1356 American Focus

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Things went a little off track.

Not to mention Warner Bros. and related practitioners in the film industry, even Disney was a little stunned. They immediately realized that things were getting bigger and bigger, and they could hardly stop the car. The entire social network was already boiling. , Disney must now make an official clarification, otherwise the consequences are unimaginable.

Originally, Disney just wanted to play a viral marketing strategy, just like last year's "Ice Bucket Challenge", using the connection between Renly and Marvel to stimulate fans' enthusiasm, attract attention and discussion, and then announce the real The news; facts also proved that their ideas and concepts were correct, the news began to spread in a frenzy, and gradually out of control, the repercussions and effects far exceeded expectations, a hundred times, a thousand times.

If it is not clarified, after the emotions of fans are high, Disney suddenly pours a bucket of cold water, then it is bound to cause a violent rebound, which is easy to be self-defeating. Therefore, Disney must come forward to clarify.

This should be the first time in history that the planner had to announce the end of the marketing strategy in advance because the publicity effect was so good.

"Renly Hall is about to voice the first Marvel movie from Disney Animation."

Disney made an official announcement for the second time. In fact, the backbone of the news remained the same, but the prefixes became richer, and the shock of the whole news was completely different. The charm of news has once again been proved.

After acquiring the entire Marvel, Disney has been working to develop more potential of Marvel; after acquiring Pixar, Disney has also been working to develop more potential of the animation department.

This time, Disney is trying to combine the two, because live-action movies involve too many fields, and the trend of success or failure is difficult to control, while cartoons are relatively stable, and the possibility of sustainable development is also increased. a lot-

It is more economical and more stable, and there is no need to consider the actors' remuneration and schedule; and there is no need to worry about the actors raising their prices after the works are sold. Because the remuneration for animation dubbing is relatively stable, the structure of the behind-the-scenes production staff is relatively mature.

"Super Marines", this will be Disney's first Marvel adaptation animation, produced by Disney's animation department, but the former head of Pixar is now head of Disney animation John-Lasseter (John-Lasseter) ) will be involved in the creative conception stage.

Now that production on the cartoon is drawing to a close, Disney is building out its voice cast: Renly is the biggest confirmed franchise so far.

Strictly speaking, Disney did not lie in the first message and the second message, it is still Marvel, it is still Renly, these are all certain parts.

But for the public, it was hard to hide the disappointment. After all, there is still an essential difference between live-action superhero movies and dubbed animation works. Those audiences who were looking forward to seeing Renly put on the shirt couldn't help but start yelling.

Viewers with negative emotions expressed that they would refuse to watch the work at that time to protest and let Disney suffer the consequences; while netizens with positive thoughts put forward a bold idea, since the animation dubbing has already begun So, can live-action movies also be expected?

The cartoon "Super Marines" stood on the cusp of the storm in an instant, and the early publicity has become the focus of attention before it even started. For the movie box office, I don't know whether it's a good thing or a bad thing.

In any case, after Universal Pictures, Warner Bros., and Sony Classics, Disney has become the fourth label among the six major Hollywood studios to cooperate with Renly, and now only Paramount and 20th Century Fox are left. Now, this is also a side proof of Renly's detached status in Hollywood today.

More importantly, after the Cannes Film Festival, the concerns represented by the "New Yorker" and the emergence of "Super Marines" can be put aside for a while, although this is not a commercial film in the traditional sense, but at least It proves that Renly did not go all the way to the paranoid and crazy on the art film, he still showed a more or less proactive attitude of exploration.

This is good news.

First "Boom Drummer", then "Super Marines", after a four-month break, Renly returned to work, and took over two jobs in an instant, his hot posture never showed any signs of cooling down.

It is worth mentioning that neither Disney nor Renly has announced the salary of "Super Marines".

