Chapter 108: Tips From Pu Dingle
Monday, September 9, cloudy weather.
Speak up, avoid silence.
Qidian editorial office, second group office.
Group weekly meeting.
As soon as we got to work in the morning, Minghe gathered everyone together to summarize the data performance of the books in everyone's hands during this period.
Including Qidian main site, new media channels, and self-operated WeChat reading channels.
And which books to promote in the future, these are originally the work of big data, but data is always cold and cannot completely replace the role of editors.
Some books have poor performance in the early stage, but it does not mean that they are broken books. This book may be a long layout, with many foreshadowings and plots buried in the early stage, and it takes hundreds of thousands of words to show its edge.
If such a book is handed over to big data, it will be over, and it may never wait for the day to come out, because big data will attribute it to a book that is not liked by readers based on its previous performance, and will not recommend resources to it.
Editors are different. They can judge whether a book is such a special case through their experience, and then try to push it when the number of words increases, and then take off in one wave!
There are also some books whose early performance is explosive, and many people read them! But this book is not necessarily a book that can get tens of thousands of orders, because it may just occupy a certain hot spot gimmick, and everyone will click in when they see it, but once the hot spot is over, the popularity of this book will also be greatly reduced, and the plot is weak and no one cares about it anymore.
If big data still gives resources to such books based on previous experience in the later stage, it will be a waste. It is only suitable for giving more resources in the early stage to make quick money.
There are also some books that seem to have explosive data in the early stage, with the first order exceeding 10,000 and the first monthly ticket list, but it is fake. Big data will be deceived, but old editors will not be deceived. Through a comparison of data from many aspects, it will immediately show its prototype.
Therefore, the use of big data is progress, but human intervention and adjustment are indispensable. In this era, AI can never replace editors.
At today's group weekly meeting, in addition to studying daily problems, the editor-in-chief Minghe also said something: "The editor-in-chief will come in a while, and he wants to talk about the problem of the slow growth of the number of new users on our main site."
The other editors of Group 2 understood it after hearing it.
"I knew that the new media channels and WeChat reading channels took off so quickly that the performance of our main site seemed to be not good."
"That's right. The bosses all pursue growth. The new media channels have grown dozens of times, and WeChat reading has grown from 0 to explosive growth. It's too exaggerated!"
"Not only has the total number of users on our main site not increased, but it has even been snatched away by other novel websites. It's difficult."
Xiao Xing listened quietly beside him. He has been an editor at Qidian for more than a year and has an understanding of the situation of his own company.
A year ago, the editor-in-chief Xingchen waved his big hands in the conference room and said that we would not compete for the current mature online literature reader market, but would eat the 1.4 billion cake that has not read novels, attack the new media channels, and bring great growth in business!
Half a year ago, the editor-in-chief Xingchen was dissatisfied with the lion's mouth-opening profit-sharing model of the new media channels. He wanted to build his own channels and attack the sinking market. The WeChat reading department was established, and the group's business grew again!
These can be said to be two textbook-like operations, which greatly improved the status of the editor-in-chief Xingchen in the Qidian Group. The position of vice president is getting more and more stable, and there is even a momentum to compete for the president.
While those two channels were advancing bravely, Qidian's headquarters was standing still. Is this reasonable?
How can we explain to the board of directors if we don't grow steadily every year?
So, after another half a year, it was normal for Xingchen to build the Qidian main site.
After a discussion, Minghe said: "There is still an hour before the editor-in-chief arrives. Everyone should think about it and see if there are any good strategies to help our main site develop some new users and open up your mind. If you have any good ideas, just say them directly. It doesn't matter if you are wrong."
The editors dispersed.
Xiaoxing fell into deep thought. He was a young man with blood and vigor. This was the time when he was young and vigorous.
The last incident with Pu Dingle had fully reflected his vigor.
He applied for Pu Dingle to be listed in extreme anger, and was angry for several days in extreme anger.
Don't talk about whether you are cowardly or not, just ask whether you are vigorous or not!
He also wanted to get a promotion and a raise, marry a beautiful and rich woman, and become the CEO to the peak of his life.
So, you have to seize every opportunity to show yourself.
Now is the opportunity!
If he can offer suggestions to increase the number of new users on Qidian.com, wouldn't he have a chance to get promoted?
"Opportunities are reserved for those who are prepared!"
