Chapter 417: Creating a Music Universe

"Xiao Xu, tell us your thoughts." Song Ming sat in the main seat and asked Xu Nuo to sit next to him.

Xu Nuo nodded and said, "As one of the four major TV stations, Shanghai Satellite TV has been developing well in recent years. To be honest, under the pressure of crazy investment from Mango TV and other TV stations, it can achieve this point, all thanks to your support."

Xu Nuo started with a commercial show, and several deputy directors smiled like flowers.

Xu Nuo said again, "But Shanghai Satellite TV has always been far behind Mango TV, especially in the most profitable variety shows."

He took out a document: "More than half of the programs produced by Shanghai Satellite TV last year lost money. The main reason is that the production cost is too high, the celebrities invited are too expensive, and the advertising income can't keep up. If the income can't keep up, the budget will be cut, and the influence of the invited celebrities will decline, forming a vicious circle."

This is a fact, and there is nothing to refute for everyone present.

"It is a normal practice to use popular programs to support loss-making programs, but if there is a way to reduce losses, what do you think?"

A deputy director excitedly asked: "What is the way?"

The fish took the bait, Xu Nuo smiled and did not answer directly, but asked: "What do you think of the program I planned?"

"Hey, you have planned two popular programs in a row, and everyone in the industry has to give you a thumbs up when they mention you."

"In this case, why don't we cooperate and formulate a betting plan based on the ratings. If it is lower than a certain level, I will pay all the costs and I won't take a penny of the profit."

A deputy director questioned: "This plan is indeed beneficial to us, but what good is it for you?"

Everyone echoed.

Who can sit in this position is not a smart person.

No one would think that Xu Nuo proposed the plan to curry favor with Shanghai Satellite TV.

Other stars may want to curry favor with them, but Xu Nuo is different. To some extent, it is Shanghai Satellite TV that needs him, not him who needs Shanghai Satellite TV.

Xu Nuo looked at the reactions of the crowd and smiled: "Of course, if the ratings exceed a certain level, I will participate in the advertising revenue sharing!"

"That won't work!" Someone raised an objection on the spot.

"That's right, if the advertising revenue is shared, what will happen to so many people in our station!"

"What a fantasy!"

Advertising revenue has always been regarded as the forbidden fruit of major TV stations, which is a symbol of their unshakable authority.

Xu Nuo picked up the teacup and stopped talking.

Song Ming said in a deep voice: "Lao Zhang, six of the programs you were responsible for last year lost money, and the total revenue was even negative in the end! Have you thought of a good solution?"

Deputy Director Zhang suddenly wilted.

"Lao Yang, you are also losing money this year!"

"Lao Chen, your program did not lose money this year, but you didn't make much money either."

Several people were silent, but there was still resentment on their faces.

"Last year, when we were evaluating the best and the most advanced, you were not eligible to participate because you lost money. If we use the gambling model now, sharing risks and profits, for you, not losing money is more important than making money." Song Ming said earnestly.

They are not a private enterprise. No matter how much money they make, it is not as good as the evaluation and the opportunity to rise.

And the most important thing about this gambling model is not sharing profits, but sharing costs.

Everyone was silent.

Song Ming made a decision on the spot, "That's it. In the future, we will cooperate with Xiao Xu in this way. However, it is not appropriate for Xiao Xu to bear all the costs if the ratings are lower than a certain amount. We will bear them together."

"I have no objection."

"I have no objection either."

This is the system. Not making mistakes is more important than making great achievements.

This way of reducing the cost of trial and error is beneficial to them. After all, it is their fault to lose money, but they may not get more money if they make money.

On the same day, Xu Nuo reached a consensus with Magic City Satellite TV.

In the future, the program will be cooperated with Shanghai TV first. In return, Shanghai TV offers very sincere conditions.

The two parties jointly produce the program, the copyright belongs to Xu Nuo, Shanghai TV will supervise and not interfere with the program production, and the risks and benefits will be shared.

The next day, Shanghai TV announced the content of the new program.

"Shanghai TV and Fanxing Studio are planning to jointly produce the program "I Want to Sing with You". The program team will invite contestants to participate in the "One Person, One Cover Song" competition. Participants will have the opportunity to sing on the same stage with the original singer, and get the "One Person, One Cover Song" quota to enter the next program..."

As soon as the news came out, it shocked countless people.

When Xu Nuo first announced "One Person, One Cover Song", many people were asking how to participate. In everyone's opinion, it was nothing more than submitting online works and finally selecting those who sang well.

Who knew they were so generous and directly used this plan to make a program.

It sounds like there is a new program after participating in "I Want to Sing with You".

Some industry insiders noticed something different in the news. Shanghai TV used "cooperation" instead of the previous "general planner" and "producer".