On the one hand, it is because the dubbing remuneration is relatively stable. Even if the top big-name actors join the dubbing work, their remuneration will not be too outrageous, not to mention the 20 million club, not even the 10 million club; Therefore, I am willing to take over the animation dubbing work, the most important thing is to take into account the family market of happy family, and always be able to further expand my audience market——

In particular, Tom Hanks dubbed the "Toy Story" series and achieved great success, which also gave important inspiration to many agents.

On the other hand, because dubbing work cannot be compared with acting work, the influence of dubbing actors on the box office market is really limited, because the main target group of animation works is family audiences, and the choice of children is the most important. There are very, very few actors walking into the cinema.

Even when cartoons explode at the box office, it's the studios -- like Pixar or Illumination Entertainment -- who receive the accolades, not the actors responsible for the voiceovers.

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However, voice actors' credits are often out of focus, as in independent art films.

However, according to industry rumors, Renly was paid $5 million for the dubbing work of "Super Marines". This undoubtedly releases a positive signal that Disney intends to further carry out follow-up cooperation with Renly, which also shows that——

Is "Star Wars" real?

Overnight, Hollywood began to boil.

The dc universe project headed by Batman and the overall layout of Disney headed by "Star Wars" are both potential blockbusters that may influence the development of the industry in the next ten years. Now they are all linked to Renly or directly or indirectly. , things suddenly become subtle, even if it is only in the stage of speculation and exploration, it is enough to make people in the industry eager to participate.

Such a grand event easily reminds people of Harrison Ford and Steven Spielberg at their peak. Their every move has the ability to affect the trend of the entire industry, almost more than 70% of them. Large commercial projects will be mentioned by name at least once during the preparation stage.

That's the real stomping. The whole of Hollywood has to shake three times.

What's more, everyone knows that this is just the beginning.

The incredible frenzy created by "Super Marines" on social networks can only be said to be insignificant compared to the subsequent annual popular events.

Or to be more precise, the publicity strategy of "Super Marines" has a huge influence on ordinary audiences, and it is definitely a hot topic after dinner. Is one of the dot-com bubbles, what really matters is the essence behind the phenomenon.

And the next event is an explosive further promotion and promotion for people in the industry, and even a powerful shock wave enough to shake the shackles that have formed the fixed concept of the entire industry for half a century; but for ordinary audiences, this is just a powerful shock wave. Just another topic and gimmick.

It is the so-called layman watching the lively and the expert watching the doorway, this sentence can't be more appropriate at this time.

Because, here comes the Tony Awards.

At any time in previous years, "The Tony Awards are coming", this sentence does not have much meaning to ordinary audiences, Broadway has gradually declined, and now there are fewer and fewer fans who can insist on watching new plays every year; For professionals, the meaning is really limited. More often, it is enough to just read the list of winners and understand the ins and outs.

Gradually, the Tony Awards are morphing into a carnival of their own.

In recent years, in order to expand the influence of the Tony Awards, a large number of song and dance performances have been placed in conjunction with live TV, just like a large-scale song and dance show; and Hugh Jackman and Neil Patrick Harrison have also been invited to appeal in Hollywood. Many actors from Hollywood came to serve as hosts, and even invited many new-generation Hollywood actors to serve as award guests, hoping to make the awards ceremony and drama re-engaged with young people.

A series of reforms have indeed seen results, but they are still lower than expected.

"The Tony Awards are here", the same sentence, this year, suddenly has a completely different universal significance, and there is only one reason, and only one is needed: Renly Hall.

Because egot!

This is the first great moment for Renly to hit the egot. Although everyone knows that after missing this year, Renly still has countless opportunities. After all, he is only twenty-three years old this year, not to mention forty or fifty. Now, even thirty years are still a long way ahead; but what if... just if, Renly could complete it this year?

This is not only a simple feat, but also overturns the long-standing inertia of the film industry and the entertainment industry for a century, and truly writes a completely new history, how destructive a mighty storm can be and how How much influence, even the most senior industry insiders can't predict --

Because this is the first time in history, a real historical moment.

Therefore, there is no need for the official efforts of the Tony Awards, and the focus of attention from all walks of life and all walks of life has already gathered, absolutely the focus of the United States!

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