Chapter 273 Students Fighting Again?

The entrance to the third cafeteria of Star Academy.

Ye Chen and Ji Xiaozhu stepped forward.

Today, Ji Xiaozhu is wearing a white shirt on his upper body, which highlights his perfect figure. The small trembling when he walks is so beautiful.

But the most attractive thing was Ji Xiaozhu's long legs wearing tight-fitting black trousers.

The trousers are like a second layer of skin, vividly showing off Ji Xiaozhu's perfect leg shape.

I have to say that Ji Xiaozhu's legs are really good-looking.

Wearing pants now is no worse than wearing black stockings in summer.

Of course, Ye Chen just admired it and quickly looked away.

After the students took the initiative to give up their seats, they found an empty table and sat down.

The students have become accustomed to the principal and the chairman of Erfeiyan occasionally coming to the cafeteria in pairs to eat.

So some students even came over and took the initiative to help with meals.

Be it a boy or a girl.

They were all very fond of Ji Dong, who had a slim waist, long legs and a good figure, and agreed to the marriage from the bottom of their hearts.

Many students even came to express their support for the principal’s wife of their own college.

Will take the initiative to purchase Erfeiyan peripherals.

Sixty percent of the students at Star Academy use Erfeiyan keyboards and mice.

At the same time, among the active players trained by Star Academy, there are also many who actively use it.

This shows the recognition of the students.

Both Ye Chen and Ji Xiaozhu were already accustomed to the students' secretly looking eyes.

The two of them enjoyed Cantonese delicacies prepared by culinary students.

While talking about business.

"Why did you suddenly think of a set of female-only peripherals?"

Ye Chen asked with a little curiosity.

On the previous phone call.

Ji Xiaozhu said that Er Feiyan also wanted to obtain the image authorization of Mao Mao Porridge and design a set of peripherals for female users.

Hearing this, Ji Xiaozhu's beautiful face showed a hint of sadness, and he did not hide it: "In recent years, with the help of the Star Club, Er Feiyan has indeed regained its footing and gained popularity."

"Both sales and popularity have been greatly improved."

"There is also a small market abroad."

"But the problem is that Erfeiyan's brand still hasn't been improved, and it can't sell at a high price."

"It seems that the shipment volume is okay, but the profit margin is too low and the profit is poor."

"At the beginning of this year, we tried to launch the latest designed mechanical keyboard and mouse peripherals, top-notch products for micro-movement of the axis. At the same time, we carefully designed new grinding tools. We wanted to hit the high end, but sales directly encountered a lack of sales."

"To put it simply, users will consider us now. But if our prices are close to or the same as Razer Logitech and other major international peripheral manufacturers, then consumers will be more likely to choose brands from major manufacturers."

"Domestic second-tier manufacturers are also competing with Erfeiyan in the market and engaging in price wars."

"But if Erfeiyan can only maintain such meager profits today, it won't have much money to spend on marketing and R&D, and it can only continue a vicious cycle in low-price competition."

"That's why I was thinking about whether I could start with the female market."

"Kitten Porridge has a good response among women."

“Women’s demand for appearance is greater than price, and they are willing to pay a premium for better-looking products.”

"If we can achieve good sales and allow Erfeiyan to gain a foothold in the high-end peripheral market for the first time, it will have huge benefits for increasing the brand value of Erfeiyan."

Ye Chen looked into Ji Xiaozhu's big eyes, and after listening to what the other party said, he nodded thoughtfully.

It started from the year when Star Team won the championship.

Er Feiyan's reputation has been established in China.

Later, he successively sponsored the CSGO and DOTA2 teams of Star Academy.

Also because of the team's impressive results, Er Feiyan has made a lot of money.

But the problem is that although the goods have been sold, the price has never been raised.

This is not just Er Feiyan’s dilemma.

In fact, many domestic manufacturers will also encounter this problem.

This is a difficult problem for most domestic industries to solve.

Nowadays, only a few companies, such as Huayao Communications and General UAV, have truly established their brands.

It no longer only makes money for assembly, but relies on technology and brand to have a higher premium capability.

There was nothing Ye Chen could do about it.

Unless we wait until later, Xingchen College will open relevant scientific research majors, cultivate a group of outstanding scientific research talents, and develop cutting-edge technology in the industry.

Otherwise, most companies will still be able to struggle in the low-price competition.

Low-price competition sounds like a good thing for consumers.

But this benefit is only temporary.

Competing on low prices is definitely a bad thing in the long run.

After all, manufacturers have low profits and have to fight price wars.

You can’t just make money for charity, right?

So we can only secretly reduce costs.

But how to reduce costs?

That would naturally mean lowering the quality of the product, using inferior accessories, and emasculating some functions.

For example, a certain type of yogurt that Ye Chen often drinks.

Because the yogurt industry has been engaged in a price war in the past two years, more and more yogurt brands have entered the market.

