Chapter 109 These Are Just some of the Basics I Learned From Pu Dingle

Qidian editorial department, conference room.

Editor-in-chief Xingchen is here, as clean and tidy as ever.

"let's start."

The meeting went directly to the topic, which was how to increase the number of new users of the Qidian main website.

All 9 editorial teams of Qidian’s male channel and 5 editorial teams of female channel have arrived.

Editors from 14 groups filled the conference room.

A group of editors, Bao Nai, is an old editor. He has been with Qidian since its establishment. He is the oldest and usually takes on the important responsibility of opening the show.

Someone has to warm up the situation first before others can talk.

"Ahem!"

Roasted Milk cleared his throat and began to speak.

"In the past six months, the performance of our Qidian main website has been very stable. New books by great writers are hot, newcomers are also producing good results frequently, there are rich works, many big IPs have been sold, and the overall income is higher than the same period last year. However, !”

Okay, once the word ‘but’ is included, it proves that the previous part is all nonsense.

Everyone here is a veteran of meetings, so they naturally understand that the important point is coming.

"However, our number of new users is too small. Currently, it is almost the same as the outflow of users. The number of daily active users is still maintained at 10 million. Compared with this time of the year, there is no change. Therefore, the number of subscriptions to our main website works is troubled. The problem with success is not only the quality of the works, but also the problem of insufficient users! If we have 10 million more active users, the average number of orders for our works will exceed 200,000 soon!”

"I think we can try to buy ads on various portals, link to our Qidian main website, and then buy advertising space on some popular apps, and make some entrances that allow users to directly download Qidian apps and spend money to buy them. users, and then rely on our high-quality works to retain them.”

After roasting milk, everyone else nodded insignificantly. Although it was not very new, it was still an effective method. At least it could be done.

Editor-in-chief Xing Chen did not express his position.

"Let everyone else talk about it too."

Gouzi, chief editor of the third group: "I think Big Brother Baked Milk is right, but whether we can retain new readers in the future depends on not only the quality of our library but also corresponding preferential activities, such as seven-day sign-in and so on. With the design, you can read books for free for seven days by signing in, and you can also get rewards such as recommendation tickets, monthly tickets, Qidian coins, etc., which will be distributed to their accounts by completing tasks, so that they can get used to participating in our Qidian reading culture. Interact more with works and authors to create stickiness.”

Editor-in-Chief Xingchen: "Gouzi is right, what about the others?"

Two senior editors-in-chief spoke, and the editors-in-chief and editor-in-chief of other groups also spoke one after another.

Zhuojiu, the editor-in-chief of the female channel's second team, is a beautiful woman who is the target of many single male editors.

She wears black-rimmed glasses, has big eyes, a melon-shaped face, fair skin, and a slender figure. She is the most eye-catching person sitting there.

"We can also use some new technologies, such as AI intelligence, to build some robots to like, reply, and follow new people's various behaviors, so that new people can feel that they are valued in our Qidian and have someone to interact with them. In addition to studying, there is also a sense of community warmth, which makes it easier for them to stay.”

Xingchen nodded, and it seemed that the idea moved him a little.

All the editors began to speak one after another

Styx from the second group was embarrassed nearby.

What he wanted to say has been said by one group of chief editors and three groups of chief editors.

If he said it again, it would be like repeating other people's thoughts.

Without any new ideas, he could only hide in the editor, hoping that the editor-in-chief would not notice him, trying to get through.

However, Murphy's Law tells us: if you are worried about something happening, then it is more likely to happen.

For example, when you were in school, the less likely you were to solve the questions, the easier it would be for the teacher to ask you to do them, but for the questions you knew well, the teacher would not ask you to do them.

Editor-in-chief Xingchen glanced at Styx: "Styx, your second team achieved very good results in the channel last year and had unique insights into the market. What do you think of this matter?"

broken!

Styx mentally wailed.

Still getting noticed!

Everything he wants to say has been said, what can he think?

Stand up and open your mouth: "Uh, this."

All the editors are looking forward to seeing Styx, the team that received the most channel bonuses last year, to see what they have in store.

Some really want to see it, some are just looking at the joke.

