Chapter 260: Outrageous Public Relations Tactics!

After confirming that the students will participate in this year's Mr. Olympia bodybuilding competition.

The teacher quickly sent the students' information and signed up for the competition.

At the same time, the logistics department also began to order air tickets for teachers and students.

They plan to leave early and go to the United States.

Because there is a time difference between China and the United States.

If they wait a few days before the competition to fly to the United States, they will inevitably feel uncomfortable due to the reversal of day and night, which will affect the physical condition of the players.

Go early and adapt in advance.

Students can welcome the competition with the fullest attitude.

The travel expenses of this trip are all covered by Xingchen Academy.

The first-class cabin throughout the journey is the main feature of comfort.

The place to stay is set in the Xingchen Gym dormitory in New York.

Xingchen Academy has booked two large villas for students who are interning in the gym.

The rooms are very sufficient.

In terms of food, two students majoring in cooking, who mainly make fitness meals, will go with the team and be responsible for catering.

As for daily training, they can train in the Xingchen Gym.

All kinds of preparations are undoubtedly very appropriate.

The three students in the fitness class were all moved.

Especially Wang Xiaotong, who was born with twelve neat abdominal muscles, was the most moved.

His family background was ordinary, but his grades were a mess.

His parents almost gave up on him.

The reason they agreed to let him study fitness was mainly because they were too lazy to care about him and focused all their attention on training his trumpet.

And Wang Xiaotong himself was almost completely rotten.

He felt that there was probably no future in his life.

But who would have thought that since he studied fitness, his life has changed dramatically.

In just one semester, he has trained a body that is almost perfect in the eyes of ordinary people.

In the second half of the freshman year, he relied on a part-time fitness coach to easily earn tens of thousands of yuan a month, which is more than his parents earn.

And now, he has to take a plane to the other side of the ocean to participate in the highest level competition in the bodybuilding industry.

Wang Xiaotong himself did not expect to have such a whale.

It can only be said that he suddenly came to Xingchen College to learn fitness and make a living.

It is definitely the most correct decision I have ever made in my life.

"This is the bonus I give you in advance... If you see anything you like on the road, you can buy it in advance! Don't feel stressed, just treat it as a trip, just show those Europeans and Americans your successful training."

At the airport gate, Principal Ye Chen personally saw them off.

He handed each of the three students an envelope.

Inside was the promised 20,000 yuan prize for the competition, which was issued in advance.

As for the prize money for the ranking, that was another matter.

Wang Xiaotong and the other two held the envelope, and they all looked a little moved.

20,000 yuan is a huge sum of money for most college students.

But for Wang Xiaotong and the others, it can only be said to be okay, but not much.

After all, the three of them have hundreds of thousands of fans on their Douyin accounts.

They are also part-time coaches.

It's really not difficult to make money.

But even so, the three of them were really moved.

Other colleges would squeeze students to death if they could.

Some even wanted to make a fortune from the student subsidies issued by the finance department.

Only their own principal would really give money to students.

"Thank you, principal..."

"We will definitely work hard to get a place!"

"During the competition, won't you come to the scene to watch?"

Wang Xiaotong hoped that the principal would go to watch the competition and cheer for them.

However, Ye Chen shook his head apologetically: "It stands to reason that I should go, after all, it is the first time for my students to step onto the stage of the bodybuilding competition."

"But unfortunately, there are too many things to do, and I can't get away in those days."

"But when the competition starts, I will watch the live broadcast."

"Not only me, but the public screens of the entire college will broadcast the live broadcast of the bodybuilding competition, and a large screen will be set up on the playground. All students will cheer for you..."

Hearing this, Wang Xiaotong's mouth twitched.

In order to show their muscles as much as possible, the contestants in the bodybuilding competition basically only wear shorts.

My image was broadcast live to the whole school...

Why do I feel that this is social death.

The other two students also couldn't accept such an advanced way of social death.

Hurry up and put forward your own opinions and refuse the live broadcast to the whole school.

As a principal who respects students, Ye Chen will naturally not act alone.