Cooperation means that Shanghai TV and Fanxing Studio are equal. Before, Nuoyan was the general planner and producer, but Nuoyan joined the production team as an individual.

This is a completely different meaning.

This means that Shanghai TV put Fanxing Studio on an equal footing.

There have been companies specializing in program production in the industry for a long time, but all of them are established by teams with rich backgrounds and close ties with TV stations.

Fanxing Studio was established for only more than half a year, and it was able to reach a cooperation with Shanghai Satellite TV.

"Fanxing is really going to rise."

"With the platform of Shanghai Satellite TV, Fanxing's future is limitless."

More people are paying attention to the program "I Want to Sing with You".

"Is Shanghai Satellite TV going to create a music variety show universe?"

"In this way, the entire music circle may become a universe created by Shanghai Satellite TV, with amateur talent shows, out-of-date singers becoming popular, cover singers being selected, and finally one famous song for each person, and the loop is closed directly!"

"It's very ambitious!"

"Fanxing will become a partnership with Shanghai Satellite TV from now on, and its future is limitless."

Workers will always be workers, but partners are different, with more say and more income.

Other satellite TV stations that were originally eager to move were like being poured with a basin of cold water.

The "Guarding Jianghan Road" co-produced by Fanxing and Yangtze TV gave them hope for cooperation. Since Fanxing and Yangtze TV can cooperate, they also have a chance.

As long as they can create a hit like "Masked Singer" and offer higher conditions, it is not impossible to snatch Fanxing from Shanghai TV.

Many TV stations are ready to use big money to win the favor of the goddess, and they have been contacting Fanxing to show their goodwill.

Now Shanghai TV has a message that makes everyone heartbroken.

Fanxing becomes a partner, and their spare tire status may never be converted to a regular one.

Unless Shanghai TV has a brain attack and uses a series of tricks to force Nuoyan away.

Just like Haiyin Entertainment, because of the internal power grab, Nuoyan was forced away, and as a result, Haiyin Entertainment was in constant palace fighting, artists left one after another, composers were lost in large numbers, and the whole company was in a mess.

The founder and the actual controller showed their bottom line in front of the media every now and then, and they fought each other.

Not only did the status of the giant plummet, but now even the influence of the giant is not as good as that of the stars. The company's market value has fallen to one-third, and it is diving all the way down.

On this day, many satellite TV stations were secretly cursing the director of Shanghai Satellite TV, Song Ming, for a sudden convulsion, or for another brother-in-law or sister-in-law to offend Nuo and force him to leave.

Brother-in-laws and sisters-in-law are often the vanguards of bad things.

Unfortunately, to their disappointment, Song Ming's brother-in-law Wan Qian has completely become a firm supporter of Xu Nuo. He will be angry with anyone who dares to say that Xu Nuo is not good.

And he also successfully won the position of the chief director of "I Want to Sing with You". Hong Liu's "Masked Singer" has not ended yet. With the success of the Mid-Autumn Festival Gala, Wan Qian got this position as he wished.

It is easy to do things with someone in the court, but you also need to have this strength.

The next day, Shanghai Satellite TV registered the official account of "I Want to Sing with You" and announced the production team of the program.

"The creative team of "I Want to Sing with You" has been established, with Wan Qian and Nuo Yan as the chief directors, Nuo Yan as the chief planner, and Nuo Yan as the supervisor... The producers are Shanghai Satellite TV and Star Studio."

As soon as the news came out, it immediately triggered heated discussions among netizens.

"Awesome, Nuo Yan has directly become the chief director!"

"I must watch this program!"

"Co-produced, awesome!"

"Who is this Wan Qian? Why is he ranked before Nuo Yan?"

"I searched and found that he is the director of Shanghai Satellite TV's Mid-Autumn Festival Gala."

"Wow, I feel like a new star is rising in the variety show industry."

"Wan Qian may become a star director like Hong Liu."

In the variety show circle, Xu Nuo's name has become well-known, and now everyone has reached a consensus that if they can work with him, this program will definitely be a hit.

The program "I Want to Sing with You" has attracted a lot of attention just by announcing the production team.

The anchors are eager to try. Being an anchor can make money, but it is still not as good as being a star. Even if the stars can't make it, they can come back to continue live streaming, but it is just a dream for anchors to become stars.

Anchors and stars seem to be the same group, but they belong to two different circles. Very few people can jump from anchors to stars.

"I Want to Sing with You" provides such an opportunity. The announcement said that no matter whether it is an amateur, anchor, or singer, you can participate.

When the online discussion was very lively, Xu Nuo posted another Weibo:

"The published books of "Tianlong Babu" have been launched, divided into five volumes, the full set is priced at 150 yuan, and the first batch will be published 500,000 sets. Repost and participate in "The Story I Have to Tell About "Tianlong Babu"", you can participate in the lottery, a total of 1,000 sets of books."