Chapter 58 Qidian Operation Department: Are We Being Led Astray?

Qidian Chinese website is a large website. In addition to the editorial department, there are many other departments.

Among them, the status of the operation department is very important.

Each of their operations determines the income of tens of thousands of contracted authors of Qidian Chinese website, as well as the bonuses of editors and even the revenue of shareholders.

A good operation can bring huge traffic to the website and attract many people to become paying users of Qidian, which will lead to an increase in the average subscription of books on the entire website.

In addition to external operations, the operation department also operates books within Qidian.

Among them, the most well-known to authors and readers should be the replacement of recommendation positions.

To enable readers to find books that suit them as soon as possible, each author's book must find its own readers.

This work is very complicated, but fortunately, the current big data technology is very advanced, and most of the operations can be taken over by data, reducing a lot of pressure on the operation department.

The most basic recommendation process: each newly signed book will start from the lowest recommendation position and compete with other new books. If the data wins, it will move up, the position will become more and more prominent, the exposure will increase, and the reader group will gradually expand.

In this process, editors can do little and have only a few rights. For example, some slow-moving books will be given a certain degree of tolerance, allowing them to perform poorly in the early stage and then work hard in the later stage.

Some authors have been cut off from recommendations because of discontinuation or eunuchs, and some works can be selected to make up for it.

Pu Jie's previous book and this "Rural Rogue Divine Doctor" were both recommended by others, so it looks like an inside story.

In addition to these operations, there are various lists, book activities, book friends circle activities, recharge activities, etc., which are all part of the operation.

This is the operation of Qidian's main site, which is mature and scientific.

Now, Qidian has also expanded new channels and established a new operation department.

There are those who are specifically responsible for new media channels, and there is also the newly established WeChat Reading Operation Department.

In order to better capture the sinking market, Vice President Xingchen specially found people who are good at doing this. He poached two operation managers from Pinxixi at a high price to help Qidian comprehensively attack the sinking market.

The two operation managers are very capable. It is said that Pinxixi's monkey show plan, no! It is a plan to get free cash with one cut, and there are two people involved.

When the colleagues in the Qidian editorial department heard the news, they were very happy and hurried over with the local specialties given by the author, ready to have a good chat with the two about life.

Unfortunately, no one could pass the security check.

In addition to the editors, there were many colleagues who had been cheated by the monkey show plan, and they would go to the entrance of the WeChat Reading Operation Department when they had nothing to do.

There was no other intention, just to treat the two to a bowl of noodles.

The two operation managers hid in their offices and trembled, but they still dutifully designed the operation plan of the WeChat Reading applet.

Now, the operation and publicity plan designed by the two has been online for a month, and it’s time to check the results!

Internal meeting.

The employee in charge of data had a smile on his face at this time.

Obviously he remembered something happy.

The two operation managers were named Chu Xu and Huang Xu.

As you can see from the names, they are good brothers with different fathers and mothers.

Chu Xu: "Okay, don't hold it back, tell us the good news. Everyone knows that the new channel data is running well. Just wait and see whether it is generally good, very good, or really good."

The employee who summarized the data asked: "Manager, what kind of data can be called really good?"

Huang Xu: "At least 1 million new registered users this month."

Because the website was spending money and doing crazy activities in the first month, revenue was not considered in the data for the time being. Spend money to occupy users first. This is the current Internet thinking. After you have enough customers, you can start to slaughter them.

That's why many softwares are very affordable when they come out, because these companies are really losing money to provide services to customers!

At present, WeChat Reading is like this. It spends a lot of money to buy various advertisements on WeChat, and then subsidizes users. As long as you forward them diligently, you can read books almost for free.

The data clerk heard this and pondered for a moment.

"Then our data is really, really, really, really, really good! We have added 3 million new users!"

Everyone: *`)`)*`)*`)

"Oh, oh, oh, oh!"

The whole audience stood up!

The people in the WeChat Reading Operations Department seemed to see the bonus waving at them at this moment.

They can get promoted and get a raise, become general managers, become CEOs, win white, rich and beautiful women, and reach the peak of their lives.

"Ahem! Comrades, be modest! 3 million is just a starting point. We need to achieve the second 3 million, the third 3 million, and get 30 million!"

"Next, let's take a look at the WeChat Reading data and see which books perform better and give feedback to the editorial department."

At this time, the data clerk looked a little strange.

"Manager Chu, our data is a little bit wrong."

"What do you mean?"

"Of the 3 million users, 2.7 million of them were attracted by a book."

"What!?"

The two managers stood up at once. They usually only paid attention to the overall changes of the website and did not pay attention to the data of specific books.

But the two were senior operation managers and shouted: "Impossible! Absolutely impossible!"

Although there are not many novels in the first batch, there are hundreds of fine books of various types. How can one book attract 90% of the traffic?

How can this prove that the two people's operation methods are invincible?

If a book can achieve such a strong spread, it means that two dogs can take off if they are tied to the position of operation manager!

Because this data shows that it is the book that takes off with their channels, not their channel operation that takes off with the book.

"Quick, show me which book!"

"The user group of "Rural Rogue Divine Doctor" is almost entirely from rural areas, which has completely opened up the sinking market. The continuous reading rate is amazing, the sharing rate is amazing, and even the payment rate. What!"

The two operation managers were speechless.

Payment rate?

Aren't we burning money now?

Why are users queuing up to pay?

"This, this, this user is crazy? Obviously, if you share more people, you can always read for free. The operation we did this time is so simple and easy to help, why do they still have to pay?"

Occasionally, some people don't want to share, but pay to read. The two can understand that after all, people have different physiques, and some people have no friends.

But. There are too many people who pay!

More than 30,000 people have paid for "Rural Rogue Doctor".

It is foreseeable that once various welfare activities are reduced and the chapters earned by sharing and signing in every day are not enough for reading, the number of paying customers for this book will surge!

By then, 300,000 paying customers will not be a problem!

Even if they have many preferential activities and the unit price is lower than the starting point, they can't resist the large number of people. This book will definitely make a lot of money by then.

"What the hell is this magical book? We were led by the boss??? But. It was obviously me who operated it first"

"Don't panic, brother! Being led is also a waste. At least we can ask the vice president to strengthen our security. Recently, people always want to invite me out for noodles and ask me if I want one or two bowls. It's too scary"

"Woo woo woo, I have to wear sunglasses when I go out. It's too scary."

"Yes, yes, then let's do a free book reading event for WeChat Reading users next month?"

"Okay, okay!"

All employees: \("▔□▔)/\("▔□▔)/\("▔□▔)/

There will be more later