The editor has already said what needs to be said, what else can be said now?

Their second group was able to take off only because of one author appointed by Pu. Other authors who were stupid and followed the trend thought that the second group had good training and recommendations, so they all submitted articles to the second group, resulting in a sudden increase in the number of manuscripts in the channel. .

The greater the number, the higher the chance of achieving results.

Then it was passed around from author to author, and it became a second group with unique secrets on channel operation, which was good at creating popular books. More authors began to be superstitious about new media channels and the second group of book investment groups on WeChat reading channels.

The second group won!

The other groups were sore!

If you give your Puding to our group, we can take off too!

Also share experiences!

Their experience is to lie down in the office, and then... Oops, why did God put food into their mouths?

Some editors laughed secretly when they saw Styx speechless there.

Xiaoxing saw it at this time and realized that he had an opportunity!

He stood up directly: "Editor-in-chief, our team does have some new ideas. Boss Styx originally arranged for me to talk about it, why don't you let me talk about it directly?"

Minghe breathed a sigh of relief.

Xiaoxing has always been a sensible kid since he was young!

He was embarrassed, but it was better than himself.

Other groups would not look at him as the editor-in-chief for jokes.

‘I’ll give you two good recommendations later.’

Xingchen nodded: “Xiaoxing, right? I remember you. You found the author Pu Ding, right?”

“It’s just luck.”

“Haha, being able to seize luck is also a kind of strength. Tell me what good insights you have.”

Xingchen basically found some ideas from the editors’ opinions, and combined with his own operational experience, he had some prototypes of ideas.

At this time, he didn’t expect much from Xiaoxing. If he had a good idea, Minghe would have made a suggestion long ago.

Just listen to it.

Xiaoxing glanced around, and the eyes of the new and old editors were all focused on him. He took a deep breath.

"We can go to short video platforms with many active users to attract traffic."

Xingchen interrupted directly: "We have talked about attracting traffic, and we have done advertising on short video platforms for a while, but the conversion rate is very low."

"That's because our method is wrong. Using traditional scrolling text to attract traffic is too inefficient and can't attract the attention of users on short video platforms. In most cases, people see this form and jump over it directly. Since we are attracting traffic on short video platforms, we should use short videos!"

The expressions of the crowd gradually became serious.

Xingchen also showed an interested look: "Go on."

"Please watch this video!"

Next, Xiaoxing put the 1-minute Dragon King crooked mouth advertising drama that he had prepared long ago on the projector, and then began to explain this new type of short video advertising to everyone according to the method taught by Pu Dingle.

After some operation, everyone was stunned!

Can the advertising of online novels be done like this?

If you don't distinguish it carefully, you will think it is an ordinary short video!

I even want to give this video a thumbs up!

And the story is just right, stuck at the climax of the protagonist's identity, making people eager to see what the fate of those who mocked the Dragon King will be.

Generally, at this time, short video users are used to swiping right to the author's work to watch the next episode.

Then there is a link to the Qidian Reading App, prompting that you can continue watching in the book!

Short video users who are stuck at the climax will definitely increase their download rate!

Xingchen stood up excitedly.

He is an old operator, and his vision is more ruthless than everyone else. Just after listening to Xiaoxing's explanation of this method, he already knew that this is absolutely feasible!

It is more practical and more cost-effective than all the solutions he had expected before!

The opportunity for a significant increase in new users of Qidian is coming!

He stared at Xiaoxing with a burning gaze.

"Did you come up with these by yourself?"

Xiaoxing shook his head: "No, these are just some of the fur I learned from Pu Dingle."

"Oh? Interesting."

The editors were shocked again!

Pu Dingle still has such a strong market operation ability?

These two groups not only picked up a great writer who wrote books and attracted so many manuscripts, but also came up with such a good plan from the editor-in-chief.

They took all the good things!

Damn it!

At the scene, there were three editors who looked as uncomfortable as if they had eaten a Lao Ba burger.

They were the three editors who rejected "Urban Son-in-law Dragon King" during the cross-review.

At this time, there were only two words in their hearts:

"Obviously. Obviously I was the first one"

"No! No!! No!!!"

There will be more in a while.