Chapter 46 We Need to Develop Our Own Channels and Attack the Lower-Tier Markets!

March 7.

Qidian Editorial Department.

All editors sat together.

Next to them, several staff members from other departments came.

On the main seat of the meeting, Xingchen, Vice President and Editor-in-Chief of Qidian Group, sat upright.

It seems that today is a big meeting.

When everyone arrived, Xingchen pressed the remote control and turned the page of the PPT on the screen in front.

The meeting is about to begin.

"Let's stick to the old rules and make a long story short. Let me ask you a question first. Have you paid attention to the news about Pinxixi's listing recently?"

"Huh?"

All the editors were stunned and caught off guard by this opening.

Aren't we going to hold a big meeting of Qidian?

Why are we talking about e-commerce? Although it also has the shadow of Penguin Group behind it, and like Qidian, it is backed by this behemoth, but the fields are different.

A group of editors Kao Nai tentatively said: "I know a little bit. They have a very high user base. Although they spent a lot of money in the early stage, they also expanded the market very quickly. With the knife skills of Pin Xixi, netizens were numbed. It can be said to be a model of viral marketing. After the listing, the money spent in the early stage was returned, and there is already a trend of being on a three-legged tripod with the other two major e-commerce companies, Maogou."

These are common sense, and any financial blogger on Douyin can tell them.

"That's right, but have you ever thought about why Pin Xixi is successful?"

The editors below spoke enthusiastically.

"Because of good marketing?"

"The capital behind it is willing to spend money and spend real money to make it."

"The things are cheap, which caters to the psychology of users who like to take advantage."

Xingchen clapped his hands.

"That's right, but not entirely. We need to see the essence through this phenomenon. Why can cheap products attract users? Even if the quality is not good, people will buy them even if they are very cheap. Who are the users of Pinxixi?"

"People with low spending power, people who don't usually shop online, and people outside the user group of dog and cat e-commerce."

"They can expand rapidly because they have hit the sinking market, a blank area of ​​e-commerce. People with low spending power can see even a one-dollar discount, and this part of people occupies 1/3 of the population in our country, with huge consumption potential! This is why Pinxixi can go public."

"Among them, the rural population is the main target. Many of them are loyal customers of Pinxixi. With the support of WeChat, the software operation interface is simple, and the preferential prices have impressed these people who never shop online, thus leveraging this big market, making the e-commerce pie bigger, and eating their own food."

"Then what can we learn from the success of Pinxixi?"

Xingchen stopped talking here and drank a sip of tea water, leaving room for others to play.

Everyone also heard the meaning from Xingchen's words.

This is to open up new markets for them!

Minghe, the editor-in-chief of Group 2, has some experience in this regard. After all, their group has the pioneering work "Urban Son-in-law Dragon King" that took off in new media channels. It is still the record holder for daily sales, with 1 million words and 2.5 million in royalties, which is also the peak of new media channels and has not been surpassed so far.

Minghe often said that if "Urban Son-in-law Dragon King" was not finished, this sales record would be broken and it would continue to bring rich profits to Qidian.

Unfortunately, Pu Dingle is not a person who cares about money. He said it was finished and it was finished.

It made Group 2 quite regretful.

Fortunately, many authors recognized the signboard of Group 2 and began to submit a large number of new media works. There are successors. Many works of their group performed very well in new media channels and are the pioneers of Qidian to open up the market.

"Editor-in-chief, I think the new media cake is very good. We have only tasted a bite, and there is still great potential. Although other novel websites have also entered the market, our Qidian has the most authors in the entire network. All other websites combined do not have as many as ours. I think we should create gods like before! Create more gods of new media channels, so as to occupy a large share of the channels with excellent works. New media channels are king with works. I think we still have great potential to tap."

Xingchen nodded: "Minghe is right. Group 2 has performed well in new media channels. I have seen that several books have the potential to replicate "Urban Son-in-law Dragon King". Keep it up! Do anyone else have any other opinions?"

Panda, the female editor-in-chief of Group 3, who is usually more taciturn, said: "Boss, do you mean that in addition to the new media market, we should also open up new markets? Like Pinduoduo, open up the sinking market that no one has noticed, so as to gain a large number of new users?"

Xingchen smiled with satisfaction.

"Panda, keep talking."

"I think the sinking market of online literature is similar to Pinxixi, both in the rural market. It is a pure land with many groups who have not read online literature and many groups who have no habit of paying. The consumption potential is huge, but how to conquer them still needs to be carefully planned."

"Bingo!"

Xingchen snapped his fingers.

"Panda said well, and it has touched the core of the problem."

Styx said in confusion: "Boss, new media channels also include this group of people. This is an intersecting group. Let's not talk about Weibo for now. That group may not intersect with the rural group, but WeChat has 1 billion There are so many users, including almost all rural groups who can access the Internet. We have also invested in new media advertising. Logically speaking, these users are already our target users."

Xingchen: "Yes, WeChat has a large number of sinking users. Pin Xixi made her fortune from WeChat, which has proven that the number of sinking users is amazing. They may have seen our new media advertisements, and many of them even signed up for us We paid, but we only got a very small number of customers, and we only got a small part of the new cake.”

"Don't forget, what are the characteristics of new media channels? They are expensive, and many people in rural areas look down upon them. Moreover, they only give us 20% of the profit, and they make the majority. If we maintain the current profit, we will lose 80% of the profit. If the money is given to customers, the unit price can be reduced to a large level, so that rural people can afford to read cheap novels!”

"Don't underestimate the word "cheap". This little change can make Pinxixi go public and allow us to take off!"

Everyone was in awe.

As expected of the editor-in-chief, this pattern opened up instantly!

The editors seemed to see a Huangzhuang Avenue ahead, waiting for everyone to go up and pick up money from the sacks.

"So, we need to build our own channels and attack the sinking market at low prices! We need to take the first step to win new users. These users are ours, and they are just like Pinxixi, and it is difficult to use them anymore. Use other products.”

"There are currently two questions: one is how to build our channel platform on WeChat. The second is what kind of works can open up the rural sinking market? The first question can be solved by people from the marketing department and the technology department. The second question This is something you people in the editorial department should consider. I want to see our channel appear on WeChat within a month at the latest, filled with your good books to attack the market! "

"Use your brain more, learn from Xiaoxing, find suitable works, and expand our territory for us!"

"Meeting dismissed."