It was promised that it would only be played on the projectors in the five study rooms, allowing students to choose to watch it.

After hearing the promise, Wang Xiaotong and the other two were relieved.

As the plane was about to take off.

The team sent by Xingchen Academy to participate in this bodybuilding competition said goodbye to Ye Chen and officially set off.

Watching the team leave, Ye Chen stretched leisurely.

In fact, Ye Chen may not be unable to squeeze out time.

The main reason for not going to the scene is that he doesn't want to see a group of men showing their bodies.

Is it interesting?

Ye Chen really doesn't like places where the atmosphere is too tense.

Of course.

The students simply rely on their own strength to get a good ranking.

Ye Chen is not optimistic.

It's not that the students are bad at training.

On the contrary, the students are all very good at training, almost reaching the extreme that ordinary people can achieve without drugs.

Even if the muscle size is not at the top level.

But just relying on the muscle lines and the overall smoothness.

It is enough to beat 99% of bodybuilders.

But the problem is that bodybuilding competitions and e-sports competitions that rely purely on strength are different.

In e-sports competitions, if you beat your opponent, you win and become the champion.

Even if others do not recognize you, you are still the champion.

But bodybuilding competitions are different. Who can win the championship depends entirely on the judges' scores.

Once subjective scoring is involved, there will be many tricks.

In the Mr. Olympia bodybuilding competition, the judges are almost all famous bodybuilders in the European and American circles.

They definitely hope to leave the championship to fitness enthusiasts in the European and American circles.

This is an innate position problem.

If I do nothing on my side.

Most of my students can't get any good rankings, let alone win the championship.

So, as the principal, I must do something.

…

Several companies in Xingchen College have certain foreign shareholders.

They are basically giants in a certain industry.

So Ye Chen's social circle now is much wider than imagined.

This is the benefit of cooperation.

After just two phone calls, Ye Chen got the contact information of the chairman of the organizing committee of the Olympia Competition.

Because the commentators of the e-sports major will learn English and some other languages.

So now Ye Chen's English level has reached the level sufficient for normal communication.

And the chairman of the organizing committee of the Mr. Olympia Competition also learned from the middleman that Principal Xingchen wanted to contact him.

At this moment, he received the call, and he was a little confused.

He had naturally heard of Xingchen Academy.

Although it is definitely not as famous as old and famous schools such as Harvard and Cambridge.

But now it has also become famous.

It is a world-class famous school.

The students trained have extremely high levels in many fields.

But, what does Principal Xingchen want to find him for?

Although he was puzzled, the president was still very enthusiastic.

After all, principals are respected professions all over the world and have great influence.

After exchanging a few pleasantries with the other party, Ye Chen talked about business.

Ye Chen told the other party.

Xingchen Academy also has bodybuilding training courses.

Xingchen Academy has great interest in the bodybuilding industry.

At the same time, China's bodybuilding industry has a huge market waiting to be activated.

But now people all over the world pay more attention to health and are more resistant to illegal drugs.

Xingchen Academy hopes to reach cooperation with the Olympia event.

In the future, a new Olympia bodybuilding competition with health as the theme will be established in China.

Xingchen Academy can easily attract sponsorship and investment.

These words made the president's eyes light up on the other side of the ocean.

Xingchen Academy is willing to enter the bodybuilding industry?

This is definitely a good thing that the entire bodybuilding circle is eager for.

After all, with the current attention of Xingchen Academy.

If it joins, it will definitely make the influence and attention of the bodybuilding industry higher.

Not to mention the Chinese market.

China has a large population and a developing economy.

It is a market with great potential.

Many industries are working hard to open up the Chinese market.

For example, coffee, avocado, etc.

After the successful development, the entire industry has received huge rewards and huge gains.

Such a huge benefit suddenly came, and anyone would be tempted.

However, the health problem mentioned by Principal Xingchen made the president frown slightly.

As a practitioner, he naturally knows the problems in the bodybuilding circle best.

There are many problems in the bodybuilding circle.

But the most criticized by the outside world is the problem of drug abuse.

