Chapter 39 New Media Channel Reform

March 1.

The day when "Rogue Rural Doctor" was published on new media channels.

But it rarely caused any waves.

The major channel providers are these: WeChat, Weibo, Toutiao, Tieba, forums.

Since the new media created historic income a few months ago, a book can still create the benefits of top works for the website after a 2:8 split, and all online novel websites have set their sights on this piece of cake.

The major new media channels are also naturally happy to see more abundant works pouring in, so that they only need to provide advertising interfaces, reading pages and recharge entrances to collect money continuously.

The value of this advertising space is much stronger than selling advertisements alone!

Moreover, this kind of advertising space is generally not a particularly good position, and will not occupy their most eye-catching resources.

There is such a short story in the middle or at the end of the article, and then attract users to read the novel.

This method was first studied by Qidian, but now it has become the wedding dress of other websites.

The books that you can put on Qidian can also be put on Shushu Chinese Network and Bagou Chinese Network!

New media channels recognize books but not people. As long as they can sell, they will be put on the platform. The more they sell, the better.

Therefore, those advertisements are all selected from novel plots that are more eye-catching.

You, the Dragon King, slap your snobbish mother-in-law in the face, and I, the God of War, come back to see my daughter living in a doghouse.

You kill one person every ten steps, and leave no trace in a thousand miles. I, the international mercenary, ruthlessly destroy the ten major families.

You penetrated the college goddess, I... I... I penetrated too, I penetrated more than you!

This set of refreshing articles that provoke readers' emotions and then quickly slap them in the face and release them has become popular in new media channels.

Nowadays, many websites are competing for limited advertising resources.

Unlike the time when Qidian played by itself before, you can promote a book on the entire network and take off directly!

How to let new media channels promote your book? This is a problem faced by major novel websites.

First of all, the data must be good, and the reader payment rate and retention rate must be high, otherwise they will definitely change to more promising books to promote.

New media channels are very realistic, more realistic than any novel website.

How much money you have to make for me depends on how long I recommend you.

If you can't make money, OK, go away, next book.

Did you make money? Then add weight, further promote, allocate more advertising exposure, let more users see this book.

This is development!

In just a few months, new media channels have developed a system that suits them.

So, today is a different day for Pu Dingle's "Rural Rogue Divine Doctor".

But for new media channels, it's just that a new book has been added to the library, waiting for them to favor it.

New media channels don't know who Pu Dingle is, they only recognize books.

Moreover, new media channels have a recommendation mechanism that is different from ordinary online literature websites.

The weight of online literature with more words is much higher than that of online literature with fewer words.

In other words, new media channel merchants prefer online literature with more words.

Because more words means more paid chapters, if users look good, they will pay a lot of money at one time to buy subsequent chapters.

And for those with fewer words, even if they are well written and users love to read, after charging, they will only read a few dozen chapters and then disappear, and the income they can bring to the website will be much less.

This is also the reading characteristic of users that new media channels have recently explored. Long time, less follow-up reading.

New media users do not like to wait for the author to update two or three chapters every day, but like to read all at once.

If they stop reading halfway, their attention will soon be seduced by other books in the rich new media library.

Even if users do not distinguish carefully, they may not know that they have changed books.

Watching "Urban Son-in-law Dragon King", and then jumping to the chapter of "Urban Dragon King Son-in-law", perfect substitution, no reading obstacles!

This is also the reason why works with more words have higher weight.

There are more and more readers in new media channels, and this market is very big!

With the successful trial of Qidian, major new media channel operators have tasted the sweetness and discovered more exposure resources to promote online novels.

In the past, there may only be an advertisement for promoting books inserted between several news on the website. Now. The inside of the article, the bottom of the article, and some corners are all filled with eye-catching plots, luring many people who have never read online novels into this wonderful world.

The funniest thing is that between some news and opinions, there is suddenly a "Shock! A college student reunion, the guy wearing street goods turned out to be the richest man worth hundreds of billions.

If you don't distinguish such a title carefully, you may read it as a piece of news.

I clicked in and found it was a novel!

But my interest has been aroused, and I can read it happily.

Therefore, under the continuous tricks of various new media channel merchants, the market volume is getting bigger and bigger. Even if there are more books now, the total amount of money everyone makes has also increased a lot.

However, new books need more time to verify their commercial value. It is impossible to take off with hundreds of thousands of words and sell hundreds of thousands of words a day like before.

Good books also need to go through many trials and competitions, and then take off with the number of words.

Moreover, this process is completely decided by the new media channel merchants, and Qidian can't help much. They can only choose what books their website wants to promote to the channel merchants. They can no longer promote the books they promote as before.

Everything is developing.

March 2.

In the lecture hall of Beijing Art School.

Pu Jie is listening to the screenwriting theory class.

Since several roommates came back, Pu Jie's life has become colorful again.

Besides writing, they eat and chat together, and then listen to the screenwriting class.

Pu Jie learned college mathematics, college physics, college English and so on once in his previous life. Although he has almost forgotten them, a little reading can awaken the memories of the final sprint.

Learning is twice the result with half the effort. Although he skipped many classes, he can keep up with the progress and maintain the same record of not failing the course as last semester.

As for professional screenwriting classes, Pu Jie rarely skipped them. He needs this knowledge.

He also likes this knowledge, which makes him feel that he has a higher understanding of how to tell a good story.

During class breaks.

Pu Jie turned the pen in his hand, thinking about the future.

"After my book fails, I can get the right to use the royalties, and then I can write a really good novel!"

"Maybe after selling the copyright, I can adapt my novel into a film or TV work myself"

"If it weren't for a living, who would write such garbage that no one would read?"

Tonight, he was going to write about Liu Ergou encountering the village chief's daughter-in-law and the owner of the village store having an affair in the woods, and then being discovered by Liu Ergou. When being retaliated, he used silver needles to seal the man's meridians, scaring him away, and then the village chief The daughter-in-law's clothes were half exposed. Seeing Liu Ergou's strong body, fair complexion, and medical skills, she bit her lips and her eyes were so charming that water could drip out.

"This plot, although taken from real gossip, is too vulgar! There is no sweet love feeling at all. I know that readers nowadays have psychological cleanliness. Female characters will be criticized not for the first time. This is like feeding shit directly into their mouths."

"I guess I will get a lot of bad reviews today."

"Oh, that's not right. No one reads it at all!"

Pu Jie put it on the shelves yesterday, with a total collection of 1,800, 1,500 more than the previous book.

The first order in 24 hours was 190.

Although it was higher than the 100 he expected, it was limited. If he was fully present, he would probably get more than 2,000 royalties a month.

No big deal!

I picked up my phone and sent a message to "Dog Editor Xiaoxing (Dao)":

"How is the new book performing on the new media channel?"

Xiaoxing didn't know whether he had too few authors or was more dedicated to his work, and replied immediately.

"Well, the data is not up yet, because the exposure is relatively small for the time being. There are many books in the library now. We need to see the data of PK with other books. Let's wait and see when the word count is more."

"New media channels are also going to PK? Good thing! We can't give privileges to old authors! I despise privileged dogs the most!"

Xiaoxing: ? ? ?

Aren't you an old author?

Why did your majesty rebel?

Knowing that the competition in the new media is fierce, Pu Jie felt relieved.

"I have fed a lot of poison points. If I PK with other books, I will definitely be beaten."

"By then, just like Qidian, there will be no recommendation, no one will pay attention, and I will earn subsidies quietly."

"Everything is under control."