The yogurt that Ye Chen often drinks can only compete with price cuts.

But after the price reduction, Ye Chen felt that the taste had changed a bit and was not as good as before.

After carefully comparing the ingredient list, Ye Chen discovered that the milk in the ingredients had unexpectedly dropped from 100% to 90%.

No wonder it doesn't taste as good as before.

There was also air conditioning, and there was a period of low-price competition.

Air conditioners at that time were cheap, but professionals would find that the previous double-row copper pipes have become single-row copper pipes, and the heat dissipation efficiency is far less than before.

Even after the price war, single-row copper pipes have become mainstream.

This is why so many people feel that new air conditioners are not as good as old air conditioners.

Don’t do too many of these things.

And this is the consequences of low-price competition.

It is impossible for businesses to do charity.

If the price is cheap, the other party will definitely find ways to reduce costs.

In this case, consumers may not really get a bargain.

The quality of China's products will continue to decline due to low-price competition, and their reputation will never improve.

This is also the reason why most manufacturers secretly criticize Huayao, but they all want to become Huayao.

But Ji Xiaozhu's approach was quite good.

When you find an opportunity, first add a special selling point to a product and sell it at a high price.

As long as the sales are good, it can barely survive in this price range.

It has been recognized by some users.

Then slowly improve the brand.

Major mobile phone manufacturers basically use this routine to hit high-end products.

But whether Er Feiyan can succeed is a bit hard to say.

But Ye Chen definitely wouldn't mind helping Xiao Zhu.

So I was very happy to agree to the sharing authorization cooperation method proposed by Ji Xiaozhu.

Erfeiyan’s kitten porridge joint model.

The estimated price is 800 yuan for a keyboard, mouse and headphone set.

For every set Er Feiyan sells, Xingchen Academy will get 20%.

Although the relationship between the two parties is good, business is business.

What's more, there are certain risks in cooperating with Er Feiyan.

If Er Feiyan's suit cannot be sold.

At that time, it will definitely be packaged and sold at a low price in order to clear the inventory, which will also affect the authorized value of Mao Mao Porridge in disguise.

To be able to agree to cooperate so simply is because of Ji Xiaozhu's great... friendship.

…

Because Ye Chen's animation level is already top-notch.

So I also dabbled in design.

Since the co-branded products are intended to be sold to female users, good-looking products should come first.

When women choose electronic products, good looks are the most important thing.

Marven's former roommate's girlfriend wants to buy a laptop.

My roommate checked a lot of information on why this one has good performance and this one is cost-effective.

After talking for a long time, my girlfriend chose a high-priced, low-end product with the best appearance.

From this point alone, we can see that most women are willing to pay for a good appearance.

So Ye Chen gave Ji Xiaozhu a lot of advice.

Listening to Ye Chen's talk, Ji Xiaozhu's beautiful eyes lit up.

She has been thinking about this matter recently. Naturally, she has already inquired about relevant knowledge and even consulted some professionals.

But what Ye Chen said casually at this moment brought her a lot of inspiration and inspiration.

This made Ji Xiaozhu's eyes look at Ye Chen with a slightly different flavor.

How could the man in front of me be so proficient in so many fields?

Previously, Ye Chen suddenly left the backstage, stepped onto the stage of the finals, and turned the tide to win the championship.

This brought a huge impact to Ji Xiaozhu's heart.

It was hard for her to believe that this young man had watched the game with her backstage for an entire season.

He actually has such strong talent and strength in e-sports.

And now, Ye Chen has shown his knowledge and insights in the fields of painting and aesthetics.

The suggestions put forward are not general talks, but full of details.

This really shocked Ji Xiaozhu.

Is it possible that there really are geniuses in this world who can do everything?

Thinking of the rumors about Ye Chen on the Internet, Ji Xiaozhu couldn't help but believe them.

Apart from being shocked, Ji Xiaozhu also felt a little complicated.

Ji Xiaozhu is twenty-eight years old this year.

The family has begun to press for marriage.

Ji Xiaozhu didn't have much objection to getting married.

But you must marry the right person, otherwise you would rather live alone.

Although Erfeiyan's development is not particularly smooth, it can now be regarded as a second-tier peripheral manufacturer.

In addition, Ji Xiaozhu itself has excellent conditions.

There are not too many men who have a crush on her, and they are all quite good.

What kind of civil servant is already the section chief when he is less than thirty years old?

Or they are the rich second generation who have returned from studying abroad.

But Ji Xiaozhu was always dissatisfied.

As for Ye Chen, Ji Xiaozhu was amazed by both his appearance and talent.

Especially when Ye Chen stood on the podium that day, while everyone around him was ecstatic, only Ye Chen accepted the cheers from the world with a slight smile on his face.

That scene really hit Ji Xiaozhu's heart.

Based on Xiaozhu's character, as long as the heart is moved.

If the other party doesn't take the initiative, then take the initiative yourself.

