organizing Committee cannot settle this matter. This is not a loan issue, but a question of who is taking advantage between De Laurentiis and the city government. This kind of problem is the biggest and most difficult to solve.
Hugo can't handle De Laurentiis, so he doesn't want Naples to be the venue for the European Cup. Now he's going to be the chairman of something else, isn't it asking for trouble? !
Besides, Prime Minister Berlusconi hasn't spoken yet. If he wants to reconcile with me, he has to visit me three times at least!
On the evening of August 24, the Sea Stadium, no, it should be called Google Stadium now. That's right, the Sea Stadium has been running naked for a season. Originally, in the early stage of construction, Hugo applied for 100 million funds from his family, but later he felt that he was at a disadvantage and didn't keep his word, so his grandfather suffered a loss, and 100 million euros became the main sponsor of the chest advertisement for four seasons, starting from this season.
Morek's Sicilian construction company had to terminate the cooperation agreement with Trapani in advance. Fortunately, everyone is their own people, and there is no penalty for terminating the contract.