Everyone in the entire industry knows the problem.

But the problem is that the entire bodybuilding circle is basically supported by pharmaceutical companies.

Star bodybuilders are sponsored by pharmaceutical companies.

The top bodybuilding competitions are also sponsored by pharmaceutical companies.

Even their Mr. Olympia bodybuilding competition is the same.

Everyone relies on pharmaceutical companies for food, so who dares to say that they want to play healthy?

Aren’t you afraid of starving to death?

So, although everyone knows the problem, no one has the ability to change it all.

...

But the prospects described by Principal Xingchen on the phone made him a little excited.

The fitness circle is indeed very small.

For the top competitions like ours, the champion prize is only 400,000.

But look at other people's e-sports.

At the beginning, no one was interested. The prize money for a competition was only a few hundred or a few thousand dollars. A prize of tens of thousands of dollars could be considered a top event.

But what about now?

There are countless e-sports events, with prize money of millions or tens of millions.

Players can easily earn millions or tens of millions in a year.

Various top brands sponsor.

Even Dubai, a country of local tyrants, has come to join the game to form a global top e-sports event alliance.

This is the benefit of going out of the circle.

If the bodybuilding industry can also go out of the circle and get more recognition.

Then bodybuilders no longer have to rely on prize money and pharmaceutical company sponsorship to make a living.

Training, live broadcasting, publishing books and giving lectures, which one can't make a lot of money.

People in the entire industry can eat well and even live a richer life because of this.

So, the president is really tempted at this moment.

...

On Ye Chen's side, he just talked about the development prospects of the cooperation.

He didn't mention the fact that his students participated in the competition.

After all, if he talked about Hua, wouldn't that be a backdoor?

This is not appropriate.

But as long as the other party is a smart person, he should be able to understand what to do.

…

After this phone call.

The president was a little absent-minded, and kept imagining in his heart if the bodybuilding industry could really be transformed.

How much benefit would it have after going out of the circle.

But he still felt that the time when Principal Xingchen came to visit was a bit abrupt.

Thinking about it, he immediately asked his assistant to check the information of the contestants.

And sure enough.

The assistant soon sent a message.

Among the contestants of this session, there are three Chinese contestants from Xingchen Academy.

This time, everything is explained.

The president is willing to cooperate.

But if he really cooperates with Xingchen Academy, it will simply subvert the entire bodybuilding circle.

This kind of thing is not something he can decide alone.

So that night, he invited all the members of the organizing committee to dinner.

There were a group of muscle guys present.

Even if there were many who looked old, at least in their fifties or sixties, they were all muscular.

The waiter was a little trembling when he wanted a tip and didn't dare to ask.

At the table, the president did not hide his communication with Principal Xingchen today.

When he finished speaking, all the committee members exclaimed.

The bodybuilding circle has existed for a long time.

It has existed much longer than Xingchen Academy.

But compared with the two, the wealthy Xingchen Academy is the giant.

This also indirectly proves the decline of the bodybuilding circle.

For the prospects mentioned by Principal Xingchen.

Everyone is undoubtedly looking forward to it.

If it can really go out of the circle, there will be more sources of sponsorship and more huge funds.

It will be a good thing for everyone present and the entire circle.

Everyone can make more money.

Practitioners don’t have to live a hard life anymore.

As for the concept of healthy bodybuilding mentioned by Principal Xingchen, they actually agree with it.

Most of the people present are former bodybuilders.

Medication is inevitable.

Now that they are old, there are many sequelae.

For example, some have red skin, which is particularly unhealthy.

Others will make heavy breathing when they sit there.

But they are actually lucky to live to such an old age.

Because many of their friends in the circle have long died.

It was fun to gain muscle back then, but now the body is in the crematorium.

They have regrets in their hearts.

If the bodybuilding industry can get rid of drugs, they will definitely support it.

"Xingchen Academy has strength and enough influence. If the two sides really cooperate..."

"The development of our Olympia bodybuilding competition will definitely be as fast as boarding a rocket."

"Not to mention the Chinese market..."