But the problem is that Ye Chen has never hidden the fact that he has a girlfriend.

This made Ji Xiaozhu hold back his inner urge.

She has her pride and cannot be a third party.

It is also impossible to interfere in other people's love affairs.

Just looking at Ye Chen at this moment, she felt regret after all.

I encountered it too late.

"Don't worry too much, Mr. Ji. Brand upgrading is a difficult problem. There are so many large mobile phone manufacturers, but few have succeeded. This is a problem for the entire domestic industry. Most companies have already given up and stopped struggling. Mr. Ji, you can keep trying and have surpassed many people."

"Don't be afraid of making mistakes, because doing nothing is the most terrible."

Ye Chen saw that Ji Xiaozhu had a complicated expression and thought that she was a little worried, so he spoke to comfort her.

Ji Xiaozhu smiled when she heard it, and looked at Ye Chen with watery eyes: "I heard on the Internet that the principal painted a picture for a female university teacher in Lijiapo..."

"We have known each other for so long, can you also paint one for me?"

Ye Chen raised his eyebrows. Why did the topic change so quickly?

But Ye Chen did not refuse.

Appointment to choose a place with nice scenery to paint when you are free.

...

IP joint name needs design, needs to be finalized, and then produced, and then it can be put on the market.

All these take time.

It will take at least two months.

However, in foreign countries, Xiaomao Zhouzhou has been launched one after another.

Ye Chen is not sure whether Xiaomao Zhouzhou can be popular abroad.

After all, each country has its own customs and people.

The previous works were popular because they were mostly fantasy works.

But it is not certain whether a work like Xiaomao Zhouzhou, which is more local in style, can be popular.

After all, many details and jokes actually need to understand the customs and people of China to appreciate them.

It is difficult to fully convey all the information of the work through simple translation.

However, Ye Chen is not particularly concerned about this matter.

After all, Xiaomao Zhouzhou now has a very high income in the domestic market alone.

Even if it is not popular abroad, or even unpopular, it is not a big problem.

It is nothing more than making less money.

Moreover, in today's Internet age, information is transmitted very quickly.

Xiaomao Zhouzhou's popularity in China has long been noticed by relevant foreign companies.

The fact that Xiaomao Zhouzhou can be popular in China obviously proves that Xiaomao Zhouzhou is of good quality.

They will naturally be willing to invest more resources to promote Xiaomao Zhouzhou.

And the final results are basically not disappointing.

Maybe it's because the cultural roots come from China.

Xiaomao Zhouzhou is quite popular in the island country and the cold country.

Although it is not as popular as in China.

But it is also loved by children and recognized by parents.

In Europe and the United States, although the popularity is not as high as that in Japan and South Korea, there is not much discussion.

But if you look at the data of the first season alone, it is not bad.

And the ratings are good, which means excellent reputation.

I can only say that there is a promising future.

The most surprising thing is that although the overall feedback in Europe is mediocre.

But in Eagle Country, Xiaomao Zhouzhou's popularity is surprisingly high.

The market feedback is very positive.

At this time, all major companies that purchased the broadcasting rights have paid more attention to Xiaomao Zhouzhou.

There is no need to say more about the popular areas.

The places that are not popular also have great potential and are promising in the future.

Maybe it only needs a vent and opportunity.

After a few more seasons, maybe the popularity can be slowly pushed up.

And Xiaomao Zhouzhou has created very good business results.

Obviously, each company has made more or less money.

This naturally made them contact Xingchen Academy, hoping to book the next season in advance.

And the quotations given were basically the same as those of Penguin before.

Compared with the price of the broadcast rights of the first season, it almost doubled.

Very good.

In the following days, Ye Chen was basically busy with school affairs.

Ye Chen didn't care about IP licensing.

He just occasionally looked at the design drawings sent by the cooperative company and expressed his opinions.

By the way, he would also check the progress of the Sleeping Immortal production team.

As for Ji Xiaozhu's painting appointment.

Because it is now close to the end of the year.

Both parties are very busy now and can't spare four or five hours of painting time.

It can only be postponed temporarily.

...

Overall, Xingchen Academy's development this year has been particularly smooth.

Its status in the fields of fitness and animation is in full swing.

As time goes by, January.

There is only one month left before the winter vacation this year.

Just when the students in the entire university town were immersed in the joy of the upcoming vacation and the sorrow of the upcoming exams.

A video suddenly went viral on the Internet, and the popularity was off the charts.

It quickly became the number one trending search, attracting countless netizens to watch.

The reason for this is that the title of this video is really eye-catching.

"Xingchen students competed with sports school students in public, one against many, and the final outcome was tragic, and they were all taken away by the police...!"

The person who posted the video knows the essence of UC title party very well.

Xingchen students fighting?

One against many?

And they were taken to the police station?

This is definitely a scandal for the university.

Not to mention that this college is the most popular Xingchen College.

For a time, countless netizens flocked to the video, wanting to see what happened!