Thinking of this, Xiaoxing was full of energy!
Brain cells were working crazily.
Half an hour later.
Xiaoxing collapsed on his workstation and drank a sip of Tieguanyin and wolfberry water.
"Ah Ba Ah Ba."
He finally accepted the fact that he was not a genius again.
Not everyone can make a fortune in the market.
"Wait!"
Suddenly, Xiaoxing had an idea.
"Pu Dingle! Authors like him who lead the trend of online literature must have exclusive insights into the market. Last time we chatted, he discovered that Qidian is now stagnant! If he can teach me a little bit of the basics."
Immediately sent a message to Pu Dingle!
Pu Jie was in a good mood these two days.
Seeing his work being made into a TV series, the sense of accomplishment is completely different from making money.
It's another kind of pleasure!
A sense of accomplishment!
It's a little more advanced than the basic need of making money.
The same ones came out, some rushed out, and some came out of the two heavens of ice and fire. Can they be the same? (Here refers to code words, rushing means rushing to draft, and the two heavens of ice and fire represent strong opposition and conflict, which generally refers to carefully polished manuscripts.)
It's definitely different!
Therefore, although helping Wei Fan does not bring any monetary benefits, it can make the drama a hit and bring him fame benefits, which is another kind of investment.
There is no benefit in the short term, but in the long run, it may be worth more than the 200,000 screenwriting fee.
Although Pu Jie has only watched the first 5 episodes, he can feel that the quality of this drama is very good and has the potential to be a dark horse.
Just like the "Love Apartment" that came out in the previous life, it is very fun and funny.
"Urban Son-in-law Dragon King" is a unit drama. Each episode has a short story, which unfolds through a certain social phenomenon. It is advanced by a funny plot and ends with the protagonist's crooked mouth, ultimately satirizing social reality.
It's like a large-scale face-slapping scene, and it gives people a trace of aftertaste in the end.
If we don’t have the identity of Dragon King, then how can we ordinary people fight against society?
There have been a lot of changes overall, especially the lines, which are basically irrelevant to the various novice quotes in the original work.
Pu Jie thinks the change is good! He likes Wei Fan's creativity very much. If he actually shoots according to what he wrote, he would blush.
I'm afraid it will embarrass the audience so much that the floor will break. It’s a great way to strengthen your toes!
The short video clip he edited of the Dragon King with his twisted mouth is very embarrassing and magical, and is most suitable for spreading propaganda.
Last night, Wei Fan had already posted the video of the first episode of Dragon King’s Crooked Mouth to Douyin, Kuaishou and other short video platforms.
Just wait for the bullet to fly for a while.
Monday morning.
Pu Jie had just woken up, and before he had time to look at the bleak data recommended in the past two days, he received a message from Xiaoxing.
He took a deep breath subconsciously.
"Fuck! Didn't you just give me a recommendation? It's so early in the morning. What else are you trying to do?"
He was frightened by Xiaoxing, this editor was poisonous!
Extremely poisonous!
Nothing good can come of it!
Open messages carefully
Dog editor Xiaoxing (Daodaodaodaodao): "Author, is there any way to add some new users to Qidian's main website? Wait online, it's urgent!"
Pu Jie let out a long sigh of relief.
so far so good
"It's rare to have a normal chat with me! I'll reward you for saying a few more words."
If Xiaoxing is not a dog, she is still quite human.
Pu Ding said: "It's not easy to add new users? Just attract traffic!"
Dog editor Xiaoxing (Daodaodaodaodao): "Ah, I also know how to attract traffic? Where to attract traffic? How to attract traffic?"
Pu Jie thought for a while and thought about the embarrassing drama that was posted online yesterday. In his previous life, it was originally used by novel software to attract traffic. The data proved that the effect was very good.
Pu Ding said: "You can consider attracting traffic from short video platforms, but be careful not to use text. That is too low. You can try shooting some exciting content in the book, and then get stuck at the climax to let readers start. Look at the back. For details, I suggest you watch the latest video of the account 'Director Wei Fan'."
"Hiss~ Use video to express the content of the novel? Is this okay?"
Xiaoxing had a conversation and felt like he had found a treasure!
"Sure enough, Pu Ding's casual words can reveal the key points."
“And it’s not just a general talk, it’s meaningful, and even operational examples are ready!”
"Then for the next meeting, I will attack in Gundam form!"