"If it is developed, the entire industry can obtain a huge amount of wealth. As the first organization to enter the market, we will definitely be able to make a lot of money."

The president said seriously.

Everyone nodded and yearned more and more.

I even wanted to post a message on the spot that I am mortal enemies with drugs.

However, someone asked in confusion: "Why did Xingchen Academy suddenly enter the bodybuilding industry? I know that they opened a gym, but the business is not very good, and it is half dead. They don’t even understand fitness, so why do they want to play bodybuilding?"

The president immediately spoke up after hearing this and informed the news that Xingchen Academy opened a bodybuilding class and that Xingchen students would participate in this competition.

After hearing this, everyone present couldn't help but widen their eyes.

The atmosphere was a little silent for a while.

After a long time, someone spoke in an incomprehensible way: "So, Principal Xingchen's big move is just for public relations for his students?"

Like bodybuilding, which is a competition model that depends entirely on the judges' selection.

People often approach the judges for public relations to win some rankings for their people.

They have seen a lot of such things.

They don't think there is anything wrong.

After all, even for the world-famous Oscars, aren't various film and television companies spending money on public relations with the judges before the awards every year?

There is actually not much difference between the two sides.

It can even be said that any competition that depends on the judges' scores to decide the winner will have such things.

It can't be eliminated at all.

It's just that for so many years.

They have heard of people giving money for rankings, treating people to meals and travel for rankings, and even inviting young models...

But like Principal Xingchen, who opened his mouth to reform and promote the entire bodybuilding circle, this is the first time they have seen it.

Is this the world-renowned Principal Xingchen?

Even the PR methods are so different.

They didn't mention money, but in fact, every word was about money.

They didn't spend a penny, but it seemed as if they all saw the money.

This pattern is really scary.

Anyway, they are ashamed of themselves.

As for whether to agree?

Is there any need to think about it?

How can we refuse something that is good for everyone.

However, some people frowned and said: "How strong are the students of Xingchen? If they are too bad, then we definitely can't give them high scores, otherwise the credibility of the entire Olympia will be ruined!"

As soon as this was said, many people agreed.

If the gap in strength is not big, they can naturally talk nonsense and find angles.

Give the championship to the students of Xingchen Academy legitimately.

They have done this before.

But if the gap in strength is too big.

They have trained like a gorilla, and your whole body muscles added up are not as heavy as their chest muscles.

That would be difficult to handle.

In their hearts, they are actually a little arrogant.

They think that they started bodybuilding first.

And what about Huaxia?

They have only started bodybuilding not long ago, and the participants are still a group of students.

What level can they have?

So someone suggested: "If the gap is too big, then the championship must not be given, just give a similar ranking."

This proposal attracted everyone's approval.

But some people hesitated and said: "What if Xingchen students don't win the championship, and Principal Xingchen is unhappy and doesn't want to play with us? After all, I heard that Principal Xingchen really cares about the future of students, and he doesn't even blink an eye when he spends tens of millions or hundreds of millions for students."

At this moment, the venue was silent again.

On one side is money, the market, and the brilliant development prospects of the bodybuilding circle.

On the other side is them and the credibility of the event.

It is indeed a bit difficult to choose.

A partner like Xingchen College is definitely the savior of the bodybuilding circle.

Once missed, the entire bodybuilding circle will not have to wait long to meet the next savior.

Thinking of this, the president stood up with a tragic face: "Xingchen students must be champions!"

"Don't worry, if there is a problem with public opinion, just push it to me..."

"I am too old. I watched bodybuilding rise and stagnate, and then be rejected by the Olympics..."

"No one wants bodybuilding to be recognized by everyone more than me."

"Now the opportunity is in front of me, I must consider whether this will be the only opportunity in the bodybuilding industry..."

"Rebuilding the glory of bodybuilding is our responsibility!"

"I only hope that in my lifetime, I can see the bodybuilding project successfully enter the Olympics, and see my juniors standing on the Olympic stage to receive the cheers of the world..."

The president's words made all the tough guys present red-eyed, and they shouted in unison: "President..."